American Stone

What American Stone does

American Stone Sales, Inc., operating as American Stone, is a Salt Lake City-based, privately held supplier of natural and manufactured stone and complementary landscape materials founded in 1956. The company operates five retail stone yards across Utah (Salt Lake City, Sunset, Heber City), Washington (Vancouver), and Idaho (Oakley), supported by company-owned quarries that enable direct-from-source pricing on its proprietary Star Stone product line. Its core offering spans flagstone and patio stone, natural stone veneer, boulders and wall rock, decorative ground cover, steps and slabs, gabion baskets, and xeriscape materials, augmented by manufactured stone veneer from ProVia, concrete pavers from Western Interlock, kitchen and bath surfaces from MSI, water features from Aquascape, tools from Bon, and sealers from Surebond.

The company runs a custom stone fabrication and saw shop at its Salt Lake City headquarters that produces hearths, fireplace components, caps, coping, treads, and architectural elements for residential and commercial projects. A Shopify-based e-commerce storefront and a separate dealer/reseller portal extend reach beyond the physical yards. American Stone serves five distinct personas — homeowners and DIYers, general contractors, landscapers, stone masons, and architects/designers — with revenue generated from one-time stone and materials sales, project-based delivery and logistics services, custom fabrication work, and dealer/wholesale channel sales, supported by professional credit terms for qualified contractors.

American Stone's go-to-market combines owned physical retail, direct quarry supply, value-added fabrication, and curated multi-vendor distribution within a regional Mountain West and Pacific Northwest footprint. Named commercial customers include Intermountain Health, Jackson Hole Airport, Salt Lake Community College, the University of Utah, Megaplex, and BioFire, indicating episodic enterprise project work alongside a long-tail base of professional and prosumer buyers. The business is family/closely held, with no identified external investors, and employs 51–100 people across its locations.

Name

American Stone

Legal name

American Stone Sales, Inc.

Website

https://american-stone.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

American Stone is a Salt Lake City-based, privately held supplier of natural and manufactured stone and landscape materials, operating five retail yards across Utah, Washington, and Idaho, with owned quarries and custom fabrication serving homeowners, contractors, landscapers, masons, and architects.

Ownership category

akta.pro rank

Product category

Natural Stone and Landscape Materials Supply

NAICS

Cut Stone and Stone Product Manufacturing (327991), Dimension Stone Mining and Quarrying (212311), Stone Mining and Quarrying (21231)

SIC

Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

akta.pro secondary industries

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Crushed Stone Quarrying & Processing (IMAKAHAA)

Keywords

• Natural stone supply
• Landscape materials
• Stone fabrication services
• Stone veneer supply
• Hardscape products

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Stone and Landscape Materials Sales: Primary revenue from selling natural stone products including flagstone, pavers, boulders, veneer, decorative ground cover, and related landscape materials. Products sold directly from company-owned quarries and through distribution.
2. Delivery and Logistics Services: Reliable delivery services for bulk materials to project sites. Provides logistics and hauling services as a value-added offering.
3. Custom Stone Fabrication: Salt Lake City fabrication shop provides custom cutting, shaping, and customization of stone for residential, commercial, and specialty projects including hearths, fireplace components, caps, coping, and architectural elements.
4. Dealer and Reseller Channel: Operates dealer portal for stone yards and distributors to purchase consistent quarry-direct supply of high-demand Patio Stone and Veneer products.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

American Stone is a regional supplier of natural and manufactured stone, landscape materials, and complementary branded hardscape products, operating company-owned quarries and five retail stone yard locations across Utah, Idaho, and Washington. The Salt Lake City facility houses a custom fabrication and saw shop that cuts and shapes stone into hearths, caps, coping, treads, and architectural pieces. The company also distributes partner brands (ProVia manufactured veneer, Western Interlock pavers, MSI surfacing, Aquascape water features, Bon Tools) and operates a dealer portal, e-commerce storefront, and bulk delivery service.

Product overview

American Stone operates as a natural stone supplier and landscape materials distributor offering a comprehensive portfolio of products across multiple categories. Their core offerings include quarry-direct natural stone (flagstone, boulders, wall rock, steps, slabs), decorative ground cover, and their proprietary Star Stone brand. They resell complementary branded products including Western Interlock pavers, ProVia manufactured stone veneer, MSI kitchen/flooring/bath surfaces, Aquascape water features, and Bon tools. The company provides fabrication services (custom cutting, hearths, caps, coping, treads) at their Salt Lake City location and sells maintenance products (sealers, cleaners). Services span residential and commercial segments with customer pathways for homeowners/DIYers, contractors, landscapers, masons, and architects/designers. The product ecosystem is unified around the 'Build It Right' concept guiding customers from base materials through surface finishes and finishing details.

