SR Max Slip Resistant Shoes

What SR Max Slip Resistant Shoes does

SR Max Slip Resistant Shoes is a US-based, privately-held manufacturer and distributor of slip-resistant work footwear, founded in 2007 by Patrick Kubis and headquartered in Greensboro, North Carolina. The company sells slip-resistant shoes and boots to both individual consumers and enterprise clients, serving industries including food production and processing, manufacturing, warehousing and distribution, grocery, food service and hospitality, healthcare, transportation, school nutrition, hospitality, and automotive.

The company's core differentiator is its patented MaxTRAX® outsole technology, which is certified to exceed ASTM F2913-19 and ASTM F3445-21 slip-resistance standards and is deployed across SR Max's own footwear line and licensed into partner-brand products from Timberland PRO, Skechers Work, Reebok Work, KEEN Utility, Rockport Works, Florsheim, DC Work Crew, and Volcom. SR Max aggregates more than 80 footwear brands and complementary insole/accessory brands (Aetrex, Blumaka, Mega Comfort) under a single procurement relationship, with products spanning athletic shoes, boots, clogs, dress shoes, oxfords, hikers, overshoes, and wellingtons, available with steel, alloy, composite/nano, and soft toe options plus electrical hazard, insulation, waterproof, static dissipative, and metatarsal guard features.

SR Max operates a multi-channel go-to-market combining a direct-to-consumer e-commerce site, 55+ retail stores, 90+ mobile shoe stores that conduct onsite enterprise fittings, and customizable B2B Corporate Shoe Programs with custom ordering websites and Slip & Fall Indemnity coverage. Revenue is generated primarily through one-time product sales at unit prices ranging from approximately $56.99 for entry-level SR Max branded styles to $285 for premium Dr. Martens and San Antonio Shoemakers, supplemented by quote-based multi-year corporate program contracts. The company employs 101-250 people and operates entirely within the United States.

Name

SR Max Slip Resistant Shoes

Legal name

SR Max Slip Resistant Shoes

Website

https://srmax.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Work Safety Footwear

NAICS

Footwear Manufacturing (3162), Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro primary industry

Work, Safety & Occupational Footwear (CRAAACAE)

akta.pro secondary industry

Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)

Keywords

• Slip resistant footwear
• Work safety shoes
• Corporate shoe programs
• Industrial work boots
• Slip resistant outsoles

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time purchase revenue from slip-resistant footwear and accessories sold directly to consumers and enterprise customers. Products range from budget-friendly options around $56.99 to premium styles at $285, with brands including SR Max, Timberland PRO, Skechers, Dr. Martens, and 80+ other brands.
2. Corporate Shoe Programs: B2B corporate shoe programs offering fully customizable shoe benefit programs for employers, including mobile fitting services, custom ordering websites, and slip/fall indemnity coverage options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

SR Max designs, manufactures, and distributes slip-resistant work footwear through its proprietary SR Max brand featuring patented MaxTRAX® outsole technology, while also distributing 80+ third-party work footwear brands. The company sells directly to individual consumers via its e-commerce site and 55+ retail stores, and operates 90+ mobile shoe stores that deliver on-site fitting services to enterprise clients through customizable corporate shoe programs.

Product overview

SR Max Slip Resistant Shoes is a specialized B2B and B2C retailer of slip-resistant work footwear, operating both an e-commerce platform and corporate shoe programs. The company's core offering centers on its proprietary SR Max brand footwear featuring patented MaxTRAX® slip-resistant outsole technology, complemented by an extensive portfolio of third-party work footwear brands including Timberland PRO, Skechers Work, Reebok Work, Dr. Martens, KEEN Utility, Dansko, Dunlop, DC Work Crew, Hoka, Carhartt, Rockport Works, Volcom, and Puma. Product lines span multiple styles (athletic shoes, boots, clogs, dress shoes, oxfords, hikers, overshoes) and safety features (steel/composite/alloy toe, electrical hazard, insulation, waterproof, static dissipative, metatarsal guard). SR Max also provides enterprise services including customizable corporate shoe programs with mobile shoe stores, onsite fitting, custom ordering websites, and slip-and-fall indemnity coverage. The company serves industries including food production, manufacturing, warehousing, grocery, transportation, healthcare, food service, school nutrition, hospitality, and automotive.

