Carthage Veterinary Service, LTD

What Carthage Veterinary Service, LTD does

Carthage Veterinary Service, LTD is a privately held, vertically integrated swine veterinary services company headquartered in Carthage, Illinois, serving independent swine producers and integrated pork production systems across the United States, the Americas (Mexico, Canada), and Asia (China, Japan, Korea). Founded in 1984 and operating for over 40 years, the company delivers services through eight integrated lines: veterinarian services (herd health, biosecurity, reproductive and genetic consultation), Carthage Supply (1,300+ SKUs of pharmaceuticals, vaccines, equipment, and feed additives), Carthage Innovative Swine Solutions research (commercial-scale breed-to-wean and wean-to-finish studies in a BSL2 certified facility), records management (350,000+ females across Porcitec, PigCHAMP, PigKNOWS, and MetaFarms), data analytics (Microsoft Power BI, SPC, and machine learning), nutrition consulting (PhD-led customized programs), a same-day diagnostics laboratory, and training and education in English and Spanish. The company also hosts the Annual Swine Conference, with the 36th edition scheduled for September 2026 in Quincy, Illinois.

The underlying technology stack combines a proprietary records and analytics platform with on-farm veterinary and diagnostic infrastructure. The data platform manages over 350,000 female records across multiple industry software systems, integrating OCR-based mobile data entry, Statistical Process Control, and Power BI-driven business intelligence reporting. Carthage Innovative Swine Solutions operates two commercial 6,000-sow breed-to-wean research farms and wean-to-finish capacity of 5,000 head across 192 pens, with computerized feed intake systems, pen gestation with electronic sow feeding, and separate water lines for delivery experiments. The diagnostics laboratory offers same-day testing on samples dropped off by 1pm using oral fluid, blood swab, environmental swab, and fecal swab kits, with results feeding herd health planning. A recently developed machine learning model predicts optimum packer shipment dates using historical feed delivery, mortality, weather, and real-time pricing data, with demonstrated per-pig income gains of $0.30-$3. The supply chain uses a dedicated distribution fleet, a seven-day downtime protocol, truck washing between routes, and farm-health-status-prioritized scheduling to support biosecure delivery to high-health sow farms.

CVS generates revenue across professional services (veterinary consulting, nutrition consulting, contract research, diagnostic lab, training), managed services (records and data analytics hosting, including PigCHAMP distribution), hardware sales (pharmaceuticals, vaccines, equipment, feed additives via the supply division), and conference fees and sponsorships (Annual Swine Conference with 525+ attendees, 72 sponsors/exhibitors). Customer acquisition is sales-led through direct field engagement by veterinarians and nutritionists, supplemented by event-driven demand from the Annual Swine Conference. Distribution mixes direct enterprise sales (biosecure delivery to sow farms), inside sales (phone/email supply orders), and a self-serve mobile ordering channel (order.hogvet.com). Pricing is not publicly disclosed and is delivered via quote request or per-unit pricing on supply goods. The customer base spans independent mid-market producers, integrated production systems (including the affiliated Carthage System covering 30+ sow farms), contract research clients, and supply division registered clients, with services positioned as synergistic rather than point products.

Name

Carthage Veterinary Service, LTD

Legal name

Carthage Veterinary Service, Ltd.

Website

https://hogvet.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Carthage Veterinary Service is a privately held veterinary consulting company serving independent and integrated swine producers across the United States, Americas, and Asia with integrated veterinary, nutrition, diagnostics, research, data analytics, supply, and training services from its Carthage, Illinois headquarters.

Ownership category

akta.pro rank

Product category

Veterinary Services (Swine/Pork Production)

NAICS

Veterinary Services (541940), Medical and Diagnostic Laboratories (62151), Support Activities for Animal Production (1152), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700), Services-Medical Laboratories (8071), Services-Testing Laboratories (8734), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Swine Veterinary Services (HLAMABAB)

akta.pro secondary industries

Diagnostics & Laboratory Coordination (Sample Collection, Lab Liaison, Interpretation) (AFACALAE), Veterinary Diagnostic Laboratories & Pathology (AFAEANAF), Livestock & Farm Animal Veterinary Services (AFAEANAB), Vaccination, Parasite Control & Immunization Programs (AFACADAG)

Keywords

• Swine veterinary services
• Swine health consulting
• Veterinary diagnostics lab
• Livestock supply distribution
• Swine nutrition consulting

