Incubly

What Incubly does

Incubly is a Poland-headquartered engineering transformation consultancy that sells four integrated engagement models to enterprise engineering buyers. Its portfolio covers the full delivery intervention spectrum: Delivery Lens (a 4-8 week fixed-scope architectural and organizational diagnostic producing a maturity matrix and roadmap), Delivery Experts (embedded interim CTO, tech lead, or agile coach roles for hands-on change management), R&D as a Service (outcome-priced autonomous squads for complex modernization such as microservices transformation, cloud migration, and DDD implementation), and Smart Scaling BOT (a 12+ month Build-Operate-Transfer model establishing a dedicated, autonomous R&D center in Poland with eventual ownership transfer and transparent open-book pricing). The firm is technology-agnostic, supporting Java, C#, Go, Spring, AWS, Azure, GCP, Kubernetes, Terraform, and CI/CD stacks, and has codified proprietary methodologies around Domain-Driven Design, shift-left quality engineering, cloud-native infrastructure, and MLOps.

The company is organized as Incubly.Hub Sp. z o.o. (Polish limited liability company), founded February 2023, with headquarters in Łódź, Poland. It targets enterprise CTOs and VP-Engineering buyers via direct consultative sales (free technical discovery calls, tailored proposals) rather than self-serve or PLG motions, and concentrates its vertical focus on Fintech & Digital Finance, Smart City & Mobility, Utilities & Critical Infrastructure, and Digital Identity & Access. Disclosed customers span Rekor (AI & Mobility), Kiru (Fintech), Flowbird (Smart City, operating across 80+ countries), Docaposte (Digital Trust), Irth (Critical Infrastructure), and Imagination Technologies (Semiconductors), with engagements including doubling engineering capacity from 25 to 50 engineers (Kiru) and the build-out of an autonomous R&D center via the BOT model (Flowbird). Revenue is professional-services-based, generated through project fees, embedded-leadership retainers, and long-term BOT subscriptions; no revenue figures are publicly disclosed.

Additional commercial signals include EU co-financing of approximately PLN 3.8M across an R&D project on gambling-risk ML assessment and an internationalization project for trade-fair participation, partnerships with Gravitee and the Łódź IT Cluster, GDPR compliance, and a content-led top-of-funnel (CTO Diagnostic Tool, sample reports, playbooks) feeding the enterprise sales motion. The founding leadership team — CEO Adam Federowicz and CTO Piotr Waluch, supported by an Engineering Manager, Chief Architect, and Quality Evangelist — is structured around former CTO/lead-architect practitioners executing embedded engagements rather than distance advisory consulting.

Name

Incubly

Legal name

INCUBLY.HUB SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ

Website

https://incubly.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Incubly is a Poland-based engineering transformation consultancy that sells four engagement models — diagnostic advisory, embedded leadership, team augmentation, and Build-Operate-Transfer R&D hubs — to enterprise CTOs in fintech, smart city, utilities, and digital identity.

Ownership category

akta.pro rank

Product category

Engineering Consulting Services

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

Software Engineering & Application Modernization (BPAHAEAD)

akta.pro secondary industries

Business Process & Digital Transformation Consulting (BPAEAAAD), Digital Strategy & Transformation (BPAHAEAA), Digital & Technology Transformation Consulting (BPAHACAH), CI/CD Pipeline Engineering & Automation (BPAEAKAB)

Keywords

• Engineering consulting services
• Software team augmentation
• Build operate transfer
• Embedded tech leadership
• Microservices architecture

