Elevate

Marketing Analytics & Audience Intelligencegrowwithelevate.com

Elevate is a marketing data firm operating the EPIC Audience Intelligence Platform, which analyzes consumer personas and audience segments for brands and marketers seeking data-driven targeting insights across the US and UK.

Company typePrivate
Founded2016
HeadquartersWestlake Village, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Elevate does

Elevate is a marketing data firm that operates the EPIC Audience Intelligence Platform, which analyzes consumer personas and audience segments for brands and marketers seeking granular targeting data. The platform identifies high-value consumer audiences using demographic, income, and engagement data; a published college football fan study demonstrated use cases including identification of affluent consumers (34% earning $100K-$199K, 27% earning $200K+) and cross-platform engagement patterns (television, digital, radio). The company monetizes its data platform through subscriptions or licensing of audience insights to enterprise clients, employing a product-led growth motion supported by thought-leadership content such as expert commentary from Chief Innovation Officer Jim Caruso. Leadership includes Founder & Chief Strategist Nicole Bergen and Chief Innovation Officer Jim Caruso, and the firm operates across the United States and United Kingdom.

Note: The input also references a separate UK-based Elevate trade show for the fitness, sport, and physical activity industry (founded 2016, with its 10th anniversary in 2026), which appears to be a distinct entity sharing the same name. The investment analysis above reflects the marketing data business (EPIC platform), which corresponds to the company description, technology, and customer signals provided.

Elevate firmographics

Firmographics

Name: Elevate
Website: https://growwithelevate.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Short description: Elevate is a marketing data firm operating the EPIC Audience Intelligence Platform, which analyzes consumer personas and audience segments for brands and marketers seeking data-driven targeting insights across the US and UK.
Ownership category
akta.pro rank

Elevate industry classification

Industry

Product category: Marketing Analytics & Audience Intelligence
NAICS: Advertising Agencies (54181), Media Representatives (541840)
SIC: Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311)
akta.pro primary industry: Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
akta.pro secondary industries: Competitive Intelligence & Market Share Benchmarking (Networks/Stations) (MPABAOAJ), Experiential Measurement & ROI Analytics (MPAAAGAL)

Keywords

Audience intelligence platform
Marketing data analytics
Consumer persona insights
Audience segmentation data
Advertising intelligence

Where Elevate is headquartered

Location

Headquarters

HQ city: Westlake Village
HQ country: United States
HQ region: North America

Markets served

Elevate business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Audience Intelligence Data: Elevate provides audience intelligence data and analytics to brands and marketers, enabling them to target specific consumer segments. The company monetizes its data platform through subscriptions or licensing of audience insights to brands seeking marketing intelligence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Elevate product offering

Product offering

Core offering

Elevate operates the EPIC Audience Intelligence Platform, a marketing data and analytics solution that identifies and analyzes consumer personas and audience segments for brands and marketers. The platform provides demographic, income, and engagement data — for example, profiling college football fans — to support targeted marketing, audience selection, and media investment decisions across television, digital, and radio channels.

Product overview

Elevate is a marketing data firm offering the EPIC Audience Intelligence Platform, which enables brands to identify and analyze consumer audience segments and personas for marketing purposes.

Differentiator

Problem solved

Functional benefit

Brands

EPIC: EPIC audience intelligence platform - a marketing data and audience analytics platform used to identify consumer personas and marketing insights.

Products and services

EPIC Audience Intelligence Platform A data and analytics platform that identifies and analyzes consumer personas based on demographic, income, and engagement data, used by brands and marketers to target high-value consumer audiences such as college football fans across television, digital, and radio platforms.

Quantifiable outcome

34% of college football fans earn $100,000-$199,999 in household income; 27% earn $200,000 or more
+1 more outcomes

Companies that use Elevate

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Elevate technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Elevate partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Elevate competitors and assessment

Company assessment

Broad incumbents

Nielsen: Nielsen is the dominant global audience-measurement incumbent, providing TV/digital/radio ratings and demographic analytics to advertisers and broadcasters. It is comparable to Elevate because both sell audience intelligence used to quantify reach and demographics of sports viewers and other consumer segments.
Experian (Marketing Services): Experian's Marketing Services division provides demographic, audience, and consumer-persona data to advertisers and agencies. It is a broad incumbent comparable to Elevate because it sells persona-level audience data used by marketers to identify and target high-value consumer segments.

Direct peers

Samba TV: Samba TV provides cross-platform audience intelligence and real-time TV viewership data to brands and agencies. It is a direct peer because both companies monetize proprietary, opt-in viewership panels to give advertisers demographic and engagement insights about high-value consumer segments, including sports audiences.
iSpot.tv: iSpot.tv provides cross-platform TV and digital ad-measurement and audience analytics, with a particular focus on sports and entertainment advertising. It is a direct peer because it sells similar audience-intelligence data to brands and broadcasters to quantify the value of sports and entertainment ad inventory.
Relo Metrics: Relo Metrics (formerly GumGum Sports) provides sponsorship and media-measurement analytics focused on sports audiences and brand exposure. It is a direct peer because both companies monetize data showing how advertisers can reach sports-fan demographics and quantify the value of engaging those audiences.
Blinkfire Analytics: Blinkfire Analytics provides AI-driven sports marketing analytics for sponsorship valuation and audience engagement across social, digital, and broadcast channels. It is comparable to Elevate because both serve brands seeking to understand the demographics and engagement value of sports-fan audiences.
EDO: EDO provides outcome-based ad measurement and audience analytics for TV and streaming, including sports programming. It is a direct peer because it competes for the same advertiser budgets seeking to quantify engagement and conversion outcomes of audiences reachable through sports content.

Emerging players

Hookit: Hookit provides sponsorship analytics and audience measurement for sports, esports, and entertainment marketers. It is comparable to Elevate because it sells data-driven audience intelligence about sports and entertainment fan segments to brand marketers.
MVPindex: MVPindex provides sponsorship valuation and audience analytics across sports and entertainment properties. It is comparable to Elevate because it monetizes data showing brand marketers how to identify and reach high-value fan audiences.
SponsorUnited: SponsorUnited provides sponsorship intelligence, property data, and audience analytics for the sports and entertainment industry. It is comparable to Elevate because both sell data and audience insights that help brands decide where to allocate sports and entertainment marketing spend.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Elevate financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Elevate leadership team

Management profile

Number of profiles

Profiles2 records

Elevate funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Elevate M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate

What does Elevate do?

Is Elevate a public or private company?

Elevate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Elevate founded?

Elevate was founded in 2016. It employs 11 to 50 people.

Where is Elevate based?

Elevate is headquartered in Westlake Village, United States, in the North America region.

How does Elevate make money?

One revenue line is on record: audience Intelligence Data.

Who are Elevate's main competitors?

Broad incumbents on record are Nielsen and Experian (Marketing Services). Direct peers are Samba TV, iSpot.tv, Relo Metrics, Blinkfire Analytics and EDO. Emerging players are Hookit, MVPindex and SponsorUnited.

Does Elevate have an API?

No public API is recorded for Elevate.

What industry is Elevate in?

Elevate's product category is Marketing Analytics & Audience Intelligence. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of MPABAOAJ, Competitive Intelligence & Market Share Benchmarking (Networks/Stations). Its NAICS code is 54181 and its SIC code is 7310.