Jackson Hole Mountain Resort

Name

Jackson Hole Mountain Resort

Legal name

Jackson Hole Mountain Resort

Website

https://jacksonhole.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Recreation

NAICS

Skiing Facilities (713920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Via Ferrata & Adventure Climbing Parks (THAAACAE), Mountain & Ski Luxury Resorts (THAGACAB)

Keywords

• Ski resort services
• Winter mountain recreation
• Ski lift access
• Mountain adventure activities
• Season pass programs

Headquarters

HQ city

Teton Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Season Passes: The resort sells season passes (e.g., 2026-27 Season Passes available for purchase) which provide recurring, upfront revenue and drive customer loyalty and repeat visits throughout the ski season.
2. Lift Tickets: Day-ticket sales for lift access across the resort's terrain, including single and multi-day ticket options sold through the resort's e-commerce storefront.
3. Dining and Food & Beverage: On-mountain dining experiences and food service across the resort, including restaurants and après-ski venues.
4. Retail and Merchandise: On-site retail shopping at the resort offering merchandise and gear, generating point-of-sale revenue.
5. Activities and Adventures: Revenue from adventure activities including the Bike Park, Via Ferrata climbing experiences, and the Summer Tram, sold as individual activity tickets.
6. Event Ticketing: Revenue from ticketed events including the Rendezvous Music Festival (now ticketed going forward) and other special events hosted at the resort.
7. Sponsorship and Partnership Activations: Revenue derived from brand partnerships and sponsorship deals, including on-mountain branding, event sponsorships, and co-branded activations with partners such as Kiehl's, POC, Coca-Cola, Nature Valley, and Mammut.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Jackson Hole Mountain Resort operates a year-round mountain resort at Teton Village, Wyoming, providing lift-accessed skiing and snowboarding across 4,000+ acres of terrain including the iconic Aerial Tram system and expert runs such as Corbet's Couloir. In summer, the resort runs the Aerial Tram, Bike Park, and an over-15-route Via Ferrata alpine climbing course, complemented by on-mountain dining, retail shopping, ski/snowboard lessons, and signature cultural events (Rendezvous Music Festival, Kings and Queens of Corbet's). Season passes and lift tickets are sold direct-to-consumer via the resort's SnowCloud-powered online shop and the JH Insider mobile app.

Product overview

Jackson Hole Mountain Resort operates as a comprehensive ski resort offering a portfolio of interconnected products and services centered around mountain recreation. The core experience includes skiing and snowboarding on world-class terrain, accessed via the Aerial Tram and lift systems. Season passes provide bundled access to the resort's winter offerings. Summer operations expand the portfolio through the Bike Park for mountain biking and Via Ferrata for climbing adventures. The resort also provides dining, shopping, instructional lessons, and hosts signature events including the Rendezvous Music Festival and the Kings and Queens of Corbet's Competition. The JH Insider mobile app delivers personalized stats and mountain information to enhance visitor experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing and Snowboarding The resort's primary offering featuring world-class skiing and snowboarding terrain on 4,000+ acres, including expert runs such as Corbet's Couloir, deep powder skiing, and varied terrain from beginner to expert levels, accessed via the Aerial Tram and lift system.
• 2026-27 Season Passes Annual season pass products granting unlimited access to the resort's ski and snowboard facilities for the 2026-27 winter season, sold in multi-tier subscription format through the resort's SnowCloud-powered e-commerce platform.
• Aerial Tram (Summer Tram)

