Agencia de Marketing Digital

What Agencia de Marketing Digital does

Agencia de Marketing Digital (AMD), founded in 2005–2006 in Bogotá by David Gutiérrez (CEO y Fundador), is a privately held, full-service 360-degree digital marketing agency operating across Colombia, the United States (Miami, Orlando, New York), and Panama. The company delivers an integrated suite of services spanning website and e-commerce design, custom web and mobile application development, SEO (including local SEO plus emerging GEO and AEO for AI-driven search), paid media management on Google, Meta, and LinkedIn, social media management, inbound marketing, email marketing, growth marketing, marketing automation, corporate branding, audiovisual production, and trademark registration. Its target buyer profiles are marketing directors, CMOs, business owners, entrepreneurs, SMEs, and B2B companies in Colombia and LATAM, served through consultative direct sales with monthly retainers, project-based fees, and performance-based engagements.

The agency's core technology stack combines CRM and marketing automation on HubSpot, Clientify, and Zoho CRM with website and e-commerce platforms (WordPress, Shopify), paid media buying across Google, Meta, and LinkedIn, and SEO/competitive intelligence via Semrush. Its AI capability layer integrates third-party foundation models (OpenAI, Anthropic Claude, Google Gemini, Meta LLaMA) and tools (ChatGPT, Google AI Mode, Perplexity, Apollo, WozTell, ThriveAI) with custom AI agent development using Python, TensorFlow, PyTorch, LangGraph, and CrewAI, deployed on Google Cloud, AWS, and Azure. A dedicated team of 40–60+ professionals — including AI engineers, MLOps specialists, prompt engineers, and AI product managers — executes all services in-house without subcontracting.

AMD's commercial model spans monthly retainer/honorarios mensuales (COP $800K–$15M+ depending on scope), per-project fees for discrete deliverables, performance-based pricing with 90-day KPI windows, and pass-through paid-media spend management. Distribution is consultative and digital-first: a self-service website (agenciadigitalamd.com) drives top-of-funnel discovery via SEO and an 88-article content library, while LinkedIn and direct outreach close mid-market and enterprise accounts. Revenue is not publicly disclosed and the company has not raised external funding; it appears to be bootstrapped with founder-controlled ownership and 20+ years of continuous operation.

Name

Agencia de Marketing Digital

Legal name

AMD Agencia Marketing Digital

Website

https://agenciadigitalamd.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Agencia de Marketing Digital (AMD) is a Bogotá-founded, privately held 360-degree digital marketing agency serving marketing directors, CMOs, business owners, SMEs, and B2B clients across Colombia, the US, and LATAM with SEO, paid media, web development, social media, marketing automation, and custom AI agent services delivered by an in-house 40–60+ person team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAEAFAC

Application Maintenance & Support (AMS)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Application Development & Modernization

SECONDARYBPAEAMAI

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Outsourcing & Offshoring Services

Keywords

• Digital marketing services
• Search engine optimization
• Paid media advertising
• Web design development
• AI marketing automation

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Monthly Retainer / Advisory Fees: AMD charges monthly retainer fees for ongoing strategy, execution, and optimization across one or more marketing fronts. Retainers are tailored to client scope and needs, with flexible contracting (month-to-month without forced commitments). This is the primary revenue model, covering services such as SEO, social media management, content marketing, paid advertising, and marketing automation.
2. Project-Based / Per-Project Fees: For discrete projects (e.g., website design, brand identity design, software development, Amazon marketplace setup), AMD quotes on a per-scope basis with a personalized proposal. This model applies to one-time deliverables such as landing pages, virtual stores, or custom software.
3. Performance-Based / Outcome Model: AMD offers a results-oriented pricing model where compensation is tied to defined outcomes (e.g., cost per acquisition targets, ROI benchmarks). A 90-day measurement window is established for initial KPIs, with CPA optimization during the learning phase. This model aligns AMD's incentives with client business results.
4. Advertising Spend Management: AMD manages paid media budgets on behalf of clients (Google Ads, Meta Ads, LinkedIn Ads), with ad spend passed through at cost and fees charged on top. The agency charges for the strategy, execution, and optimization of campaigns, with transparency on ROI and cost per acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

AMD is a 360-degree digital marketing agency offering an integrated suite of services including web design and development, e-commerce store creation, SEO/GEO/AEO optimization, paid media management (Google Ads, Meta Ads, LinkedIn Ads), social media management, inbound marketing, email marketing, marketing automation, AI-powered solutions, and corporate branding. The agency executes all services in-house with a team of 40-60+ professionals without subcontracting.

