asendia
Asendia is a Paris-based joint venture between La Poste and Swiss Post that provides international parcel delivery, returns, and mail services to e-commerce retailers, brands, and publishers across 200+ destinations via its e-PAQ suite and multi-carrier shipping platforms.
- Company typePrivate
- Founded2012
- HeadquartersBern, Switzerland
- Headcount—
- GTM typeB2B
- OfferingServices
What asendia does
Asendia is a privately held international e-commerce and cross-border mail service provider, formed in July 2012 as a joint venture between La Poste (France) and Swiss Post (Switzerland). The parent entity, ASENDIA MANAGEMENT SAS, is registered in Paris (RCS 752 460 170), with regional operations run through subsidiaries such as Asendia Benelux B.V. in Eindhoven. The company employs 1,500+ staff across 32 global locations in 17 countries and serves 200+ destinations across four continents, with a customer base that includes many of the top 50 e-tailers in Europe, North America, Asia, and Oceania.
The core product is the e-PAQ suite, a tiered international parcel delivery service (Standard, Plus, Select, Elite) ranging from low-cost letterbox parcels up to 30kg tracked shipments, complemented by e-PAQ Returns for cross-border reverse logistics. The technology stack comprises Asendia Sync (label/manifest portal), Asendia Connect (multi-carrier management platform co-built with ShippyPro, integrating Shopify, Magento, Amazon, eBay, and Etsy), and the Asendia Global Returns Platform (Returns API v3.0). It connects to 20+ third-party shipping and OMS platforms including Metapack, Centiro, nShift, Sendcloud, and Shiptheory, and offers a Python-SDK-documented API. Allied services include Marketing Mail, Business Mail, Publications distribution, Digital Solutions (via ESW and Anchanto for Asia-Pacific), Order Fulfillment, and Customs Clearance.
Asendia operates a transaction-based revenue model on per-parcel pricing (pay-as-you-go across all service tiers), with weight, destination, and volume as the principal pricing axes. It goes to market through enterprise field sales with dedicated account managers (targeting large online retailers and brands such as Urban Outfitters, Chilly's Bottles, FreestyleXtreme, and Kapten & Son), supplemented by self-serve platform access for mid-market merchants and a self-service portal for smaller shippers. Its proprietary differentiators are 100% CO2-neutral delivery, SBTi-aligned sustainability, GDPR compliance, and bilateral postal-network access that competitors must contract individually.
asendia firmographics
Firmographics- Name
- asendia
- Legal name
- ASENDIA MANAGEMENT SAS
- Website
- https://asendiabenelux.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Asendia is a Paris-based joint venture between La Poste and Swiss Post that provides international parcel delivery, returns, and mail services to e-commerce retailers, brands, and publishers across 200+ destinations via its e-PAQ suite and multi-carrier shipping platforms.
- Ownership category
- akta.pro rank
asendia industry classification
Industry- Product category
- International Parcel Delivery and E-commerce Logistics
- NAICS
- Couriers and Express Delivery Services (4921), Postal Service (491110)
- SIC
- Trucking & Courier Services (No Air) (4210), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid) (TLAAANAE)
- akta.pro secondary industries
- International Parcel Post (Inbound/Outbound) (TLAAAAAL), International Fulfillment, Forwarding & Consolidation Services (CRAFAJAE), International Compliance, Duties & Tax (DDP/Customs) Solutions (CRAFAJAG), Cross-border Fulfillment, Customs Brokerage & Duties Management (CRAFAMAI)
Keywords
Where asendia is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
asendia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- International Parcel Delivery Services: Revenue generated from international parcel delivery services through the e-PAQ platform. Services include Standard, Plus, Select, and Elite delivery tiers with pricing based on weight, destination, and number of packages.
- International Mail and Publications: Cost-effective mail distribution services including Marketing Mail, Business Mail, and Publications for global distribution to over 200 destinations.
- Returns Management: Comprehensive returns solutions for e-commerce retailers with domestic and international return capabilities, providing control and cost efficiency.
- Customs Clearance Services: Expert customs clearance services ensuring compliance with international trade regulations, preventing delays and return shipments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | e-PAQ Standard - Budget-friendly option for lower-value purchases with basic track & trace |
| Transaction based/ take rate | Pay-as-you-go | e-PAQ Plus - Budget-friendly solution with enhanced track & trace capabilities |
| Transaction based/ take rate | Pay-as-you-go | e-PAQ Select - Fast track & trace service for major e-commerce destinations |
| Transaction based/ take rate | Pay-as-you-go | e-PAQ Elite - Fastest and most comprehensive delivery service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
asendia product offering
Product offeringCore offering
Asendia provides international parcel delivery and mail services for online retailers and e-commerce businesses, anchored by the e-PAQ platform with four delivery tiers (Standard, Plus, Select, Elite) plus a returns solution. The company also offers international mail services (Marketing Mail, Business Mail, Publications), customs clearance expertise, order fulfillment, and digital solutions enabling cross-border commerce to 200+ destinations across four continents.
