What VALHALLA does

VALHALLA (legal entity: Education Services Valhalla, S.L.) is a privately held boutique innovation consultancy founded in 2017 and headquartered at Calle Cristóbal Bordiú 13 in Madrid, Spain. The firm operates with 11-50 employees and provides strategic design and corporate innovation services, structured around three core service lines: strategic design and planning (OKR methodology, governance models, PMO offices), AI adoption and acceleration models (end-to-end frameworks covering use case identification, piloting, governance, training, and internal champion networks), and corporate innovation model design (open innovation, venture client, scouting, corporate entrepreneurship, and innovation hub design and management). Valhalla's stated approach combines multidisciplinary talent, including consultants, entrepreneurs, storytellers, and engineers, with human-centered AI adoption methodologies under the tagline "Human centered, AI augmented." The firm also develops light-weight AI products, most notably COMUNÍCAME, an internal AI-powered communication platform built for Merck España.

The firm's client base is composed of large Spanish and international enterprises, including Hijos de Rivera (Estrella Galicia), Air Europa, Grupo UAX, Acciona, Ilunion, Merck España, Aena, Alpitour World, All4Zero Hub members (ArcelorMittal, Holcim, Iberia, Repsol), and the Airports for Innovation Network. It runs flagship programs such as ESTREIA (AI office for Estrella Galicia), I'MNOVATION (open innovation for Acciona), Aena Ventures (open innovation for Aena), All4Zero (industrial decarbonization hub), and AInfinity (tourism AI ecosystem with the UNWTO and Globant), often acting as the convener and ongoing operator of multi-stakeholder ecosystems rather than a one-off advisor.

Valhalla's business model is professional services: project-based, multi-month consulting engagements priced by scope, duration, and team composition, with no public pricing. The firm relies on direct enterprise sales, supported by case-study-driven content marketing, thought leadership on LinkedIn, and CEO Salva Medina's participation in industry forums. Revenue, funding, and ownership details are not publicly disclosed; the firm appears to be independently owned and organically grown since 2017, with no recorded external investment, M&A, or leadership changes in the available data.

Name

VALHALLA

Legal name

Education Services Valhalla, S.L.

Website

https://thevalhalla.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

VALHALLA is a Madrid-based boutique innovation consultancy (founded 2017, 11-50 employees) that designs corporate innovation models and AI adoption programs for large enterprises, with named clients including Estrella Galicia, Air Europa, Acciona, Aena, and Merck España.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Organization Design & Operating Model Consulting (BPAHAGAB)

akta.pro secondary industries

Enterprise Architecture & IT Operating Model (BPAHAEAB), AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Innovation consulting services
• Corporate transformation consulting
• AI adoption consulting
• Strategic design services
• Open innovation programs

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Innovation Consulting: Valhalla generates revenue through bespoke consulting engagements structured around strategic innovation projects. Fees are project-based, typically scoped as multi-month engagements with defined phases (diagnosis, design, deployment, and follow-up), reflecting a professional services model targeting enterprise transformation needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

VALHALLA is a boutique innovation consultancy that designs and implements corporate innovation models, AI adoption and acceleration frameworks, and strategic planning roadmaps for large enterprise clients. Services span strategic design, OKR-based governance, PMO office setup, open innovation program management, and human-centered AI adoption, delivered through embedded multidisciplinary teams acting as an extension of the client.

Product overview

VALHALLA is a boutique innovation consultancy specializing in corporate strategic design and AI adoption. Their offering is structured as a portfolio of consulting services rather than a unified software platform. Core offerings include strategic design and planning (OKR methodology, governance models, PMO offices), AI adoption and acceleration models (end-to-end implementation, governance, training, use case identification), and corporate innovation models (open innovation, venture client, scouting, piloting, innovation hubs). They deliver these through named programs like ESTREIA (AI Adoption Office), I'MNOVATION (open innovation), and AInfinity (AI tourism ecosystem), and have developed AI-powered platforms like COMUNÍCAME for internal communications. The company also manages transformation offices, strategic narratives, and innovation networks for clients across various sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Adoption and Acceleration Models End-to-end AI adoption framework covering AI mindset generation, impact analysis, use case identification, execution ecosystem, piloting, governance, narrative, and scaling for enterprise clients seeking to integrate AI strategically.
• Corporate Innovation Models Design and implementation of corporate innovation models including open innovation programs, venture client models, corporate entrepreneurship programs, scouting of national and international solutions, and innovation hub/ecosystem design and management.
• Strategic Design and Planning OKR-based strategic planning methodology, including external innovation and transformation units, corporate and governance models, transformation skills mapping, implementation roadmaps, PMO office design, and strategic narrative and communication services.
• COMUNÍCAME AI-powered internal communication platform designed for Merck España that enables employees to personalize content preferences, access high-impact formats, and generate and schedule communications through an intelligent AI assistant.

Quantifiable outcome

• 204 AI use cases identified and 40 prioritized, with 6 implemented in year one for Hijos de Rivera/Estrella Galicia
• +4 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and supporting.

