What Bodhi does

Bodhi, operated by Vedic Bodhi Technologies Pvt Ltd. and headquartered in Ghaziabad, India, is a mobile-first astrology consultation platform launched in 2020. The platform connects Indian consumers with a network of 400+ verified Vedic astrologers for on-demand chat and call guidance, supplemented by content offerings that include daily, weekly, monthly, and yearly horoscopes across all 12 zodiac signs in English and Hindi (राशिफल), personalized Kundli/birth chart analysis, tarot reading, numerology, compatibility matching, and wellness content such as daily yoga, meditation, and mantra chanting. Distribution is concentrated on Google Play and Apple App Store, supported by SEO-driven content marketing through blog and zodiac-sign pages.

The technology stack centers on a consumer mobile application with wallet-based payments, real-time chat and call infrastructure, and customer engagement tooling (e.g., WebEngage) for push notifications and in-app messaging. The product surface functions as a two-sided marketplace where astrologers are onboarded as service providers and users self-serve consultations after signing up and loading credits (new users receive ₹91 onboarding credit).

Bodhi's revenue model is usage-based, monetizing per-consultation transactions through the wallet, with pricing set at the individual astrologer level rather than publicly disclosed. The target customer is Indian consumers — particularly millennials and Gen Z — seeking faith-based guidance on relationships, career, finance, and personal wellness. GTM is product-led via app store distribution and content/SEO channels. The company has raised funding from Upsparks (2022) and Chanakya Venture Capital and GI Ventures (2024), with Village Global listed as an investor/supporter.

Name

Bodhi

Legal name

Vedic Bodhi Technologies Pvt Ltd.

Website

https://bodhi.app

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bodhi is a mobile astrology consultation platform connecting Indian consumers via iOS and Android apps with 400+ verified Vedic astrologers for chat and call guidance on relationships, career, finance, and wellness, supplemented by multilingual horoscope content.

Ownership category

akta.pro rank

Product category

Online Astrology and Spiritual Wellness

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Online astrology consultations
• Vedic astrology services
• Horoscope predictions
• Kundli birth chart analysis
• Spiritual wellness platform

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Astrology Consultation Fees: Users pay for consultations with verified astrologers via chat or phone. The platform appears to operate on a credit/wallet system where users load money and spend on per-minute or per-consultation basis with astrologers.
2. App Distribution: Available through Google Play Store and Apple App Store, generating revenue through consultation transactions processed through the mobile application.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bodhi operates a mobile-first marketplace platform that connects individual users in India with 400+ verified Vedic astrologers, tarot readers, and numerologists via real-time chat and phone consultations, using a wallet/credit payment system. The platform supplements paid consultations with free horoscope content (daily, weekly, monthly, yearly) across all 12 zodiac signs in English and Hindi, along with Kundli analysis, daily remedies, yoga, meditation, and mantra guidance as a holistic spiritual wellness offering.

Product overview

Bodhi is an online astrology consultation platform operated by Vedic Bodhi Technologies Pvt Ltd. The product portfolio centers on the Bodhi App, which connects users with certified Vedic astrologers for real-time chat and call consultations. The core offering includes horoscope services (daily, weekly, monthly, yearly) for all 12 zodiac signs, personalized birth chart/Kundli analysis, tarot reading, and numerology services. Additional wellness features include yoga, meditation, and mantra chanting content. The platform also provides a free compatibility matching tool and daily astrological remedies.

Differentiator

Problem solved

Functional benefit

Products and services

• Bodhi App Mobile application that serves as the core platform connecting Indian consumers with 400+ verified astrologers via real-time chat and call, with an in-app wallet for consultation payments and onboarding credit for new users.
• Horoscope Services Daily, weekly, monthly, and yearly horoscope predictions for all 12 zodiac signs, covering love, career, health, and finance domains, available in English and Hindi (राशिफल).
• Astrology Consultation Real-time chat and call consultations with certified Vedic astrologers for personalized guidance on relationships, career, finance, and health matters, paid via the in-app wallet.
• Kundli / Birth Chart Analysis Personalized Kundli (birth chart) analysis providing insights into personality traits, strengths, weaknesses, and future predictions derived from planetary positions at birth.
• Tarot Reading Tarot card reading services providing insights into current situations and future prospects through card-based divination, available from verified readers on the platform.
• Numerology Numerology service analyzing the significance of numbers in the user's life to deliver guidance and self-discovery insights.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• NasscomminorGTM or Marketing PartnerListed as a supporter in the customer reviews section. Nasscom is India's premier IT industry body, and their association suggests Bodhi may be part of their startup or wellness ecosystem programs.
• ISeeedminorGTM or Marketing PartnerListed as a supporter. ISeeed appears to be a partner or supporter of the platform, though the nature of the relationship is not explicitly detailed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AstroTalk: AstroTalk is one of India's largest online astrology consultation platforms, connecting users with verified astrologers via chat and call. It directly competes with Bodhi on the same product (live consultations with Vedic astrologers), the same target consumer, and the same wallet/pay-per-minute revenue model.
• ClickAstro: ClickAstro is an Indian astrology platform providing automated reports, Kundli generation, and live consultations with astrologers. It overlaps with Bodhi on horoscope content, Kundli analysis, and paid consultation services for the same consumer segment.
• AstroYogi: AstroYogi is an Indian astrology consultation platform offering chat and call access to astrologers alongside horoscope and Kundli content. It mirrors Bodhi's mobile-first, on-demand consultation model and serves an identical consumer base seeking Vedic astrology guidance.
• InstaAstro: InstaAstro is a mobile astrology consultation app in India offering chat, call, and report-based services with verified astrologers. It is closely comparable to Bodhi in product (live consultations + Kundli), audience, and pricing model.
• LifeSign: LifeSign is an Indian astrology platform offering free Kundli, horoscopes, and paid consultations with astrologers via chat and call. It serves the same consumer need as Bodhi and competes directly on horoscope content and consultation pricing.
• GaneshaSpeaks: GaneshaSpeaks is a long-established Indian astrology platform offering horoscopes, Kundli analysis, and live consultations with astrologers. It competes with Bodhi across both free content (daily/weekly horoscopes) and paid consultation offerings targeting the same Hindi/English-speaking audience.

Broad incumbents

• Calm: Calm is a global meditation, sleep, and wellness app with guided content including meditation, breathing, and mantra practices. It overlaps with Bodhi's wellness layer (meditation, mantra chanting) and represents a broader incumbent that could enter the spiritual-wellness space more aggressively.
• Headspace: Headspace is a leading global mental wellness and meditation app offering guided sessions, yoga, and mindfulness content. It competes with Bodhi's holistic wellness offerings and represents a scaled subscription incumbent in the adjacent wellness category.

Regional players

• 99Pandit: 99Pandit is an India-focused astrology platform offering chat consultations and puja services with verified astrologers and pundits. It targets the same Indian consumer interested in Vedic guidance and is a regional peer in the same category as Bodhi.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodhi