What Healio Strategic Solutions does

Healio Strategic Solutions (HSS) is the commercial sales and marketing arm of the Healio medical publishing platform, operating as a wholly owned subsidiary of The Wyanoke Group. Founded in 2012 and headquartered in the Philadelphia metro area, HSS sells strategic marketing solutions to life sciences and pharmaceutical companies, connecting them with Healio's exclusive audience of 3M+ verified healthcare professionals across 20+ medical specialties and 17 healthcare professions. The company organizes its offerings into four solution categories: Deep Engagement Solutions (interactive educational products such as Anatomy360, QuikQuiz, Brand Podcast, Case Challenge, and gamified learning); Advertising Solutions (display, video, editorial sponsorships, podcasts, and conference marketing); Point-of-Care Solutions (Healio AI, Healio Clinical Guidance, Vaccine Handbook, EHR Connect, EHR Activate, and Drug Lookup); and Performance Solutions (Healiolytics programmatic advertising and the 360 Healiolytics Data Marketplace).

The company's technology stack is built around first-party HCP data, with the Healiolytics platform providing NPI-level targeting across the open web and major social platforms via custom private marketplaces on DeepIntent, PulsePoint, Lasso, and Doceree, plus Google Customer Match integration. Healio AI, launched in 2025, is a HIPAA-compliant clinical support engine that delivers real-time answers from a curated corpus of Healio editorial content, PubMed-indexed research, active clinical trials, FDA/government data, and leading medical meetings. EHR Activate extends AI capabilities into clinical workflows by triggering messaging using ICD-10, NDC, and CPT codes derived from anonymized clinical activity, while Clinical Context Targeting identifies physicians based on real-time content consumption behavior. HSS employs 11-50 people and reaches life sciences clients through a direct enterprise sales force with a dedicated sales portal, supplemented by conference sponsorships, thought-leadership content, and white papers.

Name

Healio Strategic Solutions

Legal name

Healio Strategic Solutions

Website

https://healiostrategicsolutions.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Short description

Healio Strategic Solutions is a B2B marketing services company that sells strategic advertising, point-of-care, and deep engagement solutions to life sciences and pharmaceutical companies, leveraging exclusive access to 3M+ healthcare professionals on the Healio medical publishing platform across 20+ specialties.

Ownership category

akta.pro rank

Product category

Healthcare Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Healthcare & Life Sciences PR (BPAFADAJ)

Keywords

• Healthcare professional marketing
• Pharmaceutical advertising services
• HCP engagement solutions
• Point-of-care marketing
• Programmatic HCP advertising

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Marketing Solutions: Healio Strategic Solutions connects life sciences companies with Healio's global audience of healthcare professionals through strategic marketing solutions. They offer a diverse suite of proprietary products including Deep Engagement Solutions, Advertising Solutions, Point-of-Care Solutions, and Performance Solutions.
2. Deep Engagement Solutions: Interactive educational activities tailored to HCPs including 3D animations, content, audio/video, peer-to-peer insights, gamification programs, and personalized Q&As.
3. Advertising Solutions: Eye-catching advertisements on Healio's platform including display, video, editorial content, KOL features, sponsored audio/video, and print media.
4. Point-of-Care Solutions: Impactful messaging at key decision-making moments through EHR integration, drug lookup, and clinical guidance platforms.
5. Performance Solutions: Advanced data reporting and measurement add-on including programmatic advertising, audience behavior insights, and campaign analytics.
6. Healiolytics Programmatic: First-party NPI data targeting across the web and major social media platforms. Custom private marketplaces available through DeepIntent, PulsePoint, Lasso, and Doceree.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Healio Strategic Solutions operates as the authorized sales agent for Healio, connecting life sciences companies with Healio's global audience of 3M+ healthcare professionals through strategic marketing solutions. The company delivers four main solution categories—Deep Engagement Solutions, Advertising Solutions, Point-of-Care Solutions, and Performance Solutions—spanning interactive educational programs, display/video advertising, EHR-integrated messaging, and programmatic HCP targeting powered by proprietary AI and first-party physician data.

Product overview

Healio Strategic Solutions is a life sciences marketing partner offering a comprehensive suite of proprietary products organized into four main categories: Deep Engagement Solutions (interactive educational activities including Anatomy360, QuikQuiz, Brand Podcast, Case Challenge, ConferenceBridge 360°, Custom Article, FACT vs FICTION, Knowledge Challenge, Practice Profiles, Pre/Post Assessment, Roundtable, RxConnect 360°, Top Questions, Video Vignettes, and Webinar), Advertising Solutions (eye-catching advertisements including Awareness Campaign, Central, Clinical Case Review, Clinical Insights Condition Center, Conference Solutions, Digital Advertorial, Display, HealthPro Alerts, Hot Topics, OncoIntel Featuring Healio AI, Podcast Sponsorship, Points of View, Print, Social Check Up: Healio Trendline, Video Perspectives, and Word Doc), Point-of-Care Solutions (impactful messaging at key decision-making moments including Healio AI, Clinical Guidance, Vaccine Handbook, Disease Intel Featuring Healio AI, Drug Lookup: Monograph, EHR Activate, and EHR Connect), and Performance Solutions (advanced data reporting and measurement including Healiolytics Programmatic Advertising and 360 Healiolytics: Data Marketplace). The company connects life sciences companies with Healio's global audience of 3M+ healthcare professionals across 20+ specialties and 17 healthcare professions.

Differentiator

Problem solved

Functional benefit

Brands

• Healio AI: Advanced clinical support engine for medical discovery, delivering verified answers from Healio's content ecosystem, PubMed-indexed research, clinical trials, FDA and government data.
• Healiolytics
• Healiolytics Programmatic Advertising
• Healio AI

Products and services

• Deep Engagement Solutions Interactive educational and branded content offerings (3D animations, gamified quizzes, branded podcasts, webinars, case challenges, microsites, video vignettes, roundtables, and custom articles) designed to drive disease and brand awareness among healthcare professionals on Healio's platform.
• Advertising Solutions

Quantifiable outcome

• Point-of-care marketing has crossed $1 billion in pharma investment
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NPACEcoreStrategic or Co-development Partner · 27 May 2026Healio and NPACE announced an extension of their partnership to integrate Healio AI into NPACE in-person and on-demand learning. This collaboration aims to seamlessly integrate AI into NPACE continuing education, enhancing professional development opportunities while leveraging cutting-edge technology to improve patient outcomes.
• sollicoreGTM or Marketing PartnerPartnership with solli for published content including interviews, events, and industry-wide conversations. solli creates space for meaningful dialogue through interviews with pharma brands, media agencies, publishers, and health-tech innovators.
• DHC GroupcoreGTM or Marketing PartnerPartnership with the Digital Health Coalition (DHC Group) for published content. DHCG comprises industry leaders and innovative organizations seeking to define the future of digital health and pharmaceutical marketing.
• 51toCarbonZerominorStrategic or Co-development PartnerHealio partnered with 51toCarbonZero to pioneer sustainability in healthcare media, demonstrating commitment to environmental responsibility.
• HealthlineminorGTM or Marketing PartnerPartnership with Healthline to combat health misinformation and bridge the gap between patient-provider conversations through the Social Check Up: Healio Trendline product.
• MM+MminorGTM or Marketing PartnerContent published in Medical, Marketing and Media (MM+M), the media brand of record for pharmaceutical marketing and commercialization since 1966.
• PM360minorGTM or Marketing PartnerContent published in PM360, the premier must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries.
• DeepIntentcoreTechnology or IntegrationHealiolytics programmatic advertising available through DeepIntent DSP, providing access to custom private marketplaces across 30 medical specialties.
• PulsePointcoreTechnology or IntegrationHealiolytics programmatic advertising available through PulsePoint DSP, providing access to custom private marketplaces across 30 medical specialties.
• LassocoreTechnology or IntegrationHealiolytics programmatic advertising available through Lasso DSP, providing access to custom private marketplaces across 30 medical specialties.
• DocereecoreTechnology or IntegrationHealiolytics programmatic advertising available through Doceree DSP, providing access to custom private marketplaces across 30 medical specialties.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PatientPoint: PatientPoint is a point-of-care marketing platform delivering content and advertising inside physician offices and digital workflows. It is one of the closest direct comparables to HSS's EHR Connect/Activate point-of-care products.
• BioPharm Communications: BioPharm Communications is a healthcare-focused medical communications and advertising agency serving pharma clients. It competes with HSS in medical communications, KOL engagement, and branded promotional programs targeting HCPs.
• Sermo: Sermo is a physician community and HCP insights platform that monetizes through pharma market research and targeted engagement. It is comparable to HSS in serving life sciences clients seeking verified-physician reach and structured engagement.
• Doceree: Doceree operates a programmatic HCP-marketing platform with physician-level targeting and DSP partnerships. It directly competes with Healiolytics in HCP programmatic and point-of-care, and is one of HSS's named distribution partners, making it a close adjacent competitor.

Broad incumbents

• Healthline Media: Healthline Media is a large consumer health publisher with a growing professional/HCP arm and is a named GTM partner of HSS (Social Check Up: Healio Trendline). It overlaps with HSS in healthcare content and life sciences marketing services.
• Medscape: Medscape (WebMD Health Network) is a leading physician news, education, and marketing platform reaching millions of HCPs globally. It competes with Healio on the publishing/CME side and with HSS on life sciences advertising and deep engagement solutions.
• WebMD Provider Services: WebMD's professional division offers HCP marketing, point-of-care, and CME services at significant scale. It competes with HSS across the advertising, point-of-care, and deep engagement product categories for pharma AOR budgets.
• Doximity: Doximity is the largest verified-physician professional network in the U.S. with extensive pharma marketing and programmatic capabilities. It competes with HSS for HCP-targeted ad budgets and represents a scaled incumbent in the same end market.

Emerging players

• PulsePoint: PulsePoint is a programmatic ad technology platform that operates a DSP for HCP/health marketing and is one of HSS's named Healiolytics distribution partners. It is comparable as an HCP-targeted programmatic technology peer.
• DeepIntent: DeepIntent is a healthcare-focused DSP and data platform used by pharma advertisers for HCP and DTC campaigns. It is comparable to HSS via its role in HCP programmatic and is also a named Healiolytics distribution partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/healio-strategic-solutions
• Xx.com/healiohss

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healio Strategic Solutions