What IdentPro GmbH does

IdentPro GmbH (legal name: identpro Systems GmbH) is a German software company headquartered in Troisdorf that develops a Warehouse Execution System (WES) for digital intralogistics in manufacturing and logistics operations. The company's core offering is a unified software platform that captures, coordinates, and optimizes the movements of manned forklift trucks and autonomous mobile robots (AMRs) using LiDAR-based Real-Time Location Systems (RTLS) and digital twin technology. Unlike radio-based positioning systems (UWB, RFID, GPS), IdentPro's coordinate-based optical approach delivers centimetre- and second-level accuracy that operates independently of radio signals, reflections, or weather conditions, including in basement and outdoor environments where competing technologies fail. The platform enables scan-free warehouse operations by automatically detecting load pickup and drop events via LiDAR sensors on forklifts and linking them to goods IDs through database queries, eliminating manual barcode/RFID scanning.

The platform is offered as cloud SaaS or on-premise deployment, integrating via standard interfaces (REST, OData, IDoc) with ERP/WMS systems including SAP EWM, and supports open standards (VDA 5050, omlox) for heterogeneous fleet interoperability. IdentPro serves enterprise customers primarily in Germany, the DACH region, and the Netherlands, with named reference customers including AB InBev/Asahi (Pilsner Urquell), Warsteiner, thyssenkrupp, Borealis, Huhtamaki, Refresco, Bekuplast, Wepa, ACO, Arcelor, Schütz, ELA Container, Sant'Orsola, Hagemeister, and Bürstadt Furniture. Revenue is generated through software subscriptions priced on fleet size and warehouse complexity, hardware retrofitting of existing forklifts with LiDAR/IoT sensor kits, and professional services for implementation and integration. Sales are enterprise-direct, with decision-maker targeting at COO, CSCO, and Head of Logistics personas, supplemented by trade show presence (LOGISTICS & AUTOMATION, Supply Chain Forum Südwest) and a content-led marketing strategy across German, English, and Dutch channels.

Name

IdentPro GmbH

Legal name

identpro Systems GmbH

Website

https://identpro.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

IdentPro GmbH is a German software company providing a LiDAR-based Warehouse Execution System that optimizes mixed forklift and AMR fleets in real time for enterprise manufacturers and logistics operators across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Troisdorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Warehouse Execution System (WES) Software License/Subscription: IdentPro's primary revenue stream is its Warehouse Execution System software, available as either cloud-based Software as a Service (SaaS) or on-premise deployment. The software is sold as an annual or multi-year subscription with pricing based on fleet size, warehouse complexity, and deployment model. The company emphasizes ROI under one year as a key selling point.
2. IoT Hardware and Sensor Integration: Existing forklift trucks are retrofitted with LiDAR and IoT sensor kits. This hardware component supports the software deployment and may represent an additional one-time revenue stream for equipment and installation services.
3. Professional Services and Implementation: Implementation services including project management, system integration with ERP/WMS systems (SAP EWM, etc.), and ongoing customer support may be bundled with the software deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IdentPro GmbH sells a software-based Warehouse Execution System (WES) that coordinates and optimizes forklift trucks and autonomous mobile robots (AMRs) in real time. The platform uses LiDAR-based Real-Time Locating System (RTLS) technology and a real-time digital twin to deliver scan-free warehouse tracking, automated transport order assignment, and route optimization for industrial manufacturers and logistics operators across Europe.

Product overview

IdentPro GmbH offers a single unified software platform — the Warehouse Execution System (WES) — for digital and autonomous intralogistics. The WES is a software-only solution that is deployed via Wi-Fi/LTE in existing warehouses with existing forklift trucks, retrofitting vehicles with LiDAR and IoT sensor kits. It provides real-time digital twin visualization of the entire warehouse, real-time locating (RTLS) for both manned and autonomous vehicles, and AI-powered fleet management that coordinates all vehicles (forklifts and AMRs) in a single system. The platform is offered as SaaS (cloud) or on-premise and connects to ERP/WMS systems (including SAP EWM) via standard interfaces. Key sub-features include scan-free warehouse transportation (replacing handheld barcode/RFID scanners with automatic LiDAR-triggered database lookups), forklift guidance (route guidance to target positions), and collaborative AMR deployment. The WES is delivered as one integrated product, not as separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Warehouse Execution System (WES) A software-only warehouse execution system that coordinates and optimizes forklift trucks and autonomous mobile robots (AMRs) in real time, providing a second- and centimeter-accurate virtual digital twin of the entire warehouse for automated transport order assignment, route optimization, and fleet management. Sold to enterprise manufacturers and logistics operators as SaaS or on-premise deployment.

