heyworld
heyworld (now GlobeCross, post-merger with CB Customs Broker) is a Frankfurt-based cross-border trade platform offering AEO C/S certified customs brokerage, airport-based eCommerce import terminals, and pan-European fulfillment orchestration for machinery manufacturers and eCommerce brands.
- Company typePrivate
- Founded2019
- HeadquartersFrankfurt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What heyworld does
heyworld is a Frankfurt-based, private logistics company founded in 2019 that built its business around air transportation and eCommerce logistics services. The company has since merged with CB Customs Broker to operate under the GlobeCross brand, which markets an integrated cross-border trade platform targeting both global machinery manufacturers and fast-growing eCommerce brands seeking to move goods into and across Europe.
The combined GlobeCross product suite is structured in three layers: (1) e2e eCommerce Logistics, which orchestrates the full cross-border fulfillment flow from overseas warehouse to European customer doorstep with delivery promised in as little as 2 days; (2) eCommerce Import Terminals, which pair automated customs clearance with airport-based physical handling to clear high-volume EU-bound parcels; and (3) Customs Clearance Solutions, an AEO C/S certified brokerage covering import, export, and transit across air, rail, sea, and road. The platform is positioned around direct digital interfaces to shipper systems, authorities, and partners for automated data transfer rather than manual paperwork.
From a business-model perspective, GlobeCross generates revenue through fee-for-service logistics orchestration and customs brokerage, with the airport terminal infrastructure functioning as a physical processing layer for EU imports. The go-to-market targets two distinct customer segments — B2B industrial shippers (machinery) and B2C eCommerce brands — via a partnership-driven sales motion tied to the AEO C/S trusted-trader credential. Detailed pricing, customer counts, revenue figures, and headcount trends are not disclosed in the available material, and the standalone heyworld entity appears to have been absorbed into GlobeCross following the merger.
heyworld firmographics
Firmographics- Name
- heyworld
- Website
- https://heyworld.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- heyworld (now GlobeCross, post-merger with CB Customs Broker) is a Frankfurt-based cross-border trade platform offering AEO C/S certified customs brokerage, airport-based eCommerce import terminals, and pan-European fulfillment orchestration for machinery manufacturers and eCommerce brands.
- Ownership category
- akta.pro rank
heyworld industry classification
Industry- Product category
- Cross-Border Logistics Services
- NAICS
- Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Air Courier Services (4513)
- akta.pro primary industry
- Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated) (TLAAAFAE)
- akta.pro secondary industries
- Customs Declaration & Filing (Import/Export Entry) Platforms (TLAEAOAA), E-commerce Cross-Border Air Parcel Forwarding (DDP/DDU, De Minimis) (TLACAAAJ)
Keywords
Where heyworld is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Markets served
heyworld business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
heyworld product offering
Product offeringCore offering
heyworld provides cross-border eCommerce logistics, customs clearance, and air freight forwarding services. The company operates eCommerce import terminals and delivers end-to-end logistics solutions for businesses shipping goods internationally, particularly between Asia and Europe. Following its merger with CB Customs Broker to form GlobeCross, it now offers integrated air transportation and customs solutions.
Product overview
GlobeCross is a unified cross-border trade platform formed from the merger of CB Customs Broker and heyworld. The offering combines end-to-end eCommerce logistics, automated import terminals, and AEO-certified customs clearance into an integrated suite. Services are architected to work together: the eCommerce Logistics component handles fulfillment orchestration, the Import Terminals service manages high-volume customs processing at airports, and Customs Clearance Solutions provides the regulatory compliance backbone for all transport modes. This platform-plus-services structure enables businesses to access coordinated customs, logistics, and delivery coordination through a single partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- GlobeCross e2e eCommerce Logistics End-to-end cross-border eCommerce logistics service combining air transportation with customs clearance and last-mile coordination, targeted at eCommerce brands and manufacturers moving goods between Asia and Europe.
- GlobeCross eCommerce Import Terminals Dedicated eCommerce import terminals handling inbound international parcels and freight, providing consolidation, handling, and onward distribution for cross-border shippers.
- GlobeCross Customs Clearance Solutions Customs brokerage and clearance services leveraging AEO C/S certification, supporting eCommerce and general cargo imports with automated data transfer and regulatory compliance.
