What InstaAstro does

InstaAstro is a Noida-headquartered, digital-first marketplace for astrology and spiritual wellness founded in 2021. The platform connects consumers with more than 2,000 verified astrologers via phone, chat, and video consultations, with per-minute rates ranging from Rs 102 to Rs 396 depending on the astrologer's experience and specialty, and an introductory Rs 1 first-call/chat promotion for new users. Beyond consultations, InstaAstro operates free tools — Kundli generation, matchmaking, horoscopes, Panchang, tarot readings, numerology, and a multi-faith Indian calendar — alongside an Insta Store for paid add-ons including online puja, reiki healing, gemstones, rudraksha, personalized reports, past-life regression, chakra healing, and Astro/Tarot online courses. The platform is mobile-first (Android + iOS apps), supports multiple Indian languages, and claims 5M+ users, 1 crore+ happy customers, and 15 crore+ cumulative call/chat minutes. The company has raised approximately Rs 21.70 crore (~$2.6M) in disclosed funding across a Rs 3.2 crore seed round (Nov 2021) led by Artha Venture Fund with LogX Ventures, and an Rs 18.50 crore pre-Series A (May 2024) led again by Artha Venture Fund, with stated use of proceeds for daily poojas, reiki healing, and spiritual e-commerce expansion. The company is led by founder and CEO Nitin Verma, markets aggressively through Bollywood celebrity endorsements (Bhumi Pednekar, Karishma Tanna, Urmila Matondkar) and content/SEO, and serves users primarily in India with global reach into the Indian diaspora across North America, Oceania, and Europe. An AI feature layer using LLMs, NLP, ML, and big-data analytics has been deployed for personalized horoscopes and instant readings, reportedly handling 25M+ queries.

Name

InstaAstro

Legal name

InstaAstro

Website

https://instaastro.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

InstaAstro is a Noida-based online astrology and spiritual wellness marketplace founded in 2021, connecting Indian and diaspora consumers with 2,000+ verified astrologers via paid per-minute call, chat, and video consultations, complemented by an e-commerce store, free content tools, and AI-powered horoscopes.

Ownership category

akta.pro rank

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Per-Minute Consultation Fees: Customers pay per-minute rates to consult with astrologers via call, chat, or video. Rates vary by astrologer experience and specialty, ranging from approximately ₹102/min to ₹396/min. This is the primary revenue stream.
2. Spiritual E-commerce (Insta Store): Platform generates revenue through sales of spiritual products including gemstones, rudraksha beads, online puja services, reiki healing sessions, tarot/oracle courses, and personalized reports. Products are fulfilled through courier delivery.
3. Daily Poojas and Healing Services: New services launched with pre-Series A funding include daily poojas and reiki healing services, expanding the service-based revenue offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

InstaAstro is a digital astrology and spiritual wellness marketplace that connects individual consumers with more than 2,000 verified astrologers for live consultations delivered via phone, chat, and video at per-minute rates ranging from approximately ₹102 to ₹396. The platform supplements these paid consultations with free astrology tools (Kundli, Horoscope, Panchang, Matchmaking, Tarot, Numerology), an AI-powered personalized reading engine, and an Insta Store e-commerce marketplace offering gemstones, rudraksha, online pujas, healing services, courses, and personalized reports for Indian and Indian-diaspora consumers.

Product overview

InstaAstro is an online astrology platform operating as a multi-module ecosystem connecting users with 2000+ verified astrologers. The core platform offers real-time consultation via phone calls and live chat, alongside free tools including Kundli generation, matchmaking, horoscopes, Panchang, and tarot readings. The platform integrates AI-powered astrology features using large language models for personalized predictions. The Insta Store expands the offering with premium add-on services including Video Consultation, Online Puja, Reiki Healing, Birth Time Rectification, Theta Healing, Ancestral Healing, Chakra Healing, Numerology Services, Cord Cutting, and Astro/Tarot Online Courses. Spiritual products available include Gemstones, Rudraksha, Personalised Reports, Fortune Reports, and Past Life Regression therapy. The platform also provides spiritual content through Blog articles, Astrology Video content, Sahasranamavali (1000 deity names), and Ashtottara Shatanamavali (108 deity names), along with a multi-faith Indian Calendar covering Hindu, Christian, Sikh, Islamic, and Jain dates.

