Phunware
Phunware (NASDAQ: PHUN) is a publicly traded enterprise software company that provides an AI-enabled Guest Intelligence Platform combining mobile wayfinding, AI concierge, data analytics, and booking modules for luxury hospitality resorts and large healthcare campuses, sold as annual subscriptions with integrated PMS/POS/EHR connectivity.
- Company typePublic
- Founded2009
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Phunware does
Phunware, Inc. (NASDAQ: PHUN) is a publicly traded enterprise software company founded in 2009 and headquartered in Austin, Texas, that sells an AI-enabled Guest Intelligence Platform to complex hospitality properties and healthcare campuses. The platform bundles real-time indoor/outdoor wayfinding, an AI Concierge conversational module, a Data module unifying location/PMS/transactional data, and a Bookings module for one-tap commerce, sold through two annual-subscription tiers: Luxury Engagement for premium resorts and Enriched Experience for full-service properties. The technology integrates via the Phunware Integration Framework with property management systems, point-of-sale, CRM and loyalty platforms (including Marriott Bonvoy), and, in healthcare, with Epic, Cerner, Meditech, Amwell, Teladoc, Phreesia, and Symplr.
The company's business model centers on enterprise software subscriptions sold through a direct field sales motion (with an SVP of Sales and Senior Director of Sales) supported by industry events such as HITEC North America, content marketing, and case-study-driven demand generation. Named customers include Wailea Beach Resort–Marriott Maui, Atlantis Paradise Island, Ryman Hospitality Properties, Hershey Entertainment and Resorts, and a roster of healthcare systems including Mayo Clinic, Cedars Sinai, Kaiser Permanente, NYU Langone, Phoenix Children's, and Parkview Health. The company also retains Lyte Technology, Inc. (acquired October 2021 for approximately $10.98 million) as a wholly-owned subsidiary in the high-performance computing market, and references PhunCoin and PhunToken digital assets as part of patent portfolio monetization initiatives.
Financially, Phunware has experienced a sustained revenue decline from $6.5 million in 2022 to $2.6 million in 2025, with Q1 2026 revenue of $0.5 million (down 21% year-over-year). Net losses narrowed to $11.4 million in FY2025 from prior years, and gross margin improved to 70.8% in Q1 2026. The company entered 2026 with $97.9 million in cash and zero outstanding debt, providing multi-year runway to execute the 2026 Product 2.0 Strategy under new CEO Dmitry Kroshka, supported by an engagement with Build Something Product Group and a rebuilt commercial leadership team.
Phunware firmographics
Firmographics- Name
- Phunware
- Legal name
- Phunware, Inc.
- Website
- https://phunware.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Phunware (NASDAQ: PHUN) is a publicly traded enterprise software company that provides an AI-enabled Guest Intelligence Platform combining mobile wayfinding, AI concierge, data analytics, and booking modules for luxury hospitality resorts and large healthcare campuses, sold as annual subscriptions with integrated PMS/POS/EHR connectivity.
- Ownership category
- akta.pro rank
Phunware industry classification
Industry- Product category
- Hospitality Engagement Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
Keywords
Where Phunware is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Phunware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscriptions: Enterprise software platform fees for Guest Intelligence Platform with modules including AI Concierge, Data, and Bookings. Sold as modular solutions with Luxury Engagement and Enriched Experience tiers targeting different property types.
- Mobile Application Development Services: SDK and API access for custom mobile application development on the Phunware platform, with associated professional services for integration and deployment.
- Digital Asset Monetization: Monetization of patent portfolio and digital assets including PhunCoin and PhunToken as part of product initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Luxury Engagement - Premium tier for luxury hotels and multi-property resorts |
| Subscription | Annual | Enriched Experience - Entry tier for full-service properties |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Phunware product offering
Product offeringCore offering
Phunware provides an AI-enabled Guest Intelligence Platform that combines indoor and outdoor wayfinding, an AI Concierge, and Data and Bookings modules for hospitality and healthcare operators. The platform integrates with property management systems, point-of-sale, CRM, and loyalty programs to deliver personalized guest experiences, real-time location intelligence, and ancillary revenue optimization. Operators gain visibility into guest movement and behavior to guide discovery and booking across pre-arrival, in-stay, and post-stay stages.
