Serviceberry Technologies

What Serviceberry Technologies does

Serviceberry Technologies, founded in 2008 and headquartered in Mumbai, India, was a global ITSM company specializing in IT Enterprise Management and Integrations. The company was acquired by Accion Labs and now operates as a wholly-owned subsidiary within the Accion Labs group of companies, alongside Motifworks, e-Zest, and NetServ. Serviceberry Technologies is no longer independently reported, and its operations are integrated into Accion Labs' broader delivery network.

Accion Labs, the parent operating entity, is an AI-led Innovation Engineering company delivering digital product engineering, cloud and platform engineering, data and AI, enterprise system automation, and agentic AI services. The group has built proprietary IP including the KAPS Framework (a GenAI blueprint for enterprise AI adoption), GenAI-in-a-Box (an on-premises AI environment co-developed with Dell and Nvidia), BizBrain AI (graph-based RAG and business-aware summarization), PBM NexaPro (a Pharmacy Benefit Management services unit), and the Maze decentralized application framework. The group operates from 23 global offices across the US, India, Europe, and Asia-Pacific, with 5,000+ employees including 1,000+ AI/GenAI-trained engineers.

The business model is enterprise IT and digital engineering services delivered through white-box engagement models including extended team augmentation and turn-key project delivery. Revenue is generated from professional services (digital engineering, consulting), managed services (cloud, DevOps, system automation), and commercializing proprietary platforms. Pricing is quote-based and not publicly disclosed, with multi-year enterprise contracts. The customer base spans healthcare, FinTech/BFSI, retail and CPG, media and entertainment, energy and utility, and technology sectors. Strategic partnerships with Microsoft, AWS, Salesforce, ServiceNow, Snowflake, Databricks, Dell, and Nvidia support co-sell and referral channels. The company is privately held, backed by growth private equity firms TA Associates and Basil Technology Partners.

Name

Serviceberry Technologies

Legal name

Accion Labs US, Inc.

Website

https://service-berry.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

101–250 employees

Short description

Serviceberry Technologies, founded in 2008 in Mumbai, India, was an ITSM and IT Enterprise Management specialist that was acquired by Accion Labs and now operates as a subsidiary within the AI-led digital engineering services group serving enterprise clients globally.

Ownership category

akta.pro rank

Product category

IT Service Management

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD), AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)

Keywords

• IT service management
• Enterprise integrations
• Digital engineering services
• Cloud platform engineering
• Agentic AI solutions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices24 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Engineering: Software product engineering services including new product development and legacy system re-engineering using emerging technologies. Engages through extended team models and turn-key project delivery.
2. Consulting Services: Digital strategy consulting, innovation consulting, and enterprise transformation solutioning. Delivered through white-box engagement models with long-term partnership focus.
3. Managed Services: Ongoing operations and management services including cloud management, DevOps, and system automation with performance optimization rigor.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Serviceberry Technologies is a global ITSM company specializing in IT Enterprise Management and Integrations for enterprise clients. As part of Accion Labs, the company delivers digital engineering, cloud and platform engineering, data and AI services, enterprise system automation, and agentic AI solutions supported by proprietary platforms including KAPS Framework, GenAI-in-a-Box, and BizBrain AI.

