Emma Lewisham
- Company typePrivate
- Founded2019
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Emma Lewisham firmographics
Firmographics- Name
- Emma Lewisham
- Legal name
- Emma Lewisham
- Website
- https://emmalewisham.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Emma Lewisham industry classification
Industry- Product category
- Premium Natural Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Skincare Sets, Kits & Travel Sizes (CRABAAAL)
Keywords
Where Emma Lewisham is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Emma Lewisham business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer Skincare Sales: Emma Lewisham generates revenue primarily through direct sales of its skincare products via its e-commerce website. Products are sold as one-time purchases with refill options available. The brand offers a comprehensive range including cleansers, serums, moisturizers, oils, SPF, and masks across various price points from $40 to $242 for collections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cleansers - $44-$46 (original), $37-$39 (refill) |
| Unit Pricing | Pay-as-you-go | Exfoliants - $52 (original), $45 (refill) |
| Unit Pricing | Pay-as-you-go | Serums - $66-$104 (original), $56-$94 (refill) |
| Unit Pricing | Pay-as-you-go | Moisturizers - $58-$98 (original), $55-$78 (refill) |
| Unit Pricing | Pay-as-you-go | Face Oils - $40-$96 (original), $33-$86 (refill) |
| Unit Pricing | Pay-as-you-go | Eye Care - $82 (original), $72 (refill) |
| Unit Pricing | Pay-as-you-go | Bundles/Duos - $110-$242 |
| Unit Pricing | Pay-as-you-go | Gift Cards - $15.02-$600.94 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Emma Lewisham product offering
Product offeringCore offering
Emma Lewisham designs, manufactures and sells premium natural science-based skincare products, including cleansers, serums, moisturizers, face oils, SPF and masks. The brand sells primarily direct-to-consumer through its own website and through luxury department stores (Harrods, Selfridges, Liberty) in the UK and MECCA in Australia, using a refillable circular packaging system.
Product overview
Emma Lewisham is a premium natural skincare brand offering scientifically-backed, biologically active skincare products. The product portfolio spans cleansers (Supernatural Crème Cleanser, Illuminating Oil Cleanser), exfoliants (Illuminating Exfoliant), serums (Skin Reset Serum, Supernatural Blemish Serum with patented live probiotic Blis Q24, Supernatural Vitale Elixir), moisturizers (Supernatural Day Crème, Supernatural Face Crème Riche, Skin Reset Eye Crème), masks (Supernatural Sleeping Mask), face and body oils (Supernatural Face Oil, Illuminating Face & Body Oil), and SPF protection (Sunceutical SPF 50 range). All products are refillable through the Emma Lewisham Beauty Circle circularity programme, certified Climate Positive, and many are available as refill pods. The brand also offers curated bundles (Power Duos, Starter Duo, Pregnancy Collection) and gift cards. Products target various skin types (combination, dry, normal, oily, sensitive) and concerns (aging, uneven skin tone, acne, redness, menopause, pregnancy).
Differentiator
Problem solved
Functional benefit
Products and services
- Emma Lewisham Cleansers Facial cleansers formulated within the brand's natural, science-based skincare range, designed for daily use by consumers seeking premium clean beauty products.
- Emma Lewisham Serums Treatment serums within the brand's natural science-based skincare range, targeted at consumers seeking targeted skincare actives in a premium clean beauty format.
- Emma Lewisham Moisturizers Face moisturizers in the brand's natural, science-based skincare line, positioned for daily hydration in a premium clean beauty routine.
- Emma Lewisham Face Oils Nourishing facial oils within the brand's natural skincare range, designed for consumers seeking premium botanical-based facial treatment.
- Emma Lewisham SPF Daily SPF sun protection products within the brand's natural skincare range, positioned as a clean beauty alternative to conventional sunscreen.
- Emma Lewisham Masks Treatment masks within the brand's natural, science-based skincare line, intended for periodic use in a premium clean beauty routine.
- Refill Pods Refill inserts for the brand's skincare range, designed to be inserted into the reusable outer packaging as part of the circular packaging system, sold at a lower unit price than full new-pack purchases.
Quantifiable outcome
- 350 million live probiotic cells per application
- +4 more outcomes
Companies that use Emma Lewisham
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles1 record
Emma Lewisham technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Emma Lewisham partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- Blis TechnologiescoreBlis Technologies partnered with Callaghan Innovation's Biotechnologies Group to solve fermentation and formulation challenges for a skin-specific probiotic strain (Blis Q24). The resulting product (Supernatural Blemish Serum) is sold under exclusive license to Emma Lewisham. This partnership enabled commercial-scale production of live probiotic skincare stable at room temperature.
