What Marysia does

Marysia is a premium direct-to-consumer fashion brand specializing in women's swimwear and resort wear, founded and led by Marysia Reeves. Its core product is a high-fashion swimwear line built around a distinctive scalloped edge design that functions as the brand's signature visual identifier, spanning one-piece maillots ($369–$439), bikini tops and bottoms ($149–$199), and rashguards ($319–$439). The brand has extended this aesthetic into adjacent verticals — a coordinated resortwear line (dresses, coverups, knits) priced up to $1,030, a Sport activewear line covering tennis and yoga, the Bumby children's sub-brand offering Mommy & Me matching sets, and accessories including a footwear collaboration with Amanu.

The commercial model is primarily DTC through the Shopify-hosted marysia.com website with global shipping (free over $250), supported by a worldwide network of physical retail stockists accessible via a 'Find A Store' locator. Marketing is content-driven across Instagram, Facebook, Pinterest, YouTube, and Twitter, augmented by an email signup offering 15% off first purchase, UGC tagging programs, and an editorial Journal. Sustainability is positioned as a core brand pillar through an Ecologi partnership that plants a tree for each purchase and is surfaced in site navigation.

Operationally, the brand follows a seasonal collection cadence (e.g., Spring Summer 2026, Resort 2026) with specialty construction features including reversible swimwear and long-torso fittings, and applies an eco-friendly manufacturing approach. Marysia is privately held with no disclosed funding rounds, parent company, or revenue figures in the available data.

Name

Marysia

Legal name

Marysia

Website

https://marysia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Marysia is a premium DTC women's fashion brand selling signature scalloped swimwear and coordinated resortwear, sport, children's (Bumby), and accessories lines via marysia.com and global retail stockists, serving affluent, design-conscious women seeking sustainable luxury beach-to-resort apparel.

Ownership category

akta.pro rank

Product category

Designer Swimwear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Swim & Surf Performance Wear (CRAAAEAG), Athletic / Performance & Activewear Brands (CRAAAAAD), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Designer swimwear
• Resort wear
• Premium swimwear
• Sustainable fashion
• Women's apparel

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through direct online sales via marysia.com. Products include swimwear, resort wear, sport, and children's Bumby line. Sells full-price and sale items with full-price items returnable for store credit only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Marysia designs, manufactures, and sells high fashion women's swimwear and resort wear, including one-piece maillots, bikinis, rashguards, dresses, coverups, activewear, and a children's line (Bumby). The brand is built around its signature scalloped edge design and emphasizes eco-friendly manufacturing, reversible styles, and inclusive sizing such as long-torso fits.

Product overview

Marysia is a high fashion swimwear and resort wear brand offering a comprehensive lifestyle collection built around its signature scalloped edge design. The product portfolio centers on swimwear (one-piece maillots, bikinis, rashguards, reversible styles, and long torso options), complemented by resortwear (dresses, coverups, knits, separates), a sport/activewear line (tennis and yoga collections), a children's line (Bumby), and accessories. Key product lines include the signature Scalloped Classics collection, Reversible Swim pieces, and seasonal collections like Spring Summer 2026. The brand emphasizes eco-friendly manufacturing practices and offers products at price points ranging from approximately $149 to $1,030.

Differentiator

Problem solved

Functional benefit

Brands

• BUMBY: Children's swimwear line featuring girls, boys, and mommy & me matching swimwear

Products and services

• Swimwear (One-Pieces, Bikinis, Rashguards) Core women's swimwear line featuring signature scalloped edge designs, including one-piece maillots ($369-$395), bikini tops ($149-$199), bikini bottoms ($149-$189), rashguards ($319-$439), reversible styles, and long-torso sizing options. Targeted at fashion-conscious women seeking premium swimwear for beach, pool, and resort destinations.
• Resort Wear Resort and vacation apparel including dresses ($689-$1,030 such as Mobjack Dress, Blakes Sleeves Dress), coverups (ponchos, Bellini shorts, Baughman tunic, crochet skirts at $219-$409), knits, and separates designed to coordinate with the swimwear line for beach-to-dining versatility.
• Sport / Activewear Activewear line for tennis and yoga including sport dresses (Venus, Serena, Bianca, Iga at $449), tops, skirts, skorts, shorts, and leggings (Chris Legging at $387). Marketed as sustainable sport wear that transitions from athletic activity to casual wear.
• Bumby Children's Line Children's swimwear and resort wear sub-brand featuring girls, boys, and Mommy & Me matching sets. Includes Bumby Scalloped Terry Tunic, Bumby Poncho, and Bumby Bellini Shorts designed to coordinate with adult Marysia styles for family coordination.
• Accessories Accessories including footwear collaborations such as the Marysia x Amanu Bakoven Scallop Sandal and Okavango Scallop Sandal, and hats like the Provencal Hat, designed to coordinate with the brand's swim and resort aesthetic.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• EcologicoreStrategic or Co-development PartnerEnvironmental partnership where each purchase results in a tree planted. The brand links to ecologi.com/marysia and has a dedicated 'ECOLOGI' section in their navigation. This partnership supports their sustainability commitment and environmental impact initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cover Swim: Australian premium swimwear brand focused on clean, minimal silhouettes in luxury fabrics at comparable price points to Marysia, sharing the DTC-led model and affluent female customer base.
• Eres: French luxury swimwear and lingerie house with heritage in technical fabrics and minimalist design, competing directly with Marysia in the high-end maillot and bikini category with broader European retail footprint.
• ViX Paula Hermanny: Brazilian luxury swimwear brand known for sophisticated, fashion-forward maillots and resort wear, directly competing with Marysia in the premium designer beachwear segment serving affluent women globally.
• Faithfull the Brand: Bali-based premium resort wear and swimwear brand offering feminine, vintage-inspired pieces at comparable mid-premium price points, with strong DTC and resort-retail distribution similar to Marysia.
• Lisa Marie Fernandez: Premium luxury swimwear and ready-to-wear brand known for feminine, design-forward maillots and resort dresses at comparable price points to Marysia, targeting affluent women seeking distinctive swim and beach looks.
• Hunza G: Iconic British swimwear brand famous for its signature crinkle fabric and one-size-fits-most sizing, directly competing with Marysia in the premium designer swimwear category with similar DTC and boutique distribution.
• Eberjey: Premium women's intimates and swimwear brand with DTC focus, sharing Marysia's target customer (affluent women) and overlap in beachwear, resort wear, and apparel categories at premium price points.
• Solid & Striped: Premium American swimwear and ready-to-wear brand with DTC focus and signature minimalist aesthetic, directly competing with Marysia in the contemporary luxury swim and resort category with overlapping price points.

Broad incumbents

• Tory Burch: Established American luxury lifestyle brand with a meaningful swimwear and resort wear category, competing with Marysia for the same affluent customer from a broader portfolio position with much greater scale and capital.

Emerging players

• Caleta Bianca: Newer Australian premium swim and resort brand with feminine silhouettes and DTC-led model, competing for the same affluent, design-conscious customer as Marysia though at a smaller scale and shorter track record.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/marysiaswim
• YouTubeyoutube.com/channel/UCT6DoMx0oH_i8LBnM3tFYhA/playlists
• Facebookfacebook.com/marysiaswim
• Instagraminstagram.com/marysia
• Pinterestpinterest.com/marysiapics
• LinkedInlinkedin.com/company/marysia-swim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marysia