Evasive Motorsports

What Evasive Motorsports does

Evasive Motorsports is a privately held, founder/owner-operated retailer and installer of aftermarket automotive performance parts, established in 2002 and headquartered in a single facility in Cerritos, California. The company targets enthusiasts of import performance vehicles — primarily Honda, Subaru, Toyota, Nissan, and Mitsubishi platforms — and operates a direct-to-consumer e-commerce storefront with nationwide and international shipping, in-store pickup, and a wholesale dealer program. Its catalog spans exterior aerodynamics (GT wings, splitters, diffusers, body kits), suspension, engine and forced-induction components, exhaust, wheels and brakes, lighting, interior and safety equipment, electronics, and accessories/apparel sourced from 50+ manufacturers including HKS, BBS, RAYS, Voltex, Tein, KW, Ohlins, Brembo, and APR. Evasive also operates the proprietary EVS Tuning sub-brand for in-house designed aero, floor mats, exhaust, and carbon-fiber accessories.

Beyond parts retail, the company provides professional installation and motorsport services at its Southern California facility: dyno testing and tuning, wheel alignment and corner balancing, custom roll cage fabrication, engine builds, suspension installation and tuning, exhaust and forced-induction installation, and drivetrain work. The business is differentiated by staff with hands-on motorsport experience, validated through active competition in events such as the Pikes Peak International Hill Climb (campaigning a Hyundai IONIQ 5 N racecar) and presence at SEMA and AAPEX trade shows. Strategic partnerships — notably with ENEOS for lubricants (including EV/hybrid formulations) and Hyundai Motor America for the IONIQ 5 N program — extend brand visibility and create OEM-aligned marketing channels, though the business remains predominantly a traditional specialty retailer and service shop without disclosed AI capabilities, external funding, or institutional ownership.

Name

Evasive Motorsports

Legal name

Evasive Motorsports

Website

https://evasivemotorsports.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Evasive Motorsports is a privately held, California-based retailer and installer of aftermarket performance parts and motorsport services for import vehicle enthusiasts, operating DTC e-commerce, a wholesale dealer program, and in-house EVS Tuning products since 2002.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Performance Parts

NAICS

Automotive Parts and Accessories Retailers (441330), Motor Vehicle Parts Manufacturing (3363)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Performance, racing & tuning parts distribution (CRAOANAH)

akta.pro secondary industries

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN), Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

Keywords

• Aftermarket auto parts
• Performance car parts
• Import performance vehicles
• Automotive racing services
• Vehicle customization parts

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sales of aftermarket automotive performance parts through e-commerce platform. Products include aerodynamics, suspension, engine components, exhaust, wheels, brakes, accessories, and apparel.
2. Professional Services: Race preparation services including wheel alignment, corner balancing, suspension installation and tuning, engine builds, exhaust installation, turbo/supercharger installation, and chassis setup.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Evasive Motorsports sells aftermarket automotive performance parts and accessories for import and domestic vehicles through an e-commerce platform and retail location in Cerritos, California. Their inventory spans aerodynamics, suspension, engine/exhaust, drivetrain, lighting, wheels, brakes, interior, and safety components from 50+ manufacturers including HKS, BBS, RAYS, Voltex, and Tein, plus their proprietary EVS Tuning brand. They also provide professional installation and race preparation services such as dyno tuning, wheel alignment, corner balancing, engine builds, turbo/supercharger installation, suspension tuning, exhaust installation, and custom roll cage fabrication.

Product overview

Evasive Motorsports operates an e-commerce platform selling aftermarket automotive performance parts and accessories for import and domestic vehicles. The company was established in 2002 and is based in Cerritos, California. Their product portfolio includes the proprietary EVS Tuning sub-brand for aero and suspension components, along with a comprehensive range of performance parts from over 50+ major manufacturers including HKS, BBS, RAYS, Voltex, Brembo, and Tein. Evasive Motorsports also provides professional installation and tuning services including dyno testing, wheel alignment, custom roll cage fabrication, engine builds, and suspension tuning at their Southern California facility. The company is actively involved in motorsport, competing in events like the Pikes Peak International Hill Climb with vehicles like the Hyundai IONIQ 5 N and maintaining partnerships with brands like ENEOS.

Differentiator

Problem solved

Functional benefit

Brands

• EVS Tuning: Private label performance parts brand offering aerodynamic components, exhaust systems, and tuning products
• EVS Tuning Series

Products and services

• EVS Tuning Proprietary Performance Parts Own-brand performance products including aerodynamic components, exhaust systems, suspension parts, carbon fiber accessories, and floor mats developed by Evasive Motorsports for vehicles such as Honda S2000 and Toyota Supra.
• Engine Performance Parts Engine components including forced induction (turbochargers, superchargers), intake systems, fuel systems, ignition components, engine internals, and cooling from brands such as HKS, Greddy, and Tomei.
• Aftermarket Suspension Components Suspension parts including coilovers, sway bars, control arms, bushings, and chassis bracing from brands such as Tein, KW, Fortune Auto, and Ohlins.
• Aftermarket Aerodynamic Parts Aerodynamic components including GT wings, front splitters, canards, diffusers, and rear spoilers from brands such as Voltex, APR, Varis, and Rocket Bunny.
• Aftermarket Body Parts and Body Kits Body modification components including doors, fenders, hoods, bumpers, side skirts, trunks, and full body kits from various manufacturers.
• Aftermarket Wheels and Brakes Performance wheels from brands such as BBS, RAYS, Work Wheels, and Advan, plus braking components including big brake kits, rotors, and brake pads.
• Aftermarket Lighting Exterior lighting upgrades including headlights, taillights, daytime running lights, fog lights, side markers, and tail light bezels for various vehicle applications.
• Interior and Safety Equipment Interior components including seats, harnesses, steering wheels, gauges, plus safety equipment such as roll bars, fire extinguishers, and racing helmets.
• Dyno Testing and Tuning Services Performance tuning and dyno testing services using advanced equipment for precise engine calibration and power optimization.
• Wheel Alignment and Corner Balancing Services Precision alignment and corner balancing services to optimize vehicle handling and tire wear.
• Custom Roll Cage Fabrication Services Custom roll cage fabrication for motorsport and track applications, providing structural reinforcement and safety.
• Engine Build Services Custom engine building services including assembly, blueprinting, and performance modifications.
• Suspension Installation and Tuning Services Professional suspension installation and tuning including coilovers, air suspension, and chassis setup for optimal handling.
• Exhaust Installation Services Exhaust system installation including headers, full systems, and custom fabrication.
• Turbo and Supercharger Installation Services Forced induction system installation including turbochargers, superchargers, intercoolers, and associated components.
• Drivetrain Installation Services Transmission, clutch, and limited-slip differential (LSD) installation services.
• Evasive Motorsports Checkered Floor Mats Custom-designed floor mats featuring the Evasive checkered pattern, available in multiple color combinations for vehicles including Toyota Supra A90/A91, Honda S2000, Subaru WRX/STI, and Toyota GR Corolla.
• Evasive Motorsports S2000RS Skate Deck - ENEOS Livery V.2 Limited edition skate deck featuring ENEOS branding, representing Evasive Motorsports motorsport partnerships.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ENEOScoreStrategic or Co-development Partner · 1 November 2025Japan's largest oil company partnering with Evasive Motorsports to showcase new lubricant products at AAPEX, including formulations for electric and hybrid vehicles. Collaboration highlights high-performance automotive engineering and new product launches.
• Hyundai Motor AmericacoreGTM or Marketing PartnerPartnership for Pikes Peak International Hill Climb competition with Hyundai IONIQ 5 N racecar. Evasive Motorsports prepares and campaigns the vehicle in this prestigious motorsport event, with ENEOS USA also appearing as a sponsor.
• ENEOS USAminorGTM or Marketing PartnerSponsor appearing on Evasive Motorsports Pikes Peak race car and team merchandise. Brand logo visible on team apparel and race vehicle.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Summit Racing Equipment: One of the largest U.S. aftermarket performance parts retailers, distributing a broad multi-brand catalog with strong domestic muscle and import coverage. Comparable wholesale/distribution motion with much larger scale, broader vehicle coverage, and established private-label programs.
• HKS USA: U.S. arm of Japanese aftermarket performance manufacturer HKS, one of Evasive's key supplier brands. Comparable in product category (turbo, exhaust, electronics, suspension) and overlapping customer base, though operating as a manufacturer-direct retailer.
• RealTruck: Large multi-brand e-commerce retailer of aftermarket truck, Jeep, and off-road parts and accessories. Comparable DTC aftermarket distribution model, though concentrated in truck/Jeep rather than import sports cars.

Direct peers

• Karcepts: JDM import-performance parts retailer and tuning shop offering parts sales alongside professional alignment, corner balancing, and race-prep services. Mirrors Evasive's hybrid retail + motorsport-services model in the import performance niche.
• Fortune Auto: Aftermarket suspension (coilovers, dampers) manufacturer with direct-to-consumer sales and motorsport validation. Comparable category (suspension), overlapping customer base, and a similar brand-building approach through track-tested credibility.
• AMS Performance: Import performance (notably Nissan GT-R, Honda, Subaru) parts manufacturer and retailer with in-house R&D, tuning services, and motorsport credibility. Closely mirrors Evasive's import-performance niche, in-house product development, and race-proven positioning.
• Varis: Japanese aftermarket aerodynamic and body kit manufacturer whose products Evasive resells. Comparable in aftermarket aero category, with direct-to-consumer overlap and motorsport-grade positioning in the import/JDM segment.
• Turn5: Owner of AmericanMuscle, ExtremeTerrain, and Stage 3 Motorsports — a multi-vertical e-commerce retailer of aftermarket performance and off-road parts. Closest direct comp to Evasive's import-performance DTC model, with substantially greater scale and similar professional services add-ons.

Emerging players

• GrimmSpeed: Subaru-focused performance parts manufacturer and direct retailer with proprietary product lines and motorsport heritage. Comparable proprietary-brand strategy within a narrower Subaru platform, overlapping Evasive's core customer base.
• Boomba Racing: Manufacturer and direct-to-consumer retailer of aftermarket performance parts focused on import platforms (Subaru, Ford, Honda). Comparable proprietary-brand DTC motion targeting the same enthusiast buyer Evasive serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/evasivemotorsports
• Xx.com/evasivemtrsprts
• Facebookfacebook.com/evasivemotorsports
• LinkedInlinkedin.com/company/evasive-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evasive Motorsports