Bloggers Delight

What Bloggers Delight does

Bloggers Delight is a Denmark-based, privately held blog network and hosted blogging platform founded in 2011 and headquartered at Trommesalen 5, Copenhagen. It operates a WordPress-based infrastructure that lets individuals create and host personal blogs across eleven lifestyle segments (Beauty, Fashion, Fitness, Food, Interior & Design, Mom, Teen Life, Travel, Entertainment, Stories & Humour, Male), with built-in features including customizable templates, a follower/email notification system, social media integrations, a built-in analytics dashboard, and standard third-party tool integrations such as Google Analytics.

The company monetizes through a freemium consumer subscription model. Basic blogs are free; PLUS subscribers pay 49 DKK per month (9 DKK introductory first month) for custom domains, advanced design tools, an affiliate system, and enhanced platform visibility. A higher PREMIUM tier is reserved for bloggers exceeding 20,000 monthly visits and unlocks additional monetization opportunities. Distribution is primarily product-led and self-serve through bloggersdelight.dk, complemented by a weekly/monthly newsletter reaching 100,000+ subscribers and an SEO-driven blog network generating 400,000+ quarterly visits.

On the commercial side, Bloggers Delight operates Represented (represented.dk), a separate influencer marketing sub-brand that connects brand advertisers with bloggers from the network. Represented has executed more than 3,000 campaigns since 2011 and lists enterprise advertisers including Coca-Cola, Google, Canon, HBO, H&M, and L'Oréal. The company is privately held, has 11–50 employees, serves only the Danish market, and discloses no revenue, funding, or valuation data.

Name

Bloggers Delight

Legal name

Bloggers Delight

Website

https://bloggersdelight.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloggers Delight is Denmark's largest blog network, operating a WordPress-based hosted blogging platform with free and PLUS (49 DKK/month) tiers for individual lifestyle bloggers, plus a sub-brand, Represented, that sells influencer marketing campaigns to enterprise brand advertisers.

Ownership category

akta.pro rank

Product category

Blog Hosting Platform

NAICS

Periodical Publishers (51312), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPACAIAD

Creator Publishing & Membership Platforms (Writer-Centric)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

SECONDARYMPACAIAG

Publishing Networks & Multi-Author Publications

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Digital Publishing Platforms (Blogging/Newsletters)

SECONDARYMPACAFAF

Creator Commerce & Affiliate Monetization Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Creator Monetization & Fan Membership Platforms

SECONDARYMPACAJAF

Community Hosting & Membership Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms

SECONDARYMPACAGAB

Creator Marketplaces & Booking Platforms

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Influencer Marketing & Creator Marketplaces

Keywords

• Blog hosting platform
• Influencer marketing
• Blog network
• Content publishing
• Creator monetization

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Blogger Subscriptions: PLUS subscription at 49 DKK/month (9 DKK first month) providing premium features including custom domain, advanced analytics, design customization, and increased visibility on the platform.
2. Affiliate System: PLUS bloggers gain access to Bloggers Delight's affiliate system to earn money through their blogs.
3. Influencer Marketing (Represented): Over 3,000 successful campaigns since 2011. The Represented entity handles influencer marketing services for brands and advertisers.
4. Advertising: Advertising opportunities for brands through the blog network. The platform showcases brand logos including Coca-Cola, Google, Canon, HBO, H&M, and L'Oréal.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Bloggers Delight operates Denmark's largest blog network, providing a WordPress-based blog hosting platform where individual bloggers can create, publish, and monetize content under their own domain. The platform offers paid subscription tiers (PLUS and PREMIUM Network) with added features such as analytics, social sharing, and custom design. Through its "Represented" sub-brand, Bloggers Delight also offers influencer marketing services connecting brands with the network's bloggers for sponsored content campaigns.

Product overview

Bloggers Delight operates as a blog network platform providing hosted blogging infrastructure with tiered subscription offerings. The core platform (Bloggers Delight) enables users to create and manage blogs with built-in social media integration and content discovery features including Stream, Reader, and Image Wall. The service is monetized through two premium tiers: PLUS (9 kr first month, 49 kr/month) offering enhanced design customization, statistics, affiliate access, and custom domains; and PREMIUM for top bloggers with 20,000+ monthly visits enabling monetization opportunities. The company also operates Represented, a separate influencer marketing service that connects brands with influencers from the network, having executed over 3,000 campaigns since 2011.

Differentiator

Problem solved

Functional benefit

Brands

• Represented: Influencer marketing brand under Bloggers Delight, offering campaign experience since 2011. Represented handles advertising and influencer marketing services, with over 3,000 successful campaigns completed.

Products and services

• Bloggers Delight Platform Managed blog hosting platform built on WordPress that lets Danish bloggers create and publish blogs with their own domain, content sharing features, follower system, Stream, Reader, and Image Wall discovery tools, plus analytics and social media integration.
• Represented (Influencer Marketing Service) Influencer marketing service run as a sub-brand by Bloggers Delight that connects brands and advertisers with bloggers in the Bloggers Delight network for sponsored content collaborations.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

One partnership is on record.

• RepresentedcoreStrategic or Co-development Partner · 1 January 2011Represented is Bloggers Delight's influencer marketing entity, formed by consolidating experience from over 3,000 successful campaigns since 2011. The partnership enables brands and advertisers to access Bloggers Delight's blogger network through professional campaign management services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• WordPress.com: Automattic's hosted WordPress blogging platform, directly comparable as a hosted blog creation and publishing service with freemium and paid tiers targeting individual writers and bloggers.
• Medium: Online publishing platform for individual writers and creators, comparable in offering hosted blog-style publishing, membership/partner programs, and a content discovery feed similar to Bloggers Delight's Stream.
• Tumblr: Consumer blogging and content community platform with social networking features, comparable in serving individual creators with hosted blogs and audience discovery tools.
• Ghost: Open-source publishing platform for bloggers and newsletters with paid membership tiers, comparable as a writer-centric hosted publishing and monetization tool.
• Substack: Creator publishing and membership platform enabling writers to publish posts and offer paid subscriptions, closely paralleling Bloggers Delight's PLUS tier and creator monetization features.
• Bloglovin': Blog discovery and reading platform with social following features, historically a close comparable to Bloggers Delight's Reader/Stream and follower-notification functionality.

Broad incumbents

• Wix: Website creation platform with built-in blogging functionality, comparable as a broader alternative for creators seeking hosted publishing and design tools.
• Squarespace: Website builder and hosting platform used by individuals and small businesses to publish blogs and content sites, competing for the same creator audience with broader site-building functionality.
• Blogger: Google's free hosted blogging service, a broad incumbent in the same hosted blog publishing category though part of Google's much larger product portfolio.

Emerging players

• CreatorIQ: Enterprise influencer marketing platform connecting brands with creators, comparable to Bloggers Delight's Represented sub-brand but serving global enterprise clients with a SaaS workflow tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BloggersDelight
• LinkedInlinkedin.com/company/1576495

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloggers Delight