What Liquid Technologies does

Liquid Technologies Limited is a privately-held UK software company founded in 2001 that develops productivity tools for software developers working with XML, JSON, and related data-exchange standards. The company's core product family comprises four codebases sold both individually and bundled: Liquid Studio (a Windows-based XML/JSON IDE with graphical schema editors, XSLT/XQuery debuggers, web-service test clients, and a Large File Editor capable of handling 4GB+ files), Liquid Data Mapper (a drag-and-drop graphical ETL tool for transforming data between XML, JSON, Excel, databases, EDI, text files, and web APIs), Liquid XML Objects (a code generator producing strongly-typed C# and VB.Net bindings from XSD schemas, marketed as a direct replacement for Microsoft's xsd.exe), and Liquid XML Data Binder (the same code-generation capability for C++, Java, and VB6/COM). The suite is supported by Liquid Fast Infoset, a proprietary .NET library implementing the ITU-T X.891 binary XML standard, and by a 100+ entry XML Standards Library covering W3C, OASIS, and industry-specific schemas across financial, healthcare, government, and defense domains.

The company monetizes primarily through per-seat perpetual software licenses for each of its four products, complemented by an annual Upgrade Support Protection Plan (USPP) for ongoing upgrades and priority support. Starting with v21.2 in October 2025, it added a 12-month Subscription License option that bundles free upgrades and priority support for comparable total cost to a perpetual license. A free Community Edition of Liquid Studio (limited to the Large File Editor) and free trials across all products serve as top-of-funnel acquisition channels, with conversion handled through a direct e-commerce storefront (supporting VISA, Mastercard, AMEX, and PayPal), inside-sales for enterprise enquiries, and third-party marketplaces including the Microsoft Visual Studio Marketplace and NuGet. Customers span financial services, technology, aerospace and defense, automotive, and retail, with named Fortune 500 and FTSE 100 users including AIG, Bank of America, Boeing, Cisco, Ford, HP, IBM, Intel, Lockheed Martin, Microsoft, Oracle, Walmart, Wells Fargo, and Xerox, alongside testimonials from ABB, TechRes GmbH, and the Danish Agriculture Agency.

Headcount is reported at 11-50 employees and the company has operated for 25 years without external funding, indicating self-sustaining organic growth. R&D output is steady, with four major releases (v21, v21.1, v21.2, v21.3, v21.4) shipped between March 2025 and June 2026, each adding platform support (.NET 8/9/10, Visual Studio 2026, Linux C++ runtime), new format coverage (JSON Lines, OpenAPI 3.2.0, PDF Forms), and the new subscription licensing model. Strategic priorities visible from the release cadence are platform modernization, recurring-revenue conversion, and selective adjacent expansion (API definitions, document processing) while preserving the XML/JSON tooling core.

Name

Liquid Technologies

Legal name

Liquid Technologies Limited

Website

https://liquid-technologies.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Liquid Technologies is a UK-based, privately-held software company founded in 2001 that provides XML, JSON, code-generation, and data-mapping productivity tools to enterprise and independent software developers, with customers including Fortune 500 and FTSE 100 firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Perpetual Software Licenses: Traditional one-time purchase perpetual licenses for Liquid Studio, Liquid Data Mapper, Liquid XML Objects, and Liquid XML Data Binder. Includes a royalty-free runtime distribution license for the generated code.
2. Annual Subscription Licenses: Starting with v21.2 (2025), a new 12-month Subscription License Model was introduced. Subscriptions provide free upgrades and priority support for the subscription duration, priced to offer comparable total cost of ownership to perpetual licenses.
3. Support Plan / Upgrade Support Protection Plan (USPP): Annual support and upgrade protection plan for perpetual license holders, providing access to new versions and priority technical support. Existing users can extend USPP subscriptions online.
4. Free Community Edition: Free community edition of Liquid Studio is available for download, providing limited functionality (Large File Editor) to drive product awareness and trial conversions to paid tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Liquid Technologies develops and sells productivity tools for XML and JSON software developers. Its portfolio centers on Liquid Studio (an IDE for editing XML, XSD, JSON, WSDL with XSLT/XQuery debuggers and web service testing), Liquid Data Mapper (a graphical ETL tool for transforming data between XML, JSON, Excel, databases, EDI, and web services), and code generators — Liquid XML Objects (C#/VB.Net) and Liquid XML Data Binder (C++/Java/VB6 COM) — that produce W3C-compliant strongly-typed object models from XSD schemas. The company also offers Liquid Fast Infoset, a .NET binary XML compression library.

Product overview

Liquid Technologies offers a suite of XML and JSON productivity tools centered around four core products: Liquid Studio (the primary IDE), Liquid Data Mapper (ETL/data transformation), Liquid XML Objects (C#/VB.Net code generation), and Liquid XML Data Binder (C++/Java/VB6 code generation). The products share a common development ecosystem and can be used independently or together. Liquid Studio serves as the umbrella IDE containing editors and tools, while the Data Binder and Objects products are specialized code generators for different programming languages. The company also offers Liquid Fast Infoset .Net as a separate compression library. All products comply with W3C standards and JSON Schema standards.