Differentiator

Problem solved

Functional benefit

Brands

• MaxTRAX®: Patented slip-resistant outsole technology that excels on dry, wet, and oily/wet surfaces, exceeding ASTM slip-resistance standards.

Products and services

• SR Max Brand Footwear
• Corporate Shoe Programs
• Timberland PRO Footwear
• Skechers Work Footwear
• Dr. Martens Slip Resistant Footwear
• Reebok Work Footwear
• KEEN Utility Footwear
• Dansko Slip Resistant Footwear
• Dunlop Protective Footwear
• Hoka Work Footwear
• Carhartt Boots
• Crocs Work Footwear

Quantifiable outcome

• $2.2 million in claims savings over one year for Regional Bottler for a National Beverage Company
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Timberland PROcoreChannel Partner/ Reseller/ DistributorTimberland PRO is a flagship brand partner offering professional work footwear with MaxTRAX® slip-resistant outsoles. Products include 6-inch work boots, athletic work shoes, and dress shoes meeting ASTM F2413-24 standards with features including waterproofing, insulation, and alloy/composite/steel toe options.
• Skechers WorkcoreChannel Partner/ Reseller/ DistributorSkechers Work provides occupational footwear including the Hands Free Slip-ins™ line, Max Cushioning Elite, and Summits series with slip-resistant outsoles. Products feature EH (Electrical Hazard) protection and composite safety toes.
• Dr. MartenscoreChannel Partner/ Reseller/ DistributorDr. Martens work boots combine the brand's iconic air-cushioned sole with tough leather, offering slip-resistant outsoles. Includes the 1460 Originals, 2976 Chelsea boot, and Parker Life Shield lines with soft toe and safety toe options.
• Reebok WorkcoreChannel Partner/ Reseller/ DistributorReebok Work provides athletic-style work footwear including Sublite Cushion Work and Harman Work lines featuring MaxTRAX® slip-resistant technology and composite/soft toe options.
• KEEN UtilitycoreStrategic or Co-development PartnerKEEN Utility has partnered with SR Max to feature MaxTRAX® slip-resistant outsoles on products like the KEEN Speedworks, which meets ASTM F2413-24 I/C EH SRO standards. The partnership excels on dry, wet, and oily/wet surfaces for indoor/outdoor work environments.
• HokamajorChannel Partner/ Reseller/ DistributorHoka provides athletic-style work footwear including Bondi and Arahi models in wide widths with slip-resistant outsoles for workers seeking running shoe comfort in safety footwear.
• CrocsmajorChannel Partner/ Reseller/ DistributorCrocs work shoes offer slip-resistant footwear in the iconic Crocs comfort style, suitable for food service, healthcare, and hospitality environments.
• DanskomajorChannel Partner/ Reseller/ DistributorDansko provides professional footwear including the XP 2.0 clog line with waterproof options, designed for all-day comfort and featuring slip-resistant outsoles.
• DunlopmajorChannel Partner/ Reseller/ DistributorDunlop Protective Footwear is a leading global manufacturer providing rubber boots including the Sureflex Steel Toe Waterproof SRO Boot, combining continuous innovation with handcraft for heavy-duty work environments.
• Rockport WorksmajorChannel Partner/ Reseller/ DistributorRockport Works provides professional dress/work shoes including the Huron MaxTRAX® line combining professional appearance with slip-resistant safety features.
• Florsheim WorkmajorChannel Partner/ Reseller/ DistributorFlorsheim Work provides professional work footwear combining dress shoe aesthetics with MaxTRAX® slip-resistant technology for professional environments.
• DC Work CrewmajorChannel Partner/ Reseller/ DistributorDC Work Crew offers athletic-style work footwear including Gaveler Work and Cure Work lines with MaxTRAX® outsoles, designed for active work environments.
• Carhartt BootsmajorChannel Partner/ Reseller/ DistributorCarhartt Boots provides rugged work boots including the CFM5472-M Nano Trademill with waterproofing and ASTM-rated safety features for heavy industrial work.
• PumaminorChannel Partner/ Reseller/ DistributorPuma provides athletic-style work footwear including Blast and Stellar models with slip-resistant outsoles at competitive price points.
• VolcomminorChannel Partner/ Reseller/ DistributorVolcom provides work footwear including the Chill MaxTRAX® line with metatarsal guard and composite toe options for demanding work environments.
• Wolverine DurashocksminorChannel Partner/ Reseller/ DistributorWolverine Durashocks provides work boots featuring shock-absorbing technology combined with slip-resistant outsoles for all-day comfort.
• San Antonio ShoemakersmajorChannel Partner/ Reseller/ DistributorSan Antonio Shoemakers provides premium dress/work shoes including Oxford and athletic styles with slip-resistant outsoles in regular and wide widths, priced at $195-$285.
• AetrexminorChannel Partner/ Reseller/ DistributorAetrex provides orthotic insoles and footwear accessories including the ATL2305M viscoelastic orthotic with metatarsal support for enhanced comfort.
• Iron AgeminorChannel Partner/ Reseller/ DistributorIron Age provides work footwear combining safety features with stylish designs suitable for professional work environments.
• JoybeesminorChannel Partner/ Reseller/ DistributorJoybees provides lightweight work footwear with slip-resistant outsoles designed for comfort in extended wear situations.
• National Safety Council (NSC)minorGTM or Marketing PartnerSR Max is affiliated with the National Safety Council, a leading safety organization, demonstrating commitment to workplace safety advocacy.
• ASTM InternationalminorGTM or Marketing PartnerSR Max products comply with ASTM standards including F2413-24 for safety footwear, F2913-19 and F3445-21 for slip resistance, demonstrating technical compliance and quality assurance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Boot Barn: Largest U.S. specialty retailer of western and work footwear with a meaningful slip-resistant and work-safety assortment; competes with SR Max for the same work-boot consumer but operates a much broader apparel and lifestyle catalog.
• Skechers Work: Major work-footwear brand carried by SR Max (Skechers Work, Skechers Hands Free Slip-ins); competes indirectly via D2C and other retail channels and represents a wholesale partner that could in theory disintermediate SR Max in the enterprise channel.
• Red Wing Shoes: Heritage work footwear brand and retailer serving industrial, construction, and trades customers with company-owned retail stores — overlapping with SR Max's manufacturing-worker and enterprise-customer segments and its store-based distribution model.
• Wolverine Worldwide (Work Group): Public parent of multiple work footwear brands carried by SR Max (Wolverine Durashocks) and operator of adjacent work safety brands (e.g., Bates, Harley-Davidson Footwear); represents both a wholesale partner and a broader competitive force in slip-resistant and protective work footwear.
• Timberland PRO: Wholesale brand partner of SR Max and one of the most recognized work-boot brands in the U.S.; if Timberland PRO chose to scale its own corporate footwear program, it would directly compete with SR Max's enterprise business rather than supply it.

