LatinAd

Name

LatinAd

Legal name

LatinAd

Website

https://latinad.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Programmatic DOOH Advertising Technology

NAICS

Indoor and Outdoor Display Advertising (541850), Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Software Publishers (513210), Software Publishers (5132)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• Programmatic DOOH
• Digital out-of-home
• Advertising technology
• Supply-side platform
• Demand-side platform

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SSP Programmatic Transaction Fees: Screen owners connect to the SSP and receive campaigns from 150+ programmatic buyers. LatinAd earns a fee per successfully activated campaign. Revenue is usage-based and varies by campaign type and activation channel (programmatic, direct, regional).
2. Software Licenses (CMS, Certification, Analytics): Monthly licensing fees for access to tools including CMS, certification, audience measurement, and analytics modules. Modular and scalable — customers can start with essential modules or integrate advanced features.
3. DSP Campaign Implementation: Agencies and brands use the DSP- Planner to create and implement campaigns across 60,000+ screens in Latin America, accessing 150+ external DSPs through LatinAd's platform integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LatinAd operates a full-stack programmatic Digital Out-of-Home (DOOH) advertising technology platform for Latin America, integrating a Demand-Side Platform (DSP/Planner) for real-time campaign creation, a Supply-Side Platform (SSP) connecting screen owners to 150+ programmatic buyers, and a Content Management System (CMS) for intelligent management of digital screens and content. The platform is complemented by AI-powered audience measurement via video analytics, real-time campaign certification, an Android-based media player, and modular add-on modules.

Product overview

LatinAd is a full-stack programmatic DOOH (Digital Out-of-Home) advertising technology platform serving Latin America. The core platform consists of LatinAd CMS (Content Management System) for screen and content management, LatinAd SSP (Supply-Side Platform) for automated inventory monetization connecting to 150+ DSPs, and LatinAd DSP/Planner for campaign creation with AI-powered optimization. These integrate with add-on modules including LatinAd Audience (AI-powered video analytics for audience measurement), Certificación DOOH (real-time certification with photo evidence and AI failure detection), LatinAd Player (Android-optimized media player), Reportería (real-time reporting and metrics), Commercial Planner (proposal generation), AI Planner (intelligent campaign optimization), and Salud de Pantallas (device health monitoring). The ecosystem also includes the Programmatic Hub for automated deal management. Founded as Publinet Argentina in Mendoza, the company operates across 8 countries in Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• LatinAd CMS Content Management System for intelligent management of digital advertising screens used by media owners and screen operators across Latin America. Allows uploading, scheduling, and real-time content administration with integrated reporting, certification, and audience measurement. Sold as a modular monthly software license.
• LatinAd SSP Supply-Side Platform for automated monetization of DOOH screens used by media owners (screen operators). Connects screen inventory with 150+ programmatic buyers and DSPs, allowing operators to approve/reject sales and automate payment processing.
• LatinAd DSP / Planner Demand-Side Platform for real-time programmatic DOOH campaign creation adapted to consumer behavior, used by agencies and brands. Includes AI Planner for intelligent campaign optimization and provides deal IDs for implementation across 150+ partner DSPs.
• LatinAd Audience AI-powered audience measurement solution using video analytics cameras and mobility data to deliver real audience metrics including demographics, reach, frequency, GRP, and impressions. Sold as a modular add-on to CMS for media owners and agencies.
• Certificación DOOH Campaign certification service with real-time monitoring, photographic evidence, incident reporting, and AI-powered failure detection (black screen, frozen ad, LED panel off) for transparency and quality assurance on programmatic DOOH campaigns.
• LatinAd Player Android-based intelligent media player for digital signage used by media owners. Optimized for seamless content playback, real-time synchronization with LatinAd CMS, and continuous operation via an Always On complementary app.
• AI Planner AI-powered campaign planning and optimization tool integrated into the DSP/Planner that uses artificial intelligence to automatically optimize DOOH campaigns for better performance and yields. Used by agencies and brands planning campaigns.