Differentiator

Problem solved

Functional benefit

Products and services

• Talk to Astrologer (Phone Consultation) Phone-based consultation service connecting users with verified astrologers for personalized astrological guidance and predictions at per-minute rates that vary by astrologer experience and specialty.
• Chat with Astrologer Live chat consultation service enabling real-time messaging with astrologers for immediate answers to astrological queries.
• Video Consultation One-to-one private video call consultation session for approximately 10 minutes with verified astrologers for personalized astrological guidance.
• Online Puja Virtual puja booking service where users can order rituals to be performed at temples, with prasad and samagri delivered to their doorstep.
• Reiki Healing Energy healing service based on the Japanese concept of universal life energy, aimed at calming, pain relief, and decreasing illness symptoms.
• Gemstones Astrological gemstone sales including consultation with Vedic astrologers to determine which gemstones suit the user's birth chart for planetary remedies.
• Rudraksha Sale of sacred Rudraksha beads believed to control blood pressure, stress, and depression while bringing spiritual growth and protection from negative energy.
• Personalised Reports Detailed astrological reports prepared after study of planets, zodiacs, nakshatras, charts, dasha periods, and transit positions covering career, finance, love, marriage, health, and life readings.
• Past Life Regression Hypnotherapy service recovering repressed memories from previous lives to help identify and resolve problems in current life.
• Chakra Healing Spiritual healing service aimed at aligning energy centers in the body for holistic wellness and balance.
• Numerology Services Name correction, mobile number design, lucky number guidance, business name suggestions, and vehicle number analysis based on numerological principles.
• Kundli Matchmaking (Detailed) Detailed marriage compatibility analysis based on kundli positions to determine ideal matches and remedies for relationship issues.
• Astro/Tarot Online Courses Educational courses teaching astrology and tarot reading, designed for beginners and enthusiasts with live sessions and practical exercises.
• Fortune Reports Report service combining actionable remedies, multidimensional analysis, and numerology insights to help attract success and positivity.
• Cord Cutting Self-healing technique to clear emotional debris from unhealthy relationships, releasing negative energies and enabling personal growth.

Quantifiable outcome

• 50,000+ minute calls per day
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Bhumi PednekarminorGTM or Marketing PartnerIndian actress Bhumi Pednekar collaborates with InstaAstro as a brand ambassador, publicly endorsing the platform and recommending it for astrology consultation services.
• Karishma TannaminorGTM or Marketing PartnerIndian actress Karishma Tanna partners with InstaAstro for brand collaboration, promoting astrology services to her audience.
• Urmila MatondkarminorGTM or Marketing PartnerIndian actress Urmila Matondkar collaborates with InstaAstro for brand promotion and audience engagement.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AstroYogi: AstroYogi is a leading Indian online astrology platform offering consultations, horoscopes, kundli, matchmaking, and spiritual e-commerce. It directly competes with InstaAstro across the same product categories, customer segments, and Indian geography.
• GaneshaSpeaks: GaneshaSpeaks is a major Indian astrology platform providing Vedic consultations, horoscopes, kundli matching, and gemstone sales. It is directly comparable to InstaAstro in target market, service mix, and business model.
• Astrology.com: Astrology.com is a global online astrology platform offering horoscopes, birth charts, tarot, and psychic readings. It is comparable to InstaAstro in product offerings (horoscopes, kundli, tarot) and consumer target audience, though it is more Western-astrology focused.
• Co-Star: Co-Star is an AI-powered astrology app that delivers personalized horoscopes, birth chart analysis, and friend compatibility using NLP and data-driven insights. It is directly comparable to InstaAstro's AI-enabled astrology positioning and mobile-first consumer approach.
• The Pattern: The Pattern is an AI-driven astrology and personality insights app offering relationship compatibility, life path readings, and personalized forecasts. Comparable to InstaAstro for its AI + astrology positioning and mobile-first, Gen-Z-skewing audience.
• MyPandit: MyPandit is an Indian online platform providing on-demand pandit services for pujas, astrology consultations, and spiritual rituals. Directly comparable to InstaAstro's online puja, Vedic astrology, and pandit-on-demand offerings.
• ClickAstro: ClickAstro is an Indian astrology platform offering automated birth chart reports, matchmaking, and astrologer consultations. Comparable to InstaAstro for its focus on kundli generation, matchmaking, and report-based astrology products.
• FuturePoint: FuturePoint is an established Indian astrology platform delivering personalized horoscopes, kundli reports, and astrologer consultations. Directly comparable to InstaAstro in Indian-market positioning and report-based product mix.
• Kasamba: Kasamba is an online platform connecting users with psychic readers, astrologers, and tarot advisors via chat and call. Directly comparable to InstaAstro for its per-minute consultation marketplace model and broad divination services.

Emerging players

• Sanctuary World Wellness Group: Sanctuary is a digital spiritual wellness platform offering on-demand tarot, astrology, and psychic consultations via chat. Comparable to InstaAstro for the consumer psychic/astrology marketplace model, though it focuses on Western audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/InstaAstroIndia
• YouTubeyoutube.com/channel/UCD1lvth4DzNohHPCTWN8UDw
• Facebookfacebook.com/instaastrosocial
• LinkedInlinkedin.com/company/instaastro-spritual-guide
• Instagraminstagram.com/instaastrosocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InstaAstro