Commando Studio

What Commando Studio does

Commando Studio (legally Fitness Ventures S.A.P.I. de C.V., commercially 'Commando') is a privately held boutique fitness studio chain founded in 2016 and headquartered in Mexico City. The company operates 20+ physical studios concentrated in premium Mexico City neighborhoods (Polanco, Lomas, Condesa, Interlomas, Pedregal, Coyoacán, Roma Sur, Reforma, among others), with additional locations in Guadalajara, Puerto Cancún, and Madrid (under subsidiary Commando Madrid S.L.), plus several announced openings including Metepec and new CDMX sites. It sells five core group-class formats — BOOTCAMP, TALLER, BICI, MAT and HYROX — delivered by a roster of 100+ named coaches led by founder 'Pico' (25,000+ classes of teaching experience). Class access is sold through session packages and unlimited memberships purchased online or in-studio, with private classes, private/corporate events and a branded apparel line (commandoapparel.mx) providing additional revenue streams. Marketing is driven primarily through organic social channels (Instagram, TikTok, Facebook, Spotify) and a community identity that includes the FitFaMM women's program. The company discloses no external funding, no proprietary technology platform, no mobile app, and no AI/ML capabilities, operating with 251-500 employees as a founder-controlled, asset-light studio retail business.

Name

Commando Studio

Legal name

Fitness Ventures S.A.P.I. de C.V.

Website

https://commandostudio.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Commando Studio is a privately held Mexican boutique fitness chain operating 20+ studios across Mexico City, Guadalajara, Cancún and Madrid, offering group classes (Bootcamp, Taller, Bici, Mat, Hyrox) via subscription packages and serving urban fitness consumers.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

HIIT & Circuit Bootcamps (HSADABAA)

akta.pro secondary industries

Cycling/Spin Classes (HSADABAE), Strength & Conditioning Bootcamps (HSADABAB), Yoga, Pilates & Studio Wear Retail (CRAMACAE), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Boutique fitness studios
• Group fitness classes
• High-intensity interval training
• Indoor cycling classes
• Strength training programs

Headquarters

HQ city

Ciudad De León

HQ country

Mexico

HQ region

Latin America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Class packages and memberships: Customers purchase class packages (limited or unlimited sessions) or memberships, which grant access to scheduled group fitness classes across all studio locations. Packages have defined validity periods.
2. Apparel and merchandise: Sale of branded apparel and merchandise via e-commerce (commandostudio.com) and in-studio. Products include clothing and accessories.
3. Private classes: One-on-one or small group customized training sessions for individual clients, booked separately from group classes.
4. Private events: Private event bookings for celebrations and corporate events, including venue rental and coaching for groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Commando Studio operates a chain of boutique fitness studios across Mexico and Spain offering group fitness classes including Bootcamp (HIIT), Taller (strength training), Bici (indoor cycling), MAT (Pilates/mat work), and HYROX (functional hybrid training). The company sells class packages and memberships, provides private classes and event rentals, and retails branded apparel and merchandise.

Product overview

Commando Studio is a fitness studio chain operating across Mexico (CDMX, Guadalajara, Metepec, and Puerto Cancún) and Spain (Madrid). The company offers five core group fitness class formats: BOOTCAMP (treadmill intervals with resistance training), TALLER (muscle development), BICI (indoor cycling), MAT (mind-body control and strength), and HYROX (functional hybrid training). Classes are sold as individual sessions or packages through a booking system, with private classes available as an add-on. The company also sells Commando Apparel merchandise. The studio operates from multiple physical locations in Mexico and Spain, each equipped with showers, and offers pet-friendly options at some locations.

Differentiator

Problem solved

Functional benefit

Products and services

• BOOTCAMP A 50-minute high-intensity interval training session combining treadmill work with muscular resistance training using dumbbells, bands, and bodyweight. Each day focuses on a different muscle group following a weekly program.
• TALLER A 50-minute group class focused on muscular development and body aesthetics. Each day targets a different muscle group following a weekly program.
• BICI A 45-minute indoor cycling class focused on improving aerobic condition. Includes BICI ADVANCED level for experienced users.
• MAT A 45-minute class including MAT FLOW (controlled movements improving flexibility and body awareness) and MAT POWER (strength and stability focusing on core, posture, and conscious breathing).
• HYROX A 50-minute functional hybrid training session improving strength, endurance, coordination, and cardiovascular capacity through compound strength and aerobic exercises.
• Private Classes Private and customized fitness training sessions for individuals or small groups, booked separately from standard group classes.
• Commando Apparel Branded fitness apparel and accessories sold through the company's website (commandoapparel.mx) and at physical studio locations.
• FitFaMM Women's fitness membership community program offered by Commando Studio.
• Private Events Private and corporate event hosting including venue rental and group coaching for celebrations and team events.

Quantifiable outcome

• Up to 1,000 calories burned per class

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Orangetheory Fitness: Global premium HIIT group-fitness franchise combining treadmill intervals with strength training. Closely comparable to Commando's BOOTCAMP format and premium pricing model.
• Barry's Bootcamp: Premium boutique 'bootcamp' format combining treadmill cardio with strength training in a high-energy, instructor-led environment. Direct analog to Commando's flagship BOOTCAMP offering.
• F45 Training: Functional training group-fitness franchise with diverse class formats delivered in 45-minute sessions. Highly comparable to Commando's multi-format, HIIT-focused model.
• SoulCycle: Premium boutique indoor-cycling studio with a brand-driven, community-led experience. Direct analog to Commando's BICI indoor cycling offering and brand-led positioning.
• BURN Boot Camp: Boutique group-fitness concept centered on bootcamp-style strength and conditioning programming. Comparable to Commando's BOOTCAMP and TALLER formats with similar community-led positioning.
• 9Round Fitness: Circuit-based functional fitness concept delivering 30-minute rotating workouts in a coach-led group setting. Comparable in structure to Commando's HIIT circuit classes.

Broad incumbents

• CrossFit: Global functional fitness brand with affiliated gyms delivering constantly varied, high-intensity programming. Overlaps with Commando's HYROX/functional programming but operates as a broader ecosystem.

Regional players

• Smart Fit: Largest fitness chain in Latin America with a value-oriented membership model. Competes for the same Mexican consumer wallet but at a meaningfully lower price point.
• Sport City: Premium Mexican fitness club chain offering group classes, facilities, and trainer-led programming. Comparable regional Mexican premium competitor to Commando's urban studios.
• Basic-Fit: Europe's largest low-cost fitness chain, dominant in Spain and expanding rapidly. Competes with Commando's Madrid studios for the same European consumer base at a lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/user/31zdmdlqi5sbrbdgmtkwu5nyrb24
• Facebookfacebook.com/ComandoStudio
• Instagraminstagram.com/commandostudio
• TikToktiktok.com/@commandostudio
• Xx.com/commandostudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commando Studio