What The Tarrance does

The Tarrance (also known as The Tarrance Group) is a private, Alexandria, Virginia-based political and policy polling firm founded in 1977, employing 11-50 people and led by President & CEO Ed Goeas. It operates as a Republican strategic research and telephone polling consultancy, designing and executing national public opinion surveys on legislative and policy matters for clients including advocacy organizations, trade coalitions, and political campaigns. A representative example is its July 2025 commission by the CAR Coalition to survey American consumers on right-to-repair legislation (the REPAIR Act and SMART Act), reporting 83% bipartisan support, with 84% Republican and 82% Democrat backing of the REPAIR Act.

The firm generates revenue through professional services engagements on a quote-based, project-driven basis, with no publicly disclosed pricing. Its go-to-market is sales-led: engagements are sourced through established relationships, industry referrals, and reputation within political and policy circles rather than through self-serve or product-led motions. Core output is quantitative survey research delivered to clients for use in advocacy campaigns, coalition communications, and political strategy. No proprietary technology platform, products, AI/ML capabilities, patents, or integrations are disclosed in the available data, indicating a traditional, services-led operating model rather than a technology product company.

Customer segments skew toward advocacy organizations and trade coalitions (the only named customer type) that require statistically valid, bipartisan national polling to substantiate policy positions; the firm also implicitly serves political campaigns given its Republican strategic research positioning. The company is privately held with no disclosed funding, ownership, or parent entity, and operates nationally across the United States with no disclosed international expansion or app/digital product presence.

Name

The Tarrance

Website

https://tarrance.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tarrance is a private Alexandria, Virginia-based Republican strategic polling and survey research firm founded in 1977, conducting national public opinion surveys for advocacy organizations, trade coalitions, and political campaigns.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Polling and Survey Research Services: The Tarrance Group conducts national public opinion surveys and polling research on behalf of clients including advocacy organizations, trade coalitions, and political entities. Revenue is generated through professional service engagements where they design, execute, and deliver survey research findings on policy and political topics.

Go-to-market motion1 record

Core offering

The Tarrance Group is a Republican strategic research and telephone polling firm that conducts national public opinion surveys and survey research for advocacy organizations, trade coalitions, and political entities. The firm designs, executes, and delivers statistically valid survey research findings on policy and political topics, supporting data-driven advocacy campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• National Public Opinion Polling
• Strategic Survey Research

Quantifiable outcome

• 83% bipartisan support demonstrated for REPAIR Act legislation among American consumers surveyed
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CAR CoalitioncoreOthers · 8 July 2025The CAR Coalition commissioned The Tarrance Group to conduct a national poll measuring American consumer support for the REPAIR Act (H.R. 1566) and SMART Act (S. 1379) legislation. The engagement involved surveying American consumers on vehicle right-to-repair rights and aftermarket parts competition, demonstrating The Tarrance Group's capability to deliver high-profile bipartisan polling for advocacy coalitions.

Scale indicators1 record

Recent moves1 record

Direct peers

• Public Opinion Strategies: Largest Republican polling firm in the U.S., founded in 1991. Direct peer to The Tarrance Group in political polling, telephone survey research, and campaign/advocacy client base; both firms serve Republican candidates, trade associations, and advocacy coalitions with national survey work.
• McLaughlin & Associates: Long-established Republican polling and political consulting firm. Direct peer to The Tarrance Group — both specialize in telephone-based public opinion polling for Republican campaigns, conservative advocacy groups, and corporate clients seeking right-leaning political insights.
• Wilson Perkins Allen (WPA) Opinion Research: Republican polling firm that conducts national surveys for political candidates, trade associations, and advocacy organizations. Directly comparable to The Tarrance Group in methodology (telephone polling), client mix (Republican campaigns and conservative coalitions), and policy research focus.
• The Winston Group: Republican public opinion research firm focused on polling for campaigns, conservative causes, and corporate clients. Direct peer to The Tarrance Group in political polling services, target client segments (GOP campaigns and right-leaning advocacy), and policy research deliverables.
• Strategic Vision: Republican-leaning public opinion polling firm. Direct peer to The Tarrance Group in conducting national surveys for conservative political candidates, trade associations, and advocacy organizations, with comparable methodology and client mix.
• Anzalone Liszt Grove Research: Major Democratic polling firm serving progressive campaigns, labor unions, and advocacy organizations. Peer to The Tarrance Group in political polling services, methodology, and campaign/advocacy client base — operating as the partisan counterpart in the same service category.
• Hart Research Associates: Premier Democratic polling firm. Peer to The Tarrance Group in offering national public opinion research for political campaigns, advocacy organizations, and corporate clients, with comparable survey methodology and policy research capabilities on the opposing partisan side.

Broad incumbents

• Ipsos Public Affairs: Global market research and public opinion firm with a sizable U.S. public affairs practice. Broad incumbent peer to The Tarrance Group — competes for the same advocacy-coalition and corporate public-opinion commissions, but as part of a much larger portfolio of research services spanning many sectors.
• Gallup: One of the most established U.S. public opinion research brands, conducting national polling on political, policy, and social issues. Broad incumbent peer to The Tarrance Group in survey-based public opinion research for advocacy, policy, and corporate clients, though at vastly larger scale and scope.
• Pew Research Center: Major nonpartisan public opinion research organization producing nationally recognized polling on policy, politics, and social issues. Broad incumbent peer to The Tarrance Group in national public opinion research used by advocacy organizations and policymakers, though operating as a non-advocacy research institution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tarrance