Product overview
Asendia offers a comprehensive suite of international e-commerce and mail solutions centered around the e-PAQ platform, which includes four parcel delivery tiers (Standard, Plus, Select, Elite) plus a returns solution. The company provides multiple technology platforms including Asendia Sync (customer portal for label/manifest creation), Asendia Connect (multi-carrier platform integrating with major e-commerce marketplaces), and the Global Returns Platform. Additional services include Marketing Mail, Business Mail, Publications distribution, Order Fulfillment, Digital Solutions for international expansion, and Customs Clearance services. All e-PAQ deliveries are CO2-neutral through carbon compensation. The technology stack enables integrations with major e-commerce platforms and shipping tools, with APIs available for developers.
Differentiator
Problem solved
Functional benefit
Brands
- e-PAQ: International parcel delivery and return services optimized for online shoppers, including e-PAQ Standard, e-PAQ Plus, e-PAQ Select, and e-PAQ Elite services
- e-PAQ Returns
- e-PAQ Select
- Marketing Mail
- Business Mail
- Publications
- Asendia Sync
- Asendia Connect
- Asendia Global Returns Platform
- Asendia Shipping
Products and services
- e-PAQ International Parcel Delivery Suite of international parcel delivery services optimized for online shoppers, with four service tiers (Standard, Plus, Select, Elite) covering different combinations of tracking, speed, and pricing for cross-border e-commerce delivery up to 30kg.
- e-PAQ Returns Complete returns solutions for international e-commerce, offering easy domestic and international return processes with full tracking visibility for retailers and customers across four continents.
- Marketing Mail Direct mail solutions offering preparation, delivery, and global distribution of marketing materials for customer acquisition, retention, and business expansion across borders.
- Business Mail Services for international business correspondence including daily or regular business mail, production support, international deliveries, and customer contact management.
- Publications Magazine and newspaper distribution services enabling efficient management and global distribution of publications to 200 destinations worldwide through integrated outsourcing services.
- Asendia Sync Customer portal for shipping that allows easy creation of labels and manifests, with all shipping information in one place; users can create and edit shipments, upload CSV files, track shipments, download labels, and generate manifest documents.
- Asendia Connect Multi-carrier shipping platform developed in collaboration with ShippyPro that allows retailers selling on multiple channels (Shopify, Magento, Amazon, eBay) to manage all shipments in one system, print labels, track shipments, and manage email notifications.
- Asendia Global Returns Platform Returns management platform combining technology and logistics to offer e-commerce retailers powerful return solutions with customer portal, automated data flows, intelligent consolidation, and full tracking visibility.
- Digital Solutions Services helping retailers sell more products to international customers through their own websites and Asian marketplaces, leveraging partnerships with ESW and Anchanto for Asia-Pacific e-commerce.
- Order Fulfillment Fulfillment services with centers in Australia, New Zealand and worldwide to optimize fulfillment processes for international e-commerce.
- Customs Clearance Expert customs clearance services combining knowledge, compliance, and technology to ensure packages flow across borders without surprises, delays, or compliance issues.
Quantifiable outcome
- 66% direct mail open rate compared to 14.2% for marketing emails
- +3 more outcomes
Companies that use asendia
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
asendia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability9 records
Feature7 records
asendia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- La PostecoreFounding partner of Asendia in July 2012, providing postal network expertise and infrastructure for international mail and parcel delivery services.
- Swiss PostcoreFounding partner of Asendia in July 2012, contributing postal infrastructure and expertise for cross-border logistics solutions.
- ESW (Evaluation Systems)minorCollaboration for sustainability research and surveys. ESW surveyed over 16,000 shoppers from 16 countries to provide data on fashion brand sustainability expectations.
- ShippyProcoreTechnology collaboration for Asendia Connect platform. ShippyPro works with over 10,000 retailers and provides services used by innovative brands for multi-channel shipping management.
- CentirocoreMain shipping platform powering parcel tracking and management capabilities.
- MetapackcoreIntegration partner for shipping management and carrier selection.
- Colissimo (La Poste)coreFrench postal delivery service integration with tracking events, delivery options (PUDO/Point Retrait), and error codes documentation.
- Swiss Post APIcoreAPI integration for Swiss Post services accessed through Swiss Post Developer Portal.
- AnchantominorTechnology partner for Asia-Pacific e-commerce solutions, helping retailers optimize commerce, inventory, and delivery workflows.
Scale indicators7 records
Recent moves7 records
Expansion highlights10 records
asendia competitors and assessment
Company assessmentRegional players
- Bpost International: Belgian post's international parcel and mail business; competes with Asendia Benelux for retailer cross-border volumes and is a peer in the European postal CEP segment.