Differentiator

Problem solved

Functional benefit

Brands

• Star Stone: Premium natural stone product line sold through dealer network

Products and services

• Patio Stone / Flagstone Natural stone patio materials including flagstone for outdoor paths, patios, and recreational spaces, sold to homeowners, contractors, and landscapers.
• Natural Stone Veneer Thin natural stone veneer for exterior and interior cladding applications, supplied to masons, contractors, and architects.
• Manufactured Stone Veneer (ProVia) Factory-produced stone veneer from ProVia distributed through American Stone yards for residential and commercial facade projects.
• Pavers & Blocks (Western Interlock) Concrete pavers and blocks manufactured by Western Interlock and distributed by American Stone as part of its hardscape portfolio.
• Kitchen, Flooring & Bath Surfaces (MSI) Quartz countertops, stone tile, and flooring products from MSI Surfaces distributed through American Stone for kitchen, bathroom, and interior applications.
• Pond & Water Features (Aquascape) Pond kits, fountains, and water feature components from Aquascape distributed by American Stone for landscape and garden installations.
• Decorative Ground Cover Decorative rock, gravel, and landscape ground cover materials for drainage, weed control, and aesthetic purposes.
• Boulders & Rubble Large landscape boulders and rubble stone for garden features, erosion control, and landscape design.
• Natural Strip & Wall Rock Strip stone and wall rock for retaining walls and landscape construction projects.
• Steps & Slabs Stone steps and slabs for pathways, entrances, and landscape transitions.
• Gabion Baskets Wire mesh baskets designed to be filled with stone for retaining walls and decorative structures.
• Tools (Bon) Professional-grade stone installation and masonry tools from Bon Tool distributed to contractors and masons.
• Ice Melt Ice melt and de-icing products for winter safety on stone surfaces and walkways.
• Sealers, Cleaners & Maintenance Professional-grade sealers and cleaners (including Surebond) for protecting and maintaining stone surfaces.
• Star Stone American Stone's proprietary brand of natural stone products sourced from company-owned quarries, sold through yards and dealer network.
• Custom Stone Fabrication & Saw Shop Custom stone cutting, shaping, and fabrication services including hearths, fireplace components, caps, coping, treads, and architectural stone elements for residential, commercial, and specialty projects.
• Delivery & Logistics Services Bulk material hauling and delivery to project sites for contractors, landscapers, and large-volume customers.

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Star StonecoreOthersProprietary brand of natural stone products sourced from company-owned quarries. Sold through American Stone locations and dealer network as a core branded offering.
• AquascapemajorChannel Partner/ Reseller/ DistributorWater feature and pond products including fountains, pond kits, and supplies. American Stone serves as authorized distributor for Aquascape products in their market areas.
• MSI (MS International)majorChannel Partner/ Reseller/ DistributorKitchen, flooring, and bath surface products including quartz countertops and stone tile. American Stone distributes MSI products through their stone yards and catalog.
• ProViamajorChannel Partner/ Reseller/ DistributorManufactured stone veneer products. American Stone serves as authorized dealer for ProVia manufactured stone in their market areas.
• Western InterlockmajorChannel Partner/ Reseller/ DistributorPavers and block products. American Stone distributes Western Interlock pavers and block products as part of their hardscape offerings.
• Bon ToolsminorChannel Partner/ Reseller/ DistributorProfessional stone and masonry tools. American Stone carries Bon tool products for contractors and masons.
• SurebondminorChannel Partner/ Reseller/ DistributorProfessional-grade sealers and cleaners for stone surfaces. Products sold at American Stone locations under the Sealing, Install & Maintenance category.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• SiteOne Landscape Supply: NYSE-listed national leader in landscape and hardscape distribution, with hundreds of branches serving contractors and homeowners. Direct overlap with American Stone's landscape materials, hardscape, and irrigation/water feature categories, with significantly broader geographic reach.
• Oldcastle APG: CRH-owned building products division manufacturing pavers, masonry, and hardscape under Belgard and other brands. Comparable as a vertically integrated hardscape supplier to contractors and large landscape projects, with broader product line and national footprint.
• MSI Surfaces: National distributor of natural stone, quartz, and tile across kitchen/bath. American Stone is an authorized MSI distributor in its markets; MSI is comparable as the upstream brand/supplier reaching overlapping customers through similar channel and category strategies.
• ProVia: Major manufacturer of manufactured stone veneer and related building products. American Stone distributes ProVia manufactured stone veneer; ProVia is comparable as the upstream producer targeting the same exterior cladding/facade specification jobs in residential and commercial construction.
• Quikrete: National manufacturer of packaged concrete, mortar, and masonry products widely distributed through big-box and independent building materials dealers. Comparable as a broad incumbent in the masonry/stone adjacent contractor supply category competing for the same professional buyer.

Regional players

• RCP Block & Brick: Multi-location masonry and hardscape supplier concentrated in the Southwestern U.S. (California/Arizona/Nevada). Closely comparable to American Stone in vertical mix — quarried/imported stone, pavers, masonry, custom fabrication — across regional retail yards serving contractors and homeowners.
• Mutual Materials: Family-founded Pacific Northwest masonry and hardscape manufacturer/supplier with own production and yard network. Compares directly on Pacific Northwest presence (overlap with American Stone's Vancouver WA yard), masonry/stone focus, and multigenerational regional operator profile.

Direct peers

• Pioneer Sand Company: Regional landscape and masonry products distributor serving the Southwest with stone, sand, decorative rock, and hardscape lines. Closely comparable in product mix and customer base (DIY homeowners, contractors, landscapers), competing for similar discretionary outdoor remodeling and hardscape project spend.
• Ewing Outdoor Solutions: Large regional landscape supply distributor (irrigation, hardscape, lighting, water features) with yard locations across the West. Adjacent-direct peer given overlap on landscape materials, water features (Aquascape competitive overlap), and contractor service model.

Others

• Western Interlock: Manufacturer of concrete pavers and retaining wall blocks sold through dealer networks. American Stone distributes Western Interlock pavers at its yards; comparable as an upstream hardscape manufacturing partner, relevant for channel and category benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Stone