Headquarters

HQ city

Carthage

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Consulting Services: Direct veterinary services to independent swine producers and production systems, including herd health management, diagnostics, biosecurity assessments, disease elimination, reproductive and genetic consultations, and record analysis. Services delivered through on-farm visits and ongoing consultation relationships.
2. Veterinary and Farm Supply: Sale and distribution of pharmaceuticals, vaccines, animal handling equipment, feed additives, nutritional supplements, cleaners/disinfectants, compounded medications, equipment and parts, and other farm supplies totaling over 1,300 product SKUs. Revenue generated through direct sales via mobile ordering platform, phone, and email, with free one-day shipping and designated delivery routes.
3. Contract Research Services: Carthage Innovative Swine Solutions (CISS) conducts short-term and long-term contract research for the swine industry, providing facilities and research staff for large-scale sow and pig nutrition, health, production, and housing studies. Also includes research consultation for protocol development.
4. Nutrition Consulting: Customized nutrition consulting services provided by an in-house PhD nutritionist, including nutrition program development, feed mill QA/QC, price benchmarking, and performance benchmarking for swine producers.
5. Data Analytics and Records Management: Records management services covering over 350,000 females across multiple software systems (Porcitec, PigCHAMP, PigKNOWS, MetaFarms). Includes data hosting, mobile data entry, business intelligence reporting, and benchmarking. CVS is also a distributor of PigCHAMP software.
6. Diagnostic Laboratory Services: In-house diagnostic testing services including same-day testing, utilizing kits for oral fluids, blood swabs, environmental swabs, and fecal swabs. Samples processed and results reviewed with veterinary teams for herd health planning.
7. Training and Education: Classroom and on-farm training programs delivered through the Carthage Learning and Development Center, covering ventilation, immunology, gilt development, sow health, AI technique, biosecurity, and PQA/TQA certifications. Provided to the global industry.
8. Annual Conference: The 36th Annual Swine Conference (September 2026) generates revenue through attendee registration fees and sponsor/exhibitor packages. The 2025 conference featured 525 attendees, 43 speakers, and 72 sponsors/exhibitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Carthage Veterinary Service is a vertically integrated swine health and production services company providing veterinary consulting, pharmaceuticals and farm supply distribution, contract research, records management, real-time data analytics, customized nutrition programming, in-house diagnostic laboratory testing, and industry training and education. The company serves independent swine producers and integrated production systems domestically and internationally under one integrated service platform.

Product overview

Carthage Veterinary Service, LTD operates as a comprehensive swine health and production services company offering eight integrated service lines. The core offerings include Veterinarian Services (herd health, diagnostics, biosecurity), Carthage Supply (pharmaceuticals, vaccines, equipment distribution with mobile ordering), Carthage Innovative Swine Solutions (CISS) Research (sow and pig nutrition/health/production research), Records Management (data management across multiple software platforms), Data Analytics (real-time analytics using machine learning for marketing optimization), Nutrition Services (PhD-led customized nutrition programs), Diagnostics Lab (same-day testing with lab partnerships), and Training & Education (customized industry courses). The company also hosts the Annual Swine Conference as a premier industry event. Services are designed to work synergistically—veterinary care connects with nutrition planning, data analytics informs health decisions, and research validates practical applications across all operations.

Differentiator

Problem solved

Functional benefit

Brands

• Carthage Innovative Swine Solutions (CISS): Dedicated research subsidiary performing sow and growing pig nutrition, health, production, and housing research with access to state-of-the-art commercial research facilities

Products and services

• Veterinarian Services Comprehensive veterinary services for swine producers including herd care, diagnostics, biosecurity assessments, disease elimination, reproductive consults, genetic consults, and nutrition coordination. Provided by the partner-led veterinary team with over 150 years of combined experience, serving both independent swine producers and integrated production systems.
• Carthage Supply One-stop supply distribution offering over 1,300 product SKUs including pharmaceuticals, vaccines, animal handling equipment, feed additives, nutritional supplements, cleaners/disinfectants, compounded medications, equipment and parts. Orders placed via mobile ordering platform (order.hogvet.com), phone, or email with free one-day shipping and biosecure delivery through a dedicated distribution partner fleet.
• Carthage Innovative Swine Solutions (CISS) Research Contract research services coordinating and completing sow and pig research using commercial breed-to-wean and wean-to-finish research facilities, including a BSL2 certified veterinary research facility with computerized feed intake systems, pen gestation with electronic sow feeding, and separate water lines for water delivery experiments. Also includes research consultation for protocol development, with more than 10 nutritional trials completed per year.
• Records Management Swine records management services overseeing records for over 350,000 females across multiple software platforms including Porcitec, PigCHAMP, PigKNOWS, MetaFarms, and Swine Management Systems. Features include database hosting, mobile data entry, OCR-based form processing, and benchmarking. CVS is a distributor of PigCHAMP software.
• Data Analytics Real-time data analytics services with breed-to-wean and wean-to-market reporting, Microsoft Power BI business intelligence, Statistical Process Control, software platform integration, and machine learning-based marketing date optimization delivering up to $3 per pig improvement when loads are shipped on predicted optimal dates.
• Nutrition Services Customized swine nutrition programs tailored to production conditions and health status. Includes nutrition program development, feed mill QA/QC, nutrition training, price benchmarking, and performance benchmarking for swine producers. Delivered by an in-house PhD nutritionist coordinating with veterinarians and production managers.
• Diagnostics Lab Comprehensive diagnostic testing services including oral fluids, blood swabs, environmental swabs, and fecal swabs testing. Offers same-day testing for samples dropped off by 1pm, with dynamic databases for results storage and reporting. Partner labs include Iowa State University, University of Minnesota, and University of Illinois Veterinary Diagnostic Laboratories.
• Training and Education Classroom and on-farm training programs delivered through the Carthage Learning and Development Center, covering ventilation, immunology, gilt development, sow health, AI technique, biosecurity, and PQA/TQA certifications. Includes customized courses and bilingual English/Spanish content for the global pork industry.
• Annual Swine Conference Annual industry conference bringing together producers, partners, and industry leaders. The 36th edition is scheduled for September 1, 2026 at Oakley-Lindsay Center in Quincy, IL, featuring 40+ speakers, 70+ sponsors/exhibitors, and 500+ attendees. Content covers herd health, nutrition, data, labor, and risk management with simultaneous English and Spanish sessions.