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Engineering Services: Incubly generates revenue through professional engineering consulting and services engagements. Their engagement models include Delivery Lens (fixed-scope advisory), Delivery Experts (embedded leadership with ongoing fees), R&D as a Service (outcome-driven project fees), and Smart Scaling BOT (long-term partnership with monthly retainer structure). Revenue is generated through project-based consulting fees, interim leadership retainers, and ongoing service agreements.
2. Engagement-Based Retainers: Smart Scaling BOT model operates on long-term partnerships (12+ months) with dedicated autonomous teams, generating recurring retainer-based revenue as the R&D hub operates and scales under the partnership agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Incubly delivers engineering transformation services through four engagement models: Delivery Lens provides diagnostic IT consulting with maturity matrix assessments; Delivery Experts embeds interim CTOs, tech leads, and agile coaches into client teams; R&D as a Service deploys autonomous engineering squads to resolve architectural bottlenecks; and Smart Scaling (BOT) establishes dedicated R&D centers in Poland via a Build-Operate-Transfer model with full ownership transfer. The services target enterprise engineering leaders facing delivery friction, technical debt, and scaling challenges.

Product overview

Incubly is an engineering transformation consultancy offering a portfolio of four integrated engagement models: Delivery Lens (advisory diagnostic), Delivery Experts (embedded leadership), R&D as a Service (targeted engineering execution), and Smart Scaling/BOT (build-operate-transfer R&D hub). The portfolio is designed as a structured progression — from strategic assessment and leadership injection to surgical execution and long-term capacity building — enabling clients to move from diagnosis through to full operational autonomy. Supplementary tools include the CTO Diagnostic Tool, the Delivery Lens Sample Report, and the Engineering Diagnostic Playbook.

Differentiator

Problem solved

Functional benefit

Products and services

• Delivery Lens

Quantifiable outcome

• Kiru doubled engineering capacity from 25 to 50 engineers across global nearshore and offshore locations
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Łódź IT ClusterminorStrategic or Co-development PartnerRegional technology cluster partnership supporting local engineering talent ecosystem and innovation collaboration in the Łódź region of Poland.
• European Union / European Funds for Łódź VoivodeshipcoreStrategic or Co-development PartnerEU funding beneficiary under European Funds for Łódź 2021-2027 regional program. Two R&D projects: (1) Gambling addiction risk assessment technology development (PLN 4.8M total, PLN 3.4M EU contribution), (2) Internationalization support for trade fair participation (PLN 527K total, PLN 369K EU contribution).

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Andersen: Custom software development and digital transformation firm with major Polish and broader Eastern European delivery centers — directly competes for embedded engineering and modernization engagements.
• Thoughtworks: Global technology consultancy specializing in software engineering excellence, agile delivery, and digital transformation across regulated industries — a near-direct competitor to Incubly's engineering transformation and embedded leadership offerings.
• Ciklum: Global digital engineering firm with strong Eastern European roots offering team extension, R&D-as-a-service, and full-cycle development — comparable GTM to Incubly's enterprise-focused B2B consulting.
• Intellias: Eastern European engineering services firm with strong presence in automotive, fintech, and IoT — comparable build-nearshore / team-extension offerings targeting similar CTO buyers.

Broad incumbents

• Globant: Global digital transformation consultancy with engineering pods and Build-Operate-Transfer capabilities across fintech, mobility, and healthcare — overlaps with Incubly's vertical specialization and team-augmentation GTM.
• EPAM Systems: Large Eastern European-born engineering services firm offering digital transformation, software engineering, and platform modernization at scale — competes with Incubly for nearshore engineering budgets but at far greater scale.
• SoftServe: Large Ukrainian-rooted IT services and digital transformation consultancy with thousands of engineers — competes for the same enterprise transformation mandates across regulated verticals.

Regional players

• Codete: Poland-based software development and consulting firm offering AI/ML, data engineering, and cloud-native services — a strong regional competitor from the same talent market.
• Transition Technologies: Polish-headquartered IT solutions and services group delivering digital transformation, cloud, and IoT — regional competitor operating from the same Polish talent base.
• StrongPole (formerly known as Sigma Software Poland) / Sigma Software Group: Eastern European IT consulting and software engineering firm with Polish and Ukrainian delivery centers, offering similar team augmentation and digital transformation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/incubly

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incubly