What Sticker does

Sticker.com, Inc. is a privately held, US-based custom and stock label and sticker printer founded in 1995 and headquartered in Babylon, New York. The company operates a direct-to-consumer e-commerce storefront at sticker.com where businesses and individuals can order custom printed labels, in-stock pre-printed labels, and blank labels on rolls or sheets, with more than 130 standard shapes/sizes and 13+ industry-specific vertical storefronts spanning use cases from quality control and notary seals to cannabis THC labeling, USCG towing warnings, funeral/cremation documentation, and apparel hang tags.

Its product and technology stack spans spot color (PMS) printing, full color 4-color-process (CMYK) printing, blind embossing, hot foil stamping, vinyl die- and kiss-cut conversion, weatherproof laminated stocks, and destructible tamper-evident face stocks — manufactured in-house at its single Babylon facility using stated eco-friendly water-based inks. Differentiators include free artwork proofs with unlimited revisions, no-charge-until-approval custom quoting, weatherproof vinyl rated for 3–5 years outdoor use, and a specialized blank-labels catalog covering thermal transfer, inkjet/laser sheets, piggyback labels, pinfeed labels, and color-coding dots.

The business model is uncomplicated one-time-product commerce with no subscription, licensing, or advertising revenue disclosed. Unit pricing with steep volume-tier discounts is published transparently on product pages, made-to-order items ship in as little as 48 hours, and orders above $35 qualify for free US shipping. The customer base is a long tail of SMBs and individual buyers across at least 13 verticals; no enterprise logos or anchor customers are disclosed, and the company has no disclosed parent, funding, M&A, or leadership changes across the available record.

Name

Sticker

Legal name

Sticker.com, Inc.

Website

https://sticker.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Sticker.com, Inc. is a US-based, direct-to-consumer custom and stock label and sticker printer operating from Babylon, New York since 1995, serving SMBs and individuals across 13+ industries with spot color, CMYK, foil-stamped, weatherproof, and tamper-evident printed labels via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Labels and Stickers Manufacturing

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Paper Labels & Paper-Based Release Liners (IMALACAK), Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Wraparound Roll-Fed Labels (IMALAKAE)

Keywords

• Custom printed labels
• Vinyl stickers
• Weatherproof labels
• Foil seals
• Sticker printing

Headquarters

HQ city

Babylon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Printed Labels and Stickers: One-time product sales of custom printed labels and stickers. Customers upload designs or provide text, receive artwork proofs, and purchase finished printed products. Volume-based pricing with tiered discounts for larger quantities.
2. Pre-Printed/In-Stock Labels: Sale of pre-printed, in-stock stickers and labels for various applications including quality control, warning labels, awards, and specialty items. Ready to ship immediately.
3. Blank Labels on Rolls and Sheets: Sale of blank labels and stickers on rolls and sheets for customer printing. Made-to-order with 48-hour turnaround.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sticker.com manufactures and sells custom and stock printed labels, stickers, and foil seals through its own e-commerce website. The company produces made-to-order products using spot color (PMS), full color CMYK printing, blind embossing, hot foil stamping, and specialty finishes including weatherproof vinyl, tamper-evident constructions, and crystal clear films. Customers upload artwork or request custom quotes, receive free proofs with unlimited revisions, and pay only after artwork approval.

Product overview

Sticker.com is a custom and stock printed labels and stickers company offering a comprehensive portfolio of products including custom printed stickers (spot color, full color, foil stamped, blind embossed), vinyl stickers, weatherproof and tamper-evident labels, in-stock pre-printed labels, blank labels on rolls and sheets, and specialty items like foil seals, envelope seals, bumper stickers, and industrial labels. The product line spans from standard shapes (circles, rectangles, ovals, squares) to custom die-cut and kiss-cut formats, with materials ranging from paper to vinyl and foil. Core offerings include Custom Printed Stickers, Custom Vinyl Stickers, Weatherproof Stickers, and Tamper-Evident Stickers, complemented by extensive specialty categories such as award stickers, holiday stickers, fragile/warning labels, cosmetic labels, cannabis labels, food labels, garment labels, and industrial thermal transfer and pinfeed labels. The company operates on a made-to-order basis with free artwork proofs and unlimited revisions.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free shipping on orders of $35+
• +2 more outcomes

Segments13 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Moo: Premium online print brand offering custom business cards, stickers, and labels with high-end finishes (foil, spot gloss). Competes with Sticker.com on premium-priced custom labels and stickers aimed at SMBs and creators.
• Vistaprint (Cimpress): Mass-market online printing brand under Cimpress that sells custom labels, stickers, and packaging alongside business cards and marketing materials. Same direct-to-consumer e-commerce model with vastly broader catalog and stronger brand awareness, putting direct pricing pressure on Sticker.com's custom labels.
• Sticker Giant: Online custom die-cut sticker printer serving businesses, organizations, and individuals with custom shapes, vinyl materials, and bulk pricing. Direct competitor in the made-to-order vinyl sticker niche with comparable turnarounds and customization options.
• Online Labels: Established online retailer specializing in blank and custom-printed labels on sheets and rolls, including weatherproof, tamper-evident, and specialty substrates. Closely mirrors Sticker.com's blank-labels-on-rolls revenue stream and competes in the same printer-compatible label market.
• Sticker Mule: One of the largest online custom sticker and label printers in the US, offering die-cut vinyl stickers, custom labels, and free artwork proofs with fast turnaround. Directly competes with Sticker.com across custom vinyl, weatherproof, and bulk sticker orders for individuals and SMBs.
• Stickeryou: Canadian online custom sticker and label printer serving businesses and individuals with custom shapes, vinyl, and packaging labels. Highly comparable product offering and e-commerce motion; primary geographic differentiation is Canadian market focus.

Broad incumbents

• Avery Dennison: Global manufacturer of pressure-sensitive label materials, retail labels, and specialty tapes across consumer goods and industrial applications. Operates upstream in the same value chain, supplying label stock and offers its own print-on-demand services via Avery.com, competing indirectly with Sticker.com across multiple verticals.
• Brady Corporation: Specialty label manufacturer focused on safety, identification, and compliance labels for industrial, electronics, and regulated applications (hazmat, safety, laboratory). Adjacent incumbent to Sticker.com's tamper-evident, hazmat, and warning-label categories with much larger scale.

Emerging players

• Sticker App: European-based online custom sticker printer focused on die-cut and vinyl stickers for businesses and creators. Comparable e-commerce model and product set with regional differentiation; emerging international player that could expand into Sticker.com's US market.

Others

• 4over4.com: Online wholesale printing marketplace offering custom labels, stickers, and packaging with trade pricing for resellers and print buyers. Indirectly comparable through shared e-commerce custom label offering; serves a more reseller/professional channel rather than Sticker.com's SMB/prosumer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StickerDotCom
• Facebookfacebook.com/stickercom
• LinkedInlinkedin.com/company/sticker-com-inc-
• Pinterestpinterest.com/stickercom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sticker