BLOGLOVIN
- Company typePrivate
- Founded2007
- HeadquartersTäby, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
BLOGLOVIN firmographics
Firmographics- Name
- BLOGLOVIN
- Legal name
- Bloglovin AB
- Website
- https://bloglovin.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BLOGLOVIN industry classification
Industry- Product category
- Content Aggregation & Discovery
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- RSS/Feed Readers & Subscription Aggregators (MPACAKAD)
- akta.pro secondary industries
- Creator & Fan Communities (BPAMABAD), Online Article & Blog Publishing Platforms (MPAJAMAF), Blogging & CMS Content Platforms (BPAMAJAG)
Keywords
Where BLOGLOVIN is headquartered
LocationHeadquarters
- HQ city
- Täby
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
BLOGLOVIN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Influencer Network: Connects bloggers with top brands for sponsored content and brand partnerships. Bloglovin takes a commission or fee for facilitating these connections between content creators and advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free platform access for readers and bloggers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
BLOGLOVIN product offering
Product offeringCore offering
Bloglovin is an online blog reader and content discovery platform that aggregates posts from millions of independent blogs via RSS feeds into a unified personalized feed, available on web and native iOS/Android apps, with daily email digests for followers. The platform is free for readers and bloggers, and the company monetizes through the Activate by Bloglovin Influencer Network, which connects bloggers with fashion, beauty, and lifestyle brands for sponsored content and brand partnerships, generating advertising and commission-based revenue.
Product overview
Bloglovin operates as a centralized blog reader platform that aggregates content from millions of blogs via RSS feeds into a unified reading experience. The core platform is available on web, iPhone, Android, and iPad, delivering content through an in-app feed and daily email digests. The product suite includes embeddable widgets (Follow Widget, Email Follow Widget) that bloggers install to grow their following, an Analytics Dashboard for claimed blogs, and an Influencer Network connecting bloggers with brand partners. The platform focuses primarily on fashion, beauty, home decor, lifestyle, DIY, and food & drink content categories.
Differentiator
Problem solved
Functional benefit
Brands
- Activate by Bloglovin: Influencer network connecting bloggers with world top brands.
Products and services
- Bloglovin Platform (Web) Online blog reader service allowing users to follow favorite blogs, track updates, and discover new blogs. Content is aggregated from RSS feeds and presented in a unified feed, serving individual blog readers and content creators globally.
- Bloglovin iPhone App Mobile application for iOS devices enabling users to access their blog feed and follow blogs on the go. Available on the Apple App Store.
- Bloglovin Android App Mobile application for Android devices enabling users to access their blog feed and follow blogs on the go. Available on Google Play.
- Bloglovin Follow Widget Embedded widget allowing bloggers to add a one-click follow button to their blog, optionally displaying a follower counter for readers to subscribe to the blogger's Bloglovin feed.
- Bloglovin Email Follow Widget Embedded widget enabling email subscriptions directly from a blogger's site; existing Bloglovin users can follow with one click to subscribe to daily email updates from the blogger.
- Activate by Bloglovin Influencer Network Program operated as Activate by Bloglovin that connects bloggers with brands for sponsored content and partnership campaigns; Bloglovin facilitates the relationship and earns advertising or commission revenue. Targets fashion, beauty, and lifestyle brands working with influential bloggers.
Quantifiable outcome
- 25+ million monthly visitors to discover content from millions of bloggers
- +1 more outcomes
Companies that use BLOGLOVIN
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
BLOGLOVIN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BLOGLOVIN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TradeDoublerminorTradeDoubler is mentioned as a partner in the footer of the website, suggesting an affiliate or tracking integration for blogger monetization purposes.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
BLOGLOVIN competitors and assessment
Company assessmentDirect peers
- Feedly: Feedly is a leading RSS feed reader and content aggregator, sharing Bloglovin's core technology stack and reader use case of consolidating blog and publication updates into a unified feed.
- Flipboard: Flipboard aggregates blog, magazine, and news content into a magazine-style discovery experience for readers, directly overlapping Bloglovin's blog-aggregation and discovery proposition.
- Medium: Medium is a long-form blog publishing and reading platform, directly comparable to Bloglovin's blog-feed use case and overlapping on creator-audience matching.
- IZEA: IZEA is an influencer marketing platform connecting brands with creators for sponsored content — the most direct functional peer to Bloglovin's Activate Influencer Network for fashion and lifestyle verticals.
- LTK (formerly rewardStyle): LTK is a creator-commerce platform connecting fashion, beauty, and lifestyle influencers with brands for sponsored shoppable content, competing with Activate by Bloglovin for the same brand dollars.
- Inoreader: Inoreader is an RSS reader and content aggregator providing feed consolidation similar to Bloglovin's core reader product, serving power-blog readers with similar aggregation mechanics.
Emerging players
- Substack: Substack is a creator-publishing platform where independent writers build subscription audiences, intersecting Bloglovin's blogger-monetization and audience-growth use cases through a different monetization model (paid newsletters).
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform with creator marketplace and campaign-management tooling, comparable to Activate by Bloglovin in connecting mid-tier creators with brand campaigns.
- SheMedia (formerly BlogHer): SheMedia operates a network of women-focused lifestyle bloggers with brand-partnership programs, overlapping with Bloglovin's Activate network on influencer marketing within fashion, beauty, and lifestyle verticals.
Broad incumbents
- Pinterest: Pinterest is a major content-discovery and visual bookmarking platform that overlaps with Bloglovin on lifestyle, fashion, and DIY content discovery, and competes for influencer-marketing budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BLOGLOVIN social profiles
Digital presenceBLOGLOVIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
BLOGLOVIN leadership team
Management profileNumber of profiles
Profiles12 records
BLOGLOVIN funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BLOGLOVIN M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BLOGLOVIN
What does BLOGLOVIN do?
Bloglovin is an online blog reader and content discovery platform that aggregates posts from millions of independent blogs via RSS feeds into a unified personalized feed, available on web and native iOS/Android apps, with daily email digests for followers. The platform is free for readers and bloggers, and the company monetizes through the Activate by Bloglovin Influencer Network, which connects bloggers with fashion, beauty, and lifestyle brands for sponsored content and brand partnerships, generating advertising and commission-based revenue.
Is BLOGLOVIN a public or private company?
BLOGLOVIN is a private company. It is classified as venture growth investor backed and is currently operating.
When was BLOGLOVIN founded?
BLOGLOVIN was founded in 2007. It employs 11 to 50 people.
Where is BLOGLOVIN based?
BLOGLOVIN is headquartered in Täby, Sweden, in the Europe region.
How does BLOGLOVIN make money?
One revenue line is on record: influencer Network.
Who are BLOGLOVIN's main competitors?
Direct peers on record are Feedly, Flipboard, Medium, IZEA, LTK (formerly rewardStyle) and Inoreader. Emerging players are Substack, Aspire (formerly AspireIQ) and SheMedia (formerly BlogHer). Pinterest is listed as a broad incumbent.
Does BLOGLOVIN have an API?
No public API is recorded for BLOGLOVIN.
What industry is BLOGLOVIN in?
BLOGLOVIN's product category is Content Aggregation & Discovery. Its primary akta.pro industry code is MPACAKAD, RSS/Feed Readers & Subscription Aggregators, with a secondary code of BPAMABAD, Creator & Fan Communities. Its NAICS code is 5162 and its SIC code is 7310.