MindWise

What MindWise does

MindWise is a US-based nonprofit organization, founded in 1991 and headquartered in Dedham, Massachusetts, that operates in the educational behavioral-health domain under the registered brand SOS Signs of Suicide. It functions as a service of the parent nonprofit Riverside Community Care, a behavioral-health and human-services provider, which supplies clinical expertise and operational infrastructure. The organization's flagship offering is an evidence-based suicide-prevention education curriculum documented to reduce suicide attempts by 64% among program participants.

The product portfolio is structured as three annual-subscription tiers: SOS for Students (middle and high school), SOS for K-12 School Staff (faculty and administrators), and SOS for Higher Ed (colleges and universities). Each tier teaches participants how to identify warning signs of suicide and depression and how to respond to peers or students at risk. Beyond the licensed curriculum, the organization sells Professional Trainings & Events (virtual and in-person clinician-led sessions on assessment, intervention, postvention, trauma, and resilience), maintains a public Resource Library, publishes case studies, and operates a blog/news channel targeted at educators and mental-health professionals. Core technology is human-delivered curriculum content rather than a software platform; there are no disclosed APIs, mobile apps, or AI features.

The business model combines annual subscription licensing to schools and districts with fee-based professional training services and philanthropic donations. Go-to-market is sales-led: a direct sales team engages school districts and universities for enterprise contracts, supported by a self-service online storefront (shop.sossignsofsuicide.org), a client login portal, and consultation forms. Named customers include Harvard University, University of Miami, University of Georgia, Boston University, OSSE, Loudoun County Public Schools, Jefferson County Schools, Baltimore County Public Schools, Montgomery County Public Schools, the Montana University System, Mental Health America, the Missouri Department of Mental Health, and the Central Florida Behavioral Health Network. The geographic footprint is US nationwide with multilingual website localization supporting access for diverse student populations; no international operations are disclosed.

Name

MindWise

Legal name

MindWise

Website

https://mindwise.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

MindWise, operating as SOS Signs of Suicide, is a US nonprofit founded in 1991 that licenses evidence-based suicide-prevention curriculum to K-12 schools, colleges, and universities under the Riverside Community Care umbrella, augmented by clinician-led professional trainings and a self-service online store.

Ownership category

akta.pro rank

Product category

Suicide Prevention Education Services

NAICS

Educational Services (61), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI)

akta.pro secondary industry

Crisis Response & Threat Assessment (Suicide Prevention, Violence Prevention) (EDAJAIAH)

Keywords

• Suicide prevention education
• Youth mental health programs
• K-12 student wellness
• Campus prevention training
• Behavioral health services

Headquarters

HQ city

Dedham

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Program Licensing and Training Services: SOS Signs of Suicide generates revenue through licensing their evidence-based suicide prevention programs to schools and educational institutions, as well as providing professional training services. Programs are available for K-12 schools and higher education campuses through their pricing platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MindWise (doing business as SOS Signs of Suicide) licenses evidence-based suicide prevention curricula to K-12 schools, school districts, and higher education campuses. Its core offerings include SOS for Students (middle and high school), SOS for K-12 School Staff, and SOS for Higher Ed, supplemented by professional training events and a resource library. The programs teach participants how to identify signs of suicide and depression and how to act when concerned about themselves or others.

Product overview

SOS Signs of Suicide is an evidence-based suicide prevention education initiative that offers tiered programs for different educational levels: SOS for Students (middle and high school), SOS for K-12 School Staff (faculty and staff training), and SOS for Higher Ed (college campuses). These core programs teach individuals how to identify signs of suicide and depression and what to do if they're worried about themselves or a friend. The flagship youth program has been shown to reduce suicide attempts by 64%. The organization also offers supplementary services including professional trainings and events, a resource library, and case studies. SOS is a service of Riverside Community Care, a non-profit leader in behavioral health and human services.

Differentiator

Problem solved

Functional benefit

Brands

• SOS for Students: Evidence-based youth suicide prevention program for middle and high school students that has been shown to reduce suicide attempts by 64%.
• SOS for K-12 School Staff
• SOS for Higher Ed

Products and services

• SOS for Students Evidence-based youth suicide prevention program for middle and high school students that teaches them how to identify signs of suicide and depression and what to do if they are worried about themselves or a friend. Demonstrated to reduce suicide attempts by 64% among program participants.
• SOS for K-12 School Staff Suicide prevention training that equips K-12 teachers, counselors, administrators, and other school staff with the skills to identify and support students at risk.
• SOS for Higher Ed Suicide prevention program for higher education campuses that teaches students and faculty/staff how to support student well-being across the campus community.
• Professional Trainings and Events Virtual and in-person professional development offerings led by skilled clinicians covering suicide assessment, intervention, postvention, trauma, and resilience topics for mental health professionals, schools, workplaces, and communities.

Quantifiable outcome

• 64% reduction in suicide attempts among program participants

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Riverside Community CarecoreOthersSOS Signs of Suicide is a service of Riverside Community Care, a non-profit leader in behavioral health and human services. Riverside Community Care provides the organizational infrastructure, clinical expertise, and operational support for the SOS suicide prevention programs.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Kognito Interactive: Kognito builds simulation-based virtual training for school staff and healthcare providers on difficult conversations including suicide risk — an emerging alternative to SOS's traditional curriculum approach.
• EVERFI: EVERFI delivers K-12 life-skills and mental wellness digital courses that increasingly bundle suicide prevention topics, competing for the same district curriculum budgets as SOS but within a broader platform offering.

Others

• Riverside Community Care: Riverside Community Care is the parent non-profit organization under which MindWise/SOS Signs of Suicide operates, providing clinical expertise, behavioral health services, and operational infrastructure for the SOS program.
• Mental Health America (MHA): MHA is a national non-profit advocacy and screening organization that partners with SOS (named customer) and operates overlapping programs on suicide prevention awareness, mental health screening, and community education.

Direct peers

• Sandy Hook Promise: Sandy Hook Promise delivers school-based violence and suicide prevention programs (Say Something, Start With Hello) directly competing with SOS for Students and SOS for K-12 Staff in U.S. school district procurement.
• Active Minds: Active Minds is the largest non-profit supporting mental health awareness and suicide prevention on college campuses, overlapping directly with SOS for Higher Ed's student and faculty training offerings.
• LivingWorks Education: LivingWorks provides evidence-based suicide prevention training programs (safeTALK, ASIST) competing with SOS Professional Trainings across K-12 staff, higher ed, and community mental health channels.
• The Jed Foundation (JED): JED is a non-profit focused on protecting emotional health and preventing suicide among college students, directly competing with SOS for Higher Ed for the same campus well-being budget line items and university system contracts.
• Committee for Children (Second Step): Committee for Children produces Second Step, a leading K-12 SEL curriculum that competes head-to-head with SOS for Students in school district procurement cycles. Both sell evidence-based prevention curricula to K-12 districts via subscription models, making Second Step the closest direct substitute.
• QPR Institute: QPR Institute offers gatekeeper training for suicide prevention (Question, Persuade, Refer) used widely in schools, workplaces, and communities — a direct substitute for SOS's professional training offerings to schools and universities.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MindWise