Product overview
Phunware offers a unified Guest Intelligence Platform for the hospitality industry, combining AI Concierge, Data, and Bookings modules with two product tiers: Luxury Engagement (premium tier for luxury hotels) and Enriched Experience (interactive navigation for full-service properties). The platform integrates with Property Management Systems, POS, CRM, and loyalty programs through the Phunware Integration Framework. Additional offerings include Analytics & Insights, Identity and Access Management, and developer tools via the MaaS Portal. The company also references digital asset initiatives including PhunCoin and PhunToken as part of patent portfolio monetization.
Differentiator
Problem solved
Functional benefit
Brands
- Phunware Hospitality: Focused exclusively on delivering digital transformation for the hospitality industry, offering mobile-first digital solutions for hotels, resorts, and event venues including Luxury Engagement and Enriched Experience product tiers
- Guest Intelligence Platform
- AI Concierge
- Luxury Engagement
- Enriched Experience
Products and services
- Guest Intelligence Platform A unified AI-enabled platform for hotels, resorts, and event venues that combines AI Concierge, Data, and Bookings modules to anticipate guest needs, drive app adoption through navigation, and turn guest engagement into ancillary revenue.
- Patient Intelligence Platform Mobile engagement platform for hospitals and medical campuses supporting wayfinding, parking, location sharing, physician directories, bilingual access, appointment scheduling, prescription management, and multi-hospital navigation.
- MaaS Portal Developer portal and SDK/API platform enabling registration of mobile applications built on Phunware's underlying mobile-as-a-service infrastructure, with documentation and authentication tooling.
Quantifiable outcome
- 70%+ guest app adoption rate at Wailea Beach Resort during guest stays
- +7 more outcomes
Companies that use Phunware
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Phunware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature8 records
Phunware partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Build Something Product Group (BSPG)coreAI-first product consultancy led by former Disney+ and Goldman Sachs product executive Michael Cerdá. Engaged to accelerate development and commercialization of Phunware's 2.0 Strategy and next-generation Guest Intelligence Platform.
- EpiccoreIntegration partnership for EHR connectivity allowing patient data and appointment information to flow into Phunware's patient intelligence platform.
- CernercoreIntegration partnership for healthcare system connectivity to Phunware's patient wayfinding and engagement platform.
- MeditechcoreIntegration partnership for EHR connectivity to Phunware's patient intelligence platform.
- Property Management System (PMS) VendorscorePlatform integrates with various PMS providers to connect guest data, bookings, and operational information for hospitality customers.
- Point of Sale (POS) System ProviderscoreIntegration with POS systems enabling transactional data connectivity and revenue tracking within guest intelligence platform.
- CRM and Loyalty Program ProviderscoreIntegration with CRM platforms and loyalty programs (including Marriott Bonvoy) to personalize guest engagement and track loyalty program activity.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Phunware competitors and assessment
Company assessmentDirect peers
- Shiji Group: Global hospitality technology platform providing PMS, POS, guest experience, and distribution software to hotels and resorts. Directly comparable to Phunware as an enterprise software provider serving complex hotel and resort properties with guest engagement and operational integrations.
- Canary Technologies: AI-powered guest experience platform for hotels covering mobile check-in/checkout, guest messaging, and digital concierge. Closely comparable to Phunware's AI Concierge and Guest Intelligence Platform in targeting luxury and full-service hotels with AI-driven engagement.
- INTELITY: Guest experience and staff management platform for hotels, resorts, and cruise lines offering mobile guest apps, in-room tablets, and digital concierge. Directly competes with Phunware in hospitality mobile engagement, in-room/in-app commerce, and PMS/POS integrations.
