AppInstitute
AppInstitute is a Nottingham-based no-code mobile app builder that lets small businesses create iOS, Android, and Progressive Web Apps via drag-and-drop templates, monetized through $39-$149/month subscriptions plus a white-label reseller program and a Hire A Pro build service.
- Company typePrivate
- Founded2012
- HeadquartersNottingham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AppInstitute does
AppInstitute is a Nottingham, UK-based software company that operates a no-code mobile application builder aimed at small and micro businesses. Its core product is a drag-and-drop web platform that lets non-technical users assemble mobile applications for iOS, Android, and Progressive Web Apps (PWA) by selecting from a library of industry-specific templates — including restaurants, coffee shops, radio stations, clubs, hair and beauty, education, and church/community organizations — and customizing features such as push notifications, in-app ordering, table service, loyalty/rewards programmes, and live streaming. The platform includes an in-house app store submission team that handles Apple and Google compliance on behalf of customers, which materially reduces the technical barrier to launching a live app.
The company monetizes primarily through monthly subscriptions starting at $39/month for the PWA tier and ranging up to higher-priced App Store plans, with a 15% discount on annual billing and a 30-day free trial. A white-label reseller programme lets agencies and developers build and brand apps for their own clients under multi-app management (App Portfolio), and a Hire A Pro service provides professional app-building on a services basis. The platform claims more than 100,000 businesses and 140,000+ apps built over its history.
Commercially, AppInstitute operates a multi-channel go-to-market: a self-serve product-led funnel through the website, a channel/reseller motion via the white-label programme, and inside-sales via Hire A Pro. Its customer base is highly distributed across SMB verticals with low per-customer contract value, and the company discloses no material institutional ownership beyond ~$3.39M in cumulative funding from Foresight Group and N-tech between 2013 and 2017. The company is privately held, small (11-50 employees), and has shown no evidence of AI/ML capability development to date.
AppInstitute firmographics
Firmographics- Name
- AppInstitute
- Legal name
- AppInstitute
- Website
- https://appinstitute.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AppInstitute is a Nottingham-based no-code mobile app builder that lets small businesses create iOS, Android, and Progressive Web Apps via drag-and-drop templates, monetized through $39-$149/month subscriptions plus a white-label reseller program and a Hire A Pro build service.
- Ownership category
- akta.pro rank
AppInstitute industry classification
Industry- Product category
- No-code mobile app development platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
- akta.pro secondary industry
- Developer Distribution & App Release Platforms (BPAMADAF)
Keywords
Where AppInstitute is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
AppInstitute business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Monthly/Annual Plans: Recurring subscription revenue from monthly plans starting at $39/month with annual billing option offering 15% savings. No-contract, cancel-anytime flexibility.
- Tiered Pricing: Multiple subscription tiers (Instant/PWA Plan, App Store Plans) with different price points ranging from $39/month to higher tiers. Pricing tiers include different features and capabilities.
- Reseller Program: Revenue from agencies and developers who use the white-label platform to build apps for multiple clients.
- Hire A Pro Service: Professional services where dedicated app builders create custom apps for customers who need assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Progressive Web App (PWA) Plan - Basic tier |
| Subscription | Monthly | App Store Plans - Premium tiers |
| Subscription | Monthly | Pricing Tiers |
| Subscription | Annual | Annual Subscription |
| Freemium | Pay-as-you-go | 30-Day Free Trial |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AppInstitute product offering
Product offeringCore offering
AppInstitute operates a no-code drag-and-drop platform that enables small businesses to build mobile applications for iOS, Android, and the Progressive Web App (PWA) web standard without writing code. The platform bundles industry-specific templates (restaurants, coffee shops, radio stations, clubs, education, hair/beauty, barbers, churches, grocery delivery), in-house Apple/Google app store submission, push notifications, loyalty/rewards, and mobile order-ahead functionality. Revenue comes from monthly/annual subscriptions, a white-label reseller program for agencies, and a "Hire A Pro" professional build service.
Product overview
AppInstitute offers a no-code mobile app building platform that enables businesses to create apps for iOS, Android, and Progressive Web Apps without coding knowledge. The core product is the App Builder, supported by vertical-specific solutions including Restaurant Apps, Takeaway Apps, Ecommerce Apps, Radio Station Apps, Grocery Delivery Apps, Online Ordering System, and Table Service Apps. Additional offerings include a White Label App Builder for resellers to brand apps under their own name, the Hire a Pro professional app building service, Web Apps for PWA creation, and an App Portfolio for managing multiple client applications. The platform operates on a subscription model with monthly and annual plans, allowing users to build, preview, and launch apps through a drag-and-drop interface with professional templates.
