Paycom Center

What Paycom Center does

Paycom Center is a multi-purpose sports and entertainment arena located in downtown Oklahoma City at 100 W. Reno Ave., operated under a long-term management agreement by Legends/ASM Global on behalf of its owner, the City of Oklahoma City. The venue opened on June 8, 2002 as Ford Center as part of Oklahoma City's MAPS program and has been the home arena of the NBA's Oklahoma City Thunder since 2008, following an earlier stint hosting the New Orleans Hornets during 2005-2007. It was renamed Chesapeake Energy Arena in 2019 and Paycom Center in 2021 under a 15-year naming rights partnership with Paycom (NYSE: PAYC). The arena offers flexible seating configurations ranging from 4,000 to nearly 18,000 and has hosted nearly 2,000 events and over 15 million guests since opening, with more than 1 million guests annually.

Revenue is generated across four streams: ticket sales and service fees through Ticketmaster, premium seating and suite rentals (Courtside Club, Jack Daniel's Old No. 7 Club, Courtside Pub, Gastropub), food and beverage concessions operated by Levy Restaurants under percentage arrangements (including a non-profit fundraising staffing program), and sponsorship/advertising anchored by the Paycom naming rights deal. Distribution combines direct venue channels (box office, group sales, premium sales), Ticketmaster as primary ticketing partner, PA Exchange for premium resale, and AXS for select events, with marketing driven through social, email, a grassroots street team, and a tourism partnership with Visit Oklahoma City.

The venue's core operational profile is shaped by its anchor NBA tenancy, a record 41 concerts in 2024, GBAC STAR accreditation (first large sporting facility in Oklahoma to achieve it), and Pollstar rankings of 60th worldwide and 38th in the US. A $105 million MAPS 4-funded renovation program designed by Populous runs through 2028, when a new Paycom Center is scheduled to open on the former Prairie Surf Studios site under an extended Legends/ASM Global management agreement.

Name

Paycom Center

Legal name

Paycom Center

Website

https://paycomcenter.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Paycom Center is Oklahoma City's premier multi-purpose arena, owned by the City of Oklahoma City and managed by Legends/ASM Global. It hosts NBA Oklahoma City Thunder games, touring concerts, UFC, WWE, and family entertainment for over 1 million guests annually, with a new venue scheduled for 2028.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Combat Sports Venues (Arenas, Halls) (MPAKAEAK), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Arena venue operations
• Live entertainment events
• Premium seating rentals
• Sports event hosting
• Corporate event spaces

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales and Service Fees: Primary revenue from ticket sales across all events including concerts, sports, and family shows. Venue takes service fees on Ticketmaster transactions and sells premium seating upgrades.
2. Premium Seating and Suite Rentals: Revenue from luxury suites, premium seating options, and private event bookings including corporate events, receptions, and parties in premium spaces.
3. Concessions and Catering: Levy Restaurants operates food and beverage services. The venue generates revenue through percentage arrangements on concession sales. Non-profit fundraising program allows groups to staff concession stands for donations.
4. Sponsorship and Advertising: Naming rights partnership with Paycom. Sponsorship and advertising opportunities throughout the arena including signage, scoreboard, and in-venue branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Paycom Center is a multi-purpose sports and entertainment arena in downtown Oklahoma City hosting NBA Oklahoma City Thunder games, major touring concerts, UFC events, WWE shows, family entertainment, and corporate functions. The venue features flexible seating configurations from 4,000 to nearly 18,000 capacity and offers premium seating spaces, special event booking, advertising/sponsorship opportunities, and on-site concessions and catering services.

Product overview

Paycom Center is a single-venue entertainment facility operated by Legends/ASM Global in downtown Oklahoma City. The core product is the arena venue itself, hosting NBA games (Oklahoma City Thunder), concerts, family shows, and special events. Additional offerings include premium seating spaces for private events, food and beverage catering through SAVOR/Levy, special event booking services, and advertising/sponsorship opportunities. A new Paycom Center is planned for 2028.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Seating Premium seating options including Courtside Club, Jack Daniel's Old No. 7 Club, Courtside Pub, and Gastropub for private events, corporate functions, receptions, and VIP experiences. Includes full Throttle VIP packages with front-row seats, backstage tours, and meet & greet opportunities.
• Special Event Booking Event space rental service for corporate luncheons, award dinners, holiday parties, and receptions in various club spaces within the arena. Targets businesses and organizations needing premium event venues in Oklahoma City.
• Advertising and Sponsorship Sponsorship and advertising opportunities within the arena including signage, scoreboard, and in-venue branding, as well as connection with Oklahoma City Thunder events. Targets corporate sponsors and advertisers seeking high-foot-traffic venues with national broadcast exposure.
• Concessions and Catering Food and beverage services operated by Levy Restaurants generating revenue through percentage arrangements on concession sales, with a non-profit fundraising program allowing community groups to staff concession stands in exchange for donations.