- PostNL International: Dutch national post's cross-border parcel and mail business, headquartered in Asendia's Benelux home market. Competes regionally in Europe for similar fashion and lifestyle cross-border e-commerce volumes.
Broad incumbents
- DHL eCommerce: Deutsche Post DHL's cross-border parcel and e-commerce logistics arm. Highly comparable to Asendia across international small-parcel delivery, returns, and customs brokerage for enterprise e-tailers, but operates from a much larger global integrator position.
- FedEx Cross-Border Solutions: FedEx's portfolio for cross-border e-commerce, encompassing brokerage, returns, and compliance. Closely comparable to Asendia's full-stack cross-border offering and competes for the same enterprise e-tailer customers.
- UPS Mail Innovations: UPS's cross-border mail-and-parcel delivery service combining UPS air and ground networks. Competes head-to-head with Asendia's e-PAQ Plus/Select tiers for cross-border e-commerce merchants in the US–EU corridor.
Direct peers
- Pitney Bowes (Global Ecommerce / Presort Services): Pitney Bowes' Global Ecommerce division provides cross-border shipping, fulfillment, returns, and analytics for e-commerce retailers — a near-direct business model overlap with Asendia's e-PAQ and Global Returns Platform.
- Landmark Global: Cross-border e-commerce parcel, customs, and returns specialist built around postal-network partnerships. Closely overlaps with Asendia's postal-anchored model and DDP/DDU service catalogue.
- APC Postal Logistics: Cross-border parcel logistics specialist working with national postal operators; offers DDU/DDP, returns, and tracking for e-commerce brands. Direct competitor to Asendia's e-PAQ tiered cross-border parcel services.
- ePost Global: Postal-led international parcel delivery and returns specialist serving US e-commerce shippers to global destinations. Competes with Asendia's e-PAQ Plus/Select/Elite tiers in the US-outbound lane.
Others
- nShift (formerly Consignor/Unifaun/Transsmart): Multi-carrier shipping and returns management software platform — not a carrier itself but a key Asendia integration partner (Returnado, Transsmart, Consignor under nShift). Included because of its role as the shipping/returns orchestration layer beneath platforms like Asendia Connect and competing delivery-management platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
asendia social profiles
Digital presenceasendia compliance and trust
Trust signalCompliance4 records
asendia financial estimates
Financial estimateRevenue estimate
Valuation estimate
asendia leadership team
Management profileNumber of profiles
Profiles4 records
asendia subsidiaries and ownership
Company hierarchySubsidiaries1 record
asendia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
asendia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about asendia
What does asendia do?
Asendia provides international parcel delivery and mail services for online retailers and e-commerce businesses, anchored by the e-PAQ platform with four delivery tiers (Standard, Plus, Select, Elite) plus a returns solution. The company also offers international mail services (Marketing Mail, Business Mail, Publications), customs clearance expertise, order fulfillment, and digital solutions enabling cross-border commerce to 200+ destinations across four continents.
Is asendia a public or private company?
asendia is a private company. It is classified as corporate owned and is currently operating.
When was asendia founded?
asendia was founded in 2012.
Where is asendia based?
asendia is headquartered in Bern, Switzerland, in the Europe region.
How does asendia make money?
Four revenue lines are on record. International Parcel Delivery Services are the primary driver. The others are international Mail and Publications, returns Management and customs Clearance Services.
Who are asendia's main competitors?
Regional players on record are Bpost International and PostNL International. Broad incumbents are DHL eCommerce, FedEx Cross-Border Solutions and UPS Mail Innovations. Direct peers are Pitney Bowes (Global Ecommerce / Presort Services), Landmark Global, APC Postal Logistics and ePost Global. nShift (formerly Consignor/Unifaun/Transsmart) is listed as an others.
Does asendia have an API?
Yes. Asendia offers multiple APIs for its shipping and returns platforms. The Asendia Sync API provides endpoints for creating and managing shipments, generating labels and manifests, and tracking packages. The Returns API (v3.0) enables e-commerce retailers to manage return logistics through a returns management platform. API documentation is available at https://www.asendia-sync.com/swagger-ui/index.html for the shipping platform. Multi-colli shipments are not supported; each shipment requires a separate label with its own order number. Developer documentation is at www.asendia-sync.com/swagger-ui/index.html.
What industry is asendia in?
asendia's product category is International Parcel Delivery and E-commerce Logistics. Its primary akta.pro industry code is TLAAANAE, Cross-Border E-commerce Parcel (DDU/Delivered At Place—Duties Unpaid), with a secondary code of TLAAAAAL, International Parcel Post (Inbound/Outbound). Its NAICS code is 4921 and its SIC code is 4210.