- Aceso (Aceso Health): Patient engagement and digital wayfinding platform for hospitals and health systems. Directly comparable to Phunware's patient intelligence platform, offering wayfinding, video visits, and provider directories for healthcare campuses.
- SONIFI Health: Interactive patient engagement, wayfinding, and in-room entertainment solutions for hospitals. Comparable to Phunware's healthcare vertical in delivering wayfinding, patient education, and integrated EHR-driven workflows at hospital campuses.
- 22miles: Digital wayfinding, interactive maps, and location-aware engagement solutions for hospitality, healthcare, and corporate campuses. Directly comparable to Phunware's wayfinding and guest/patient intelligence offerings across both primary verticals.
Broad incumbents
- Cloudbeds (parent of Whistle): Hospitality management platform spanning PMS, booking engine, channel manager, and guest experience tools including Whistle messaging. Broader incumbent with overlapping guest engagement and mobile capabilities, serving hotels from independents to chains.
- Mews Systems: Cloud-native PMS and hospitality operations platform with integrated guest experience, payments, and automation. Comparable as a modern enterprise hospitality software suite serving similar luxury and full-service property customers as Phunware.
- Oracle Hospitality (OPERA Cloud): Incumbent hospitality PMS and property technology suite used by global chains and resorts. Competes indirectly with Phunware as the dominant system Phunware integrates with via its Integration Framework, and as a potential competitor for guest engagement RFPs.
- Jibestream (Cisco Connected Mobile Experiences): Indoor wayfinding and location-aware mobile engagement platform, originally Jibestream, now part of Cisco. Comparable to Phunware's blue-dot indoor/outdoor wayfinding and location data layer for complex properties and campuses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Phunware social profiles
Digital presencePhunware compliance and trust
Trust signalCompliance5 records
Phunware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phunware leadership team
Management profileNumber of profiles
Profiles9 records
Phunware subsidiaries and ownership
Company hierarchySubsidiaries1 record
Phunware funding detail
Funding detailFunding overview
Funding rounds11 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phunware M&A and investment
M&A and investmentM&A7 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phunware
What does Phunware do?
Phunware provides an AI-enabled Guest Intelligence Platform that combines indoor and outdoor wayfinding, an AI Concierge, and Data and Bookings modules for hospitality and healthcare operators. The platform integrates with property management systems, point-of-sale, CRM, and loyalty programs to deliver personalized guest experiences, real-time location intelligence, and ancillary revenue optimization. Operators gain visibility into guest movement and behavior to guide discovery and booking across pre-arrival, in-stay, and post-stay stages.
Is Phunware a public or private company?
Phunware is a public company. It is classified as public and is currently operating.
When was Phunware founded?
Phunware was founded in 2009. It employs 101 to 250 people.
Where is Phunware based?
Phunware is headquartered in Austin, United States, in the North America region.
How does Phunware make money?
Three revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are mobile Application Development Services and digital Asset Monetization.
Who are Phunware's main competitors?
Direct peers on record are Shiji Group, Canary Technologies, INTELITY, Aceso (Aceso Health), SONIFI Health and 22miles. Broad incumbents are Cloudbeds (parent of Whistle), Mews Systems, Oracle Hospitality (OPERA Cloud) and Jibestream (Cisco Connected Mobile Experiences).
Does Phunware have an API?
Yes. Phunware provides SDK and API access for developers to build applications integrating with the Phunware platform. Developers must register their apps via the MaaS Portal at https://maas.phunware.com. The SDKs include documentation, sample source code, and API authentication/authorization layers. Phunware offers both open-source licensed components (Apache 2.0, MIT License) and proprietary SDK components. Developer documentation is at maas.phunware.com.
What industry is Phunware in?
Phunware's product category is Hospitality Engagement Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of THALACAI, Point-of-Sale (POS) & On-Property Commerce. Its NAICS code is 51821.