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News Aktuell

Full company profile

uuid000ezt5

Namestring
News Aktuell
Legal namestring
news aktuell GmbH
Websiteurl
newsaktuell.de
Company typeenum
Private
Founded yearint
1989
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersHamburg, Germany
HQ citystring
Hamburg
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
PR distribution services, press release distribution, media database software, PR communications platform, media monitoring services
Industry3 codes
1PR, Reputation Management & Earned Media Platforms
CodeBPAMALAOPrimaryYes
2Media Relations & Press Office Services
CodeBPAFADAFPrimaryNo
3Digital PR & Social Media Communications
CodeMPAAADAJPrimaryNo
NAICS code2 codes
  • Public Relations Agencies541820
  • Media Representatives54184
Product category
PR Communications Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1PR Software Subscriptions
TypeSubscription Recurring
Description

SaaS subscriptions for ots, zimpel, and other PR tools with various pricing tiers

newsaktuell.de
2Content Production Services
TypeProfessional Services
Description

Graphics, audio, text and multimedia press release production services

newsaktuell.de
3Distribution Services
TypeTransaction Fee
Description

Press release distribution through ots to news agencies and media

newsaktuell.de
4Advertising
TypeAdvertising
Description

Native advertising placements and DOOH display advertising

newsaktuell.de
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Starter packages for entry-level customers
ModelSubscriptionBilling cadenceMonthly
Notes

Einsteiger-Pakete available for new customers

newsaktuell.de
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 11 records shown
1ots
Description

PR-Tool that distributes press releases to news agencies and directly into editorial systems of all relevant media.

newsaktuell.de
+10 more records
Core offering1 text field

news aktuell GmbH provides cloud-based PR communications software and services, including the ots press release distribution tool (delivering content directly to news agencies and editorial systems), the zimpel media and contact database for managing press distribution lists, native advertising placements on media partner sites, DOOH display advertising across 11,000+ screens, visual content distribution through dpa Picture-Alliance, press monitoring by ARGUS, content production services, and the Presseportal press release portal. The company is a wholly owned subsidiary of Deutsche Presse-Agentur (dpa).

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Content reaches all relevant media editorial systems directly via news agency distribution
+2 more records
Product overview1 text field

News Aktuell operates as a PR communications platform consisting of a core distribution ecosystem (ots, zimpel, Presseportal) complemented by additional advertising and content services (Native Ads, ots Display Ads, Visual Collections, ots-Monitoring, Content-Produktion). Entry-level users are served through Einsteiger-Pakete, while professional development is offered via the Academy. The my news aktuell portal provides unified access to the platform's services.

Product and service9 records
1ots
2zimpel
3Native Ads
4ots Display Ads
5Visual Collections
6Presseportal
7ots-Monitoring by ARGUS
8Content-Produktion
9ots-international
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1dpa (Deutsche Presse-Agentur)
Strategic tierCoreTypeStrategic or Co-development Partner
Description

news aktuell is a subsidiary of dpa. As part of the dpa group, they have privileged access to news agency distribution networks and leverage dpa's media relationships and infrastructure for their PR services.

2dpa-Custom Content
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Collaborative partnership for content creation and distribution events. Joint webinars and educational content on press release writing and distribution.

3dpa Picture-Alliance
Strategic tierCoreTypeTechnology or Integration
Description

Visual Collections product is integrated with dpa Picture-Alliance platform, providing access to Germany's leading visual marketplace for PR images and videos.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Meltwater
TypeBroad incumbent
Description

Media monitoring and PR analytics platform with adjacent distribution and influencer capabilities. Comparable as a PR-tech incumbent but broader in scope than a pure distribution-led platform.

2Cision
TypeBroad incumbent
Description

Global PR software and communications platform spanning distribution, monitoring, and analytics. Overlaps significantly with news aktuell's integrated PR-stack offering but operates at much larger scale and broader geography.