Direct peers

• Shoes For Crews: Specialty slip-resistant work footwear retailer with its own branded outsoles and corporate shoe programs serving restaurants, healthcare, and hospitality — directly comparable in product, customer vertical, and B2B program structure to SR Max.
• Working Person's Store: Multi-brand work and safety footwear e-commerce retailer carrying overlapping brands (Timberland PRO, Skechers Work, Dr. Martens, KEEN Utility) with comparable work-safety categories and price points — direct competition in the online slip-resistant niche.
• Genuine Grip: Manufacturer and retailer of slip-resistant occupational footwear sold through distribution and online channels, with overlapping SKU categories (athletic work, service footwear) and target end-users in food service and healthcare.
• Saf-Gard Safety Shoe Company: Headquartered in Greensboro, NC and appearing on SR Max's BBB listing as the parent entity behind the SR Max brand, Saf-Gard is the most direct peer — operating an overlapping e-commerce and corporate safety-footwear program built on the same slip-resistant, multi-brand distribution thesis.

Emerging players

• TINGLEY Rubber: Protective footwear and rubber boot specialist selling into industrial, food processing, and agricultural segments — overlapping with SR Max's protective, rubber/PVC, and food-production footwear categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/srmax
• Facebookfacebook.com/srmaxshoes
• LinkedInlinkedin.com/company/sr-max-slip-resistant-shoe-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SR Max Slip Resistant Shoes