Fan Interactive Marketing
Fan Interactive Marketing is a B2B event marketing services firm that executes CRM, email, digital advertising, and analytics campaigns for enterprise sports teams, festivals, conventions, and venues. Acquired by Patron Technology in January 2023 and rebranded as Leap Event Technology's marketing and analytics team in June 2023.
- Company typePrivate
- Founded2008
- HeadquartersHermosa Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fan Interactive Marketing does
Fan Interactive Marketing LLC was a Hermosa Beach, California-based B2B event marketing services firm founded in 2008, operating with 11-50 employees distributed across the United States, Canada, Europe, and Australia. The company executed data-driven marketing campaigns, including CRM optimization, mobile-optimized email marketing, digital advertising, and custom dashboard analytics, on behalf of enterprise clients in sports (Kansas City Chiefs), fandom conventions (New York Comic Con), festivals (OCESA Vive Latino), and mid-market venues (The Complex). Its core technology was an integrated event marketing stack layered on top of client CRM, ad, and email platforms, with custom dashboards surfacing fan behavior, ROI, and sponsor impact metrics.
In January 2023, US-based Patron Technology acquired Fan Interactive Marketing LLC to bring data-driven fan engagement marketing into its live entertainment technology portfolio. In June 2023, the entity was rebranded as Leap Event Technology's marketing and analytics team, dissolving the standalone Fan Interactive identity. Under the Leap umbrella, the capability is now offered alongside event ticketing, mobile apps and activations, merchant services, convention management, and photo ops / autograph solutions.
The business model is professional services: quote-based, customized engagements executed by an in-house marketing team rather than self-serve software. Pricing is not publicly disclosed, and revenue mechanics rely on consultation-led B2B sales targeting enterprise event organizers, sports teams, agencies, festivals, and venues. The marketing services line is part of a broader platform consolidation that included the September 2025 unification of ShowClix and Ticketbooth under the Leap Event Technology brand.
Fan Interactive Marketing firmographics
Firmographics- Name
- Fan Interactive Marketing
- Legal name
- Fan Interactive Marketing LLC
- Website
- https://faninteractive.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Fan Interactive Marketing is a B2B event marketing services firm that executes CRM, email, digital advertising, and analytics campaigns for enterprise sports teams, festivals, conventions, and venues. Acquired by Patron Technology in January 2023 and rebranded as Leap Event Technology's marketing and analytics team in June 2023.
- Ownership category
- akta.pro rank
Fan Interactive Marketing industry classification
Industry- Product category
- Event Marketing Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Spectator Sports (7112), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Marketing & Audience Development Services (MPAGAJAD)
- akta.pro secondary industries
- Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
Keywords
Where Fan Interactive Marketing is headquartered
LocationHeadquarters
- HQ city
- Hermosa Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fan Interactive Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing & Analytics Services: Full-service event marketing including CRM optimization, digital advertising, and email campaigns executed by expert teams for sports, festivals, venues, and entertainment companies
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Fan Interactive Marketing product offering
Product offeringCore offering
Fan Interactive Marketing delivers data-driven event marketing services for sports teams, agencies, festivals, venues, and entertainment companies. Its core work covers CRM optimization, mobile-optimized email campaign creation and execution, and digital ad management, supported by custom analytics dashboards that surface fan behavior, ROI, and sponsor impact. The firm operates as a professional services team that plans, builds, and runs marketing strategies on behalf of event organizers.
Product overview
Leap Event Technology is a unified event technology platform combining ticketing, mobile apps, fan engagement, merchant services, convention management, and marketing analytics solutions. The platform serves events across attractions, music, festivals, fandom conventions, and sports industries. Formerly Fan Interactive Marketing, which was acquired in January 2023 and rebranded in June 2023 as Leap's marketing and analytics division.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing & Analytics End-to-end event marketing service for event organizers (sports teams, agencies, festivals, music venues, fandom conventions, attractions, comedy clubs) covering CRM optimization, email campaign creation and execution, digital ad management, content creation, strategy building, and custom analytics dashboards.