- Callaghan Innovation (Biotechnologies Group)coreNew Zealand government's innovation agency partnered with Blis Technologies to solve fermentation challenges for the Blis Q24 probiotic strain, enabling the live probiotic skincare technology that powers Emma Lewisham's Supernatural Blemish Serum.
- MECCAcoreMECCA is the exclusive home of Emma Lewisham products in Australia, offering physical retail store presence across Australia alongside online distribution.
- HarrodsstrategicLuxury department store in London retailing Emma Lewisham products including Supernatural Blemish Serum.
- SelfridgesstrategicLuxury department store in London retailing Emma Lewisham products.
- Liberty LondonstrategicHistoric luxury department store in London retailing Emma Lewisham products.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Emma Lewisham competitors and assessment
Company assessmentDirect peers
- Drunk Elephant: Premium clean-beauty brand built on biocompatible, clinically backed formulations sold DTC and at Sephora. Closest large-scale analogue to Emma Lewisham's science-led natural positioning and pricing tier.
- Tata Harper: Luxury 100% natural skincare brand sold DTC and through premium doors (Net-a-Porter, Neiman Marcus). Direct comp on natural-luxury positioning, multi-active formulations, and refillable packaging.
- Augustinus Bader: Science-led luxury skincare founded on patented cellular research, sold DTC and through prestige retailers (Net-a-Porter, Liberty). Comparable on scientific credibility, premium pricing, and global shipping model.
- Codex Beauty: Clinically validated, plant-based skincare brand focused on the skin microbiome. Direct comp on science-led, natural, microbiome-focused positioning and DTC-led distribution.
- Allies of Skin: Science-backed skincare brand offering multi-active, biocompatible serums and creams. Comparable on clinical credibility, multi-active formulations, and premium DTC positioning.
- Herbivore Botanicals: Natural, plant-based beauty brand with science-driven formulations and strong DTC presence. Comparable on natural positioning, target consumer (millennial/Gen X premium skincare buyer), and Sephora-equivalent retail exposure.
- Osea: Clean, seaweed-based skincare brand sold DTC and through prestige spas and retailers. Comparable on natural-ingredient science, sustainability credentials, and premium price points.
- Dr. Barbara Sturm: Physician-formulated luxury skincare sold DTC and through premium doors (Harrods, Net-a-Porter). Comparable on science-led founder brand, luxury retail partnerships including Harrods, and prestige pricing.
Emerging players
- Haeckels: UK-based clean beauty and wellness brand with strong sustainability narrative. Comparable on natural-science positioning and circular packaging ethos, though smaller scale.
Broad incumbents
- DECIEM / The Ordinary: Multi-brand science-led skincare company anchored by The Ordinary's affordable active-ingredient positioning. Comparable on active-ingredient credibility and educational marketing flywheel, but at a much lower price point than Emma Lewisham.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Emma Lewisham social profiles
Digital presenceEmma Lewisham compliance and trust
Trust signalCompliance5 records
Emma Lewisham financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emma Lewisham leadership team
Management profileNumber of profiles
Profiles2 records
Emma Lewisham funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emma Lewisham M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emma Lewisham
What does Emma Lewisham do?
Emma Lewisham designs, manufactures and sells premium natural science-based skincare products, including cleansers, serums, moisturizers, face oils, SPF and masks. The brand sells primarily direct-to-consumer through its own website and through luxury department stores (Harrods, Selfridges, Liberty) in the UK and MECCA in Australia, using a refillable circular packaging system.
Is Emma Lewisham a public or private company?
Emma Lewisham is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emma Lewisham founded?
Emma Lewisham was founded in 2019. It employs 11 to 50 people.
Where is Emma Lewisham based?
Emma Lewisham is headquartered in Auckland, New Zealand, in the Oceania region.
How does Emma Lewisham make money?
One revenue line is on record: direct-to-Consumer Skincare Sales.
Who are Emma Lewisham's main competitors?
Direct peers on record are Drunk Elephant, Tata Harper, Augustinus Bader, Codex Beauty, Allies of Skin, Herbivore Botanicals, Osea and Dr. Barbara Sturm. Haeckels is listed as an emerging player. DECIEM / The Ordinary is listed as a broad incumbent.
Does Emma Lewisham have an API?
No public API is recorded for Emma Lewisham.
What industry is Emma Lewisham in?
Emma Lewisham's product category is Premium Natural Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 45612 and its SIC code is 2844.