Quantifiable outcome

• Ranked 60th in world and 38th in US according to Pollstar's Top Arenas list
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Visit Oklahoma CityminorGTM or Marketing Partner · 10 May 2026Tourism organization assisting in producing UFC Fight Night event at Paycom Center, expects to welcome thousands of fans to the city.
• Legends/ASM GlobalcoreStrategic or Co-development Partner · 17 June 2025Legends/ASM Global continues its 25-year partnership managing Paycom Center. Extended agreement includes management of the current arena for three years and the new Paycom Center for five years after its 2028 opening. Company has managed the venue since its opening in 2002 as Myriad Convention Center and Ford Center.
• Oklahoma City ThundercoreStrategic or Co-development Partner · 26 July 202115-year naming rights partnership transforming arena to Paycom Center. Thunder provides consistent NBA programming while Paycom branding reaches global NBA audience. Thunder organization handles premium seating sales for the venue.
• City of Oklahoma CitycoreOthersArena owned by City of Oklahoma City. Built debt-free as part of original MAPS program approved in 1993. Venue opened 2002. City approved $105 million in MAPS 4 funding for renovations.
• Levy RestaurantsminorImplementation/ SI/ Consulting PartnerFood and beverage concession operator offering fundraising opportunities for non-profit organizations through concession stand staffing programs.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• FedExForum: Memphis-based multi-purpose arena, home of the NBA Memphis Grizzlies. Comparable mid-market NBA arena with similar capacity (~18,000) and concert/event programming mix; serves as a useful peer for mid-tier market benchmarking.
• T-Mobile Center: Kansas City-based multi-purpose arena, comparable mid-market NBA-sized venue. Similar capacity (~18,000), concert programming mix, and premium seating offering, making it a strong peer for benchmarking booking strategy.
• Scotiabank Arena: Toronto-based multi-purpose arena, home of the NBA Toronto Raptors and NHL Maple Leafs, managed by MLSE. Direct comparable to Paycom Center given similar NBA anchor model and 19,000+ capacity; notably, Paycom's AGM Mike Wendling previously oversaw operations at Scotiabank Arena.
• American Airlines Center: Dallas-based multi-purpose arena, home of the NBA Dallas Mavericks and NHL Dallas Stars. Comparable mid-sized market NBA arena in the same Southwest US region as Paycom Center with similar premium seating and naming rights structures.
• Smoothie King Center: New Orleans-based multi-purpose arena, home of the NBA New Orleans Pelicans. Comparable mid-sized NBA arena with similar capacity profile and Legends venue management operating model.
• Moody Center: Austin-based 15,000+ seat arena, home of the University of Texas Longhorns basketball and host to major touring concerts. Newer arena (opened 2022) that has rapidly risen on Pollstar rankings and represents a key competitive threat to Paycom Center for tour routing.
• Vivint Arena: Salt Lake City-based multi-purpose arena, home of the NBA Utah Jazz. Comparable mid-market NBA arena with similar capacity profile, premium seating offerings, and ASM Global venue management.
• Toyota Center: Houston-based multi-purpose arena, home of the NBA Houston Rockets. Similar mid-tier NBA arena in the Southwest US with comparable capacity (~18,000) and ASM Global/Legends-style management profile.
• Ball Arena: Denver-based multi-purpose arena, home of the NBA Denver Nuggets and Colorado Avalanche. Comparable NBA/NHL anchor tenant structure and ~20,000 capacity, with similar regional draw across the Southwest US.
• Frost Bank Center: San Antonio-based multi-purpose arena, home of the NBA San Antonio Spurs. Comparable mid-sized NBA arena in the same Southwest US region, offering similar premium seating, sponsorship, and concert programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PaycomCenter
• YouTubeyoutube.com/channel/UCgbDj1MQlamI7q1y43x6KEw
• Facebookfacebook.com/PaycomCenter
• LinkedInlinkedin.com/company/smg---chesapeake-energy-arena-cox-convention-center
• Instagraminstagram.com/paycomcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paycom Center