BTST Services
BTST Services is a CARF-accredited Maryland mental health agency, founded in 2008, delivering individual, family, and group therapy, PRP, medication management, case management, care coordination, and school-based therapy to children, adolescents, adults, and families via in-person, school, and Zoom telehealth channels, paid primarily through Maryland Medicaid, Cigna, and Optum.
- Company typePrivate
- Founded2008
- HeadquartersBaltimore, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What BTST Services does
BTST Services is a CARF-accredited, Maryland-based mental health agency founded in 2008 (originally as BTST mentoring services) that delivers a full continuum of behavioral-health programming to children, adolescents, adults, and families across the state. The company is headquartered in Baltimore with additional general offices in Lanham (Prince George's County), Hagerstown (Washington County), and Frederick, the latter including a wholly-owned youth-focused subsidiary called Excel Youth. Service lines span Individual Therapy, Family Therapy, Group Therapy, Child/Adolescent PRP, Adult PRP, Medication Management, Targeted Case Management (TCM), Care Coordination, and School-Based Therapy, delivered through three channels: in-person community-based visits, school-embedded therapist placements under contract with districts including Baltimore City Public Schools, and statewide telehealth sessions conducted over Zoom.
The underlying technology stack is deliberately lightweight: Zoom provides the secure video session backbone, KIC Forms supports CEU evaluation, and the company has not built a proprietary software product or mobile app. Distribution combines a low-friction referral pipeline — website referral forms with a stated 48-hour response time covering therapy, care coordination, TCM, and PRP — with proactive school-district contracts that place BTST therapists inside schools either full-time or part-time. Revenue mechanics are essentially fee-for-service billings to Maryland Medicaid (which covers eligible families at no cost), Cigna, and Optum, supplemented by school-based therapy contracts treated as recurring subscription-style revenue; ancillary community programming such as the annual Steps Toward Healing 5K functions as brand-building rather than a material revenue stream.
BTST Services firmographics
Firmographics- Name
- BTST Services
- Legal name
- BTST Services
- Website
- https://btstservices.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BTST Services is a CARF-accredited Maryland mental health agency, founded in 2008, delivering individual, family, and group therapy, PRP, medication management, case management, care coordination, and school-based therapy to children, adolescents, adults, and families via in-person, school, and Zoom telehealth channels, paid primarily through Maryland Medicaid, Cigna, and Optum.
- Ownership category
- akta.pro rank
BTST Services industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (62142)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)
- akta.pro secondary industry
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where BTST Services is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
BTST Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Healthcare Services Revenue: BTST Services generates revenue through billable mental health services covered by Maryland Medicaid and insurance plans including Cigna and Optum.
- School-Based Therapy Contracts: Contracts with schools allow BTST to place school-based therapists in schools either full-time or part-time depending on school needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | School-Based Therapy - No Cost to Eligible Families |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BTST Services product offering
Product offeringCore offering
BTST Services is a Maryland-based mental health agency that delivers a comprehensive continuum of behavioral health programming to children, adolescents, and adults. Core services include individual, group, and family therapy; Psychiatric Rehabilitation Programs (PRP) for children and adults; medication management; targeted case management; and school-based therapeutic placements, delivered both in-person at four Maryland offices and via telehealth.
Product overview
BTST Services is a CARF-accredited licensed mental health agency providing comprehensive programming and integrated care to children, teens, and adults throughout Maryland. The company operates as a service-based organization rather than a software product company. Its core offerings include Individual Therapy, Family Therapy, Group Therapy, Child/Adolescent PRP, Adult PRP, Medication Management, Targeted Case Management, Care Coordination, and School-Based Therapy. These services are delivered through both in-person community-based treatment and telehealth modalities. The company also operates community initiatives like the Steps Toward Healing 5K mental health awareness event. Services are available to Maryland Medicaid recipients at no cost, with telehealth offered statewide.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy
- Family Therapy
- Group Therapy
- Child and Adolescent PRP Psychiatric Rehabilitation Program for youth that provides skills training, socialization, and behavioral support in clinic and community settings to help young clients function successfully at home, school, and in the community.
- Adult PRP Psychiatric Rehabilitation Program for adults focused on independent living skills, vocational support, social skills, and symptom management for individuals with serious mental illness.
- Medication Management Psychiatric medication evaluation, prescribing, and ongoing monitoring services delivered by medical staff for clients receiving pharmacotherapy as part of their treatment.
- Targeted Case Management Case management services that connect clients to community resources, benefits, housing, and other supports, coordinating care across providers and systems.
- Care Coordination Cross-service coordination among clinicians, prescribers, PRP staff, and external providers to align treatment plans and ensure continuity of care for clients.
- School-Based Therapy Therapeutic services placed within K-12 schools through partnerships with county school systems, providing in-school counseling and clinical support for students during the school day.
- Telehealth Counseling Remote therapy and psychiatric services delivered via secure video, extending BTST's clinical offerings to clients unable to attend in-person appointments.