Quantifiable outcome

• Fleet productivity increase of 20–30% without additional vehicles or personnel
• +6 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• DeepHub / omloxcoreTechnology or Integration · 31 July 2024IdentPro is an Alliance Partner of DeepHub, an omlox ecosystem member. omlox is an open localization standard enabling location data interoperability across different RTLS technologies and vendors. This partnership ensures IdentPro's WES can integrate with and contribute to the broader industrial localization ecosystem, providing customers with vendor-independent positioning data.
• FlowcatecoreStrategic or Co-development Partner · 31 July 2024Flowcate is listed as a partner alongside DeepHub/omlox, suggesting collaboration on digital intralogistics solutions. Flowcate is a company focused on industry 4.0 and smart logistics consulting and solutions.
• Asahi (Pilsner Urquell)flagshipStrategic or Co-development Partner · 30 July 2024Asahi (operator of Pilsner Urquell brewery) is both a flagship customer and strategic partner for IdentPro. The partnership includes hosting the IdentPro Networking Day 2024 at the Pilsner Urquell brewery in the Czech Republic, demonstrating Asahi's role as a showcase site for IdentPro's RTLS and WES technology. The partnership involves real-time warehouse digitalization across Asahi's European operations.

Scale indicators6 records

Emerging players

• Sewio Networks: Sewio offers UWB-based RTLS for indoor tracking in manufacturing and warehousing. Like IdentPro, it targets real-time visibility for intralogistics, though Sewio's UWB technology competes on a different physical-layer basis than IdentPro's LiDAR.
• Locus Robotics: Locus Robotics provides AMR-based picking solutions and is increasingly offering fleet management software. As AMR vendors move up the stack, Locus represents both a potential integration partner and a competitive threat to IdentPro's fleet orchestration layer.

Direct peers

• Kinexon: Kinexon provides UWB-based RTLS and real-time localization for manufacturing, logistics, and sports. It is the most direct technological alternative to IdentPro's LiDAR RTLS, with overlapping go-to-market in industrial indoor tracking.
• Swisslog: Swisslog (part of KUKA) provides automated warehouse and distribution center solutions including WMS, WCS, and conveyor/AS/RS integration. Comparable to IdentPro in serving European manufacturers seeking warehouse automation and real-time visibility.
• Jungheinrich: Jungheinrich is an intralogistics company selling forklifts, AMRs, and increasingly warehouse software (including WES and fleet management). IdentPro's forklift-fleet WES competes directly with Jungheinrich's software stack, especially in DACH manufacturing.
• Körber Supply Chain: Körber offers warehouse management and execution software (WMS/WES) plus integrated intralogistics solutions. It is the closest direct competitor to IdentPro in the European mid-market WES space and competes for the same manufacturing and logistics buyers.
• Dematic: Dematic delivers automated warehousing systems, WMS/WES software, and integrated material-handling solutions. It competes with IdentPro for end-to-end warehouse execution projects in manufacturing and DC environments, though at a heavier hardware-integration level.

Broad incumbents

• SAP Extended Warehouse Management (SAP EWM): SAP EWM is the dominant enterprise WMS that IdentPro integrates with via standard interfaces. SAP and its partner ecosystem represent the incumbent system of record against which IdentPro's WES layers value, and could absorb WES functionality over time.
• Manhattan Associates: Manhattan Active Warehouse Management is a leading cloud WMS with embedded execution capabilities serving large enterprise DCs. IdentPro must coexist with or integrate against Manhattan for shared enterprise customers in retail/CPG distribution.
• Blue Yonder: Blue Yonder (formerly JDA) provides WMS, YMS, and supply chain planning software to large global enterprises. As a platform incumbent with embedded execution features, it competes for the same enterprise IT budget that funds WES initiatives like IdentPro's.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/identpro-joint-the-digital-intralogistics
• Xx.com/identproMTI

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IdentPro GmbH