McLaughlin & Associates
McLaughlin & Associates is a privately held Republican-aligned public opinion polling, survey research, and strategic consulting firm serving political campaigns, conservative advocacy organizations, and select corporate clients with national and regional surveys, likely-voter methodology, message testing, and media buying services.
- Company typePrivate
- Founded-
- HeadquartersBlauvelt, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What McLaughlin & Associates does
McLaughlin & Associates is a privately held public opinion polling, survey research, and strategic consulting firm headquartered in Blauvelt, New York, with a regional office in Alexandria, Virginia, and a separate media buying operation. The firm is owned and operated by partners John McLaughlin and Jim McLaughlin, each with over 40 years of experience in political consulting and polling; John McLaughlin has served as pollster for the Trump 2016, 2020, and 2024 presidential campaigns, and Jim McLaughlin's resume includes work for a U.S. president, prime ministers, a Senate majority leader, and a Speaker of the House. Core service offerings consist of national and regional public opinion surveys (including a recurring monthly national poll), strategic consulting for political campaigns and corporate clients on message development and campaign strategy, custom client-specific polling for issue-advocacy organizations, and media buying services. Methodologically, the firm differentiates itself through a likely voter framework that avoids oversampling of non-voters, along with specialized research on fact-based opinion shifting and media consumption impact analysis. Its customer base is concentrated among Republican political campaigns at federal, state, and local levels and conservative advocacy organizations such as Tea Party Patriots, YG Network, Secure America Now, Job Creators Network, Media Research Center, Americans for a Balanced Budget, and Alliance for America's Promise, with a secondary set of corporate clients served through its media buying function. The firm runs a sales-led, direct-engagement professional services model with custom-quoted project pricing and no publicly disclosed rates; its published monthly polls and exclusive content relationships with Newsmax, Fox News, NY Post, Breitbart, and NewsBusters function as the principal top-of-funnel marketing channels. The firm is privately held with no disclosed parent company, institutional investors, or external funding, and it maintains a Data Protection Officer role in line with GDPR compliance for its website operations.
McLaughlin & Associates firmographics
Firmographics- Name
- McLaughlin & Associates
- Legal name
- McLaughlin & Associates
- Website
- https://mclaughlinonline.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- McLaughlin & Associates is a privately held Republican-aligned public opinion polling, survey research, and strategic consulting firm serving political campaigns, conservative advocacy organizations, and select corporate clients with national and regional surveys, likely-voter methodology, message testing, and media buying services.
- Ownership category
- akta.pro rank
McLaughlin & Associates industry classification
Industry- Product category
- Political Polling & Survey Research
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Public Sector & Policy Consulting (BPAHACAN)
- akta.pro secondary industry
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)
Keywords
Where McLaughlin & Associates is headquartered
LocationHeadquarters
- HQ city
- Blauvelt
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
McLaughlin & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Political Polling and Survey Research: Conducting polls and surveys for political campaigns, advocacy groups, and think tanks. Services include national and regional polling, voter attitude research, and electoral analysis.
- Strategic Consulting: Strategic consulting services for political campaigns including message development, electoral strategy, and campaign communications guidance.
- Media Buying: Media buying services for corporate clients and political campaigns, placing advertisements across various media platforms.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
McLaughlin & Associates product offering
Product offeringCore offering
McLaughlin & Associates is a survey research and strategic consulting firm that conducts public opinion polling, voter attitude research, and electoral analysis for political campaigns, conservative advocacy organizations, and corporate clients. The firm also provides strategic consulting services including message development, campaign strategy, and media buying. Outputs are delivered through PDF presentations and analysis articles rather than a software platform or API.
Product overview
McLaughlin & Associates is a public opinion polling and strategic consulting firm offering survey research services to political campaigns and corporate clients. The core offering consists of public opinion surveys with related analysis and strategic consulting. The main products include National Monthly Poll publications tracking national political attitudes, custom client-specific polling for advocacy organizations and campaigns, strategic consulting for message development and campaign strategy, and media buying services. Results are delivered through PDF presentations and analysis articles rather than through a software platform or API.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Consulting Political and corporate strategic consulting services including message development, campaign strategy, and voter targeting analysis based on survey research findings, delivered to political campaigns, conservative organizations, and corporate clients.
- Public Opinion Surveys National and regional public opinion surveys measuring voter attitudes, approval ratings, and policy preferences. Survey results are published as PDF presentations and analysis articles.
- Media Buying Media buying services for corporate clients and political campaigns, enabling targeted advertising placement across various media channels.
- National Monthly Poll Recurring monthly published survey tracking national political attitudes, presidential approval ratings, congressional generic ballot preferences, and opinions on key policy issues including economy, Iran policy, and elections.
- Client-Specific Polling Custom polling conducted for specific clients including advocacy organizations, political campaigns, and corporate clients, including polls for Tea Party Patriots, Job Creators Network, and Secure America Now.
Quantifiable outcome
- Nassau County Executive Bruce Blakeman won with 56% vote despite 110,000 more registered Democrats than Republicans
- +2 more outcomes
Companies that use McLaughlin & Associates
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
McLaughlin & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
McLaughlin & Associates partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Tea Party Patriots ActioncoreTea Party Patriots Action commissioned McLaughlin & Associates to conduct polling on the SAVE America Act and election integrity issues. The partnership produced surveys showing 65% support for the SAVE America Act and bipartisan support for proof of citizenship voting requirements.
- Trump AdministrationmajorWorked with White House on polling to measure impact of President's economic address, documenting how factual information shifts voter perceptions of the economy.