Quantifiable outcome
- 58 Million Americans suffer from mental diagnosis; BTST aims to improve access to care for this population
Companies that use BTST Services
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
BTST Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BTST Services partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Capella UniversitycoreBTST Services and Capella University partnership offers education benefits to eligible BTST employees including tuition discounts of 10% and progress rewards of $2,500-$20,000 for select bachelor's, master's, or doctoral programs. Online degree programs focus on helping professions at bachelor's, master's and doctoral levels. Partnership aims to develop tomorrow's elite healthcare professionals.
- Johns HopkinsminorJoint working relationship for specific projects or common areas of interest in mental health services
- Sheppard PrattminorRenowned mental health organization with long history of providing care and treatment services for individuals with mental and emotional disorders
- Volunteers of AmericaminorLong-standing non-profit organization dedicated to providing social, health, and support services to vulnerable communities
- University of Maryland Medical CenterminorMajor academic and healthcare center located in Maryland, United States
- Kennedy Krieger InstituteminorLeading research and healthcare center specializing in treatment of neurological disorders and pediatric disabilities
- LifeBridge HealthminorSignificant healthcare system based in Maryland
- OptumminorLeading company in healthcare services and information technology within the medical field
- CignaminorLeading company in health insurance and healthcare services in the United States and internationally
- Baltimore City Public SchoolscoreSignificant school district in Maryland providing contracts for school-based therapy services
- Excel YouthcoreAffiliate location at 7190 Crestwood Blvd Suite 400, Frederick, MD providing youth mental health services
- NFLminorMental health awareness partnership with NFL for community outreach and awareness initiatives
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
BTST Services competitors and assessment
Company assessmentDirect peers
- Geode Health: Outpatient mental health platform combining in-person clinics with virtual care for therapy and medication management. Closely aligned hybrid model and similar focus on expanding access across broader geographies.
- Sheppard Pratt: Maryland's largest private nonprofit behavioral health system offering inpatient, outpatient, and school-based services across the same geographies BTST serves. Directly competes for the same therapist talent, Medicaid contracts, and school district referrals.
- Discovery Behavioral Health: Multi-state outpatient mental health and substance use provider with a similar continuum-of-care model (therapy, PHP/IOP, medication management). Comparable on service breadth, payer mix, and target populations.
- Backpack Healthcare: Maryland-based pediatric and family mental health provider combining in-person and virtual care with a school-channel focus. Closest peer on child/adolescent Medicaid-accepting model and school partnership motion.
- Psych Associates of Maryland: Maryland outpatient psychiatry and therapy group offering medication management and therapy across multiple offices. Competes head-to-head for the same therapist labor pool and Medicaid patients in Baltimore and surrounding counties.
Emerging players
- Lyra Health: Employer-sponsored virtual mental health benefit provider delivering therapy and coaching. Adjacent competitor for self-funded employer-sponsored demand and a likely competitor as BTST pursues commercial payer contracts beyond Medicaid.
- Kennedy Krieger Institute: Maryland-based pediatric neurobehavioral specialty provider and listed BTST partner. Overlaps on child/adolescent therapy and case management but focuses more on neurological/developmental disorders than general mental health.
- Brightside Health: Telehealth mental health platform serving anxiety, depression, and PTSD with insurance/Medicaid coverage. Comparable on the telehealth delivery model and clinical quality positioning, though national rather than Maryland-specific.
Broad incumbents
- Carelon Behavioral Health: Large managed behavioral health organization owned by Elevance Health that administers behavioral health benefits and operates care delivery assets. Competitor at the payer-network and population-health level rather than direct clinical delivery.
- Talkspace: Public online therapy platform with broad payer and B2B distribution. Represents the scaled technology-enabled incumbent BTST would face if it nationalizes its telehealth channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BTST Services social profiles
Digital presenceBTST Services compliance and trust
Trust signalCompliance1 record
BTST Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
BTST Services leadership team
Management profileNumber of profiles
Profiles8 records
BTST Services subsidiaries and ownership
Company hierarchySubsidiaries1 record
BTST Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BTST Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BTST Services
What does BTST Services do?
BTST Services is a Maryland-based mental health agency that delivers a comprehensive continuum of behavioral health programming to children, adolescents, and adults. Core services include individual, group, and family therapy; Psychiatric Rehabilitation Programs (PRP) for children and adults; medication management; targeted case management; and school-based therapeutic placements, delivered both in-person at four Maryland offices and via telehealth.
Is BTST Services a public or private company?
BTST Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BTST Services founded?
BTST Services was founded in 2008. It employs 101 to 250 people.
Where is BTST Services based?
BTST Services is headquartered in Baltimore, United States, in the North America region.
How does BTST Services make money?
Two revenue lines are on record. Healthcare Services Revenue is the primary driver. The others are school-Based Therapy Contracts.
Who are BTST Services's main competitors?
Direct peers on record are Geode Health, Sheppard Pratt, Discovery Behavioral Health, Backpack Healthcare and Psych Associates of Maryland. Emerging players are Lyra Health, Kennedy Krieger Institute and Brightside Health. Broad incumbents are Carelon Behavioral Health and Talkspace.
Does BTST Services have an API?
No public API is recorded for BTST Services.
What industry is BTST Services in?
BTST Services's product category is Mental Health Services. Its primary akta.pro industry code is HLAFACAI, Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers, with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 621420 and its SIC code is 8000.