Product overview

Serviceberry Technologies operates as part of Accion Labs, an AI-led Innovation Engineering company offering a comprehensive portfolio of services and proprietary platforms. The core service pillars include Product Engineering, Data Analytics & Insights, Automation, Cloud & Platform Engineering, and Agentic AI Solutions, all supported by proprietary IP including the KAPS Framework (Knowledge, Analytics, Process, Systems) for enterprise AI design, GenAI In A Box for on-premises AI deployment, and BizBrain AI for graph-based RAG and business-aware summarization. Healthcare-specific offerings include PBM NexaPro for pharmacy benefit management. The Maze platform provides blockchain-based decentralized application development capabilities. Together, these products enable enterprises to modernize legacy systems, automate operations, and develop next-generation digital products.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Engineering Services End-to-end digital product engineering services spanning SaaS product development, legacy re-engineering and modernization, product portfolio rationalization, digital experience enhancement, and emerging technology solutioning for enterprise clients.
• Data & AI Services Data services combining agility and data-driven expertise, including data platform modernization, advanced analytics, AI/ML implementation, data governance and compliance, and industry-specific data solutions.
• Cloud & Platform Engineering Cloud services including cloud migration and transformation, multi-cloud strategy and management, cloud optimization and FinOps, DevOps and site reliability engineering, and enterprise security and compliance, helping reduce cloud costs by 15%-30%.
• Enterprise System Automation Advanced automation services integrating innovation with enterprise operations, including robotic process automation, business process transformation, API management and system integration, low-code/no-code development, and agentic workflow automation.
• KAPS Framework Knowledge, Analytics, Process, and Systems (KAPS) Framework serves as the enterprise blueprint for designing agentic AI with traceability, governance, and domain alignment. It offers a modular framework integrating knowledge sources with semantic tagging, agent telemetry, enterprise SOPs into executable rule sets, and adapters/SDKs for core application integration.
• GenAI In A Box Fully packaged on-premises AI environment co-developed with Dell and Nvidia servers. Minimizes operational costs, removes cloud provider dependency, and enables full control over AI workloads with GPU provisioning, customizable small LLMs, preconfigured agents (Smart Assistant, Code Moderni, Process Automation), and containerized deployments.
• BizBrain AI Graph-based RAG and business-aware summarization platform addressing limitations in traditional RAG systems. Combines graph-based retrieval with semantic context modeling for structured, role-aware summarization, eliminating hallucinations and security risks through dynamic knowledge graph generation and configurable summarization engines.
• PBM NexaPro Comprehensive Pharmacy Benefit Management services unit including prescription benefit services, prescription pharmacy services, PBM transformation hub, clinical excellence solutions, and PBM technology solutions, featuring GenAI frameworks including KAPS, BizBrain, and GenAI in a Box for enhanced decision-making.
• Maze Platform Decentralized application development framework leveraging blockchain and decentralized databases. Ready-to-use architectural framework bundled with distributed application technologies for building secure, fault-tolerant distributed applications.
• Agentic AI Solutions Advanced AI agent development services building secure, context-aware autonomous systems that automate business processes, handle exceptions, and coordinate across enterprise functions with minimal human supervision, powered by BizBrain AI, KAPS, and GenAI in a Box.

Quantifiable outcome

• Architecture-first modernization reduces tech debt by 50%, accelerates product launches by 30%-50%
• +8 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core, strategic and minor.

