WIZEE
WIZEE is a French digital news publisher operating wizee.fr from Paris since 2010. It publishes technology, finance, entertainment, lifestyle, and celebrity content for French-speaking audiences, monetizing roughly 20,000 monthly visitors through display advertising.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What WIZEE does
WIZEE is a French digital news publisher founded in 2010 and headquartered in Paris, operating the web-based news platform wizee.fr. The site delivers editorial content in French across a broad topic spectrum including technology, finance, business, entertainment, health, sports, celebrity, reality television, astrology, and lifestyle, targeting French-speaking general audiences. The editorial team is led by Editor-in-Chief Benoît De Botty and includes contributors such as Isabelle Matisse, who has prior writing credits at Le Monde, Libération, and Radio France Internationale, alongside Caroline Dupuis and Alain Brochet.
The platform is built on standard web publishing infrastructure, with third-party integrations including Gravatar for comment identity and Sirdata for data marketing. WIZEE holds compliance certifications for DMCA, GDPR, and the IAB Europe Transparency & Consent Framework, which enable participation in programmatic advertising demand. The publisher has been approved by Google News, providing algorithmic distribution into one of the largest news aggregation surfaces on the open web, and maintains social media accounts across Facebook, X, Instagram, Pinterest, and TikTok for off-platform distribution.
WIZEE monetizes exclusively through advertising, with no subscriptions, paywalls, e-commerce, or licensing disclosed. Its audience scale is small, at approximately 20,000 monthly visitors per disclosed traffic data, and the company operates with 1-10 employees. A single seed funding round of $500,000 was recorded in June 2011, with no subsequent capital raises publicly disclosed. The combined signal is that of a small, privately held lifestyle and news publisher reliant on Google News, social syndication, and programmatic ad demand to sustain operations.
WIZEE firmographics
Firmographics- Name
- WIZEE
- Legal name
- WIZEE
- Website
- https://wizee.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WIZEE is a French digital news publisher operating wizee.fr from Paris since 2010. It publishes technology, finance, entertainment, lifestyle, and celebrity content for French-speaking audiences, monetizing roughly 20,000 monthly visitors through display advertising.
- Ownership category
- akta.pro rank
WIZEE industry classification
Industry- Product category
- Digital News Publishing
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
Keywords
Where WIZEE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
WIZEE business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Advertising Revenue: WIZEE operates as a digital news publisher generating revenue through advertising on its website. The site receives approximately 20,000 visitors per month and is in constant growth, suggesting an advertising-based business model typical of digital media publishers.
Distribution channels1 record
Marketing channels6 records
WIZEE product offering
Product offeringCore offering
WIZEE operates a French-language digital news and media publishing platform at wizee.fr, producing original editorial content across multiple categories including news, entertainment, finance, health, sports, lifestyle, and horoscopes. The platform is approved by Google News as a recognized publisher and is maintained by a small team of independent journalists led by an Editor-in-Chief. Content is provided free to readers and monetized through advertising.
Product overview
WIZEE is a French digital news media platform operating as a single, unified news publishing website (wizee.fr). The platform does not offer a modular product architecture but rather serves as a content aggregation and publication system. The primary offering is the WIZEE News Platform, which publishes original editorial content across categories including Actualités (News), Télé Réalité, Amour, Bricolage, Psycho, Maison/Jardin, Célébrités, Décoration, Astuces, and Entreprenariat. Content is produced by a team of independent journalists, with approximately 20,000 monthly visitors, and the platform is approved by Google News.
Differentiator
Problem solved
Functional benefit
Products and services
- WIZEE News Platform A French-language digital news and media platform (wizee.fr) covering technology, entertainment, finance, health, sports, lifestyle, and horoscope topics, approved as a Google News publisher. The platform publishes original articles written by a team of independent journalists including Benoît De Botty (Editor-in-Chief), Isabelle Matisse, Caroline Dupuis, and Alain Brochet, serving general news readers with free content.
Companies that use WIZEE
Customer profileSegments1 record
Ideal customer profiles1 record
WIZEE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
WIZEE partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
WIZEE competitors and assessment
Company assessmentDirect peers
- Gala: French celebrity and lifestyle magazine with a digital platform. Comparable to WIZEE in covering celebrity, lifestyle, and lifestyle content verticals, with digital advertising as a primary revenue stream.
- Konbini: French digital media outlet covering pop culture, entertainment, and lifestyle. Comparable to WIZEE in its mix of celebrity, lifestyle, and entertainment content delivered via a digital-native platform.
- Numerama: French online media focused on technology, digital, and science news. Directly comparable to WIZEE as a French-language digital news publisher with a tech/finance editorial mix and a similar advertising-driven business model.
- Voici: French celebrity and entertainment news magazine with strong digital presence. Comparable to WIZEE in its celebrity and entertainment content focus, with a similar French-language digital publishing model.
- Slate.fr: French online magazine covering news, culture, and lifestyle. Comparable to WIZEE as a French-language digital news publisher with a broad mix of editorial verticals and advertising-supported revenue.
- Les Numériques: French online publication covering consumer technology and digital trends. Similar to WIZEE as a French digital news publisher with ad-supported distribution and technology-focused editorial content.
- FrAndroid: French digital media outlet covering tech, mobile, and innovation. Comparable to WIZEE in operating model (digital-native, ad-supported, French-language, tech-focused editorial coverage).
Broad incumbents
- BFMTV: Major French news broadcaster with a strong digital news platform. Comparable to WIZEE in the French digital news space, though at much larger scale and with broader editorial capabilities.
- 20 Minutes: Major French free digital newspaper with broad news coverage. Comparable to WIZEE in the digital news publishing space, but operates at significantly larger scale and breadth.
- Le Monde: Leading French national newspaper with a strong digital presence. Comparable to WIZEE as a French news publisher, but with established brand authority, subscription model, and significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WIZEE social profiles
Digital presenceWIZEE compliance and trust
Trust signalCompliance3 records
WIZEE financial estimates
Financial estimateRevenue estimate
Valuation estimate
WIZEE leadership team
Management profileNumber of profiles
Profiles4 records
WIZEE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WIZEE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WIZEE
What does WIZEE do?
WIZEE operates a French-language digital news and media publishing platform at wizee.fr, producing original editorial content across multiple categories including news, entertainment, finance, health, sports, lifestyle, and horoscopes. The platform is approved by Google News as a recognized publisher and is maintained by a small team of independent journalists led by an Editor-in-Chief. Content is provided free to readers and monetized through advertising.
Is WIZEE a public or private company?
WIZEE is a private company. It is classified as unknown and is currently operating.
When was WIZEE founded?
WIZEE was founded in 2010. It employs 1 to 10 people.
Where is WIZEE based?
WIZEE is headquartered in Paris, France, in the Europe region.
How does WIZEE make money?
One revenue line is on record: advertising Revenue.
Who are WIZEE's main competitors?
Direct peers on record are Gala, Konbini, Numerama, Voici, Slate.fr, Les Numériques and FrAndroid. Broad incumbents are BFMTV, 20 Minutes and Le Monde.
Does WIZEE have an API?
No public API is recorded for WIZEE.
What industry is WIZEE in?
WIZEE's product category is Digital News Publishing. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 5131 and its SIC code is 2741.