What Fabrizio, Lee & Associates does

Fabrizio, Lee & Associates (FLA) is a private U.S. survey research and strategic consulting firm operating primarily in Alexandria, Virginia, with a track record spanning four decades in U.S. political polling, campaign strategy, and corporate public affairs research. The firm serves two principal customer groups: Republican political campaigns and party organizations (ranging from presidential to local levels, including the RNC, NRSC, NRCC, and RGA), and Fortune 500 corporations and trade associations needing corporate positioning, crisis opinion research, market research, and donor research. Documented corporate clients include AIG, the American Medical Association, Bank of America, Carnival Cruise Lines, Dow Chemical, Federal Express, Google, Hewlett Packard, Intel, Microsoft, Pfizer, PhRMA, Philip Morris, Procter & Gamble, R.J. Reynolds, Uber, UPS, Visa USA, and the U.S. Chamber of Commerce.

The firm's core offering is a portfolio of survey research services (benchmark, brushfire, tracking, post-election, message testing, spokesperson testing, opinion leader, targeted universe, donor, and customer/member surveys) delivered through multi-modal methods including landline/cell telephone interviews, text-to-online interviews, online interviews, mixed-mode surveys, traditional and online focus groups, Perception Analyzer (dial) focus groups, ad testing, online bulletin boards, and in-depth interviews. Methodological innovation cited includes text-to-online polling introduced in the 2019-2020 election cycle to better reach cell-phone-only respondents. Strategic consulting sits alongside research, with principals translating data into actionable campaign, message, public policy, and corporate positioning strategies.

FLA monetizes through professional services fees on a project-by-project basis; no pricing is publicly disclosed. The go-to-market is sales-led and relationship-based, with principals engaged directly as strategic partners with clients rather than as vendors. The firm positions itself against "polling factories" by emphasizing durable, year-in-year-out engagements. Ownership is private, partnership-held by named principals Tony Fabrizio and David Lee, with no parent company, external investors, funding rounds, or acquisition activity disclosed. Revenue and financial performance are not publicly reported.

Name

Fabrizio, Lee & Associates

Legal name

Fabrizio, Lee & Associates, Inc.

Website

https://fabriziolee.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Fabrizio, Lee & Associates is a U.S. survey research and strategic consulting firm that provides polling, focus group testing, and campaign strategy to Republican political campaigns and party organizations as well as Fortune 500 corporate and public affairs clients.

Ownership category

akta.pro rank

Product category

Political Polling and Survey Research Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Political polling services
• Survey research
• Campaign strategy consulting
• Public affairs research
• Opinion research

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Survey Research and Strategic Consulting: Professional services revenue from providing customized public opinion research, campaign strategy, and consulting to political candidates, corporations, and public affairs organizations. Projects range from single benchmark surveys to broad-based corporate positioning campaigns including focus groups and extensive tracking surveys.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Fabrizio, Lee & Associates is a survey research and strategic consulting firm that designs and executes custom public opinion polls, qualitative research, and campaign strategy engagements for political campaigns, party committees, corporations, and public affairs organizations. Its portfolio spans quantitative polling (benchmark, tracking, brushfire, message and spokesperson testing, donor and customer surveys) and qualitative methods (telephone, text-to-online, online, mixed-mode interviews, Perception Analyzer focus groups, ad testing, bulletin boards, in-depth interviews), with principals providing strategic counsel that translates data into winning campaign and corporate positioning decisions.

Product overview

Fabrizio, Lee & Associates (FLA) is a survey research and strategic consulting firm offering a unified portfolio of research services. The core offering consists of Survey Research Services (polling products including Benchmark, Brushfire, Tracking, Post-Elect, Message Testing, and Opinion Leader surveys) and Research Methods (data collection via Telephone, Text-to-Online, Online, and Mixed-Mode approaches plus qualitative research including Focus Groups, Perception Analyzer Dials, and In-Depth Interviews). These services are delivered alongside Campaign Strategy Consulting, where principals apply decades of political campaign experience to help clients win public policy debates and electoral contests. The firm differentiates through advanced research techniques including text-to-online polling innovation introduced in the 2019-2020 election cycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Survey Research Services Full suite of custom public opinion polling services for political campaigns, corporations, and public affairs clients, including Benchmark, Brushfire, Tracking, Post-Elect, Message Testing, Spokesperson/Message Deliverer Testing, Opinion Leaders, Targeted Universe, Donor, and Customers/Members surveys.
• Research Methods (Data Collection and Qualitative Research) Multi-modal data collection methods including Telephone Interviews (landline and cell), Text-to-Online Interviews, Online Interviews, and Mixed-Mode Surveys, plus qualitative methods such as Traditional Discussion Focus Groups, Perception Analyzer (Dials) Focus Groups, Online Focus Groups, Ad Testing (in person or online), Online Bulletin Boards, and In-Depth Interviews (IDIs).
• Campaign Strategy Consulting Strategic consulting that translates survey research and qualitative findings into actionable creative and tactical solutions for political campaigns, public policy debates, corporate imaging, market positioning, crisis management, and grassroots lobbying efforts.

Quantifiable outcome

• Successfully elected 20 U.S. Senators and 9 Republican Governors
• +3 more outcomes

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• McLaughlin & Associates: Long-established GOP polling firm led by John McLaughlin; competes with FLA for Republican Senate, congressional, and corporate research mandates.
• Public Opinion Strategies: Republican-aligned political polling and public affairs research firm serving campaigns, associations, and corporate clients; the closest direct competitor to FLA in GOP survey research and strategy.
• WPA Intelligence (formerly Wilson Perkins Allen): Republican polling and research firm combining survey research with data-driven campaign strategy; overlaps directly with FLA on Senate, gubernatorial, and IE engagements.
• The Tarrance Group: Republican survey research and strategy firm focused on campaigns, corporations, and associations; directly comparable in client mix and service scope to FLA.
• Remington Research Group: Republican polling firm serving campaigns, PACs, and corporate clients across the U.S.; competes head-to-head with FLA on IE and statewide engagements.
• Hart Research Associates: Democratic-aligned survey research and strategic consulting firm serving campaigns, nonprofits, and corporate clients; the partisan mirror of FLA in methodology, scale, and service mix.
• Luntz Global (Frank Luntz): Political and corporate messaging research firm known for focus group-based message testing; directly comparable to FLA in corporate positioning and political language work.

Broad incumbents

• Morning Consult: Large-scale technology-enabled survey research and business intelligence firm serving enterprise and government clients; broader portfolio but competes for the same Fortune 500 corporate research budgets as FLA.
• Gallup: Iconic global analytics and polling firm with broad corporate, government, and public opinion research offerings; an indirect incumbent competing for corporate research share of wallet.

Emerging players

• Basswood Research: Republican-aligned polling firm focused on data-driven campaign research; a newer entrant partially overlapping with FLA on issue advocacy and corporate work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fabrizio_Lee
• LinkedInlinkedin.com/company/fabrizio-lee-associates-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabrizio, Lee & Associates