• MicrosoftcoreTechnology or Integration · 20 April 2026Microsoft Business Applications Solutions Partner designation for Microsoft Dynamics 365 and Power Platform. Also holds Microsoft AI Platform on Azure Specialization and Microsoft Security Solutions Partner designation. Eighth Microsoft specialization demonstrating deep expertise in Azure AI engineering, data, analytics, cloud migration, and application modernization.
• NetServcoreStrategic or Co-development Partner · 10 September 2025Strategic acquisition of NetServ (NetServ Applications US and SM NetServ India). NetServ brings 110+ employees in Bangalore, product engineering and business intelligence expertise. Enhances global delivery capabilities in Insurance, Technology, and Healthcare & Life Sciences verticals.
• commercetoolsstrategicStrategic or Co-development Partner · 3 June 2025commercetools Partner Program membership for composable commerce solutions. Joint go-to-market initiatives, co-development of solution accelerators, and end-to-end support for composable MACH-based (Microservices, API-first, Cloud-native, Headless) commerce platforms.
• TORI GlobalminorStrategic or Co-development Partner · 1 January 2025Strategic partnership - Digital. By Design - combining respective strengths for digital transformation services.
• DellcoreTechnology or Integration · 1 October 2024GenAI-in-a-Box co-developed with Dell and Nvidia servers. Fully packaged on-premises AI environment minimizing operational costs and enabling full control over AI workloads.
• NVIDIAcoreTechnology or Integration · 1 October 2024GenAI-in-a-Box built on advanced NVIDIA-supported LLM infrastructure. High-performance GPU provisioning for on-premise AI workloads.
• VeracodestrategicStrategic or Co-development Partner · 21 March 2023Prague Engineering Centre partnership built for European R&D expansion. Accion Labs provides engineering talent and global delivery capabilities for Veracode's software security solutions development. Engineering center enables growth of Veracode's European Research & Development capabilities.
• Company.comstrategicStrategic or Co-development Partner · 5 January 2023Strategic partnership to deliver scalable, turnkey Digital Experience Platform solution for accelerating digital transformation.
• Company.com LLCstrategicStrategic or Co-development Partner · 1 January 2023Strategic partnership for Digital Experience Platform offerings. Ability to deliver scalable, turnkey DXP solution for accelerating digital transformation.
• Company.comstrategicStrategic or Co-development Partner · 1 November 2022Strategic partnership for Digital Experience Platform (DXP) implementation and customization. Accion designated as preferred partner with direct access to developer resources. Center of excellence making Company.com DXP the solution of choice for Accion's international digital transformation practice.
• Rotary InternationalstrategicImplementation/ SI/ Consulting Partner · 1 July 2022Global strategic technology partnership for digital transformation. Accion assumed responsibility for Rotary's offshore technology development center team in Pune, India. Partnership includes application development, business intelligence development, and quality assurance testing.
• PhunwarecoreStrategic or Co-development Partner · 9 January 2022Preferred partner for implementation and customization of Phunware's Multiscreen-as-a-Service platform for digital transformation services.
• PhunwarecoreStrategic or Co-development Partner · 1 January 2022Preferred partner for implementation and customization of Phunware's Multiscreen-as-a-Service (MaaS) platform. Center of excellence for mobile solutions spanning 23 countries with 5000+ employees. Provides mobile solutions for digital transformation including contactless digital access, room-booking, occupancy management.
• PhunwarecoreStrategic or Co-development Partner · 1 January 2022Preferred partner for mobile solutions implementation. Center of excellence for Phunware's MaaS platform for Accion's international digital transformation services spanning 23 countries.
• AWScoreTechnology or IntegrationAWS Advanced Consulting Partner with expertise in AWS cloud services, migration, and implementation.
• SalesforcecoreTechnology or IntegrationSalesforce Consulting Partner for CRM implementations and integrations.
• ServiceNowcoreTechnology or IntegrationServiceNow Partner Solutions for ITSM, CSM, and ITOM Pro implementations.
• SnowflakecoreTechnology or IntegrationSnowflake Consulting Partner for data platform modernization and analytics solutions.
• DatabrickscoreTechnology or IntegrationDatabricks Consulting Partner for data engineering, AI/ML, and analytics implementations.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Persistent Systems: Mid-tier digital engineering and ER&D services company with comparable Microsoft, AWS and Snowflake partner ecosystems. Closest direct comp in size and service mix, with overlapping focus on healthcare, BFSI and software platform engineering.
• Wipro: Global IT and business process services company offering cloud, data, AI and enterprise automation to similar enterprise buyer profiles. Competes on the same hyperscaler-certified transformation engagements.
• Infosys: Major India-headquartered IT services company offering digital engineering, cloud, data & AI and enterprise automation. Overlaps directly in ServiceNow, Microsoft Azure and GenAI services practices, especially across U.S. and European enterprise accounts.
• HCLTech: Large India-headquartered IT services firm with strong ServiceNow, Microsoft and cloud practices. Competes for the same managed services, modernization and AI-led transformation contracts across U.S. and European enterprises.
• Globant: Latin American digital engineering firm with comparable AI, cloud and digital product engineering practices. Competes for mid-market and enterprise digital transformation deals with a similar AI-led value proposition.
• Mphasis: India-based IT services firm focused on cloud and digital transformation, particularly in BFSI. Closely comparable in scale, customer mix and reliance on Microsoft/AWS partner ecosystems for co-sell motions.
• Cognizant: Global IT services and digital engineering firm with comparable IT service management, application modernization and AI-led transformation practices serving BFSI, healthcare and technology clients. Directly competes for the same enterprise outsourcing and managed services RFPs.
• LTIMindtree: Mid-to-large India-based IT services company formed via Larsen & Toubro Infotech and Mindtree merger. Overlaps significantly in BFSI, healthcare and media digital engineering, with comparable Microsoft and hyperscaler partnership models.

Emerging players

• Freshworks (Freshservice): SaaS vendor whose Freshservice product is a direct ITSM platform competitor. While Serviceberry/Accion is a services integrator and Freshworks is a product vendor, both compete for the same ITSM modernization wallet inside enterprises.

Broad incumbents

• Tata Consultancy Services (TCS): Largest Indian IT services firm with extensive IT service management, cloud and AI service portfolios. A broad incumbent that competes with the Accion/Serviceberry parent on large-scale transformation mandates and has deeper vertical scale in BFSI and healthcare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AccionLabs
• YouTubeyoutube.com/@AccionLabsInc
• Facebookfacebook.com/accionlabsinc
• LinkedInlinkedin.com/company/serviceberry-technologies-pvt-ltd-
• Instagraminstagram.com/accionlabs

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serviceberry Technologies