Product overview

AMD (Agencia de Marketing Digital) is a full-service 360-degree digital marketing agency offering an integrated suite of services spanning web design and development, e-commerce, SEO/GEO/AEO optimization, digital advertising (Google Ads, Meta Ads, LinkedIn Ads), social media management, inbound marketing, marketing automation, AI-powered solutions, and brand identity services. The agency operates as a unified platform combining creativity, technology, and artificial intelligence to deliver comprehensive digital marketing solutions. The core portfolio includes professional website design (Diseño de Páginas Web), e-commerce stores (Diseño de Tiendas Virtuales), custom web/app/software development, and a full range of digital marketing services including SEO, paid advertising, social media, email marketing, inbound marketing, growth marketing, and AI agents. AMD differentiates through its in-house team of 60+ professionals executing all services directly without outsourcing, supported by partnerships with Google, HubSpot, Meta, and SEMrush, and integrating AI technologies like ChatGPT, Gemini, and Claude for content generation and automation.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design (Diseño de Páginas Web)

Quantifiable outcome

• First KPIs measurable within 90 days of engagement start
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Google (Google Partner)coreTechnology or IntegrationAMD holds Google Partner status, providing access to Google advertising tools, priority support, innovative resources, and continuous training directly from Google. This partnership enables AMD to deliver cutting-edge Google Ads campaigns with early access to new platform features and certification programs.
• HubSpot (Certified Partner)coreTechnology or IntegrationAMD is a HubSpot certified partner, utilizing HubSpot's CRM and marketing automation platform for client campaigns. HubSpot provides the technology infrastructure for inbound marketing, email automation, lead nurturing, and sales alignment across AMD's client portfolio.
• Meta / Facebook (Meta Business Partner)coreTechnology or IntegrationAMD is a Meta Business Partner with Facebook Blueprint certification. This enables advanced capabilities in Meta Ads (Facebook and Instagram), Business Manager configuration, pixel implementation, and access to Meta's beta tools and training resources for client campaign management.
• Semrush (Agency Partner)coreTechnology or IntegrationAMD is a Semrush Agency Partner, using Semrush's SEO and competitive intelligence platform for keyword research, site audits, backlink analysis, and competitive benchmarking for client projects. Semrush tools support AMD's SEO, GEO, and AEO strategies.
• Clientify (Partner)coreTechnology or IntegrationAMD is a Clientify partner, leveraging this CRM and marketing automation platform alongside HubSpot to manage client relationships, automate sales funnels, and implement multi-channel marketing campaigns for clients in the Colombian and LATAM markets.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Brandy: Colombian/LATAM digital marketing and branding agency offering 360-degree services including SEO, paid media, social, web development, and AI-driven marketing. Comparable in regional focus, service breadth, and founder-led boutique positioning to AMD.
• Latinad: LATAM-focused digital advertising and marketing agency serving brands across Spanish-speaking Americas. Closely comparable to AMD in regional focus, integrated service model, and mid-market client targeting in Colombia and broader LATAM.
• Rock Content: LATAM-headquartered (Brazil) digital marketing and content marketing platform with global reach, offering content production, SEO, and marketing services. Comparable to AMD through integrated digital services for mid-market clients across Spanish/Portuguese-speaking Americas.

Broad incumbents

• Jellyfish: Global digital marketing agency owned by Brandtech Group, offering paid media, SEO, content, creative, and analytics with strong Google and platform partnerships. Comparable to AMD through similar partner ecosystems and full-service digital delivery model, but at vastly greater scale.
• Publicis Groupe: Global advertising holding company with significant LATAM operations (including Colombia through Publicis Colombia and Leo Burnett). Overlaps with AMD across digital advertising, content, and CRM/marketing automation, but operates at holding-company scale across multiple agency brands.
• Ogilvy: WPP-owned global creative and digital agency with operations across LATAM including Ogilvy Colombia. Provides integrated advertising, social, content, and digital transformation services that overlap with AMD's 360-degree offering, but at multinational scale.
• Wunderman Thompson: Global digital agency (WPP) with strong CRM, marketing automation, and data-driven marketing capabilities — closely overlapping with AMD's HubSpot-driven marketing automation practice. Operates in Colombia and across LATAM.
• Dentsu Creative: Dentsu International's creative and digital network with significant LATAM presence. Overlaps with AMD on integrated digital campaigns, paid media, and brand strategy, but backed by Japanese holding-company capital and global client roster.

Regional players

• Avista (Colombia): Colombian digital agency with focus on B2B demand generation, inbound marketing, and HubSpot implementations — directly overlapping with AMD's marketing automation and inbound practice, primarily serving the Colombian market.

Others

• HubSpot Solutions Partner Agencies: Network of HubSpot-certified agencies globally delivering inbound marketing, CRM, and marketing automation services using the same platform stack as AMD. Represents AMD's peer set for the marketing automation and inbound service line specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agenciadigital8
• YouTubeyoutube.com/channel/UCNWD03k90ae2upnsyHraXDw
• Facebookfacebook.com/agenciamarketingdigitalcol
• LinkedInlinkedin.com/company/agencia-marketing-digital-amd
• Instagraminstagram.com/agenciadigitalamd
• Pinterestco.pinterest.com/agenciadigitalamdbogota

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agencia de Marketing Digital