What Bakker does

Bakker (legal entity: Bakker.com) is a Netherlands-based direct-to-consumer online garden centre that has sold plants and horticultural products in Europe for approximately 75 years, currently operating from Lisse with localized storefronts in the Netherlands, Belgium (French and Dutch), Germany, and France. Its core offering spans nine product categories — outdoor plants, flower bulbs, vegetable garden products, fruit trees, terrace and balcony plants, indoor plants, pond plants, and care/maintenance equipment — sold under a unit-pricing model with seasonal promotions of up to 40% off and a €3.90 "Botanical Guarantee" add-on that insures customers against plant failure.

The platform is built on Shopify with standard payment integrations (Klarna, Mastercard, PayPal, Visa), newsletter-driven customer acquisition (15% first-order incentive), and organic social presence on Facebook and Instagram. The technology stack is intentionally commodity: there is no proprietary AI, no mobile app, no API, and no disclosed data flywheel, which keeps fixed costs low but limits defensibility against technically better-equipped e-commerce entrants. Differentiators are heritage branding (4.5/5 customer reviews, 2026 "Meilleur Site E-commerce" recognition in France), CO2-neutral delivery certification, and pan-European D2C fulfillment across at least four markets.

Bakker serves a single persona segment — individual home gardeners and plant enthusiasts — with no disclosed B2B, wholesale, or enterprise customers. The CEO listed is Jacobs F. The company is privately held with no disclosed funding rounds, no parent company, and no M&A history, suggesting long-standing family or independent ownership. Revenue is generated exclusively through one-time product transactions, making the business highly seasonal and weather-exposed but structurally diversified across many small consumer purchases.

Name

Bakker

Legal name

Bakker.com

Website

https://bakker.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakker is a Netherlands-based D2C online garden centre selling plants, bulbs, fruit trees, and gardening supplies across four European countries via localized Shopify storefronts, serving individual home gardeners with seasonal promotions and a botanical guarantee add-on.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisse

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Plants and Garden Supplies: Bakker generates revenue through the direct sale of plants (outdoor plants, flower bulbs, vegetables, fruit trees, indoor plants, pond plants), garden equipment, pots, soil, tools, and accessories. The company operates on a one-time transaction model for individual product purchases, supplemented by promotional sales and seasonal discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Bakker is an online garden center that sells plants, flower bulbs, fruit trees, vegetable and herb seeds, indoor plants, pond plants, gardening tools, soil, pots, and related accessories directly to consumers across multiple European countries through country-specific e-commerce storefronts. The company offers a botanical guarantee add-on to protect against plant failure and provides CO2-neutral home delivery across its European footprint.

Product overview

Bakker.com is an online garden center and plant e-commerce platform operating across Europe since 1946 (75 years). The platform offers a comprehensive portfolio of plant and gardening products organized into distinct product categories: outdoor plants (shrubs, perennials, trees, hedges, roses), flower bulbs (spring and summer varieties), vegetable garden products (seeds, vegetables, herbs), fruit trees and small fruits, terrace and balcony plants, indoor plants (including air-purifying varieties), pond plants, and gardening equipment/care products. The platform operates as a multi-category e-commerce storefront built on Shopify, with integrated payment processing (Klarna, Mastercard, PayPal, Visa) and customer loyalty features including wishlists and account management. The company emphasizes botanical guarantees, environmental certifications, and CO2-neutral delivery options.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Plants (Plantes d'extérieur) Outdoor plants including shrubs and perennials, trees, ground covers, grasses, hedges, border plants, climbing plants, roses, and outdoor plant packs sold via the online storefront for European home gardeners.
• Flower Bulbs (Bulbes à fleurs) Flower bulbs for spring and summer planting seasons, including alliums, amaryllis, tulips, dahlias, lilies, and specialized bulb packs sold to home gardeners.
• Vegetable Garden (Potager) Vegetable garden products including seeds, vegetables, aromatic herbs, and gardening equipment for home cultivation of edible crops.
• Fruit Trees and Small Fruits (Fruitiers) Fruit trees including apricot, cherry, lemon, fig, persimmon, nectarine, peach, pear, apple, plum trees, plus small fruit bushes (currant, strawberry, raspberry, gooseberry, blackberry, blueberry) and fruit tree packs.
• Terrace and Balcony Plants (Plantes de terrasses et balcons) Terrace and balcony plants including hanging plants, Mediterranean plants, mini fruit trees, and flowering plants suitable for pots and window boxes.
• Indoor Plants (Plantes d'intérieur) Indoor plants including bonsai, easy-care plants, large and small houseplants, office plants, flowering indoor plants, air-purifying plants, succulents, and suspended plants.
• Pond and Water Garden Plants (Plantes de bassin) Pond and water garden plants including aquatic plants, marginal plants, marsh plants, floating plants, oxygenating plants, irises, water lilies, and reeds.
• Plant Care and Garden Equipment (Entretien et Matériel) Plant care and garden equipment including watering systems, fertilizers, growing materials, gardening tools, soil and drainage products, composters, and flower pots.
• Gift Cards (Cartes cadeaux) Gift cards available in 20.00 EUR denominations, allowing customers to purchase plants and garden products as gifts for others.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Westland Garden Health: Major UK and Ireland garden products manufacturer and brand owner (including Unwins, Gro-Sure, Resolva). Broad incumbent in seeds, growing media, and crop protection — categories that overlap with Bakker's equipment and seed lines.
• Gardena: Large European brand (Husqvarna Group) selling garden tools, watering, and outdoor equipment. Broad incumbent in adjacent categories where Bakker also sells maintenance and equipment products.

Direct peers

• Thompson & Morgan: Long-established UK mail-order and online retailer of seeds, bulbs, and garden plants. Closely comparable to Bakker on multi-category plant/bulb/seed assortment and DTC heritage.
• Suttons Seeds: UK-based seeds, plants, and garden supplies retailer with strong D2C heritage. Comparable to Bakker on seed-and-plant catalog breadth and direct-to-consumer distribution.
• Patch Plants: UK-based online plant retailer selling indoor and outdoor plants direct to consumers with a curated, design-led brand. Direct peer to Bakker on online plant e-commerce, though focused primarily on the UK market.
• The Sill: US-based online plant retailer focused on indoor houseplants with a brand-forward DTC approach. Directly comparable to Bakker's indoor plants category and e-commerce-only model.
• Bloom & Wild: UK-founded online plant and flower delivery retailer operating across multiple European markets. Directly comparable to Bakker as a D2C e-commerce plant seller with multi-country European footprint and curated plant/bulb catalog.
• You Garden: UK online retailer specializing in plants, bulbs, and garden products sold directly to consumers. Comparable to Bakker on DTC plant/bulb catalog and promotional-heavy marketing approach.

Regional players

• Interflora: Established European flower and plant delivery network operating florist-based fulfillment across multiple countries. Comparable on the delivery-of-plants model but focused on cut flowers and gift occasions rather than rooted plants and gardening.

Emerging players

• Léon & George: US DTC indoor plant retailer with a premium positioning and curated plant selection. Comparable on online plant e-commerce model though with a narrower (indoor-only) focus than Bakker.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bakker.comFR
• Instagraminstagram.com/bakkercom
• Xx.com/bakkerhillegom
• LinkedInlinkedin.com/company/bakker-com

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakker