Maxim Truck & Trailer

What Maxim Truck & Trailer does

Maxim Truck & Trailer Inc. is a privately held Canadian heavy-duty commercial vehicle dealership group headquartered in Winnipeg, Manitoba. Founded in 1981, the company operates as the largest private full-service heavy-duty truck and trailer dealer with a national presence in Canada, running 16-17 branch locations spanning from Vancouver to Montreal and employing over 500 staff. Maxim generates revenue through six integrated streams: new and used heavy-duty truck sales (primarily as an authorized Navistar International dealer of Class 3-8 trucks, plus pre-owned Peterbilt, Freightliner, Kenworth and Volvo units), new and used trailer sales across multiple OEM brands (Great Dane, Trout River, Arne's Welding, Timpte, Deloupe, East), an online heavy-duty parts store backed by over $15 million in inventory, full-service repair and maintenance at 13 service locations plus mobile service units, Idealease-branded full-service leasing, commercial vehicle rentals, and credit/financing arrangements.

The company's core technology footprint is a standard e-commerce parts ordering system (24/7, with free shipping on orders over $100 and 12-hour fulfillment) layered on top of a physical branch-and-bay distribution network. It supports both an enterprise field-sales motion through dedicated Account Managers and a direct-to-consumer self-serve motion for parts buyers. Maxim's strategic moat is built on its geographic distribution advantage, its authorized OEM relationships with Navistar, IC Bus, Great Dane, and Cummins, and the working-capital intensity of its parts inventory — none of which are easily replicated by smaller regional competitors. Customer segments are diversified across transportation, food and beverage, construction, agriculture, and municipal/bus verticals, though all remain anchored in the Canadian heavy-duty commercial vehicle industry. Recent product-line moves include an electric truck inventory category, mobile maintenance units, and a body shop/collision service, signaling incremental expansion of the addressable surface rather than a fundamental business model shift. No AI/ML capability, public-company financials, or external institutional ownership is disclosed in the available data.

Name

Maxim Truck & Trailer

Legal name

Maxim Truck & Trailer Inc.

Website

https://maximinc.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Maxim Truck & Trailer is Canada's largest private full-service heavy-duty truck and trailer dealer, operating 16-17 branches nationwide and selling, leasing, servicing, and parts-supplying Class 3-8 commercial vehicles for transportation, construction, agriculture, and food and beverage fleets.

Ownership category

akta.pro rank

Product category

Commercial Truck and Trailer Dealership

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Heavy-Duty Truck & Tractor Rentals (THADAJAC)

akta.pro secondary industries

Specialty Trailers Leasing/Rental (Lowboy, RGN, Double Drop, Extendable) (TLABACAG), Flatbed & Platform Trucks Leasing & Rental (TLABAEAC)

Keywords

• Heavy-duty truck dealer
• Commercial trailer sales
• Truck leasing rentals
• Heavy-duty parts distribution
• Truck service repair

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New and Used Truck Sales: Sales of new International trucks (Class 3-8) including CV, MV, HV, RH, LT, HX, LoneStar, DuraStar and ProStar models, as well as pre-owned heavy-duty trucks from International, Peterbilt, Freightliner, Kenworth, Volvo
2. Trailer Sales: Sales of new and used trailers from manufacturers including Arne's Welding Ltd, Trout River Trailers, Great Dane Trailers, Timpte Trailers, Deloupe Trailers and East Trailers
3. Parts Sales: Online heavy-duty parts store with thousands of parts available for online ordering with free shipping on orders over $100
4. Service and Repair: Full-service maintenance and repair including major engine repairs, warranty repairs, preventative maintenance and safeties at 13 service locations
5. Leasing: Full Service Leasing models including 5-ton straight trucks, 5-ton single axle and tandem reefer trucks, day cabs, sleeper trucks, deck trucks, dry van trailers, reefer trailers and deck trailers
6. Rentals: Commercial truck and trailer rentals including 5-ton straight trucks, 5-ton single axle and tandem reefer trucks, day cabs, sleeper trucks, dry van trailers, reefer trailers and deck trailers

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Maxim Truck & Trailer is Canada's largest private full-service heavy-duty commercial truck and trailer dealership, operating 16-17 branch locations across Canada. The company sells new International (Navistar) and IC Bus vehicles plus pre-owned trucks and trailers from multiple manufacturers, and supports customers with full-service leasing (Idealease), commercial rentals, an online heavy-duty parts store, certified service centers, mobile maintenance, body shop/collision repair, and credit/financing.