Companies that use heyworld
Customer profileIdeal customer profiles1 record
heyworld technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
heyworld partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CB Customs BrokercoreCB Customs Broker and heyworld joined forces to offer end-to-end cross-border solutions. The partnership combines digital customs clearance with seamless eCommerce logistics, providing businesses with comprehensive cross-border trade services.
Recent moves4 records
Expansion highlights4 records
heyworld competitors and assessment
Company assessmentEmerging players
- Global-e: Cross-border eCommerce enablement platform offering DDP checkout, local payments, and logistics orchestration. Compares to GlobeCross on the DTC international shipping layer, though typically as a software partner rather than a customs broker.
- nShift: European shipping and delivery management platform providing multi-carrier booking, customs documentation, and tracking APIs. Overlaps with GlobeCross on the digital customs and cross-border eCommerce orchestration layer.
Broad incumbents
- DSV: Major European-headquartered freight forwarder offering customs brokerage, air forwarding, and integrated eCommerce logistics across EU import lanes — directly comparable to GlobeCross's service portfolio.
- DHL Express: Global market leader in cross-border express parcel delivery and customs brokerage with dedicated eCommerce logistics products. Compares to GlobeCross across the full e2e cross-border stack but at vastly greater scale and geographic reach.
- Kuehne+Nagel: One of the world's largest freight forwarders and customs brokers with extensive EU operations and a growing eCommerce logistics arm. Compares to GlobeCross on the customs brokerage and cross-border forwarding dimensions.
- FedEx Cross-Border Solutions: FedEx's cross-border eCommerce enablement and customs clearance offerings compete directly with GlobeCross's bundled platform for DTC and B2B shippers moving parcels into the EU.
- Maersk Logistics & Services: End-to-end logistics arm of Maersk offering customs brokerage, contract logistics, and eCommerce fulfillment across European import corridors. Comparable breadth of cross-border trade services to GlobeCross's integrated platform.
- Geodis: Global logistics provider with EU customs brokerage and eCommerce fulfillment capabilities, serving many of the same machinery manufacturer and DTC customer segments as GlobeCross.
Direct peers
- Hellmann Worldwide Logistics: Mid-sized global forwarder with strong European eCommerce logistics and customs brokerage operations. Closest like-for-like peer to GlobeCross in combining customs expertise with cross-border eCommerce fulfillment.
- Asendia: Specialist cross-border eCommerce logistics provider focused on international parcel delivery into Europe, with integrated customs handling. Closest direct competitor in the cross-border eCommerce parcel niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
heyworld social profiles
Digital presenceheyworld compliance and trust
Trust signalCompliance1 record
heyworld financial estimates
Financial estimateRevenue estimate
Valuation estimate
heyworld leadership team
Management profileNumber of profiles
heyworld funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
heyworld M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about heyworld
What does heyworld do?
heyworld provides cross-border eCommerce logistics, customs clearance, and air freight forwarding services. The company operates eCommerce import terminals and delivers end-to-end logistics solutions for businesses shipping goods internationally, particularly between Asia and Europe. Following its merger with CB Customs Broker to form GlobeCross, it now offers integrated air transportation and customs solutions.
When was heyworld founded?
heyworld was founded in 2019. It employs 11 to 50 people.
Where is heyworld based?
heyworld is headquartered in Frankfurt, Germany, in the Europe region.
Who are heyworld's main competitors?
Emerging players on record are Global-e and nShift. Broad incumbents are DSV, DHL Express, Kuehne+Nagel, FedEx Cross-Border Solutions, Maersk Logistics & Services and Geodis. Direct peers are Hellmann Worldwide Logistics and Asendia.
Does heyworld have an API?
No public API is recorded for heyworld.
What industry is heyworld in?
heyworld's product category is Cross-Border Logistics Services. Its primary akta.pro industry code is TLAAAFAE, Cross-Border E-commerce Parcel Logistics (DDP/Customs-Integrated), with a secondary code of TLAEAOAA, Customs Declaration & Filing (Import/Export Entry) Platforms. Its NAICS code is 488510 and its SIC code is 4731.