Jameel
Jameel Co. is a Saudi Arabian ride-hailing technology company founded in 2021 in Riyadh, operating a mobile marketplace connecting individual riders with drivers across five cities via three tiers — ECO, Premium, and a livestreaming-enabled Live safety ride — generating revenue from a 1 SAR per-ride captain commission and monthly commuter subscriptions.
- Company typePrivate
- Founded2021
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jameel does
Jameel Co. is a Saudi Arabian ride-hailing technology company founded in 2021 and headquartered in Riyadh. It operates a mobile marketplace platform connecting individual riders with drivers ("captains") across five Saudi cities — Riyadh, Jeddah, Dammam, Tabuk, and Qassim — distributed exclusively through iOS and Android applications. The product portfolio is structured around three service tiers: ECO (a low-cost economy option), Premium (luxury vehicles), and Live (a ride with a distinctive in-ride livestreaming safety feature that allows family members to monitor the trip in real time). A companion Captain App handles driver onboarding, training, trip management, and access to referral bonuses.
The business model is a transactional marketplace with two revenue streams. The primary stream is a fixed 1 SAR commission per ride charged to captains — materially below the take rates of established competitors — which Jameel passes through to riders as no-surge upfront pricing. The secondary stream is a quote-based Monthly Package subscription that assigns dedicated drivers for recurring work or school commutes. Jameel pursues a direct-to-consumer go-to-market with self-serve rider and captain registration, supported by social media presence on LinkedIn, Instagram, Facebook, X, and TikTok, content marketing via a company blog, and a referral program for both sides of the marketplace.
The company has 11–50 employees, no disclosed investors or funding rounds, and no public revenue figures. Captains are offered access to the Saudi government Freelance Program as a recruitment and retention lever. The principal strategic intent visible in the public material is to carve out a defensible niche in the Saudi ride-hailing market — dominated by Uber and Careem — through a combination of low-cost pricing, a differentiated safety feature (Live), and captain-side incentives, while expanding city coverage and recurring subscription revenue.
Jameel firmographics
Firmographics- Name
- Jameel
- Legal name
- Jameel Co.
- Website
- https://jameelksa.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jameel Co. is a Saudi Arabian ride-hailing technology company founded in 2021 in Riyadh, operating a mobile marketplace connecting individual riders with drivers across five cities via three tiers — ECO, Premium, and a livestreaming-enabled Live safety ride — generating revenue from a 1 SAR per-ride captain commission and monthly commuter subscriptions.
- Ownership category
- akta.pro rank
Jameel industry classification
Industry- Product category
- Ride-Hailing Services
- NAICS
- Taxi and Ridesharing Services (48531), Limousine Service (485320)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)
- akta.pro secondary industries
- Premium / Black Car & Executive Ride-Hailing (TLAFAIAB), Premium Ride-Hailing (Executive / Black Car) (THADADAD)
Keywords
Where Jameel is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Jameel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Ride Commission (Transaction Fee): Jameel charges a commission per ride completed. The commission for captains is 1 SAR per ride, significantly lower than competitors. This is the primary revenue stream generated from each transaction between riders and captains.
- Monthly Subscription Packages: Jameel offers monthly subscription packages for regular commuters, providing dedicated drivers for daily work or school transportation. Customers fill out a form to get personalized quotes for these recurring subscription services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | ECO - Economy rides at lowest cost |
| Transaction based/ take rate | Pay-as-you-go | Premium - Luxury ride experience |
| Subscription | Monthly | Monthly Package - Dedicated commuter service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Jameel product offering
Product offeringCore offering
Jameel operates a mobile ride-hailing marketplace in Saudi Arabia that connects individual riders with independent drivers (called captains). The service is delivered through native iOS and Android applications and is offered in three ride categories: ECO (modern economy vehicles), Premium (luxury vehicles), and Live (with an innovative in-ride livestreaming safety feature). A quote-based Monthly Package subscription is also offered to regular commuters who need a dedicated driver for daily work or school transport.
