What Solid & Striped does

Solid & Striped is a premium women's swimwear and beachwear brand founded in 2012 and headquartered in New York. The company designs, markets, and sells a coordinated assortment of swim (bikini tops and bottoms, one-pieces, swim skirts, swim shorts), beachwear (pareos, cover-ups, dresses), and ready-to-wear (dresses, knits, tops, bottoms, matching sets) for women seeking versatile, classic resort attire positioned for destinations ranging from New York and the Hamptons to European coastal markets.

The product is built around mix-and-match separates, reversible silhouettes, and proprietary specialty fabrications including Luxe Rib, Cloud Terry, Seersucker, Puckered Gingham, and Crinkle Sheer, organized into themed edits (Classic Swim, Textured Swim, Eyelet, Fresh Stripes, Americana, Top Support) and seasonal capsules (Summer 26, Spring 26, Resort 26). Sizes run XS through XL with specialty support options. The catalog spans individual unit prices of approximately $48 to $448, with free domestic shipping on orders over $150 and occasional promotional gifting such as a co-branded Vacation SPF 50 lotion.

The business operates an exclusively direct-to-consumer model through a Shopify storefront at solidandstriped.com, with cross-border fulfillment, tracking, and returns for the United Kingdom and European Union handled through global-e. There is no wholesale, retail, or marketplace presence disclosed. Revenue is generated from one-time direct product sales at full retail with periodic promotional markdowns; an email newsletter offering 10% off first orders functions as the primary customer-acquisition and retention channel. The company is privately held with a single disclosed institutional investor, Burch Creative Capital (last round 2016, $1.7M), led operationally by CEO Sarah Landman alongside founder Isaac Ross.

Name

Solid & Striped

Legal name

Solid & Striped

Website

https://solidandstriped.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Solid & Striped is a New York-based premium women's swimwear and beachwear brand, founded in 2012, that sells exclusively direct-to-consumer via its Shopify storefront in the US, UK, and EU, offering bikinis, one-pieces, cover-ups, and ready-to-wear at $48 to $448 per item.

Ownership category

akta.pro rank

Product category

Premium Women's Swimwear and Beachwear

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Sporting Goods Retailers (45911)

SIC

Retail-Women's Clothing Stores (5621), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Swimwear & Beachwear Cut & Sew (IMAOAEAH)

akta.pro secondary industries

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Swim & Surf Performance Wear (CRAAAEAG)

Keywords

• Premium swimwear
• Women's resort wear
• Beachwear apparel
• Ready-to-wear fashion
• Vacation clothing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct product sales: Revenue generated from selling swimwear, beachwear, and ready-to-wear apparel directly to consumers through their e-commerce platform. Products are sold at full retail price with occasional sale promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Solid & Striped is a New York-based premium swimwear and beachwear brand that designs, manufactures, and sells women's resort apparel directly to consumers. Its core product lines include mix-and-match bikinis, one-piece swimsuits, pareos, swim cover-ups, dresses, knits, and matching sets, organized into themed collections (Classic Swim, Textured Swim, Eyelet, Fresh Stripes, Americana). Pieces are constructed from specialized proprietary fabrications such as Luxe Rib, Cloud Terry, Seersucker, and Puckered Gingham.

Product overview

Solid & Striped is a premium swimwear and beachwear brand offering a unified collection of women's resort fashion. The product portfolio centers on swimwear (bikinis, one-pieces, swim skirts, pareos, cover-ups) and ready-to-wear clothing (dresses, tops, bottoms, skirts, knits, matching sets). The brand organizes products into themed edits including Classic Swim, Textured Swim, Eyelet, Fresh Stripes, and Americana, with separate collections for resort, vacation, and occasion wear. Products are sold as mix-and-match separates and coordinated sets, with size ranges from XS to XL and select OS items.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimwear

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eres: Established luxury French lingerie and swimwear maison owned by Chanel; competes in the same premium swim category with more brand scale, broader distribution (wholesale + DTC), and elevated price points.
• Camilla: Established Australian luxury resortwear brand with prints-led kaftans and swimwear sold via own boutiques plus DTC; comparable resort/vacation positioning with significantly larger physical retail footprint.

Direct peers

• Triangl: Direct-to-consumer neoprene bikini brand built on globally sourced fabric and viral social marketing; comparable DTC-first swimwear business model and digitally native growth strategy.
• Hunza G: Premium DTC women's swimwear brand selling through its own e-commerce site, known for crinkle-textured one-pieces; highly comparable to Solid & Striped's premium, fabric-led positioning.
• Frankies Bikinis: Premium DTC swimwear and beachwear brand founded in Malibu, with celebrity placement and a similar mix-and-match approach; closely comparable on price points, customer, and channels.
• Summersalt: DTC women's swimwear and travelwear brand selling at accessible premium price points through its own storefront; comparable on DTC-only model, target customer, and inclusive sizing strategy.
• Marysia: Resort swimwear and ready-to-wear brand with scalloped, signature-print designs and DTC-led distribution; direct comp on aesthetic, price band ($100+), and travel/vacation positioning.
• Vitamin A Swim: California-based premium sustainable swimwear brand with DTC-led sales and resortwear extension; comparable on premium pricing, eco-conscious positioning, and signature fabrications.

Others

• J.Crew: Large American heritage apparel brand and the historic home of investor Burch Creative Capital's founder; relevant strategic/financial reference point rather than a direct competitor in swim.

Emerging players

• Beach Riot: Women's swimwear and activewear DTC brand with a younger, trend-led aesthetic; partial overlap with Solid & Striped's swim core, but a more accessible price band and stronger activewear adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SolidandStriped
• Facebookfacebook.com/SolidandStriped

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solid & Striped