Differentiator

Problem solved

Functional benefit

Brands

• Liquid Studio: XML Editor, XSD Editor, JSON Schema Editor, Data Conversion, Web API and Web Service Tools - the primary IDE for XML and JSON development
• Liquid Data Mapper
• Liquid XML Objects
• Liquid XML Data Binder
• Liquid Fast Infoset
• Liquid XML Studio

Products and services

• Liquid Studio Liquid Studio is the flagship XML and JSON integrated development environment providing graphical editors for XML, XSD, JSON Schema, and WSDL, along with data conversion tools, XSLT and XQuery debuggers, XPath tools, and Web API / Web Service testing capabilities. It includes Light and Dark themes, configurable Windows layout, a Large File Editor for multi-GB files, and integration with Microsoft Visual Studio.
• Liquid Data Mapper Liquid Data Mapper is a graphical data transformation tool for Extract, Transform, Load (ETL) operations supporting XML, JSON, Excel, databases, Web API, Web Services, EDI, and text files. It features a drag-and-drop interface, a step-through debugger with breakpoints, and can generate command line executables, C# source code, or XSLT for repeatable transformations.
• Liquid XML Objects Liquid XML Objects is a code generator that produces strongly typed C# and Visual Basic .Net object models from XSD schemas for reading, parsing, modifying, and writing XML documents (with JSON serialization support). It is designed as a direct replacement for Microsoft Visual Studio's xsd.exe with enhanced functionality and XSD 1.1 W3C standard support.
• Liquid XML Data Binder Liquid XML Data Binder is a code generator that produces strongly typed object models from XSD schemas for C++, Java, and VB6 (COM). The generated code performs XML validation compliant with W3C standards, supports JSON serialization and Fast Infoset binary XML serialization, and is available royalty-free for runtime distribution.
• Liquid Fast Infoset .NET Liquid Fast Infoset is a 100% .NET class library implementing Fast Infoset (ITU-T X.891 and ISO IEC 24824-1) for binary XML compression. It provides approximately 90% reduction in XML document size and ~60–67% reduction in parsing CPU time, integrates with standard .NET XML classes (XmlReader, XmlWriter), and is available as a NuGet package. Free for open-source projects under the GNU Affero General Public License.

Quantifiable outcome

• ~90% compression ratio vs. standard XML documents (100KB becomes ~10KB) when using Fast Infoset encoding
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationDeep product integration through Microsoft Visual Studio Extensions, which provide XML Schema Editor, WSDL Editor, XPath Expression Builder, REST and SOAP web service test clients, and JSON Schema Editor directly within the Visual Studio IDE. Liquid XML Objects also integrates directly into .NET projects within Visual Studio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Altova: Altova's XMLSpy (XML/JSON IDE) and MapForce (data mapping/ETL) are the closest direct competitors to Liquid Studio and Liquid Data Mapper, serving the same XML/JSON developer and enterprise integration buyer with comparable product categories and pricing models.
• SyncRO Soft: SyncRO Soft's oXygen XML Editor is a leading professional XML/JSON development environment used by enterprise developers and standards authors. It competes head-to-head with Liquid Studio on schema editing, XSLT/XQuery debugging, and Visual Studio integration.
• Progress Software: Progress Software's Stylus Studio is a direct competitor in the XML IDE and data integration space, targeting enterprise developers with XML editing, mapping, and transformation capabilities similar to Liquid Studio and Liquid Data Mapper.

Broad incumbents

• Microsoft: Microsoft ships native XML/JSON tooling within Visual Studio and offers xsd.exe for code generation — the very workflow Liquid XML Objects is positioned as a direct replacement for. As the Visual Studio ecosystem owner, Microsoft is both a deep integration partner and a structural competitive threat.
• IBM: IBM's Rational Developer and broader data integration portfolio (including WebSphere and DataPower) overlap with Liquid's enterprise XML tooling for finance and government customers, particularly around standards-driven message processing and EDI workflows.
• Oracle: Oracle's JDeveloper and SOA/XML tooling suite serve enterprise Java developers with comparable XML schema editing and code generation functionality. Oracle is also a named customer of Liquid Technologies, illustrating the overlap between incumbent platform tools and Liquid's niche offerings.
• TIBCO Software: TIBCO's data integration and middleware products (e.g., BusinessWorks, Data Virtualization) compete with Liquid Data Mapper in the enterprise ETL and XML/EDI transformation space, particularly for financial services and supply-chain integrations.
• Informatica: Informatica is a leading enterprise data integration and ETL platform that overlaps with Liquid Data Mapper's data transformation capabilities, especially for large enterprise customers handling XML/JSON and structured data pipelines.
• Talend: Talend (now part of Qlik) provides enterprise data integration and ETL tools that overlap with Liquid Data Mapper, including XML/JSON support and visual mapping interfaces used by similar enterprise integration teams.

Emerging players

• Etasoft: Etasoft offers a visual data mapping/integration product (iPhora) with XML/JSON transform capabilities that intersect Liquid Data Mapper's space, particularly for teams seeking web-based or API-first ETL alternatives to traditional desktop tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/liquidxml
• GitHubgithub.com/LiquidTechnologies/fast-infoset
• Facebookfacebook.com/100700336662273

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Technologies