Kron
- Company typePrivate
- Founded2017
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
Kron firmographics
Firmographics- Name
- Kron
- Legal name
- Kron
- Website
- https://kron.no
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Kron industry classification
Industry- Product category
- Digital Wealth Management Platform
- NAICS
- Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Private Client/High-Net-Worth Advisory (FSAEAAAN)
Keywords
Where Kron is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Kron business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform / Management Fees on Funds: Kron charges platform fees on funds managed through its platform. For self-selected funds: 0.10% platform fee for index funds, 0.25% for active funds. For Kron's recommended fund packages (Krons Utvalgte): approximately 0.7-0.9% total cost depending on risk level. Kron Indeks Global has a total cost of 0.15% (0.10% management fee + 0.05% platform fee). Revenue comes from the spread between what customers pay and what the underlying funds cost, negotiated with fund providers.
- Gift Card Fees: Customers purchase gift cards for fund investments. Kron charges 10 kr per gift card to cover payment processing and anti-money laundering compliance costs.
- Pension Management Fees: Kron offers pension products (Egen Pensjonskonto, Pensjonskapitalbevis, IPS) via Storebrand Livsforsikring, earning fees on pension assets under management. Special discounted rates for Tekna members (0.075% platform fee) and Akademikerne Pluss members (0.075-0.1875% platform fees).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Krons Utvalgte (Recommended Fund Packages) - Regular Customers |
| Subscription | Annual | Self-Selected Funds - No Rebalancing |
| Unit Pricing | Annual | Kron Indeks Global (Proprietary Index Fund) |
| Other | Pay-as-you-go | Account Opening |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Subscription | Annual | Tekna Members - Fund Discount |
| Subscription | Annual | Akademikerne Pluss Members - Fund Discount |
| Subscription | Pay-as-you-go | Business Account |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Kron product offering
Product offeringCore offering
Kron is a mobile-first investment and pension platform that provides Norwegian retail investors with access to approximately 500 mutual funds, curated fund packages, and pension products. The platform offers automated portfolio rebalancing, personalized investment plans, and Kron Indeks Global, Norway's lowest-cost proprietary global index fund, alongside pension services such as Egen Pensjonskonto and IPS delivered through Storebrand Livsforsikring.
Product overview
Kron is a unified investment and pension platform that offers a comprehensive suite of savings products through its mobile app and website. The core platform provides fund investing with access to approximately 500 funds, pension management (Egen Pensjonskonto, IPS), and automated portfolio management. The product portfolio includes proprietary offerings like Kron Indeks Global (Norway's cheapest index fund at 0.15%), curated fund packages (Fondspakker) with 8 investment themes (Indeks, Eiendom, Teknologi, Likestilling, etc.), bond funds (Rentefond), corporate accounts (Kron Bedrift), and gift cards on funds. The platform also offers educational tools including the Investment School (Investeringsskolen) with 5 modules, savings tests, and investment calculators. Kron operates through partnerships with Akademikerne Pluss (10 associations, 100,000+ members) and Tekna, offering member-exclusive pricing. Since January 2023, Kron has been part of Storebrand, leveraging 20 years of investment expertise while maintaining its brand identity.
Differentiator
Problem solved
Functional benefit
Products and services
- Kron App/Platform A self-serve mobile application for Norwegian retail investors enabling fund investing, pension management, savings goals tracking, and gift card purchases. Account creation is done via BankID verification.
- Fund Investing (Fond) Access to a fund list of approximately 500 mutual funds, where users can self-select or receive curated recommendations with automated feedback on country, sector, and stock-type concentration.
- Pension Management (Pensjon) Pension management services including Egen Pensjonskonto (personal pension account), Pensjonskapitalbevis, and IPS (individual pension savings), provided through Storebrand Livsforsikring.
- Kron Indeks Global Kron's proprietary global index fund following the MSCI World index, invested in approximately 1,500 companies, with a total cost of 0.15% per year (0.10% management fee + 0.05% platform fee). Lowest-priced index fund on Finansportalen.no.
- Fund Packages (Fondspakker) Eight curated investment themes including Krons Utvalgte, Indeks, Eiendom, Indeks Mer Bærekraft, Som Oljefondet, Likestilling, Krons Utvalgte Mer Bærekraft, and Teknologi, each offering different risk levels and investment focus areas.
- Bond Funds (Rentefond) Fixed income funds for short-term savings goals, offering lower risk than equity funds with more predictable returns. Includes money market funds and bond funds.
- Kron Bedrift (Business Accounts) Business accounts for companies, foundations, and investment companies to invest surplus liquidity at low cost with no binding period, with optional tax deductibility of management fees. Minimum 10,000 kr lump sum or 1,000 kr monthly.
- Gift Cards on Funds (Gavekort på fond) Gift cards for fund investments that recipients can redeem to start their own investment account, costing 10 NOK per card with a minimum gift amount of 300 NOK.
Quantifiable outcome
- Kron passed 10 billion NOK in assets under management in summer 2023
- +5 more outcomes
Companies that use Kron
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Kron technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Kron partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- StorebrandcoreKron has been part of Storebrand since January 2023. Storebrand acquired Kron for 400 million NOK. Kron was founded in 2017 and built on Storebrand's 20 years of investment expertise. Kron continues to operate as Kron but leverages Storebrand's investment expertise, technology, and distribution network. Storebrand provides the pension infrastructure (Storebrand Livsforsikring AS provides pensions). Kron represents Storebrand's consumer-facing investment app.