Quantifiable outcome

• Jackson Hole Mountain Resort reached 30 million+ U.S. skiers and snowboarders through its Ikon Pass partnership and marketing activations.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• POCcoreGTM or Marketing Partner · 1 March 2026POC, a Swedish safety equipment brand, is the official safety equipment partner of Jackson Hole Mountain Resort, providing helmets, eye protection, and body protection for skiing, snowboarding, and mountain biking starting March 2026. Equipment is supplied to resort staff, ski patrol, maintenance workers, instructors, athletes, and content creators, as well as for resort events including the Kings and Queens of Corbet's Competition. POC's safety-focused mission aligns with the resort's own award-winning safety commitment.
• Kiehl's Since 1851coreGTM or Marketing Partner · 1 January 2026Kiehl's Since 1851 is the official skincare and SPF partner of Jackson Hole Mountain Resort, with the partnership renewed for a third consecutive year starting January 2026. The brand conducts branded activations such as JHMR Kiehl's Weekends and sponsorships at events like the Rendezvous Music Festival, including on-mountain branding, retail sampling, and event sponsorship across the resort. The partnership is part of Kiehl's expanded mountain and outdoor lifestyle strategy targeting the ski and mountain culture consumer segment.
• Ikon PasscoreGTM or Marketing Partner · 1 January 2026Jackson Hole Mountain Resort is a featured destination on the Ikon Pass network, a multi-resort ski pass valid at 50+ North American destinations. The partnership gives Jackson Hole access to the Ikon Pass subscriber base of over 30 million U.S. skiers and snowboarders. The resort is also included in Kiehl's expanded multi-resort partnership with select Ikon Pass destinations announced in January 2026.
• U.S. Forest ServiceminorStrategic or Co-development PartnerThe U.S. Forest Service is listed as a partner on Jackson Hole Mountain Resort's website. The resort operates on public lands within Grand Teton National Park and Bridger-Teton National Forest under special use permits.
• Nature ValleyminorGTM or Marketing PartnerNature Valley is listed as an official partner of Jackson Hole Mountain Resort, with the brand positioning itself as connecting people to the energy they get from nature. Nature Valley is the official granola/energy bar partner.
• The Coca-Cola CompanyminorGTM or Marketing PartnerCoca-Cola is listed as the official drink partner of Jackson Hole Mountain Resort, providing a variety of beverages to keep resort visitors refreshed throughout the season.
• MammutminorGTM or Marketing PartnerMammut is the official uniform sponsor of Jackson Hole Mountain Resort, providing apparel and gear for resort staff and personnel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vail Resorts: Largest North American ski-resort operator (Vail, Beaver Creek, Breckenridge, Park City, etc.), running the competing Epic Pass. Directly comparable integrated destination-resort model with season passes, lift tickets, F&B, retail, and lodging — and the primary competitive alternative to Jackson Hole for premium U.S. ski travelers.
• Big Sky Resort: Montana destination ski resort (5,800+ skiable acres) on an Ikon Pass, sharing Jackson Hole's 'big-mountain, expert-friendly, less-crowded' positioning. Comparable scale, expert terrain, and access to a similar Rocky Mountain adventure-travel customer.
• Aspen Snowmass (Aspen One): Four-mountain Colorado luxury ski complex (Aspen Mountain, Aspen Highlands, Buttermilk, Snowmass) competing for the same premium U.S. and international destination traveler as Jackson Hole, with comparable lift, F&B, retail, lodging, and event-driven revenue streams.
• Alterra Mountain Company: Owner and operator of the Ikon Pass, Jackson Hole's distribution partner, and a multi-resort portfolio (Steamboat, Mammoth, Deer Valley, Palisades Tahoe, etc.). Direct peer as a multi-resort, premium-positioned ski operator with the same pass-network distribution model.
• Telluride Ski Resort: Colorado destination ski resort known for expert terrain and a remote, premium character — directly comparable to Jackson Hole on positioning, expert terrain emphasis, and destination-skier customer base.
• Deer Valley Resort: Utah luxury ski-only resort, widely considered Jackson Hole's closest premium peer. Comparable service-first positioning, skier-only terrain policy, high-ASP lift products, and a roadmap to major expansion that competes directly for the destination luxury skier.
• Steamboat Ski Resort: Colorado ski resort operated by Alterra as part of the Ikon Pass network, with comparable integrated resort offerings including skiing, dining, retail, and signature events. Direct distribution-network peer to Jackson Hole within Ikon.
• Palisades Tahoe: California destination ski resort (formerly Squaw Valley/Alpine Meadows), an Ikon Pass partner with comparable expert terrain (including iconic KT-22), signature competitions, and destination positioning.

Broad incumbents

• Boyne Resorts: Multi-resort operator (Big Sky, Boyne Mountain, The Highlands at Harbor Springs, etc.) with a broad portfolio spanning destination and regional ski resorts. Less premium-narrowly-positioned than Jackson Hole but comparable integrated-resort business model across multiple properties.

Regional players

• Whistler Blackcomb: Largest ski resort in North America, operated by Vail Resorts on the Epic Pass. Operates in a different geography (British Columbia, Canada) but competes for the same international, premium, expert-terrain-seeking ski traveler as Jackson Hole.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/JacksonHole
• YouTubeyoutube.com/jacksonhole
• Facebookfacebook.com/JacksonHole
• Instagraminstagram.com/jacksonhole
• TikToktiktok.com/@jacksonhole
• Pinterestpinterest.com/jacksonhole
• LinkedInlinkedin.com/company/jackson-hole-mountain-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Hole Mountain Resort