Appy Pie Inc.
Appy Pie Inc. is an AI-powered no-code platform that converts plain-English prompts into native iOS/Android apps, websites, chatbots, and AI voice agents for non-technical SMBs and entrepreneurs worldwide.
- Company typePrivate
- Founded2015
- HeadquartersNew Hampton, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Appy Pie Inc. does
Appy Pie Inc. (legal entity Appy Pie LLP, India) operates an AI-powered no-code platform that converts plain-English prompts into native Android and iOS mobile applications, websites, chatbots, design assets, and AI voice agents without requiring users to write code. The platform sits on AWS infrastructure and auto-generates database schemas, authentication, REST APIs, and cloud hosting alongside the app output, eliminating the Supabase/Firebase/Expo setup typical of comparable stacks. Headquartered in Noida, India with sales/support offices in Warrenton, Virginia and London, Appy Pie serves a long-tail of 10M+ registered builders across 150+ countries, with 100,000+ apps published to Google Play and the Apple App Store since 2016; named customer case studies (Memorial Tacos, Spanish Flowers, Woodloch Resort, DO Max, GO Meat-Free, CPA Reviewer, SmokinWheels & Co) are SMBs in food service, hospitality, entertainment, and education.
The product surface spans a core AI App Generator and AI Website Builder, supported by 200+ specialized templates (Restaurant, Taxi, Church, E-commerce, Food Delivery, Radio), an AI Design Assistant, a Chatbot Builder, Quiz Maker, website-to-app converters for WordPress and WooCommerce, and the newer Appy Pie Agents portfolio of AI Voice Receptionists for verticals such as law, coaching, and photography. The company is founder-led by CEO Abhinav Girdhar, appears bootstrapped with no recorded external funding rounds, and operates without a public listing.
Revenue mechanics combine a free tier for building and customizing apps, a 7-day trial for publishing, and a paid subscription starting at $16/month with higher tiers for hosting, push notifications, Stripe and PayPal payments, analytics, and app store submission. Distribution is product-led and self-serve via appypie.com, supplemented by a reseller/agency program, an enterprise plan for regulated industries (healthcare, finance, education), and a compliance stack covering SOC 2 Type II, ISO 27001:2013, ISO 22301:2019, GDPR, CCPA, HIPAA-ready, and PCI DSS. Marketing relies primarily on organic search and review-platform rankings (G2 4.7/5, Capterra 4.6/5, Trustpilot 4.7/5) rather than paid acquisition.
Appy Pie Inc. firmographics
Firmographics- Name
- Appy Pie Inc.
- Legal name
- Appy Pie LLP
- Website
- https://www.appypie.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Appy Pie Inc. is an AI-powered no-code platform that converts plain-English prompts into native iOS/Android apps, websites, chatbots, and AI voice agents for non-technical SMBs and entrepreneurs worldwide.
- Ownership category
- akta.pro rank
Appy Pie Inc. industry classification
Industry- Product category
- No-Code App Development Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Developer Distribution & App Release Platforms (BPAMADAF)
Keywords
Where Appy Pie Inc. is headquartered
LocationHeadquarters
- HQ city
- New Hampton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Appy Pie Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - App Builder Platform: Paid subscription plans starting at $16/month providing hosting, push notifications (up to 2,000/month), payments, analytics, and app store submission. Free tier available for building and customizing apps.
- Freemium - Free Tier: Generating, customizing and previewing apps is completely free with no credit card required. A 7-day free trial unlocks publishing to app stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Build & Customize |
| Freemium | Monthly | 7-Day Free Trial - Full Platform |
| Subscription | Monthly | Paid Plans - Starting at $16/month |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Appy Pie Inc. product offering
Product offeringCore offering
Appy Pie provides an AI-powered no-code platform that converts plain-English text prompts into fully functional native Android and iOS mobile applications, websites, and chatbots in under 60 seconds. The platform auto-generates the backend, database schema, authentication, REST APIs, and cloud hosting, eliminating the need for separate infrastructure services such as Supabase, Firebase, or Expo. Users can visually customize apps, publish them directly to Google Play and the Apple App Store, and subscribe starting at $16/month.
Product overview
Appy Pie Inc. is a global no-code AI platform headquartered in Noida, India, offering a comprehensive suite of AI-powered app and website building tools. The core product portfolio centers on the AI App Generator and AI Website Builder, which leverage generative AI to convert plain-English prompts into functional outputs (native mobile apps and websites) in under 60 seconds. These core engines are complemented by a broad ecosystem of 200+ specialized templates and builders including Restaurant App Builder, Taxi Booking App Builder, Church App Builder, E-commerce App Builder, Food Delivery App Builder, Radio App Builder, and Android/iPhone-specific builders. The platform extends to web app creation (AI Web App Builder, E-commerce Website Builder), content tools (Quiz Maker), website-to-app conversion utilities (Convert Website to APK, Convert WordPress/WooCommerce to App), and AI agent products (Appy Pie Agents with AI Voice Receptionist for various professional verticals). All products share a common no-code, drag-and-drop architecture with shared infrastructure for backend auto-generation, payment processing (Stripe/PayPal), push notifications, analytics, and app store publishing.