Quantifiable outcome

• Launch regional campaigns in minutes across 60,000+ screens in 25+ countries
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability7 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KIDO DynamicscoreTechnology or Integration · 16 July 2025Integration with KIDO Dynamics, specialists in audience analysis and mobility through mobile geolocation and AI. KIDO provides telecom mobility data (from operators including Claro, Telcel, Vtr.com, Orange, Vodafone) anonymized and crossed with census data. This integration delivers qualitative and quantitative audience metrics for DOOH campaigns: reach, frequency, GRP, demographics, and exposure maps.
• MediáticacoreStrategic or Co-development Partner · 9 June 2025Strategic alliance between LatinAd and Mediática, one of Latin America's most innovative agencies. This partnership enables Mediática to leverage LatinAd's technology and screen inventory across all Latin American countries for highly documented, efficient, and fast-executed digital out-of-home planning and buying. LatinAd provides programmatic automation and certification, while Mediática contributes strategic planning and client relationships.
• DuoprintcoreTechnology or Integration · 14 August 2024Strategic alliance with Duoprint, a leading Ecuadorian digital signage and advertising company. Duoprint integrates the full LatinAd stack (CMS, SSP, Programmatic Hub, Audience) and contributes its extensive inventory of LED screens, hybrid billboards, LED murals, transit shelters, LED banners, translucent screens, totems, in-store screens, and stadium screens (Banco Pichincha stadium of Barcelona SC). This provides exceptional coverage across Ecuador.
• Vistar Media / ProDOOHcoreTechnology or Integration · 4 April 2024Strategic integration of Vistar Media's SSP with LatinAd CMS, enabling screen owners to access programmatic revenue from Vistar's global buyer network. ProDOOH serves as Vistar's representative in Latin America, extending LatinAd's reach to worldwide programmatic buyers. This partnership consolidates LatinAd's position as the most integrated CMS in the region.
• Moving WallscoreTechnology or Integration · 1 December 2023Integration of Moving Walls' DSP with LatinAd CMS to enable automated programmatic DOOH campaigns. Moving Walls is a global AdTech company specializing in OOH solutions operating in 15+ countries. This partnership enables LatinAd to generate programmatic campaigns that leverage Moving Walls' global network.
• OOH Publicidad / OOH ManagercoreChannel Partner/ Reseller/ Distributor · 14 July 2023Partnership since 2023 enabling OOH Manager users to access LatinAd's digital ecosystem — programmatic capabilities, certification, audience measurement, and dynamic content. OOH Publicidad manages traditional and digital OOH inventory, and the combined solution allows centralized management of all inventory. The partnership covers 20+ Latin American countries.
• IMC MedioscoreTechnology or Integration · 14 July 2023Strategic collaboration with IMC Medios, a leading Central American outdoor advertising company with screens across Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, and Colombia. IMC uses LatinAd to improve data quality, leverage analytics, optimize sales processes, and deliver dynamic content programming. During Copa América 2024, the partnership enabled real-time sports score updates on IMC screens.
• HivestackcoreTechnology or Integration · 28 April 2023Integration of Hivestack's SSP with LatinAd CMS to amplify programmatic sales in Latin America. This agreement enabled SSP-to-CMS integration, powering DOOH sales automation across the region.
• MagnitecoreTechnology or Integration · 19 October 2022Integration with Magnite (formerly Telaria), a leading independent sell-side platform. LatinAd connects its screen inventory to Magnite's programmatic marketplace, enabling global advertisers to access Latin American DOOH inventory.
• Place ExchangecoreTechnology or Integration · 30 September 2022Integration with Place Exchange, a premier programmatic OOH exchange. This integration enables LatinAd to offer its screen inventory to Place Exchange's demand-side buyers, expanding access to premium programmatic OOH inventory globally.
• MOTIA StudiominorStrategic or Co-development Partner · 8 September 2022Creative and strategic partnership with MOTIA Studio, a digital creative studio that investigates and experiments with digital art in physical/virtual space. The partnership focuses on creative innovation in DOOH.
• The World Out of Home Organization (WOO)minorOthersLatinAd is a member of WOO, the global industry organization for out-of-home advertising, participating in its congresses and initiatives.
• IAB (Interactive Advertising Bureau)minorOthersLatinAd is a member of IAB, contributing to digital advertising standards and participating in industry working groups including the DOOH Colombia guide.
• ALOOH (Americas DOOH Association)minorOthersLatinAd is a member of ALOOH, the Americas DOOH Association, supporting the growth and standardization of programmatic DOOH in the Americas.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Moving Walls: Programmatic OOH platform operating in 15+ countries across APAC, EMEA and Latin America. Moving Walls is integrated with LatinAd CMS as a DSP and offers comparable planning, buying and measurement capabilities to media owners and agencies.
• Hivestack: Programmatic DOOH ad exchange and SSP with global demand integrations. Hivestack has a direct SSP integration with LatinAd and is a near-substitute for media owners and agencies evaluating Latin American programmatic DOOH supply.
• Broadsign: Established DOOH CMS provider used by major media-owner networks. Broadsign is both an integration partner (via Web Redirect) and a competitor to LatinAd CMS for screen-owner software selection across Latin America.
• Place Exchange: Independent programmatic OOH exchange focused on connecting premium DOOH inventory to DSP demand. Place Exchange is integrated with LatinAd and serves as a parallel route for LatAm inventory to global buyers.
• Vistar Media: Global programmatic DOOH SSP operating in North America, EMEA, APAC and Latin America. Vistar is directly integrated with LatinAd's CMS via ProDOOH and competes for the same media-owner inventory and DSP demand relationships.
• Displayce: European-headquartered DOOH DSP with growing presence in Latin America. Displayce is listed among LatinAd's 150+ DSP integrations and competes directly for agency DOOH buying budgets in the region.
• Taggify: Programmatic DOOH SSP with strong presence in Latin America and Europe. Taggify is integrated with LatinAd and offers overlapping supply-side monetization and audience capabilities to screen owners in the same regional footprint.

Broad incumbents

• Magnite: Largest independent SSP, formed from the merger of Telaria and Rubicon Project, with DOOH, CTV and online video supply. Magnite connects global DSPs to LatinAd's inventory and competes as a broader incumbent across multiple channels including DOOH.

Emerging players

• Adomni: Programmatic DOOH marketplace focused on North America with growing international ambitions. Adomni offers comparable DSP-led campaign buying for digital billboards and screens, positioning it as an emerging alternative to LatinAd's Planner.

Regional players

• OOH Publicidad / OOH Manager: Chile-based OOH operator and software provider managing traditional and digital inventory across 20+ Latin American countries. OOH Publicidad is both a channel partner to LatinAd and a regional competitor for media-owner software and campaign management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@latinad
• Facebookfacebook.com/LatinAdDOOH
• LinkedInlinkedin.com/company/67351220
• Instagraminstagram.com/latin.ad

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LatinAd