What ATC Automation does

ATC Automation is a U.S.-based custom automation systems integrator founded in 1977 in Cookeville, Tennessee, and operating as a wholly-owned subsidiary of the TASI Group of Companies' Automation Segment. The company designs and builds automated assembly and test systems for three vertical-focused divisions — Life Science, Consumer Products, and General Industry (automotive, aerospace, energy storage, and general industrial). Its technology stack integrates robotics, machine vision (via partners Cognex, Keyence, Sick, IFM), PLC-based control systems (Allen Bradley, Siemens, Mitsubishi, Omron), and proprietary data management with full unit-level traceability. A distinctive methodology is Virtual Commissioning — interactive VR/AR digital twins with live PLC logic included as standard on every project — alongside a Quality Design Methodology (QDM) covering PFMEA/DFMEA, machine vision inspection, and SPC tied to serialized part identifiers.

ATC operates two campuses: a 210,000 sq ft Cookeville, TN headquarters with 95,000 sq ft of clean assembly space and vertical machining integration, plus a 25,000 sq ft Simi Valley, CA facility acquired in 2021 through the purchase of Dynamic Automation and Robotics, providing West Coast U.S. coverage. Headcount sits in the 251-500 band, including 310+ skilled tradespeople and 100+ engineers.

Revenue is generated through project-based, custom-quoted capital equipment sales to enterprise customers — global drug delivery leaders, Tier 1 automotive suppliers, residential electrical manufacturers, and appliance OEMs — supplemented by a recurring global 24/7 service and spare parts business with resident engineers across the U.S., Mexico, China, and India. Go-to-market is direct enterprise field sales with dedicated directors for each division (Life Science: Zeke Shaver/Noah Smith; Consumer Products: Mike Briggs/Jerry DePoy; General Industry: Brad Palk/Greg Mabry). Pricing is opaque and quote-based on multi-year contracts, with system-level throughput ranging from 15-100 parts/min in consumer lines to 300+ parts/min in high-speed medical device assembly and six devices/min in modular drug delivery systems. The company is privately held by TASI, with ISO 9001:2015, ISO 8 clean room capability, FDA registration, and CE Marking authority as the primary quality and regulatory credentials.

Name

ATC Automation

Legal name

ATC Automation

Website

https://atcautomation.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

251–500 employees

Short description

ATC Automation is a U.S. custom automation integrator (founded 1977, TASI subsidiary) that designs and builds automated assembly and test systems for Life Science, Consumer Products, and General Industry customers, with direct enterprise field sales and global 24/7 service support.

Ownership category

akta.pro rank

Product category

Industrial Automation Systems

NAICS

Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)

SIC

Misc Industrial & Commercial Machinery & Equipment (3590), General Industrial Machinery & Equipment (3560), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Custom automation systems
• Automated assembly solutions
• Machine vision inspection
• Control systems integration
• Industrial automation manufacturing

Headquarters

HQ city

Cookeville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Automation Systems: Design and build of custom automated assembly and test systems. Solutions range from modular single-station systems to complex multi-module production lines. Revenue is project-based with significant contract values typical for capital equipment.
2. Professional Services: Includes installation, FAT/SAT services, onsite training, software changes, troubleshooting, retrofits, and engineering support. Also includes Time and Materials (T&M) services for ongoing projects and research-phase engagements.
3. Spare Parts: Replacement and spare parts for ATC Automation systems, including quotes, fabrication, and emergency response services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ATC Automation designs and builds custom automated assembly and test systems for manufacturers across Life Science, Consumer Products, and General Industry verticals. Each solution integrates robotics, machine vision, control systems, dispensing, fastening, marking, and data management into purpose-built systems ranging from lean manual cells to complex multi-module production lines. The company also provides installation, validation, training, retrofits, troubleshooting, and spare parts through a 24/7 service organization.