Differentiator
Problem solved
Functional benefit
Products and services
- AI App Generator AI-powered no-code platform that converts plain-English prompts into fully functional native Android and iOS mobile applications in under 60 seconds, with auto-generated backend, database, REST APIs, and cloud hosting. Publishes directly to Google Play and Apple App Store within 48 hours. Targets non-technical SMBs and entrepreneurs.
- AI Website Builder AI-powered no-code platform that generates complete, multi-page, content-populated websites from a single text prompt in under 60 seconds. Includes drag-and-drop visual editor, free domain and email provisioning, mobile-responsive design, one-click publishing, and website-to-app converter for iOS and Android.
- AI Design Assistant
Quantifiable outcome
- Memorial Tacos shifted 35% of orders away from third-party platforms and increased repeat orders 22% in 12 days
- +3 more outcomes
Companies that use Appy Pie Inc.
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles3 records
Appy Pie Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability7 records
Feature8 records
Appy Pie Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- StripecorePayment gateway integration for in-app purchases, subscriptions, deposits, refunds, and recurring billing. Zero Appy Pie commission on transactions.
- PayPalcoreAlternative payment gateway option alongside Stripe for payment processing within apps.
- Google Play & Apple App StorecoreApp Store publishing partnerships. Appy Pie handles submission, metadata, screenshots, icons, and assists with rejections. Live in 24-48 hours.
- AWS (Amazon Web Services)coreCloud infrastructure provider for app hosting, database, and application servers. All apps created and hosted on AWS with 256-bit AES encryption.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Appy Pie Inc. competitors and assessment
Company assessmentDirect peers
- Bubble: Bubble is a leading no-code platform for building web and mobile applications without coding. Directly competes with Appy Pie in the SMB no-code app builder category with similar drag-and-drop, database, and hosting capabilities.
- Adalo: Adalo is a no-code platform specifically focused on building native mobile apps publishable to iOS and Android app stores. Directly competes with Appy Pie's core app builder offering and target SMB customer base.
- Glide: Glide is a no-code platform that turns spreadsheets into mobile and web apps, targeting non-technical SMBs and operations teams. Overlaps with Appy Pie's SMB customer segment and app-building workflow.
- Replit: Replit is a browser-based development platform with AI agent capabilities for building apps. Named as a direct Appy Pie competitor in AI app generation with $20/month starting price, though Replit targets more technical users.
- Softr: Softr is a no-code platform for building custom apps from existing data sources (Airtable, Google Sheets). Named as a direct Appy Pie competitor with comparable SMB target market and pricing tier ($59/month mentioned in Appy Pie comparison).
- ManyChat: ManyChat is a no-code chatbot platform for marketing, sales, and customer support on messaging channels. Directly comparable to Appy Pie's Chatbot Builder product offering.
- Lovable: Lovable is an AI-powered app builder that generates web applications from text prompts. Named as a direct Appy Pie competitor with similar AI-prompt-to-app workflow and $25/month starting price point.
Emerging players
- Bolt.new: Bolt.new is an AI-powered web app builder from StackBlitz that generates full-stack applications from prompts. Directly named in Appy Pie's competitive set as an emerging AI-native app builder.
Broad incumbents
- Squarespace: Squarespace is an established website building and commerce platform targeting SMBs and creators. Overlaps with Appy Pie's website and ecommerce builder offerings in the SMB segment.
- Wix: Wix is a large established website and increasingly mobile app builder serving SMBs globally. Competes with Appy Pie's Website Builder and AI Website Builder products in the same SMB target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Appy Pie Inc. social profiles
Digital presenceAppy Pie Inc. compliance and trust
Trust signalCompliance8 records
Appy Pie Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Appy Pie Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Appy Pie Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Appy Pie Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Appy Pie Inc.
What does Appy Pie Inc. do?
Appy Pie provides an AI-powered no-code platform that converts plain-English text prompts into fully functional native Android and iOS mobile applications, websites, and chatbots in under 60 seconds. The platform auto-generates the backend, database schema, authentication, REST APIs, and cloud hosting, eliminating the need for separate infrastructure services such as Supabase, Firebase, or Expo. Users can visually customize apps, publish them directly to Google Play and the Apple App Store, and subscribe starting at $16/month.
Is Appy Pie Inc. a public or private company?
Appy Pie Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Appy Pie Inc. founded?
Appy Pie Inc. was founded in 2015.
Where is Appy Pie Inc. based?
Appy Pie Inc. is headquartered in New Hampton, United States, in the North America region.
How does Appy Pie Inc. make money?
Two revenue lines are on record. Subscription - App Builder Platform is the primary driver. The others are freemium - Free Tier.
Who are Appy Pie Inc.'s main competitors?
Direct peers on record are Bubble, Adalo, Glide, Replit, Softr, ManyChat and Lovable. Bolt.new is listed as an emerging player. Broad incumbents are Squarespace and Wix.
Does Appy Pie Inc. have an API?
No public API is recorded for Appy Pie Inc..
What industry is Appy Pie Inc. in?
Appy Pie Inc.'s product category is No-Code App Development Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 513210 and its SIC code is 7372.