- Americans for a Balanced BudgetmajorAmericans for a Balanced Budget commissioned McLaughlin & Associates for polling on healthcare tax credits and voter attitudes toward government shutdown issues.
- Media Research CentermajorMRC commissioned exclusive McLaughlin & Associates polling on media bias, including survey on public awareness of Charlie Kirk's killer's political ideology.
- Alliance for America's PromisemajorAlliance for America's Promise commissioned survey on older voters' opposition to SSA's 'Mega-Reg' affecting Social Security disability benefits.
- Job Creators NetworkmajorAmerica's largest small business advocacy group commissioned polling on small business response to Trump tax cuts, showing 42% of small businesses plan to raise wages/benefits.
- American Conservative UnioncoreAmerican Conservative Union commissioned national poll on free speech and privacy rights, finding overwhelming support for First Amendment protections.
- YG NetworkcoreConservative policy-advocacy group YG Network commissioned multiple national polls from McLaughlin & Associates on economic policy, immigration reform, and conservative messaging strategies.
- Chiaroscuro FoundationcoreChiaroscuro Foundation commissioned statewide New York poll on abortion attitudes and Governor Cuomo's proposed expansions.
- Secure America NowcoreNon-partisan organization Secure America Now partnered with McLaughlin & Associates (John McLaughlin) and Pat Caddell for bipartisan polling on national security threats. Conducted polls on Iran as top security threat and Jewish American voter attitudes toward Israel.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
McLaughlin & Associates competitors and assessment
Company assessmentDirect peers
- Wilson Perkins Allen (WPA Intelligence): WPA Intelligence is a Republican political research and consulting firm providing polling, message testing, and strategic advisory to GOP campaigns and conservative causes, making it a close direct peer to McLaughlin & Associates.
- Strategic Vision: Strategic Vision is a Republican-affiliated political consulting and polling firm based in the Southeast that works with conservative campaigns and advocacy organizations, making it a comparable peer in services and client mix.
- Public Opinion Strategies: Public Opinion Strategies is one of the largest Republican political polling firms in the U.S., offering survey research and strategic consulting to GOP campaigns and corporations — directly comparable in client mix, services, and methodology to McLaughlin.
- Tarrance Group: The Tarrance Group is a long-established Republican polling and consulting firm serving GOP campaigns and conservative causes with survey research and strategic advice, comparable to McLaughlin in focus area, scale, and client base.
- Marist Poll: Marist Poll is a well-known public opinion research operation conducting national and political polling with a focus on accuracy and methodological rigor, comparable to McLaughlin's likely-voter approach and serving similar campaign and media clients.
- Rasmussen Reports: Rasmussen Reports is a privately held public opinion polling firm that conducts national and political surveys with a center-right editorial lens, directly comparable to McLaughlin's conservative polling work and recurring national poll releases.
- Trafalgar Group: Trafalgar Group is a Republican-leaning political polling and survey research firm known for likely-voter methodology and election forecasting, serving a similar conservative campaign and advocacy client base as McLaughlin & Associates.
Broad incumbents
- FP1 Strategies: FP1 Strategies is a larger Republican political consulting and public affairs firm that bundles polling, media, and digital advertising; while it competes in some overlapping work, it is a broader firm with a wider service portfolio than McLaughlin's polling-and-strategy focus.
- Targeted Victory: Targeted Victory is a large Republican digital media and consulting firm that has expanded into polling and research; it competes for some of the same conservative campaign and advocacy clients but offers a broader digital and data infrastructure stack.
Emerging players
- Emerson College Polling: Emerson College Polling is an academic-affiliated polling operation publishing recurring national and state political surveys; while more independent than McLaughlin, it competes for media attention and political campaign attention in the same polling market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
McLaughlin & Associates social profiles
Digital presenceMcLaughlin & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
McLaughlin & Associates leadership team
Management profileNumber of profiles
Profiles4 records
McLaughlin & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McLaughlin & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McLaughlin & Associates
What does McLaughlin & Associates do?
McLaughlin & Associates is a survey research and strategic consulting firm that conducts public opinion polling, voter attitude research, and electoral analysis for political campaigns, conservative advocacy organizations, and corporate clients. The firm also provides strategic consulting services including message development, campaign strategy, and media buying. Outputs are delivered through PDF presentations and analysis articles rather than a software platform or API.
Is McLaughlin & Associates a public or private company?
McLaughlin & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was McLaughlin & Associates founded?
McLaughlin & Associates was founded in -1. It employs 11 to 50 people.
Where is McLaughlin & Associates based?
McLaughlin & Associates is headquartered in Blauvelt, United States, in the North America region.
How does McLaughlin & Associates make money?
Three revenue lines are on record. Political Polling and Survey Research is the primary driver. The others are strategic Consulting and media Buying.
Who are McLaughlin & Associates's main competitors?
Direct peers on record are Wilson Perkins Allen (WPA Intelligence), Strategic Vision, Public Opinion Strategies, Tarrance Group, Marist Poll, Rasmussen Reports and Trafalgar Group. Broad incumbents are FP1 Strategies and Targeted Victory. Emerson College Polling is listed as an emerging player.
Does McLaughlin & Associates have an API?
No public API is recorded for McLaughlin & Associates.
What industry is McLaughlin & Associates in?
McLaughlin & Associates's product category is Political Polling & Survey Research. Its primary akta.pro industry code is BPAHACAN, Public Sector & Policy Consulting, with a secondary code of BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes. Its NAICS code is 541910 and its SIC code is 8742.