Product overview

Maxim Truck & Trailer operates as a diversified heavy-duty commercial vehicle dealership offering a comprehensive portfolio of products and services. The core offering consists of new and pre-owned heavy-duty trucks (Class 3-8) and trailers sold through an authorized dealer network across Canada. Their primary truck brands include International Trucks (as an authorized Navistar dealer) and IC Bus, complemented by trailer brands such as Trout River, Great Dane, Arne's, Timpte, Deloupe, and East. The portfolio is organized around five interconnected service pillars: (1) Sales of trucks and trailers; (2) Full-Service Leasing under Idealease; (3) Commercial vehicle rentals; (4) A heavy-duty parts e-commerce store with thousands of components; and (5) Full service capabilities including mobile maintenance, body shop/collision services, and 13 physical service locations. They also offer financing/credit services. The business serves diverse industries including transportation, agriculture, construction, food and beverage, and municipalities across Canada from 16 locations.

Differentiator

Problem solved

Functional benefit

Products and services

• New International Trucks Sales of new Class 3-8 International trucks (CV, MV, HV, RH, LT, HX, LoneStar, DuraStar, ProStar) to commercial transportation, construction, agriculture and municipal buyers across Canada.
• Pre-Owned Heavy-Duty Trucks Sales of pre-owned heavy-duty trucks from International, Peterbilt, Freightliner, Kenworth and Volvo in configurations including day cabs, sleepers, vans, reefers, grain, dump, deck, septic, water, mixer, refuse, plow and service trucks.
• New and Used Heavy-Duty Trailers Sales of new and used trailers including dry vans, refrigerated trailers, deck, gravel, grain, logging, live floor, side dump, end dump and specialty trailers from manufacturers such as Great Dane, Trout River, Arne's Welding, Timpte, Deloupe and East.
• IC Buses Authorized IC Bus dealer selling school buses (CE Series) and Multi-Use CE Series commercial buses to school districts and commercial fleet operators.
• Idealease Full-Service Leasing Full-service commercial vehicle leasing program offering 5-ton straight trucks, single-axle and tandem reefer trucks, day cabs, sleeper trucks, deck trucks, dry van, reefer and deck trailers to commercial fleet operators.
• Commercial Vehicle Rentals Rental of commercial trucks and trailers including 5-ton straight trucks, single-axle and tandem reefer trucks, day cabs, sleeper trucks, dry van, reefer and deck trailers for short-term fleet needs.
• Heavy-Duty Online Parts Store 24/7 online e-commerce parts store stocking thousands of heavy-duty truck and trailer components (brakes, electrical, engines, filters, driveline, transmissions, trailer parts, etc.) with over $15 million inventory and free shipping on orders over $100, fulfilled typically within 12 hours.
• Truck and Trailer Service and Repair Certified technician service at 13 locations providing major engine repairs, warranty repairs, preventative maintenance and safety inspections for heavy-duty commercial trucks and trailers.
• Mobile Maintenance Service Mobile service units dispatched to customer locations for on-site heavy-duty truck and trailer repairs and maintenance.
• Collision and Body Shop Full-service body shop offering collision repair and restoration for heavy-duty trucks and trailers.
• Credit and Financing Financing and credit services for purchasing heavy-duty trucks and trailers, with online credit application available to fleet and individual buyers.
• Electric Vehicle Trucks Sales of electric vehicle heavy-duty trucks as part of the truck inventory offering.

Quantifiable outcome

• Orders usually fulfilled within 12 hours from business day ordered
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and major.