- TeknaflagshipTekna (Norwegian Engineers and Scientists Association) has partnered with Kron as a preferred provider of fund and pension services for its members. Tekna members receive exclusive discounts including Kron Indeks Global at 0.15% and a pension profile at 0.17% annual cost. The partnership includes 25% discount on platform costs for active funds.
- Akademikerne PlussflagshipKron is the investment platform partner for Akademikerne Pluss, a collective of 10 professional associations (Norsk Lektorlag, Samfunnsviterne, Den norske legeforening, Naturviterne, Arkitektenes fagforbund, Samfunnsøkonomene, KOL, Den norske tannlegeforening, Den norske veterinærforening, Psykologforeningen) with over 100,000 members. Members receive discounted fund prices (~0.6-0.8% for recommended packages), discounted platform fees (0.075% index / 0.1875% active), and IPS discounts. Partners' spouses can also access the deal.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Kron competitors and assessment
Company assessmentDirect peers
- Sbanken: Sbanken (now part of DNB) is a Norwegian digital bank offering funds, pensions, and investment accounts. It targets the same fee-sensitive Norwegian retail investor as Kron and was one of the four players benchmarked alongside Kron in Dine Penger's digital-advisor test.
- Wealthsimple: Wealthsimple is a digital wealth management and robo-advisor platform serving mass-affluent retail investors in Canada and the UK. Its product, positioning, and GTM mirror Kron's low-cost digital advisory model, making it a strong model-peer outside Norway.
- Betterment: Betterment is a US digital advisor offering automated, low-cost portfolio management with rebalancing and goal-based investing. It is one of the global archetypes of the digital advisory model Kron replicates in Norway.
- Nordnet: Nordnet is a leading Nordic online broker offering fund, stock, and pension products across Norway, Sweden, Denmark, and Finland. It is the most direct Norwegian competitor to Kron's fund-investing and pension proposition and one of the established players Kron beat in Dine Penger's digital advisor test.
Others
- Storebrand: Storebrand is Kron's parent company and a major Norwegian asset manager and life insurer (Storebrand Livsforsikring). It provides pension infrastructure and investment expertise to Kron and shares overlapping customer segments in occupational and individual pensions.
Broad incumbents
- Nordea: Nordea is a major Nordic universal bank with a substantial Norwegian retail savings, fund, and pension franchise. It is one of the four digital-advisor providers tested by Dine Penger alongside Kron and offers a fuller banking bundle that Kron does not.
- DNB: DNB is Norway's largest bank and offers a broad suite of savings, fund, and pension products to retail and corporate customers. While not a digital-native, DNB is the dominant incumbent that Kron competes against for everyday Norwegian savers and was named worst on customer satisfaction in the EPSI 2025 ranking.
- KLP: KLP is one of Norway's largest pension providers, serving public-sector occupational pensions as well as retail savings through mutual funds. It is comparable in the pension-administration dimension Kron addresses via Egen Pensjonskonto and IPS.
Emerging players
- Nutmeg: Nutmeg is a UK-based digital wealth manager offering low-cost fund and ISA portfolios to retail investors. Like Kron, it pursues a simplified, low-fee, mobile-first advisory proposition, though at different scale and under different regulation.
Regional players
- Avanza: Avanza is Sweden's largest online broker for retail investors, offering funds, pensions, and savings products with a low-cost, digital-first approach. It is comparable to Kron in product and GTM but operates in Sweden rather than Norway.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kron social profiles
Digital presenceKron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kron leadership team
Management profileNumber of profiles
Profiles7 records
Kron funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kron
What does Kron do?
Kron is a mobile-first investment and pension platform that provides Norwegian retail investors with access to approximately 500 mutual funds, curated fund packages, and pension products. The platform offers automated portfolio rebalancing, personalized investment plans, and Kron Indeks Global, Norway's lowest-cost proprietary global index fund, alongside pension services such as Egen Pensjonskonto and IPS delivered through Storebrand Livsforsikring.
Is Kron a public or private company?
Kron is a private company. It is classified as corporate owned and is currently operating.
When was Kron founded?
Kron was founded in 2017. It employs 11 to 50 people.
Where is Kron based?
Kron is headquartered in Oslo, Norway, in the Europe region.
How does Kron make money?
Three revenue lines are on record. Platform / Management Fees on Funds are the primary driver. The others are gift Card Fees and pension Management Fees.
Who are Kron's main competitors?
Direct peers on record are Sbanken, Wealthsimple, Betterment and Nordnet. Storebrand is listed as an others. Broad incumbents are Nordea, DNB and KLP. Nutmeg is listed as an emerging player. Avanza is listed as a regional player.
Does Kron have an API?
No public API is recorded for Kron.
What industry is Kron in?
Kron's product category is Digital Wealth Management Platform. Its primary akta.pro industry code is FSAEAAAN, Private Client/High-Net-Worth Advisory. Its NAICS code is 523940 and its SIC code is 6282.