Companies that use Fan Interactive Marketing
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Fan Interactive Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fan Interactive Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Patron TechnologycorePatron Technology acquired Fan Interactive Marketing LLC in January 2023 to enhance fan engagement through data-driven marketing solutions for live entertainment. Fan Interactive was rebranded as Leap's marketing and analytics team in June 2023.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Fan Interactive Marketing competitors and assessment
Company assessmentDirect peers
- Leap Event Technology (Patron Technology): Fan Interactive is now Leap's marketing and analytics team — same entity post-rebrand. Comparing against Leap's parent platform is the most direct baseline as it represents the integrated offering Fan Interactive is now part of.
- ShowClix: Event ticketing and event marketing platform serving sports, festivals, and live entertainment organizers. Recently unified under the Leap Event Technology brand alongside Ticketbooth, making it a sister offering in the same event-tech stack.
- Aventri (formerly etouches): Event management and marketing automation platform offering registration, email marketing, CRM integrations, and analytics for live event and conference organizers — direct functional overlap with Fan Interactive's marketing & analytics stack.
- Bizzabo: Event experience platform with built-in email marketing, audience engagement, and analytics capabilities for B2B events and conferences, comparable in marketing automation functionality.
- Galaxy Digital: Digital agency specialized in live entertainment, music, and sports marketing — provides CRM, email, and digital advertising services to festivals, venues, and artists, directly comparable to Fan Interactive's service offering.
Broad incumbents
- Eventbrite: Large-scale event ticketing and event marketing platform with built-in email, audience targeting, and CRM-like organizer tools. Broad incumbent competing for the same sports, festival, and fandom-convention organizers Fan Interactive/Leap serves.
- Cvent: Enterprise event management and marketing platform serving meetings, conferences, and trade shows with CRM, email, and audience development modules — incumbent competitor in the event-marketing tooling space.
- HubSpot: CRM, email marketing, and marketing automation platform used by event organizers for audience development and fan engagement. Not event-specialized, but addresses the same CRM/email pain points Fan Interactive solves.
Emerging players
- ActiveNetwork / AudienceView: Ticketing and audience engagement platform for sports, attractions, and live entertainment with built-in marketing and CRM capabilities — emerging direct competitor in the same verticals as Fan Interactive's customers.
- Patreon: Fan membership and patron monetization platform serving creators and fandom communities. Partially overlaps with Fan Interactive's fan engagement and CRM use cases, particularly for music artists and fandom convention creators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Fan Interactive Marketing social profiles
Digital presenceFan Interactive Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fan Interactive Marketing leadership team
Management profileNumber of profiles
Fan Interactive Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fan Interactive Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fan Interactive Marketing
What does Fan Interactive Marketing do?
Fan Interactive Marketing delivers data-driven event marketing services for sports teams, agencies, festivals, venues, and entertainment companies. Its core work covers CRM optimization, mobile-optimized email campaign creation and execution, and digital ad management, supported by custom analytics dashboards that surface fan behavior, ROI, and sponsor impact. The firm operates as a professional services team that plans, builds, and runs marketing strategies on behalf of event organizers.
Is Fan Interactive Marketing a public or private company?
Fan Interactive Marketing is a private company. It is classified as corporate owned and is currently acquired.
When was Fan Interactive Marketing founded?
Fan Interactive Marketing was founded in 2008. It employs 11 to 50 people.
Where is Fan Interactive Marketing based?
Fan Interactive Marketing is headquartered in Hermosa Beach, United States, in the North America region.
How does Fan Interactive Marketing make money?
One revenue line is on record: marketing & Analytics Services.
Who are Fan Interactive Marketing's main competitors?
Direct peers on record are Leap Event Technology (Patron Technology), ShowClix, Aventri (formerly etouches), Bizzabo and Galaxy Digital. Broad incumbents are Eventbrite, Cvent and HubSpot. Emerging players are ActiveNetwork / AudienceView and Patreon.
Does Fan Interactive Marketing have an API?
No public API is recorded for Fan Interactive Marketing.
What industry is Fan Interactive Marketing in?
Fan Interactive Marketing's product category is Event Marketing Services. Its primary akta.pro industry code is MPAGAJAD, Event Marketing & Audience Development Services, with a secondary code of MPAGAJAI, Customer Support, CRM & Fan Engagement for Ticketing. Its NAICS code is 7113 and its SIC code is 7311.