Quantifiable outcome

• Data-driven management improvements of up to $3 per pig
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

25 partnerships are on record, tiered core and minor.

• American Association of Swine Veterinarians (AASV)coreStrategic or Co-development PartnerAASV is a professional organization dedicated to advancing the swine veterinary profession. CVS partners with AASV for resources, education, networking, and best practice guidelines in swine health and management. AASV logo is displayed on the CVS industry partners page.
• American Veterinary Medical Association (AVMA)coreStrategic or Co-development PartnerAVMA is a leading organization representing veterinarians in the United States, providing advocacy, education, and resources for veterinary professionals. CVS maintains partnership with AVMA as part of its professional veterinary network.
• Animal Health InternationalcoreChannel Partner/ Reseller/ DistributorAnimal Health International provides a comprehensive range of products and services for animal health needs, including pharmaceuticals, vaccines, and equipment. Listed as an industry partner on the CVS website.
• Aurora PharmaceuticalminorChannel Partner/ Reseller/ DistributorAurora Pharmaceutical specializes in pharmaceutical products for the animal health sector, focusing on swine and cattle. Listed as an industry partner and exhibitor at the Annual Swine Conference.
• Boehringer IngelheimcoreStrategic or Co-development PartnerA global leader in animal health, Boehringer Ingelheim develops and sells innovative veterinary medicines and vaccines for livestock and companion animals. Listed as both an industry partner and as an exhibitor/sponsor at the Annual Swine Conference.
• Cargill Animal NutritioncoreStrategic or Co-development PartnerCargill offers nutritional products and services for various types of livestock, focusing on enhancing animal performance and health with tailored nutrition solutions. Listed as an industry partner on CVS website.
• CevacoreGTM or Marketing PartnerCeva (Ceva Animal Health) is a global animal health company and Platinum Sponsor of the Annual Swine Conference. Provides innovative veterinary solutions for swine health.
• SelkocoreGTM or Marketing PartnerSelko is a feed additive company and Platinum Sponsor of the Annual Swine Conference, offering nutritional solutions for livestock.
• PIC (Pig Improvement Company)coreStrategic or Co-development PartnerPIC is a leading swine genetics company and sponsor/exhibitor at the Annual Swine Conference, providing genetic improvement solutions for pork producers.
• TOPIGS NorsvincoreStrategic or Co-development PartnerTOPIGS Norsvin is a swine genetics company and sponsor/exhibitor at the Annual Swine Conference, specializing in pig genetics and breeding programs.
• MedgeneminorGTM or Marketing PartnerMedgene is a biotechnology company providing innovative animal health solutions for swine and sponsor/exhibitor at the Annual Swine Conference.
• ElancocoreGTM or Marketing PartnerElanco is a global animal health company and sponsor/exhibitor at the Annual Swine Conference, providing pharmaceutical and vaccine solutions for livestock.
• Iowa State University – Veterinary Diagnostic LaboratorycoreStrategic or Co-development PartnerIowa State University Veterinary Diagnostic Laboratory is listed as a laboratory partner for CVS diagnostic services. CVS participates in Iowa State University's epidemiology disease survey. Research collaboration with Iowa State VDPAM on sow efficiency studies.
• University of Minnesota – Veterinary Diagnostic LaboratorycoreStrategic or Co-development PartnerUniversity of Minnesota Veterinary Diagnostic Laboratory is listed as a laboratory partner for CVS diagnostic services. CVS participates in University of Minnesota's disease prevalence survey to track pathology trends.
• University of Illinois – Veterinary Diagnostic LaboratorycoreStrategic or Co-development PartnerUniversity of Illinois Veterinary Diagnostic Laboratory is listed as a laboratory partner for CVS diagnostic services.
• DSM (Firmenich)minorGTM or Marketing PartnerDSM (now part of dsm-firmenich) is a nutritional and health ingredient company and sponsor/exhibitor at the Annual Swine Conference.
• HuvepharmaminorGTM or Marketing PartnerHuvepharma is an animal health company and sponsor/exhibitor at the Annual Swine Conference, providing feed additives and pharmaceutical solutions.
• Illinois Pork Producers AssociationcoreGTM or Marketing PartnerIllinois Pork Producers Association (IPPA) partners with CVS to co-host the Pork Chop Open golf event in conjunction with the Annual Swine Conference.
• NovonesisminorGTM or Marketing PartnerNovonesis (formerly Chr. Hansen/Novozymes One) is a biosolutions company and sponsor/exhibitor at the Annual Swine Conference.
• PigCHAMPcoreTechnology or IntegrationPigCHAMP is a swine management software platform. CVS is a distributor of PigCHAMP software and integrates its records management with PigCHAMP alongside other platforms like Porcitec and MetaFarms.
• GeneSeek, Inc.coreTechnology or IntegrationGeneSeek is a diagnostic laboratory listed as a laboratory partner for CVS diagnostic services, providing genetic and diagnostic testing capabilities.
• ihtGROUPminorGTM or Marketing PartnerihtGROUP is a sponsor/exhibitor at the Annual Swine Conference, providing livestock management solutions.
• American Association of Food Hygiene (AAF)minorStrategic or Co-development PartnerAmerican Association of Food Hygiene (AAF International) is listed as an industry partner and sponsor/exhibitor at the Annual Swine Conference.
• National Pork Board (NPB)coreStrategic or Co-development PartnerCVS staff articles are frequently republished by National Hog Farmer (part of Farm Progress/NNB). CVS training includes Pork Quality Assurance (PQA) and Transport Quality Assurance (TQA) certifications from the National Pork Board.
• Swine Health Information Center (SHIC)coreStrategic or Co-development PartnerCVS references SHIC resources for New World Screwworm preparedness and training materials. SHIC and AASV collaborated on a NWS webinar CVS recommends for producer training.

