Sinapsi Group

What Sinapsi Group does

Sinapsi Group S.r.l. is a privately held Italian B2B commercial consulting firm founded in 2001 in Parma by Davide Battistini, who continues to serve as Amministratore Unico (Sole Director). The company delivers its services through seven specialized Business Units — Contact Center Services (CCS), Network Sviluppo Estero (NTW) for international development, Strumenti Gestione Vendite (SGV) for digital marketing tools, Accademia Manageriale Vendite (AMV) for sales management training, Ricerca & Selezione (R&S) for personnel search, Attiva La Rete (ALR) for sales network activation, and Consulenza Risorse Umane (CRU) for HR consulting — which can be engaged individually or combined into 360° engagements for Italian SMEs and large enterprises.

Underlying the consulting practice is a proprietary technology stack comprising the B.A.C. (Business Analytics Control) analytics platform, OpenCRM Italia CRM system, and Geoloc geolocation tool, used internally to manage client portfolios and customer mapping. The Ricerca & Selezione unit is authorized indefinitely by the Italian Ministry of Labour (Protocol 39/0002492/MA004A003), and the AMV academy holds ADICO sales instructor and ASFOR master program accreditations, providing regulated and credentialed access to talent markets and corporate training.

Sinapsi monetizes through professional services engagements priced on a custom quote basis, with no publicly disclosed pricing tiers. The go-to-market is sales-led and combines direct enterprise field sales, inside sales via a 35-operator contact center for outbound telemarketing and lead qualification, content marketing through case studies and a B2B sales blog, SEO/SEM, LinkedIn and social media presence, and international trade fair participation via the NTW unit. Customers span manufacturing, food/dairy valves, printing/packaging, building automation, parking/access systems, and transport/logistics. Since founding the firm reports 1,550+ cumulative clients, 230+ activated commercial networks, 380+ placements of commercial and managerial figures, and approximately 94,802 annual commercial contacts managed, with no disclosed revenue, funding, or M&A activity.

Name

Sinapsi Group

Legal name

Sinapsi Group S.r.l.

Website

https://sinapsigroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinapsi Group is a privately held Italian B2B commercial consulting firm founded in 2001 in Parma, delivering sales network activation, contact center services, international development, recruitment, training, and HR consulting through seven specialized Business Units to SMEs and enterprises across multiple industries.

Ownership category

akta.pro rank

Product category

Commercial Consulting Services

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Sales, Telesales & Lead Qualification Centers (BPAAAAAB)

akta.pro secondary industries

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), Consultative Selling & Discovery (EDABABAC), Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC)

Keywords

• B2B commercial consulting
• Sales network development
• Contact center services
• Executive search recruiting
• Sales training programs

Headquarters

HQ city

Parma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Consulting Services: B2B commercial consulting services including sales network activation, contact center services, international business development, sales management tools, and human resources consulting. Delivered through seven specialized business units offering customized solutions.
2. Training and Academy Services: Sales management academy offering over 50 training courses in commercial, marketing, and managerial areas. Includes corporate training, commercial coaching, funded training programs, and inter-company training catalog.
3. Recruitment and Selection Services: Ministry of Labor certified personnel search and selection services for commercial and professional positions. Includes executive search and outplacement services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Sinapsi Group is a B2B commercial consulting firm that delivers services through seven specialized business units covering B2B contact center and telemarketing, international distributor search, sales management tools and digital marketing, sales management training (50+ courses), executive search and selection, sales network activation, and HR consulting. Services are delivered as customized engagements to SMEs and large enterprises across industries.

