Morris Group International

Name

Morris Group International

Legal name

Morris Group International

Website

https://morrisgroup.co

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Commercial Plumbing Fixtures and Drainage Products

NAICS

Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG)

akta.pro secondary industry

Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)

Keywords

• Commercial plumbing fixtures
• Water control valves
• Fire protection equipment
• Drainage products
• OEM manufacturing

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices26 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Plumbing Fixtures & Accessories: Manufacture and sale of commercial plumbing fixtures including drains, grease interceptors, lavatory supports, and related accessories through direct sales and distribution network.
2. Product Sales - Fire Protection Equipment: Manufacturing and distribution of fire protection equipment including fire nozzles, monitors, and related safety products through multiple divisions.
3. Product Sales - Water Control Valves: Sale of water pressure-reducing, balancing, and tempering valves for potable water systems management.
4. OEM and Custom Manufacturing: Custom manufacturing services for OEM customers, producing specialized parts and products tailored to customer specifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Morris Group International manufactures and sells commercial plumbing fixtures, drainage products, water control valves, fire protection equipment, and OEM/custom-manufactured products through 28 divisions and a global distribution network. The company serves commercial construction markets including commercial, correctional, educational, government, hospitality, and healthcare sectors. Its portfolio spans brands such as Jay R. Smith, Acorn Engineering, Chronomite, Murdock, Whitehall, Croker, Potter-Roemer, Larsen's, Fire-End, FirePro, and AcornVac.

Product overview

Morris Group International is a family-owned manufacturing conglomerate operating 28 divisions across commercial plumbing, drainage, fire protection, and manufacturing support sectors. The company operates as a multi-brand portfolio with distinct sub-brands including Acorn Engineering (headquarters, established 1954), Jay R. Smith Mfg. Co. (drainage/plumbing leader since 1926), Chronomite (tankless water heaters), Murdock Manufacturing (drinking fountains/hydration), Whitehall Manufacturing (healthcare fixtures), Neo-Metro by Acorn (designer fixtures), and multiple fire protection brands (Croker since 1911, Larsen's, Potter-Roemer, FirePro, Fire-End). The company provides comprehensive OEM and custom manufacturing services with over 2 million square feet of manufacturing space across 12 locations in 6 US states and international facilities in Mexico, Canada, UK, Australia, and Poland. Products span commercial plumbing fixtures, correctional fixtures, healthcare patient care units, fire safety equipment, drainage systems, access doors, and water control valves, serving markets including commercial, correctional, educational, government, hospitality, and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Acorn Engineering Company: Plumbing fixtures and access products manufacturer, headquarters location for Morris Group International
• Jay R. Smith Mfg. Co.
• Acorn ConTrols
• Chronomite
• Neo-Metro by Acorn
• Potter Roemer
• Larsen's Manufacturing
• Croker
• Fire-End
• FirePro
• Elmco
• Murdock Manufacturing
• Whitehall Manufacturing
• Elmdor Manufacturing
• Acorn Vac
• Morris Group Innovation Center

Products and services

• Commercial Plumbing Fixtures and Accessories

Quantifiable outcome

• 2.5 million square feet of combined office, manufacturing, and warehouse space
• +2 more outcomes

Segments11 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Fabricación y Manufacturas de México S.A. de C.V.coreChannel Partner/ Reseller/ DistributorWorks in partnership with Morris Industries Mexico to fabricate and distribute Morris Group products in Mexico. Joint manufacturing and distribution operation established in 1989 with 400,000 sq. ft. facility and 600 employees.
• RBA GroupcoreChannel Partner/ Reseller/ DistributorInternational distribution partner based in Sydney, Australia established in 1987 with 30 employees. Stocks products from multiple MGI divisions including Acorn Engineering Company, Whitehall Manufacturing, and AcornVac, Inc.
• Acorn Thorn LimitedcoreChannel Partner/ Reseller/ DistributorInternational distribution partner based in Gloucester, UK established in 1995 with 12 employees. Stocks products from multiple MGI divisions including Acorn Engineering Company and Murdock Manufacturing.
• Topserw Company (Murdock Distribution Hub)coreChannel Partner/ Reseller/ DistributorEuropean distribution partner based in Zielonka, Poland established in 1997 with 40 employees and 5,000 sq. ft. facility. Specializes in water delivery and hydration stations including drinking fountains, bottle fillers, water coolers, and pet fountains.
• Morris/Lee, Ltd.coreChannel Partner/ Reseller/ DistributorCanadian distribution partner based in Ontario, Canada established in 2015 with 22 employees. Stocks products from multiple MGI divisions for distribution in Canada including Acorn Engineering, Jay R. Smith, Chronomite, Murdock Manufacturing, and Whitehall Manufacturing.
• Elmco Entities (Stewart, Silver State, & Associates, Swords)coreChannel Partner/ Reseller/ DistributorFamily of distribution companies founded by Earl L. Morris in 1945. Includes Elmco Stewart (City of Industry, Phoenix, Las Vegas, San Diego), Elmco Silver State, Elmco & Associates (Sacramento, Hayward), and Elmco Swords (Hawaii). Stock products from Acorn Engineering and Jay R. Smith divisions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chicago Faucets: Established commercial faucet and plumbing fixture manufacturer owned by Geberit. Comparable in serving institutional and commercial specification channels but broader/wider portfolio focus than MGI's niche-heavy lineup.
• Elkay Manufacturing: Large established manufacturer of plumbing fixtures, water fountains, and stainless steel sinks serving commercial and institutional markets. Broader portfolio than MGI but overlapping in drinking fountains, fixtures, and water delivery.
• Anvil International: Manufacturer of pipe fittings, hangers, valves, and plumbing infrastructure products serving commercial and industrial construction. Overlap with MGI's wholesale plumbing distribution role at the commercial infrastructure level.
• Wade (McWane Global): Manufacturer of commercial drainage products including floor drains, trench drains, and carriers as part of McWane's plumbing division. Direct product overlap with MGI's Jay R. Smith drainage portfolio.

Direct peers

• Josam Company: Manufacturer of commercial drainage products including floor drains, roof drains, and grease interceptors. Direct head-to-head competitor with Jay R. Smith Mfg. Co. in the specification drainage category.
• Sloan Valve Company: Privately-held manufacturer of commercial plumbing fixtures, flush valves, and water-efficient products for institutional and commercial buildings. Direct competitor to MGI's commercial fixture and valve portfolio.
• T&S Brass and Bronze Works: Privately-held manufacturer of commercial plumbing fixtures, faucets, and pre-rinse units for foodservice and institutional markets. Comparable in commercial construction channel and specification-driven sales motion.
• Bradley Corporation: Privately-held manufacturer of commercial plumbing fixtures including wash fountains, drinking fountains, and healthcare plumbing. Direct overlap with MGI's Murdock hydration and Whitehall healthcare fixture lines.
• Zurn Water Solutions: Publicly-traded manufacturer of commercial plumbing products including drainage, water control, and fixtures. Closest publicly-traded comparable to MGI's Jay R. Smith drainage and ConTrols valve businesses, with similar specification-driven commercial channel.
• Watts Water Technologies: Publicly-traded manufacturer of plumbing, flow control, and water treatment products serving commercial and institutional markets. Highly comparable product overlap with MGI's Acorn ConTrols (pressure-reducing valves) and broader plumbing portfolio.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries29 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Group International