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Phibro Animal Health: Phibro is a diversified animal-health and nutrition company with nutritional specialties and pharmaceuticals relevant to swine. It overlaps with CVS's nutrition and supply product offerings as a manufacturer-level competitor.
• Elanco Animal Health: Elanco is a global animal-health company providing pharmaceuticals and vaccines across species, including a significant swine portfolio. It is a conference sponsor, supply partner, and indirect competitor in health program design for pork producers.
• Zoetis: Zoetis is the largest global animal-health pharmaceutical and diagnostics company and a key partner/competitor that supplies many of the products CVS distributes. It overlaps with CVS in swine diagnostics and vaccine programs but at vastly greater scale and as part of a multi-species portfolio.
• Boehringer Ingelheim Animal Health: Boehringer Ingelheim is a global leader in swine vaccines and a platinum sponsor of the CVS Annual Swine Conference. As a pharmaceutical manufacturer it is both a supply partner and a potential competitor in preventive health programs and diagnostics for large integrated producers.

Direct peers

• Suidae Health & Production: Suidae is a swine-focused veterinary practice providing herd health, production management, and consulting to pork producers in the US Midwest. It mirrors CVS's veterinary-led service model and competes for the same independent-producer accounts in overlapping geographies.
• The Maschhoffs: The Maschhoffs is one of the largest independent family-owned pork producers in North America with extensive in-house veterinary, nutrition, and research functions. It is partly a customer-type peer and partly a competitor because it offers some of the same capabilities CVS sells, and operates a comparable sow-research footprint.
• Pipestone Veterinary Services: Pipestone is a swine-exclusive veterinary and production management services company serving independent and contract pig producers across the US. Like Carthage, it combines on-farm veterinary consulting with nutrition, biosecurity, and research services, making it the closest head-to-head competitor in the US independent-producer segment.
• AMVC Management Services: AMVC provides swine veterinary services, production management, and nutritional consulting to independent and contract producers from a Midwest base. Comparable to CVS in combining veterinary care with production systems expertise and serving a similar producer base.

Emerging players

• MetaFarms: MetaFarms is a swine-focused software platform for production records, benchmarking, and analytics that CVS both integrates with and partially competes against. As software-only players grow, they pressure CVS's records and analytics service revenue at potentially lower cost to the producer.
• PigCHAMP: PigCHAMP is a long-standing swine records management software platform that CVS distributes and integrates. It competes with CVS's own records services in the segment of producers who prefer direct software ownership over managed-services pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hogvet
• LinkedInlinkedin.com/company/carthageveterinaryservice
• Instagraminstagram.com/carthageveterinaryservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carthage Veterinary Service, LTD