Differentiator
Problem solved
Functional benefit
Products and services
- App Builder
- Web Apps (Progressive Web App builder)
- White Label App Builder (Reseller Program)
- Hire A Pro Professional app-building service in which AppInstitute's in-house team builds a custom app on behalf of a customer using the same no-code templates and platform, providing a hands-on alternative to self-serve.
Quantifiable outcome
- After 12 months of app adoption, businesses increase both their average spend per order and their average number of orders per customer per month
- +1 more outcomes
Companies that use AppInstitute
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles2 records
AppInstitute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AppInstitute partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
AppInstitute competitors and assessment
Company assessmentDirect peers
- Shoutem: Shoutem is a no-code mobile app builder with a white-label reseller program, overlapping directly with AppInstitute's SMB builder and agency channel motions.
- AppMySite: AppMySite converts websites into mobile apps via a no-code platform with subscription pricing, competing in the same SMB no-code mobile app space as AppInstitute.
- Adalo: Adalo is a no-code platform for building mobile and web apps with database-driven components, competing in the same SMB no-code app builder category as AppInstitute.
- AppyPie: AppyPie is a no-code app builder platform targeting SMBs with drag-and-drop tools, templates, and app store submission support, directly overlapping AppInstitute's core offering and target customer.
- BuildFire: BuildFire offers a no-code mobile app builder for iOS and Android with industry templates, white-label reseller options, and a similar SMB and agency customer base as AppInstitute.
- GoodBarber: GoodBarber provides a no-code app and PWA builder with industry-specific templates and a self-serve subscription model, closely matching AppInstitute's product and GTM approach.
Emerging players
- Glide: Glide is a no-code platform that turns spreadsheets into apps, adjacent to AppInstitute's SMB app-building proposition but with a stronger tilt toward internal business tools.
- Bubble: Bubble is a no-code web app builder popular with startups and SMBs for more complex applications, offering an alternative path to building digital products without code.
Broad incumbents
- Wix: Wix is a broad website builder that has expanded into mobile app building with its own no-code app product, offering an alternative to AppInstitute for SMBs already in its ecosystem.
- Squarespace: Squarespace is a broad website and commerce platform that has begun bundling mobile and website presence tools, competing with AppInstitute for SMBs seeking an all-in-one digital presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AppInstitute social profiles
Digital presenceAppInstitute financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppInstitute leadership team
Management profileNumber of profiles
Profiles3 records
AppInstitute funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppInstitute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppInstitute
What does AppInstitute do?
AppInstitute operates a no-code drag-and-drop platform that enables small businesses to build mobile applications for iOS, Android, and the Progressive Web App (PWA) web standard without writing code. The platform bundles industry-specific templates (restaurants, coffee shops, radio stations, clubs, education, hair/beauty, barbers, churches, grocery delivery), in-house Apple/Google app store submission, push notifications, loyalty/rewards, and mobile order-ahead functionality. Revenue comes from monthly/annual subscriptions, a white-label reseller program for agencies, and a "Hire A Pro" professional build service.
Is AppInstitute a public or private company?
AppInstitute is a private company. It is classified as venture growth investor backed and is currently operating.
When was AppInstitute founded?
AppInstitute was founded in 2012. It employs 11 to 50 people.
Where is AppInstitute based?
AppInstitute is headquartered in Nottingham, United Kingdom, in the Europe region.
How does AppInstitute make money?
Four revenue lines are on record. Subscription - Monthly/Annual Plans are the primary driver. The others are tiered Pricing, reseller Program and hire A Pro Service.
Who are AppInstitute's main competitors?
Direct peers on record are Shoutem, AppMySite, Adalo, AppyPie, BuildFire and GoodBarber. Emerging players are Glide and Bubble. Broad incumbents are Wix and Squarespace.
Does AppInstitute have an API?
No public API is recorded for AppInstitute.
What industry is AppInstitute in?
AppInstitute's product category is No-code mobile app development platform. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms), with a secondary code of BPAMADAF, Developer Distribution & App Release Platforms. Its NAICS code is 5132 and its SIC code is 7372.