3APA-OTS
TypeDirect peer
Description

Austrian Press Agency's press distribution service (OTS), the primary DACH peer for press release distribution out of Austria; structurally and functionally analogous to news aktuell's ots in Germany.

4PR Newswire (Cision)
TypeDirect peer
Description

Global press release distribution wire service owned by Cision. Directly comparable to news aktuell's core 'ots' product for press release distribution, though at far larger international scale.

5GlobeNewswire (Notified)
TypeDirect peer
Description

Press release distribution and corporate communications wire, part of Notified. Closely comparable to ots and ots-international for cross-border PR distribution.

6pressetext
TypeRegional player
Description

Austria- and DACH-focused PR distribution and news service. Comparably sized regional peer serving overlapping small/medium PR customers with press release distribution.

7Business Wire
TypeDirect peer
Description

International press release distribution and corporate communications wire. Competes with ots in the core activity of distributing corporate news to media outlets.

8dpa Deutsche Presse-Agentur
TypeOthers
Description

Parent company of news aktuell and Germany's primary news wire. While the corporate parent rather than a direct competitor, dpa's distribution network is the foundation that news aktuell's ots leverages, and dpa group entities occasionally overlap in corporate communications services.

9Landau Media
TypeDirect peer
Description

German media monitoring and PR analytics provider. Directly comparable in the zimpel-style media intelligence and monitoring layer of news aktuell's stack.

10Notified (PR Newswire + GlobeNewswire parent)
TypeBroad incumbent
Description

Corporate communications platform combining wire distribution and analytics following the merger of PR Newswire and GlobeNewswire. Comparable end-to-end PR stack ambition to news aktuell's platform approach.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

News Aktuell

PR Communications Softwarenewsaktuell.de

News Aktuell firmographics

Firmographics
Name
News Aktuell
Legal name
news aktuell GmbH
Website
https://newsaktuell.de
Company type
Private
Founded year
1989
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

News Aktuell industry classification

Industry
Product category
PR Communications Software
NAICS
Public Relations Agencies (541820), Media Representatives (54184)
akta.pro primary industry
PR, Reputation Management & Earned Media Platforms (BPAMALAO)
akta.pro secondary industries
Media Relations & Press Office Services (BPAFADAF), Digital PR & Social Media Communications (MPAAADAJ)

Keywords

  • PR distribution services
  • Press release distribution
  • Media database software
  • PR communications platform
  • Media monitoring services

Where News Aktuell is headquartered

Location

Headquarters

HQ city
Hamburg
HQ country
Germany
HQ region
Europe

Offices2 records

Markets served

News Aktuell business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. PR Software Subscriptions: SaaS subscriptions for ots, zimpel, and other PR tools with various pricing tiers
  2. Content Production Services: Graphics, audio, text and multimedia press release production services
  3. Distribution Services: Press release distribution through ots to news agencies and media
  4. Advertising: Native advertising placements and DOOH display advertising

Pricing tiers

ModelBillingPrice
SubscriptionMonthlyStarter packages for entry-level customers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

News Aktuell product offering

Product offering

Core offering

news aktuell GmbH provides cloud-based PR communications software and services, including the ots press release distribution tool (delivering content directly to news agencies and editorial systems), the zimpel media and contact database for managing press distribution lists, native advertising placements on media partner sites, DOOH display advertising across 11,000+ screens, visual content distribution through dpa Picture-Alliance, press monitoring by ARGUS, content production services, and the Presseportal press release portal. The company is a wholly owned subsidiary of Deutsche Presse-Agentur (dpa).

Product overview

News Aktuell operates as a PR communications platform consisting of a core distribution ecosystem (ots, zimpel, Presseportal) complemented by additional advertising and content services (Native Ads, ots Display Ads, Visual Collections, ots-Monitoring, Content-Produktion). Entry-level users are served through Einsteiger-Pakete, while professional development is offered via the Academy. The my news aktuell portal provides unified access to the platform's services.

Differentiator

Problem solved

Functional benefit

Brands

  • ots: PR-Tool that distributes press releases to news agencies and directly into editorial systems of all relevant media.
  • zimpel
  • ots-international
  • Native Ads
  • ots Display Ads
  • Visual Collections
  • Presseportal
  • ots-Monitoring by ARGUS
  • Content-Produktion
  • PR-Bild Award
  • Treibstoff Podcast

Products and services

  • ots
  • zimpel
  • Native Ads
  • ots Display Ads
  • Visual Collections
  • Presseportal
  • ots-Monitoring by ARGUS
  • Content-Produktion
  • ots-international

Quantifiable outcome

  • Content reaches all relevant media editorial systems directly via news agency distribution
  • +2 more outcomes

Companies that use News Aktuell

Customer profile

Named customers8 records

Segments4 records

Ideal customer profiles4 records

News Aktuell technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

News Aktuell partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

  • dpa (Deutsche Presse-Agentur)coreStrategic or Co-development Partnernews aktuell is a subsidiary of dpa. As part of the dpa group, they have privileged access to news agency distribution networks and leverage dpa's media relationships and infrastructure for their PR services.
  • dpa-Custom ContentcoreStrategic or Co-development PartnerCollaborative partnership for content creation and distribution events. Joint webinars and educational content on press release writing and distribution.
  • dpa Picture-AlliancecoreTechnology or IntegrationVisual Collections product is integrated with dpa Picture-Alliance platform, providing access to Germany's leading visual marketplace for PR images and videos.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

News Aktuell competitors and assessment

Company assessment

Broad incumbents

  • Meltwater: Media monitoring and PR analytics platform with adjacent distribution and influencer capabilities. Comparable as a PR-tech incumbent but broader in scope than a pure distribution-led platform.
  • Cision: Global PR software and communications platform spanning distribution, monitoring, and analytics. Overlaps significantly with news aktuell's integrated PR-stack offering but operates at much larger scale and broader geography.
  • Notified (PR Newswire + GlobeNewswire parent): Corporate communications platform combining wire distribution and analytics following the merger of PR Newswire and GlobeNewswire. Comparable end-to-end PR stack ambition to news aktuell's platform approach.

Direct peers

  • APA-OTS: Austrian Press Agency's press distribution service (OTS), the primary DACH peer for press release distribution out of Austria; structurally and functionally analogous to news aktuell's ots in Germany.
  • PR Newswire (Cision): Global press release distribution wire service owned by Cision. Directly comparable to news aktuell's core 'ots' product for press release distribution, though at far larger international scale.
  • GlobeNewswire (Notified): Press release distribution and corporate communications wire, part of Notified. Closely comparable to ots and ots-international for cross-border PR distribution.
  • Business Wire: International press release distribution and corporate communications wire. Competes with ots in the core activity of distributing corporate news to media outlets.
  • Landau Media: German media monitoring and PR analytics provider. Directly comparable in the zimpel-style media intelligence and monitoring layer of news aktuell's stack.

Regional players

  • pressetext: Austria- and DACH-focused PR distribution and news service. Comparably sized regional peer serving overlapping small/medium PR customers with press release distribution.

Others

  • dpa Deutsche Presse-Agentur: Parent company of news aktuell and Germany's primary news wire. While the corporate parent rather than a direct competitor, dpa's distribution network is the foundation that news aktuell's ots leverages, and dpa group entities occasionally overlap in corporate communications services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

News Aktuell social profiles

Digital presence

News Aktuell financial estimates

Financial estimate

Revenue estimate

Valuation estimate

News Aktuell leadership team

Management profile

Number of profiles

Profiles10 records

News Aktuell funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

News Aktuell M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about News Aktuell

What does News Aktuell do?

news aktuell GmbH provides cloud-based PR communications software and services, including the ots press release distribution tool (delivering content directly to news agencies and editorial systems), the zimpel media and contact database for managing press distribution lists, native advertising placements on media partner sites, DOOH display advertising across 11,000+ screens, visual content distribution through dpa Picture-Alliance, press monitoring by ARGUS, content production services, and the Presseportal press release portal. The company is a wholly owned subsidiary of Deutsche Presse-Agentur (dpa).