Product overview

Sinapsi Group is a B2B commercial consulting company founded in 2001, operating as a unified consulting services portfolio rather than a software product. The company offers seven specialized Business Units (CCS, NTW, SGV, AMV, R&S, ALR, CRU) that work together to address different aspects of commercial development: CCS provides B2B contact center and appointment services; NTW handles international network development; SGV offers digital marketing and communication tools; AMV delivers sales management training with 50+ courses; R&S provides personnel search and selection; ALR focuses on sales network activation; and CRU delivers human resources consulting. The Business Units can be engaged individually or in combination to provide comprehensive 360-degree consulting support for client companies.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 230+ commercial networks activated
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• KilometroVerdeParmaminorStrategic or Co-development PartnerSinapsi Group is a supporting member of the KilometroVerdeParma Forest Consortium, dedicated to sustainability, social responsibility, and commitment to future generations. The company helped introduce Giorgio Tesi Group and Fondazione Pinocchio - Carlo Collodi to the project for creating new perennial forests and educational projects for children.
• Unione Parmense degli Industriali di ParmaminorStrategic or Co-development PartnerIndustry association membership providing networking and representation for Parma businesses. Davide Battistini is a member and participates in the UNICT consultation.
• Parma, io ci sto!minorStrategic or Co-development PartnerLocal initiative launched in 2016 by people and companies with a concrete approach and method to enhance the Parma territory. Sinapsi Group is a supporting member.
• CSI - Centro Sportivo Italiano (Parma)minorStrategic or Co-development PartnerItalian Sports Center that organized the Palio di Parma event with sponsorship from Sinapsi Group. Sinapsi supported the medieval tradition event held at Parco Ducale.
• Società dei Concerti di ParmaminorStrategic or Co-development PartnerFounded in 1894, one of the oldest institutions supporting high musical culture. Davide Battistini serves as President. Sinapsi For project supports this cultural institution.
• Fondazione Nazionale Carlo CollodiminorStrategic or Co-development PartnerNon-profit foundation since 1962 dedicated to promoting children's culture. Davide Battistini serves as Secretary General. Sinapsi For project supports this foundation through Pinocchio all'Opera project.
• Welldone CommunityminorStrategic or Co-development PartnerCommunity of local companies aspiring to improve the quality of life of their collaborators. Supported through Sinapsi For initiative.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cegos Group: Global training and management consulting firm headquartered in France with strong European (including Italian) presence; offers sales training, leadership development and consulting that overlap directly with Sinapsi's AMV training academy and CRU/ALR consulting practices. Much larger scale but less specialized in hands-on contact center / appointment-setting execution.
• Gi Group Holding: One of Italy's largest HR services companies (staffing, search & selection, training, outsourcing). Comparable to Sinapsi's R&S (Ricerca & Selezione) and AMV training academy, though Gi Group operates at significantly greater scale and breadth.
• Dale Carnegie & Associates (Italy): Established global sales and leadership training franchise operating in Italy through local licensee; directly comparable to Sinapsi's AMV sales training academy in curriculum (Sales Training, Leadership, Presentation) and target audience (Italian SMEs / enterprises), though with global branding vs. Sinapsi's local specialization.
• PageGroup (Michael Page): Global professional recruitment firm with deep Italian presence (Michael Page Italia); primary competitor to Sinapsi's R&S executive search and commercial figure placement, including for sales/managerial roles that constitute ~all of Sinapsi's R&S placements (380+ to date).
• Hays plc: Global specialist recruitment firm with Italian operations focused on professional and commercial placements; competes directly with Sinapsi's R&S business unit for mid-market commercial roles and is a comparable scale benchmark.
• Konecta Group: International BPO and contact center operator serving European and LatAm markets with multilingual inbound/outbound telemarketing and lead-generation services — the closest large-scale analog to Sinapsi's CCS Contact Center (35 seats, ~95K annual contacts) but at materially larger scale.
• Randstad Italia: Italian arm of global HR services group combining staffing, search & selection, RPO, training and outsourcing — comparable to the broad portfolio across Sinapsi's R&S, AMV and CCS units and a relevant benchmark for the regulated Italian recruitment market.

Direct peers

• BPI Group: Italian management and HR consulting firm headquartered in Milan, providing organizational development, executive search and sales performance advisory to Italian SMEs and large enterprises. Direct overlap with Sinapsi's CRU, R&S and ALR offerings on the consulting and people side.
• Mercuri Urval: European management consulting and executive search firm with operations in Italy; closely comparable on the headhunting + sales/leadership consulting overlap with Sinapsi's R&S (Ministry-certified) and ALR (sales network activation) units.

Regional players

• Konsept Srl: Italian SME-focused commercial development and sales training consultancy; smaller and less diversified than Sinapsi but offers a comparable bouquet of telemarketing / sales-network / training services to a similar Italian SMB segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sinapsigroup
• LinkedInlinkedin.com/in/davide-battistini-28379420

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinapsi Group