Touchcode
Touchcode is a New York-based technology company that sells a patented conductive-ink connected packaging system, enabling brands to embed invisible, food-grade-safe codes on packaging that consumers touch to a mobile device to unlock digital content, loyalty rewards, or authentication. It serves enterprise customers across cosmetics, gaming, luxury, food and beverage.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Touchcode does
Touchcode is a New York-based technology company that has commercialized a patented connected packaging system based on conductive ink. Founded in 2005, the company prints invisible identification tags directly onto paper, cardstock, packaging, plastics, or labels using standard printing equipment. When a consumer touches the marked surface to a mobile device's touchscreen, the code is decoded by the Touchcode SDK running in a brand's website or app, unlocking digital content such as exclusive media, loyalty rewards, games, or authentication confirmation. The technology is positioned as an alternative to QR codes (visible) and NFC/RFID (electronic and costly), and is food-grade safe and zero-electronic-waste.
The company operates two product tiers. Touchcode Consumer serves marketing-driven use cases including mass marketing, exclusive content, gaming integrations, couponing, loyalty programs, and authentication. Touchcode Enterprise addresses serialization, supply chain tracking, and anti-counterfeiting, and requires a customized reading device. The company offers SDKs for iOS, Android, React Native, and JavaScript, plus an Analytics Dashboard and Analytics API that capture engagement events (location, device, session, timestamp) and pipe them into brand BI systems.
Touchcode sells primarily through enterprise field sales to Fortune 500 brand marketers, supported by channel partnerships with global printers and packaging converters (notably All4Labels), advertising agencies, and a self-serve developer portal for in-house engineering teams. Revenue is generated via annual subscription licensing packages plus implementation services. Disclosed customers include Estée Lauder (Smashbox), Disney, Mattel, SAP, Burberry, MAC Cosmetics, McDonald's, Coca-Cola, LEGO, Porsche Design, Motorola, Ferrero (Kinder Surprise), Gormiti, Nukotoys, and Little Musician. The company is privately held with no disclosed funding rounds and operates with a small team of 11-50 employees.
Touchcode firmographics
Firmographics- Name
- Touchcode
- Legal name
- Touchcode
- Website
- https://touchcode.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Touchcode is a New York-based technology company that sells a patented conductive-ink connected packaging system, enabling brands to embed invisible, food-grade-safe codes on packaging that consumers touch to a mobile device to unlock digital content, loyalty rewards, or authentication. It serves enterprise customers across cosmetics, gaming, luxury, food and beverage.
- Ownership category
- akta.pro rank
Touchcode industry classification
Industry- Product category
- Connected Packaging Technology
- NAICS
- Printing Ink Manufacturing (325910)
- SIC
- Coating, Engraving & Allied Services (3470), Commercial Printing (2750)
- akta.pro primary industry
- Packaging Inks (IMAEAHAH)
- akta.pro secondary industries
- Security, Tamper-Evident & Track-and-Trace Printing (IMALAKAJ), Anti-Counterfeit & Authentication Packaging (Holograms, QR/NFC, Track-and-Trace) (IMALANAJ), Packaging & Product Brand Design (BPAFAEAG), Flexible Packaging Printing (Film/Poly/Paper Print) (IMALAKAG)
Keywords
Where Touchcode is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Touchcode business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Technology Licensing (Annual Package): Brands purchase an annual Touchcode package that includes the code set, SDK access, campaign setup, monitoring, and full data reporting. When purchasing an annual package, customers have full access to data reporting through an exported report or API directly into their BI systems.
- Professional Services (Implementation Support): Touchcode's team provides implementation support including planning phase (developing code set, distributing to printer, setting up campaign tracking), software phase (working with brand's software team for SDK implementation), and ongoing campaign monitoring and troubleshooting.
- Enterprise Custom Solutions: Touchcode Enterprise offers customized solutions for serialization and anti-counterfeiting requiring a dedicated reading device. This represents a higher-tier enterprise package with specialized hardware and software components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Touchcode Consumer — for consumer-facing interactive experiences |
| Subscription | Annual | Touchcode Enterprise — for serialization and anti-counterfeiting applications |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Touchcode product offering
Product offeringCore offering
Touchcode designs and develops a patented connected packaging platform using conductive ink to print invisible identification codes directly onto product packaging, labels, cards, or inserts. Consumers touch these invisible codes to a mobile device screen to unlock digital content such as exclusive media, loyalty rewards, gaming experiences, or product authentication. The platform includes Touchcode Consumer (for interactive marketing campaigns) and Touchcode Enterprise (for serialization and anti-counterfeiting), multi-platform decoder SDKs, and an Analytics Dashboard with API.
Product overview
Touchcode offers a connected packaging technology platform that uses conductive ink to create invisible codes on product packaging. The platform consists of two main product tiers: Touchcode Consumer for general marketing applications (mass marketing, exclusive content, gaming, customer loyalty, couponing, and authentication) and Touchcode Enterprise for specialized use cases (anti-counterfeiting and serialization). The company provides SDKs for iOS, Android, React Native, and JavaScript platforms that enable developers to integrate Touchcode decoder functionality into apps and websites. An Analytics Dashboard and Analytics API complement the offering by providing campaign performance data including geolocation, device information, interaction counts, and timestamping. The technology enables consumers to unlock digital content by touching packaging to their mobile devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Touchcode Consumer Patterns or codes printed on packaging that consumers use to unlock digital content on smartphones across consumer scenarios including exclusive content delivery, customer loyalty programs, gaming integrations, couponing, and interactive experiences. Sold to enterprise brands as an annual package.