• Alpitour WorldcoreStrategic or Co-development PartnerCo-created AInfinity, the first AI-focused tourism innovation hub, along with Globant and the World Tourism Organization (OMT). Valhalla designed and is managing the ecosystem, which connects enterprises, destinations, startups, and governments to drive AI adoption in tourism through open innovation programs, training, and pilot projects.
• GlobantcoreStrategic or Co-development PartnerTechnology partner in the AInfinity tourism innovation hub, providing technological expertise and capabilities to support AI solution development and deployment within the ecosystem.
• Organización Mundial del Turismo (OMT / UNWTO)flagshipStrategic or Co-development PartnerInstitutional partner in the AInfinity hub, bringing global tourism policy expertise and international reach to the AI innovation ecosystem for tourism competitiveness and sustainability.
• All4Zero Hub (ArcelorMittal, Holcim, Iberia, Repsol)flagshipStrategic or Co-development PartnerAll4Zero is the first industrial innovation hub in Spain focused on decarbonization and circular economy technologies. Promoted by ArcelorMittal, Holcim, Iberia, and Repsol, Valhalla was entrusted to design the hub model and lead its ongoing management, coordination, and international scouting of technology solutions. The hub has 15+ associated companies and has executed 8 pilots.
• I'MNOVATION Program Startups (Agrow Analytics, Spherag, Terrarad, Purammon, Sintela, Geprode, Digitalnology)coreStrategic or Co-development PartnerValhalla manages the I'MNOVATION corporate innovation program for Acciona across 8 months, coordinating the pilot execution of 7 startups from Spain, Switzerland, Israel, UK, Brazil, and Italy. Valhalla validates each solution's technical viability, operational applicability, and scalability within Acciona's business units.
• Aena Ventures Startups (Deusens, BagID, Hovyu, Copenhagen Optimization, Stress Free Car Rental)coreStrategic or Co-development PartnerValhalla managed the 2nd edition of Aena Ventures, an international open innovation program. After scouting 500+ startups from 40 countries, 5 were selected for 6-month pilot programs. Valhalla coordinated with Aena's business units to validate and scale solutions, with potential contracts worth up to 2M EUR.
• Airports for Innovation Network (Aeroporti di Roma, Athens, Nice, Dallas-Fort Worth, Vancouver, Munich, Dubai, Oman, Narita)flagshipStrategic or Co-development PartnerAirports for Innovation (A4I) is a global network of 10 international airport operators created in 2021. Valhalla contributes strategic narrative, communication, and pilot development for the initiative led by Aena. The open call attracted 290+ proposals from 36 countries for 4 passenger experience challenges.
• Technology Ecosystem Partners (Microsoft, Google, AWS, MIT)supportingTechnology or IntegrationReferenced within the ESTREIA AI Adoption Office project for Hijos de Rivera. These technology providers form the ecosystem of solutions and knowledge leveraged within Valhalla's AI adoption model, which connects people, processes, and technology for client organizations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eleven (now part of Sovos): Innovation strategy consultancy (European boutique) focused on corporate innovation, growth strategy, and venture building. Closely comparable boutique model and corporate innovation mandate, particularly relevant for mid-to-large enterprise clients in EMEA.
• Board of Innovation: Boutique innovation consultancy that helps corporates design innovation strategies, run corporate venture programs, and build new ventures. Closely comparable in offering (corporate innovation model design, open innovation, venturing) and in serving large enterprise clients.
• Livework: European boutique service design and innovation consultancy with offices in multiple countries, combining design strategy with corporate transformation. Comparable in boutique positioning, European footprint, and service-design-led approach to corporate innovation.

Broad incumbents

• Accenture Strategy & Consulting: Global professional services firm whose strategy and consulting practice competes for enterprise transformation, AI adoption, and innovation mandates. Overlaps with Valhalla on PMO design, AI operating model, and corporate innovation scope, but at far larger scale.
• Fahrenheit 212 (acquired by Capgemini): Boutique innovation and growth strategy consultancy (acquired by Capgemini Invent) that combined strategy, design, and emerging tech for enterprise innovation. Comparable in its focus on corporate growth and innovation strategy; now scaled within a global integrator.
• IDEO: Global design and innovation consultancy that pioneered human-centered design applied to corporate innovation, strategy, and transformation. Highly comparable to Valhalla's boutique design-led approach to enterprise innovation, though at much larger scale and broader geographic reach.
• McKinsey QuantumBlack / BCG X: AI-focused units of top-tier strategy consultancies delivering enterprise AI adoption, governance, and transformation programs. Compete for the same AI-adoption-office and corporate-AI mandates Valhalla wins, with deeper benches and global delivery.
• Deloitte Consulting (Strategy & Innovation): Big Four advisory firm whose human capital, strategy, and innovation practices compete directly for AI adoption, operating model redesign, and PMO mandates. Overlaps with Valhalla's enterprise transformation scope but with broader delivery capability and global reach.
• Frog (Capgemini Invent): Design and innovation consultancy (now part of Capgemini Invent) that combines strategic design, brand, and technology to drive corporate transformation. Directly comparable in 'design + strategy + emerging tech' positioning, but with the backing of a global systems integrator.
• WhatIf! (Accenture Strategy): Innovation consultancy (now part of Accenture) specializing in innovation culture, capability building, and corporate entrepreneurship — almost identical mandate to Valhalla's innovation culture and intrapreneurship programs, but operating at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-valhalla

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALHALLA