Crossroads Global

What Crossroads Global does

Crossroads Global Ltd is a London-based, privately held business training and consulting firm (founded 2007, with open workshops running since 2009) that helps multinational corporations, public sector bodies, and educational institutions operate more effectively across cultures. The company delivers a portfolio centred on cross-cultural intelligence, diversity and inclusion, global leadership, and remote/virtual team effectiveness, anchored by several proprietary branded frameworks: the Cultural Diagnostic™, the 6-D Cultural Model, the C.A.T. (Communication, Alignment & Trust) Model, and the signature Go Global Programme™. Delivery combines in-person workshops (typically 6–8 hours, 7–14 participants), virtual modules with live facilitation (2–3 hours, 12–16 participants), blended masterclasses (3–5 days, 6–10 participants), and executive coaching, supported by a dedicated Virtual Learning Platform for online content, webinars, and diagnostic access.

The firm operates through a quote-based, professional services model with multi-year enterprise contracts, supplemented by a freemium layer of free introductory sessions and free-to-register public workshops in the UK and Europe that function as demand generation. Its go-to-market is consultative, combining direct enterprise field sales, founder-led keynote speaking, academic placements at London Business School and INSEAD, and a curated network of vetted facilitators that the company extends across Europe, the USA, and the Far East. The customer base spans 300+ organisations across Manufacturing, Pharmaceuticals, Food & Beverage, Financial Services, Technology, Telecommunications, Energy, Education, and Government, with named clients including ArcelorMittal, AbbVie, Coca-Cola, HSBC, Leica, Vodafone, and British Gas. Headcount is reported at 11–50 employees, no external funding has been disclosed, and ownership appears to be founder-led under Managing Director Monika Chauhan-Stok.

Name

Crossroads Global

Legal name

Crossroads Global Ltd

Website

https://crossroads-global.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Crossroads Global is a London-based boutique training and consulting firm that helps multinational corporations, public sector bodies, and educational institutions build cross-cultural intelligence, inclusive leadership, and global virtual team effectiveness through proprietary diagnostic tools, bespoke workshops, executive coaching, and a virtual learning platform delivered in 60+ countries.

Ownership category

akta.pro rank

Product category

Cross-Cultural Training and Consulting

NAICS

Professional and Management Development Training (611430), Human Resources Consulting Services (541612)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Global HR, Mobility & Cross-Cultural People Ops Training (EDABAIAL)

akta.pro secondary industries

Language & Cross-Cultural Training (BPACANAL), Language & Cultural Training (HSAKAJAK)

Keywords

• Cross-cultural training
• Cultural intelligence consulting
• Diversity and inclusion training
• Global virtual teams training
• Global leadership development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Training Delivery: Core revenue stream from delivering bespoke training programmes, workshops, and seminars. Services include cultural awareness training, diversity and equality programmes, global agility masterclasses, and leadership development. Delivered both face-to-face and virtually with customized content for each client.
2. Consulting and Coaching: Revenue from one-on-one executive coaching, leadership facilitation, and organizational consulting engagements. Includes diagnostic interviews, follow-up coaching sessions, and bespoke programme design.
3. Open Workshops and Webinars: Free public workshops and webinars serve as lead generation and marketing tool, with some premium masterclasses potentially generating revenue.
4. E-learning and Online Modules: Online learning courses and self-improvement platforms delivered through their virtual learning platform, including e-learning modules for culture training.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Crossroads Global designs and delivers cross-cultural intelligence training, consulting, and coaching programmes for global organizations. Its offerings combine proprietary frameworks (6-D Cultural Model, C.A.T. Model, Cultural Diagnostic™) with bespoke learning solutions spanning cultural intelligence, diversity & inclusion, virtual team effectiveness, country-specific preparation, and leadership development for internationally mobile talent.

Product overview

Crossroads Global is a training and consulting company offering a comprehensive portfolio of products and services centred on cross-cultural competency development. The core offerings include the Go Global Programme™ (flagship international business essentials course), Cultural Intelligence Programme, Diversity and Equality Training, and Global Virtual Teams Training. These are complemented by Country Specific Solutions for India, China, Russia, and UK markets, as well as Open Workshops and Webinars hosted throughout the UK and Europe. The company also provides proprietary tools including the Cultural Diagnostic™ and C.A.T. (Communication, Alignment & Trust) Model, which underpin its training methodology. Deliverables range from full-day face-to-face workshops and virtual modules with live facilitation to blended learning masterclasses and executive coaching programmes, with participants ranging from co-located teams of 7-14 to virtual groups of 12-16.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Intelligence Programme

Quantifiable outcome

• 97% of United Biscuits participants rated cultural transformation sessions as excellent
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Aperian Global: Aperian Global is a direct competitor offering cross-cultural training, cultural intelligence assessments, and global team effectiveness programs for multinational enterprises, with similar product categories (cultural training, country-specific solutions, virtual team training) and Fortune 500 customer base.
• RW3 CultureWizard: RW3 CultureWizard provides intercultural training, e-learning, and global team building directly comparable to Crossroads Global's offerings, serving similar enterprise clients with blended learning and country-specific cultural content.
• TMA World: TMA World is a specialist in cultural agility, global leadership, and virtual team training for multinational organizations, with a comparable product portfolio (cultural assessments, blended learning, country briefings) targeting the same enterprise segment as Crossroads Global.
• GlobeSmart (GLOBE Learning): GlobeSmart, built on the GLOBE research framework, provides cross-cultural and global leadership learning solutions to multinational enterprises, sharing Crossroads Global's focus on proprietary cultural frameworks and enterprise training delivery.
• Trompenaars Hampden-Turner Consulting: Trompenaars Hampden-Turner Consulting provides cross-cultural management training, cultural diagnostics, and global leadership programs based on the Trompenaars cultural dimensions model, directly comparable as a methodology-driven cross-cultural training peer.

Broad incumbents

• Berlitz Corporation: Berlitz is a global incumbent offering cross-cultural training, language training, and intercultural communication solutions for enterprises and individuals, overlapping with Crossroads Global's cultural learning solutions but at much larger scale and broader portfolio.
• Korn Ferry (Global Mobility / Leadership): Korn Ferry is a broad management consulting incumbent offering global leadership development, executive coaching, and talent management solutions that intersect with Crossroads Global's enterprise training and consulting offerings, particularly for multinational clients.

Emerging players

• Kozai Group: Kozai Group is a cultural consulting and DEI advisory practice offering cross-cultural competence, global team development, and inclusion training for enterprises, comparable as a boutique competitor with overlapping methodology in cultural intelligence and D&I.
• International Orientation Resources (IOR): IOR provides cross-cultural and global mobility training, country-specific briefings, and intercultural coaching for multinational organizations and assignees, overlapping with Crossroads Global's country-specific solutions and expatriate training offerings.
• Commisceo Global Consulting: Commisceo Global Consulting provides cross-cultural training, country-specific cultural briefings, and intercultural consulting for businesses working internationally, comparable as an alternative boutique provider of cross-cultural training and country-specific content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/crossroadsglobal
• LinkedInlinkedin.com/company/crossroads-global
• Xx.com/CrossroadsGlob2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crossroads Global