• Navistar InternationalcoreChannel Partner/ Reseller/ DistributorMaxim is an authorized Navistar dealer selling the complete line of Class 3-8 new International trucks including the CV, MV, HV, RH, LT, HX, LoneStar, DuraStar and ProStar models. They are an authorized OEM International Truck Dealer and have been selling International OEM parts for over 40 years.
• CumminscoreStrategic or Co-development PartnerMaxim is an authorized Cummins repair facility and has access to the full catalogue of Cummins diesel engine parts. They carry replacement parts, overhaul kits, and performance parts for Cummins diesel engines including ISX, X15, B 6.7, and L9 engines.
• Great Dane TrailerscoreChannel Partner/ Reseller/ DistributorMaxim is an authorized OEM Great Dane Trailer Dealer, selling and servicing Great Dane dry vans, reefer trailers and deck trailers.
• Arne's Welding LtdmajorChannel Partner/ Reseller/ DistributorTrailer manufacturer represented by Maxim, selling new and used equipment including dry vans and specialty trailers.
• Trout River TrailersmajorChannel Partner/ Reseller/ DistributorTrailer manufacturer specializing in live bottom conveyor trailers, Multi-Purpose Truck Boxes, and Hycube. Maxim sells and services their live floor trailers and specialty trailers.
• Timpte TrailersmajorChannel Partner/ Reseller/ DistributorTrailer manufacturer represented by Maxim, selling grain trailers and other equipment.
• Deloupe TrailersmajorChannel Partner/ Reseller/ DistributorTrailer manufacturer represented by Maxim for new and used trailer sales.
• East TrailersmajorChannel Partner/ Reseller/ DistributorTrailer manufacturer represented by Maxim, selling deck trailers and other equipment.
• IC BuscoreChannel Partner/ Reseller/ DistributorMaxim is an authorized OEM IC Bus Dealer, selling school buses including the CE Series and Multi-Use CE Series.
• IdealeasemajorChannel Partner/ Reseller/ DistributorPartner for commercial vehicle leasing services, offering Full Service Leasing models.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Finning International: World's largest Caterpillar dealer serving Western Canada with heavy equipment sales, parts, and service. Comparable as a Canadian national dealer with deep service network and recurring parts revenue, though focused on construction/mining equipment rather than on-highway trucks.
• Brandt Tractor: Largest John Deere construction equipment dealer in Canada with a national branch network. Comparable as a Canadian national dealer of heavy equipment with parts, service, and financing; overlaps in customer base (construction, resource sectors) but in a different equipment vertical.
• Toromont Industries: Caterpillar dealer for Eastern Canada operating heavy equipment dealerships across multiple provinces. Comparable in operating model (multi-branch dealer, parts and service network, fleet financing) and Canadian regional focus.

Broad incumbents

• Navistar / International: OEM manufacturer of International brand Class 3-8 trucks and IC Bus; Maxim's flagship OEM partner. Relevant as the anchor supplier relationship and as a broader incumbent whose dealer strategy dictates Maxim's product roadmap and allocation.
• Daimler Truck North America: OEM manufacturer of Freightliner, Western Star, and Thomas Built Buses that competes via its dealer network. Comparable as a counterparty in the dealer ecosystem and as a benchmark for the commercial vehicle value chain Maxim operates within.

Direct peers

• Wallwork Truck Centers: Freightliner, Western Star, and Idealease dealer network across the U.S. Northern Plains. Highly comparable given the Idealease full-service leasing overlap with Maxim and the multi-brand dealership + service + parts model.
• Truck Country: Upper Midwest U.S. dealer group for Freightliner, Western Star, and Isuzu with full parts and service operations. Comparable as a regional heavy-duty commercial truck dealership with similar OEM-anchored business model.
• Rush Enterprises: Largest network of commercial truck and trailer dealerships in North America, operating Peterbilt, International, and Ford dealerships across the U.S. Directly comparable as a multi-brand heavy-duty truck and trailer dealer with parts, service, and financing.
• Premier Truck Group: Network of heavy- and medium-duty truck dealerships selling Freightliner, Western Star, and Isuzu trucks across multiple U.S. states. Comparable in operating model: multi-brand dealership with full-service parts, service, and leasing.
• Velocity Vehicle Group: Daimler Truck North America dealer network operating Western Star, Freightliner, and Thomas Built Bus dealerships across the western U.S. Directly comparable multi-brand commercial vehicle dealer with parts, service, and finance operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Maxim_Inc
• YouTubeyoutube.com/user/maximtruckandtrailer
• Facebookfacebook.com/maximinc
• LinkedInlinkedin.com/company/2429461
• Instagraminstagram.com/maxim_inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxim Truck & Trailer