Heritage Carpet & Tile, Inc.

What Heritage Carpet & Tile, Inc. does

Heritage Carpet & Tile, Inc. (operating as Heritage Flooring) is a Florida-focused, full-service flooring and interior-finishing contractor serving production and custom homebuilders across the state. Founded in 1983 by Randy Smith, his brother Brian, and their parents Runo and Jeri Anne, the company operates from headquarters in Boynton Beach, FL, with five additional showroom/design-center locations spanning Fort Pierce, Fort Myers, Sarasota, and Tampa, covering the East Coast from Homestead to Melbourne and the West Coast from Naples to Tampa.

The company delivers its services through five product streams: Flooring (hardwood, carpet, ceramic/porcelain tile, marble, laminate, LVP), Specialties (standard and custom mirrors, wood ventilated shelving, shower doors), Window Treatments (cordless faux blinds, roller shades, plantation shutters delivered as a turnkey program), Design Studio (custom design experiences at studios in Boynton Beach, Port St. Lucie, and Naples for homebuyers and new-construction builders), and Accessories. Execution relies on an 800-person labor force, national vendor agreements with Mohawk, Dal-Tile, Shaw, Armstrong Flooring, and Emser, and digitized take-offs that produce quote-based pricing packages aligned to builder specifications.

Heritage generates revenue primarily through upgrade purchases layered on top of base house cost rather than through flat base-house pricing. Pricing is quote-based and not publicly disclosed. The go-to-market is direct enterprise field sales — sales and estimating personnel work with builder accounts across Florida, supported by seven-day telephone and email coverage. As of May 2024, Heritage operates as a subsidiary of Artisan Design Group following founder Randy Smith's retirement to the parent's senior leadership team; Kirk Fagan, who joined in 2018, holds the President role.

Name

Heritage Carpet & Tile, Inc.

Legal name

Heritage Carpet & Tile, LLC

Website

https://heritageflooring.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Heritage Carpet & Tile is a Florida-based, full-service flooring and interior-finishing contractor serving production and custom homebuilders with flooring, window treatments, specialties, and design studio services via an 800-person labor force and six showrooms across the state.

Ownership category

akta.pro rank

Product category

Residential Flooring Installation Services

NAICS

Flooring Contractors (238330), Tile and Terrazzo Contractors (23834)

akta.pro primary industry

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)

akta.pro secondary industries

Hardwood Floor Installation (HSAPAGAA), Tile & Stone Flooring Installation (HSAPAGAE)

Keywords

• Residential flooring installation
• Builder flooring services
• Window treatment installation
• Design studio services
• Flooring specialty products

Headquarters

HQ city

Boynton Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Flooring Installation Services: Full-service flooring contractor offering hardwood, carpet, ceramic/porcelain tile, marble flooring, laminate and LVP. Revenue generation primarily through purchase of upgrades rather than base house cost.
2. Specialty Products: Standard mirrors, shelving and shower doors from entry-level to custom home options. Shelving includes wood ventilated shelving introduced in 2011 as an upgrade offering.
3. Window Treatments: Builder division for window treatment sales and installations. Three-level program including cordless faux blinds, roller shades, and plantation shutters. Fastest-growing segment representing largest revenue opportunity.
4. Design Studio Services: Custom design experiences for homebuyers and new construction builders at three state-of-the-art design studios. Services provided for local, regional and national builders.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Heritage Carpet & Tile, Inc. is a full-service flooring and interior finishing contractor that supplies and installs flooring, window treatments, specialty products, and design studio services for Florida homebuilders. The company serves production home builders and custom home builders from entry-level to high-end custom homes across the East Coast (Homestead to Melbourne) and West Coast (Naples to Tampa) of Florida, operating six showroom/design studio locations backed by an 800-person labor force.

Product overview

Heritage Carpet & Tile is a full-service flooring contractor offering a diversified portfolio of products and services for Florida homebuilders. The company operates as a unified offering combining five core product lines: Flooring (hardwood, carpet, ceramic/porcelain tile, marble flooring, laminate, and LVP with installation services), Specialties (mirrors, shelving, and shower doors in various configurations from standard to custom), Window Treatments (builder division offering cordless faux blinds, roller shades, and plantation shutters), Design Studio (custom design experiences for homebuyers at studios in Boynton Beach, Port St. Lucie, and Naples), and Accessories. These product lines work together to serve the complete interior finishing needs of homebuilders from entry-level production homes to high-end custom homes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 135,000+ homes completed
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• MohawkminorOthersNational vendor agreement for flooring products. Heritage works with Mohawk as one of their large vendor partners.
• Dal-TileminorOthersNational vendor agreement for tile products. Heritage has agreement with Dal-Tile as a major vendor.
• ShawminorOthersNational vendor agreement for flooring products including carpet and hardwood.
• Armstrong FlooringminorOthersNational vendor agreement for flooring products.
• EmserminorOthersNational vendor agreement for tile and flooring products.
• Artisan Design GroupcoreOthersParent company. Randy Smith, Founder, transitioned to the Senior Leadership Team of Artisan Design Group in May 2024 while maintaining oversight of Heritage's journey.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Interior Logic Group: Provides design center, flooring, and interior finish services to production and custom homebuilders across multiple U.S. regions. Highly comparable business model: design studio experience, multi-category installation, and builder-direct sales motion directly mirror Heritage's offering.
• Artisan Design Group: Strategic operating parent of Heritage Carpet & Tile, operating a national portfolio of flooring and design center businesses serving homebuilders. Same business model (turnkey flooring/specialty installation for production and custom builders) and same customer vertical make it the closest comparable peer.
• Empire Today: One of the largest U.S. flooring installation companies with national reach across carpet, hardwood, tile, and LVP. Comparable in scale and service breadth (full-service flooring installation with showrooms), though primarily B2C rather than builder-direct.

Others

• LL Flooring: National flooring retailer (formerly Lumber Liquidators) carrying hardwood, laminate, vinyl, and tile with installation services. Comparable as a flooring retailer with installation capabilities but a different channel focus and a different customer mix than Heritage's builder-direct model.

Broad incumbents

• Lowe's Companies: Second-largest U.S. home improvement retailer with installed services across flooring and related categories. Comparable on installation service offering and builder/pro customer motion, but operates at much larger and broader scale than Heritage.
• Shaw Industries Group: Major U.S. flooring manufacturer (carpet, hardwood, resilient) and Heritage vendor partner with national builder programs. Comparable as a supply-chain participant serving the same builder channel, though it does not directly compete in installation services.
• Floor & Decor Holdings: Large specialty retailer of hard-surface flooring with a Pro services program serving builders, contractors, and installers. Comparable because it competes for trade-customer flooring spend, though its core model is retail distribution rather than builder-direct installation.
• Mohawk Industries: Largest U.S. flooring manufacturer and a Heritage vendor partner; operates national builder programs and has flooring installation capabilities. Comparable because it sits in the same value chain with builder-direct relationships, but at vastly greater scale and as a manufacturer rather than pure installer.
• The Home Depot: Largest U.S. home improvement retailer with flooring installation services and a Pro/builder customer base. Comparable at the margin on installation services and builder-customer relationships, though it operates a fundamentally different retail-led model.

Regional players

• Tile Shop Holdings (The Tile Shop): Specialty tile retailer with design consultations and installation services, focused on residential remodeling and select builder accounts. Comparable in tile category depth and design-assist model, though smaller scale and primarily retail-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/heritage-carpet-and-tile-113904038685947
• Instagraminstagram.com/heritageflooringfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Carpet & Tile, Inc.