Is News Aktuell a public or private company?

News Aktuell is a private company. It is classified as corporate owned and is currently operating.

When was News Aktuell founded?

News Aktuell was founded in 1989. It employs 11 to 50 people.

Where is News Aktuell based?

News Aktuell is headquartered in Hamburg, Germany, in the Europe region.

How does News Aktuell make money?

Four revenue lines are on record. PR Software Subscriptions are the primary driver. The others are content Production Services, distribution Services and advertising.

Who are News Aktuell's main competitors?

Broad incumbents on record are Meltwater, Cision and Notified (PR Newswire + GlobeNewswire parent). Direct peers are APA-OTS, PR Newswire (Cision), GlobeNewswire (Notified), Business Wire and Landau Media. pressetext is listed as a regional player. dpa Deutsche Presse-Agentur is listed as an others.

Does News Aktuell have an API?

No public API is recorded for News Aktuell.

What industry is News Aktuell in?

News Aktuell's product category is PR Communications Software. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAF, Media Relations & Press Office Services. Its NAICS code is 541820.

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Live signals
PresseportalWarnstreiks bei der news aktuell GmbH: Geschäftsführung setzt auf Dialog und sieht derzeit keinen Anlass für TarifverhandlungenThe management of news aktuell GmbH acknowledged the ver.di-initiated strikes but sees no reason to start collective bargaining. CEO Petra Busch said working conditions were carefully reviewed and the company remains open to dialogue. The firm will continue to provide reliable service during the strikes.PR Newswirenews aktuell Releases Survey Results for 'Journalism Research 2018: How German Journalists Research Today'news aktuell GmbH, a subsidiary of Deutsche Presse-Agentur (dpa), released results from its 'Journalism Research 2018' survey of 554 German journalists on May 24, 2018. The survey found that personal interviews (88%) and press releases (86%) remain the most important sources for journalistic research, with press releases being the top source (92%) among journalists under 35. Social media has also gained significant influence, with 55% of respondents reporting increased importance over the past two years.PR NewswireGrand Départ Düsseldorf 2017 en New York Times SquareThe city of Düsseldorf launched a promotional campaign in New York's Times Square in April 2017 to advertise the Grand Départ of the Tour de France, scheduled for June 29 to July 2, 2017 in Germany — marking the race's return to Germany after 30 years. The advertising appeared on two digital screens known as "The Reuters Sign" at 7th Avenue and W43rd Street, driving viewers to a dedicated tourism website. The promotion was facilitated by news aktuell, a company affiliated with the dpa-group, on behalf of Düsseldorf's Office for Communication.PR NewswireLe Grand Départ Düsseldorf 2017 à Times Square à New YorkThe city of Düsseldorf promoted its hosting of the Tour de France Grand Départ 2017 through an advertising display on the Reuters Sign in Times Square, New York, running from late April 2017 ahead of the June 29–July 2 event. This marks the first time the Tour de France has started in Germany in 30 years. The promotional screens (approximately 11x10 meters and 7x14 meters) directed viewers to the official website for the event, with the display facilitated by news aktuell, a company of the dpa group, on behalf of the city's communication office.PR NewswireGrand Départ Düsseldorf 2017 at New York Times SquareFrom June 29 to July 2, 2017, the city of Düsseldorf promoted its hosting of the Tour de France Grand Départ on two large digital displays known as 'The Reuters Sign' in Times Square, New York, organized by news aktuell on behalf of Düsseldorf's Office for Communication. The promotional campaign featured campaign imagery and a web address directing viewers to the event's official site available in German, French, and English. This marked the first time in 30 years that the Tour de France started in Germany.