- Touchcode Enterprise Customized solution for enterprise applications including serialization and anti-counterfeiting, where conductive ink interacts with a customized reading device to provide supply chain visibility, authentication, and product tracking across distribution channels.
Quantifiable outcome
- 23% activation rate and 50% return user base in Smashbox campaign, with website engagement time increasing from 30 seconds to 7 minutes per user
- +4 more outcomes
Companies that use Touchcode
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles2 records
Touchcode technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Touchcode partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- T+ink / All4Labels PartnershipcoreTouchcode (through its parent company T+ink) entered into a partnership with All4Labels, a global leader in label and packaging solutions. The partnership, announced August 15, 2017, enables All4Labels to integrate Touchcode's conductive ink technology into its global printing operations, expanding Touchcode's reach through All4Labels' extensive packaging converter network.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Touchcode competitors and assessment
Company assessmentDirect peers
- Blue Bite: Blue Bite provides a connected packaging and physical-to-digital platform that turns products and packaging into interactive consumer experiences using NFC, QR, and computer vision — directly comparable to Touchcode's conductive-ink approach for connecting packaging to digital content via mobile devices.
- Thin Film Electronics (now Kurz-backed NFC business): Thinfilm (a Thin Film Electronics legacy entity) manufactures printed NFC tags used in smart packaging for brand authentication and consumer engagement — a closely comparable technology and use case to Touchcode's conductive ink codes for connected packaging.
- Novalia: Novalia uses printed conductive inks and capacitive touch to give physical print media (cards, posters, packaging) interactive digital capabilities — a closely aligned technology stack and use case portfolio to Touchcode's invisible conductive-ink patterns.
Emerging players
- PragmatIC Semiconductor: PragmatIC makes ultra-low-cost flexible integrated circuits for smart packaging, RFID, and anti-counterfeiting applications. Comparable to Touchcode in the underlying mission of embedding intelligence into everyday packaging at scale.
Broad incumbents
- Avery Dennison (Smart Labels / RFID): Avery Dennison is a global leader in pressure-sensitive labels, RFID inlays, and smart-label technologies for retail and supply-chain applications. It competes with Touchcode for serialized, anti-counterfeiting, and connected-packaging programs at enterprise scale.
- Identiv: Identiv produces NFC, RFID, and inlay products for physical security, brand authentication, and IoT-connected applications, directly overlapping with Touchcode's serialization and anti-counterfeiting enterprise use cases.
- Impinj: Impinj is a leading provider of RAIN RFID tags and reader technology for retail, supply-chain, and anti-counterfeiting deployments. It competes with Touchcode's Enterprise serialization tier on tagging infrastructure and scale.
- NXP Semiconductors (NFC / Smart Packaging): NXP supplies the NFC chips widely used in smart packaging, anti-counterfeiting, and consumer engagement. It is the dominant incumbent NFC silicon supplier competing for the same use cases Touchcode serves.
- Alien Technology: Alien Technology manufactures UHF RFID tags and inlays used for inventory, supply-chain, and anti-counterfeiting applications — providing a competing tagging infrastructure to Touchcode's Enterprise serialization offering.
Others
- T+ink (parent / sister entity): T+ink is the conductive-ink technology parent connected to Touchcode and All4Labels partnership. It is directly comparable as a conductive-ink technology supplier and ecosystem participant in smart packaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Touchcode social profiles
Digital presenceTouchcode financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touchcode leadership team
Management profileNumber of profiles
Profiles1 record
Touchcode funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touchcode M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touchcode
What does Touchcode do?
Touchcode designs and develops a patented connected packaging platform using conductive ink to print invisible identification codes directly onto product packaging, labels, cards, or inserts. Consumers touch these invisible codes to a mobile device screen to unlock digital content such as exclusive media, loyalty rewards, gaming experiences, or product authentication. The platform includes Touchcode Consumer (for interactive marketing campaigns) and Touchcode Enterprise (for serialization and anti-counterfeiting), multi-platform decoder SDKs, and an Analytics Dashboard with API.
Is Touchcode a public or private company?
Touchcode is a private company. It is classified as unknown and is currently operating.
When was Touchcode founded?
Touchcode was founded in 2005. It employs 11 to 50 people.
Where is Touchcode based?
Touchcode is headquartered in New York, United States, in the North America region.
How does Touchcode make money?
Three revenue lines are on record. Technology Licensing (Annual Package) is the primary driver. The others are professional Services (Implementation Support) and enterprise Custom Solutions.
Who are Touchcode's main competitors?
Direct peers on record are Blue Bite, Thin Film Electronics (now Kurz-backed NFC business) and Novalia. PragmatIC Semiconductor is listed as an emerging player. Broad incumbents are Avery Dennison (Smart Labels / RFID), Identiv, Impinj, NXP Semiconductors (NFC / Smart Packaging) and Alien Technology. T+ink (parent / sister entity) is listed as an others.
Does Touchcode have an API?
Yes. Touchcode provides an Analytics API that enables brands to access engagement data and sync it directly into their BI systems. The API captures engagement data including date/time, user IP address, device information, location, campaign ID, session ID, and device OS. Brands with annual Touchcode packages receive full access to data reporting through exported reports or API integration into their BI systems.
What industry is Touchcode in?
Touchcode's product category is Connected Packaging Technology. Its primary akta.pro industry code is IMAEAHAH, Packaging Inks, with a secondary code of IMALAKAJ, Security, Tamper-Evident & Track-and-Trace Printing. Its NAICS code is 325910 and its SIC code is 3470.