Product overview

ATC Automation provides end-to-end custom automated systems as a single unified offering, organized into three specialized divisions (Life Science, Consumer Product, and General Industry). The company's product portfolio consists of core capabilities including Assembly Solutions, Material Handling, Marking Systems, Dispensing Solutions, Quality and Test Systems, Machine Vision, Fastening, Control Systems, Data Management, Automation Platforms, Industry 4.0, and Virtual Commissioning. These capabilities are delivered through custom automation platforms (robotic systems, dial indexers, precision link, linear systems, palletized systems, timing screw systems, and lean cells) combined with virtual commissioning and full lifecycle service support. The company integrates with control platforms (Allen Bradley, Siemens, Mitsubishi, Omron), vision equipment providers (Cognex, Keyence, Sick, IFM), and data management systems (Ignition, Factory Talk, Sciemetric QualityWorx).

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Automated Assembly System for Drug Delivery Device A modular automated assembly system designed for drug delivery device manufacturing, integrating laser welding, bonding prep, adhesive dispensing, curing, coating, vision inspection, and leak testing in an ISO 8 clean room environment. Operates at approximately six devices per minute across nine modules, with full FDA validation support for the global drug manufacturing customer.
• Service and Support Global service team available 24/7 providing installation, FAT/SAT services, onsite training, software changes, troubleshooting, retrofits, engineering support, Time and Materials (T&M) services, and spare parts quoting, fabrication, and emergency response for installed ATC Automation systems. Includes a team of resident engineers for ongoing on-site customer support.

Quantifiable outcome

• Virtual commissioning reduces debug time: 1 hour at desk saves 3-5 hours on physical system
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Dynamic Automation and RoboticscoreStrategic or Co-development Partner · 1 September 2021Acquired in September 2021, Dynamic Automation and Robotics (Simi Valley, CA, founded 1986) immediately complemented and strengthened ATC's geographic and technology offerings. Led by Marc Freedman as General Manager, the company serves Life Science, Consumer, and Aerospace and Energy markets with custom automation and robotics.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Comau: Stellantis-owned industrial automation company specializing in EV powertrain, battery, and automotive assembly systems. Direct overlap with ATC's General Industry/EV motor-stator and battery storage work for Tier 1 suppliers.
• JR Automation: Custom automated assembly and test systems integrator acquired by Hitachi. Serves life sciences, automotive, aerospace, and consumer end markets with similar multi-division structure and Tier 1 customer base, making it the closest publicly comparable peer.
• Hahn Automation: German-headquartered custom automation integrator with U.S. operations (HAHN Automation US) providing assembly and test systems for automotive, medical devices, and consumer products—directly overlapping ATC's three-division strategy.
• Motion Controls Robotics: U.S. custom robotic automation integrator focused on material handling, palletizing, and assembly for consumer goods, food/beverage, and general industry—overlapping ATC's automation platforms and consumer product capabilities.
• Midwest Engineered Systems: U.S.-based custom automation integrator delivering robotic welding, assembly, and material handling systems for automotive, aerospace, and consumer goods. Comparable scale and project-based model to ATC.
• Apex Automation and Robotics: Australian-headquartered custom automation integrator with U.S. presence serving medical devices, consumer products, and industrial customers. Comparable offering across assembly, vision, and controls integration.

Broad incumbents

• KUKA AG: Global robotics and automation incumbent offering robots, controllers, and integrated cells across automotive, electronics, healthcare, and consumer markets. Competes with ATC where customers want robot-line scale rather than bespoke integration.
• ABB Robotics: Global industrial automation incumbent providing robots, machine vision, and integrated automation solutions across automotive, electronics, logistics, and life sciences—overlaps ATC's capabilities but typically at larger program scale.
• FANUC America: Global industrial robot and CNC manufacturer with U.S. integration partners network. Competes with ATC where standardized robotic cells suffice, and supplies many of the same controls and vision platforms ATC integrates.

Regional players

• Systematix Automação Industrial: Brazilian custom industrial automation integrator serving automotive, medical devices, and consumer goods—comparable offering to ATC but operating primarily in South America rather than competing head-to-head in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCew1aQfd0Jn6cBylYaOVu-A
• LinkedInlinkedin.com/company/atc-automation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATC Automation