Product overview
Jameel is a Saudi ride-hailing platform consisting of a rider mobile application with three service tiers (ECO, Premium, and Live) and a companion Captain App for drivers. The platform operates on a marketplace model connecting riders with captains, and offers an optional Monthly Package subscription for regular commuters seeking dedicated transportation. The product portfolio centers on affordable, quality, and safety-focused transportation services across Saudi Arabian cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Jameel Rider App
Quantifiable outcome
- Captain commission fixed at 1 SAR per ride - significantly lower than market alternatives
Companies that use Jameel
Customer profileSegments3 records
Ideal customer profiles2 records
Jameel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Jameel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Government Freelance ProgramcoreJameel captains can participate in the Saudi government's freelance program, providing drivers with official freelance work status and associated benefits. This partnership enables drivers to operate with legal freelance classification.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Jameel competitors and assessment
Company assessmentDirect peers
- Careem: MENA-born ride-hailing super-app, originally founded in Dubai and now a wholly-owned subsidiary of Uber. Operates a three-sided mobility and delivery platform across Saudi Arabia, with a Captain app, tiered ride options, and a subscription product — directly comparable to Jameel's model.
- Jeeny: Riyadh-headquartered ride-hailing and delivery platform founded in 2014, operating in Saudi Arabia and other MENA markets. Directly comparable to Jameel as a regional multi-service mobility app with tiered ride options.
- Lyft: US-headquartered ride-hailing platform with a comparable two-sided marketplace model, tiered ride options, and driver commission structure. Useful comparable for unit economics even though geographically distinct.
Broad incumbents
- Uber: Global ride-hailing leader and parent of Careem. Operates UberX, Comfort, and other tiers in Saudi Arabia and is the dominant incumbent that Jameel competes against for both riders and captains.
- Bolt: European-headquartered ride-hailing and micromobility operator with expanding MENA presence. Comparable as a global app-based ride-hailing platform with similar captain and rider economics, though broader in scope.
- DiDi: Chinese-headquartered global ride-hailing platform with significant MENA and Latin America footprint. Comparable as a large-scale, multi-tier ride-hailing app with captain commission-based economics.
Regional players
- Hala: UAE-based ride-hailing joint venture between Careem and Roads and Transport Authority. Comparable as a tiered ride-hailing app serving Gulf markets; Jameel could eventually face it if it expands beyond Saudi Arabia.
- Arabia Taxi: Saudi Arabia-based traditional taxi operator with an app-based booking platform. Comparable as a domestic Saudi passenger transport provider competing for similar consumer and corporate ride demand.
Emerging players
- SWVL: Originally a mass-transit bus-booking platform, now expanding into ride-hailing in Saudi Arabia and other MENA markets. Comparable as a Saudi-active app-based mobility startup targeting similar price-sensitive segments.
- Gett: Corporate-focused ride-hailing and ground-transport management platform. Comparable in the Premium/executive ride-hailing tier that Jameel is also targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jameel social profiles
Digital presenceJameel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jameel leadership team
Management profileNumber of profiles
Jameel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jameel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jameel
What does Jameel do?
Jameel operates a mobile ride-hailing marketplace in Saudi Arabia that connects individual riders with independent drivers (called captains). The service is delivered through native iOS and Android applications and is offered in three ride categories: ECO (modern economy vehicles), Premium (luxury vehicles), and Live (with an innovative in-ride livestreaming safety feature). A quote-based Monthly Package subscription is also offered to regular commuters who need a dedicated driver for daily work or school transport.
Is Jameel a public or private company?
Jameel is a private company. It is classified as unknown and is currently operating.
When was Jameel founded?
Jameel was founded in 2021. It employs 11 to 50 people.
Where is Jameel based?
Jameel is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Jameel make money?
Two revenue lines are on record. Ride Commission (Transaction Fee) is the primary driver. The others are monthly Subscription Packages.
Who are Jameel's main competitors?
Direct peers on record are Careem, Jeeny and Lyft. Broad incumbents are Uber, Bolt and DiDi. Regional players are Hala and Arabia Taxi. Emerging players are SWVL and Gett.
Does Jameel have an API?
No public API is recorded for Jameel.
What industry is Jameel in?
Jameel's product category is Ride-Hailing Services. Its primary akta.pro industry code is THADADAA, On-Demand Private Ride-Hailing (Solo Rides), with a secondary code of TLAFAIAB, Premium / Black Car & Executive Ride-Hailing. Its NAICS code is 48531 and its SIC code is 4700.