What Praakritik does

Praakritik, operated by Shashi Natural And Organics Pvt Ltd, is an India-based direct-to-consumer organic food brand headquartered in Andheri East, Mumbai. The company sells a curated portfolio of clean-label, certified organic staples through its Shopify-powered storefront at praakritik.com, spanning six core categories: desi ghee (with single-origin variants from Gir, Badri, Kankrej, Tharparkar, and Hallikar indigenous cow breeds), ancient grain flours (Khapli Atta, Ragi, Jowar, Buckwheat, Singhara, Besan, Sattu), cold-pressed oils (coconut, sunflower, peanut, sesame, flaxseed, avocado), natural sweeteners (coconut sugar, raw sugar, jaggery), spices and seasonings, rice and pulses, salts, and honey. Products are priced between Rs 69 and Rs 1,499, with free delivery above Rs 500 and COD availability.

The company's core technology is rooted in traditional Indian food processing rather than digital innovation: ghee is prepared using the Vedic Bilona method (hand-churning curd to separate butter before slow heating), flours are stone-ground, and production occurs in small batches sourced from certified organic farms in the Sanghli-Satara belt of Maharashtra and Gujarat, with a direct farmer-to-consumer supply chain that supports fair trade and traceability claims. The product line is merchandised both by category and by dietary use-case (diabetic-friendly, gluten-free, protein-rich, gut-friendly, immunity).

Praakritik monetizes through two streams: transactional e-commerce sales at fixed unit prices, and a tiered subscription program called Leaf Membership (Basic at Rs 199, Plus at Rs 499, and Premium at Rs 999, each on a six-month billing cycle) that offers 10-25% sitewide discounts and ancillary benefits including nutritionist consultations. The company is founder/family-owned with no disclosed institutional investors, no mobile app, and no enterprise or B2B customers. Distribution is exclusively through the owned Shopify storefront, with marketing driven by educational blog content, social media presence (YouTube, Instagram, Facebook), and influencer/nutritionist endorsements. Leadership comprises Dharmishtha Goenka (Founder & CEO), Aghalya Ram (Co-founder & Director of Sales), and Sachit Subramanian (Co-founder & COO).

Name

Praakritik

Legal name

Shashi Natural And Organics Pvt Ltd

Website

https://praakritik.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Praakritik is an India-based DTC organic food brand selling certified organic ghee, ancient grain flours, cold-pressed oils, and traditional staples directly to health-conscious consumers via its Shopify storefront, supplemented by a tiered Leaf Membership subscription.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fats and Oils Refining and Blending (311225), Other Specialty Food Retailers (44529)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

akta.pro secondary industry

Virgin & Cold-Pressed Culinary Oils (AFAJALAB)

Keywords

• Organic food products
• Desi cow ghee
• Cold pressed oils
• Ancient grain flours
• Diabetic friendly foods

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through online sales of organic food products including Desi Ghee, flours, cold-pressed oils, spices, rice, and pulses. Products sold at fixed unit prices with occasional promotional offers and discounts. Free delivery on orders above Rs 500.
2. Leaf Membership Subscription: Subscription-based membership program offering tiered discounts (10-25% off) on all products. Three tiers: Leaf Basic (Rs 199/6 months, 10% off), Leaf Plus (Rs 499/6 months, 17% off), Leaf Premium (Rs 999/6 months, 25% off). Provides recurring revenue with benefits including priority support, early access to launches, and free nutritionist consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Praakritik is a direct-to-consumer brand that sells organic, chemical-free Indian pantry staples — including A2 desi cow ghee, ancient-grain flours, cold-pressed edible oils, natural sweeteners, spices, rice, pulses, salts, and honey — to health-conscious Indian households through its own e-commerce website. The company sources directly from certified organic farmer cooperatives and uses traditional processing methods such as the Bilona slow-churn ghee technique and cold-press oil extraction.

Product overview

Praakritik (operated by Shashi Natural And Organics Pvt Ltd) is an Indian organic food brand and e-commerce platform offering a comprehensive portfolio of clean-label, certified organic food products. The product line centers on six core categories: Desi Ghee (featuring single-origin varieties from Gir, Badri, Kankrej, Tharparkar, and Hallikar indigenous cow breeds, plus multi-source Everyday Desi Cow Ghee); Flours (including Khapli Atta, Ragi Atta, Jowar Flour, Buckwheat Flour, Besan, Singhara Atta, Sattu, and Coconut Powder); Cold Pressed Oils (Coconut Oil, Sunflower Oil, Peanut Oil, Sesame Oil, Flax Seed Oil, Avocado Oil); Natural Sweeteners (Coconut Sugar, Raw Sugar, Jaggery); Spices and Seasonings (Turmeric, Ajwain, Ginger, and various masalas); Rice and Grains (Indrayani Rice, Basmati Rice, Black Rice, Oats); Pulses and Lentils (Moong Daal, Toor Daal, Masoor Daal); Salts (Himalayan Pink Salt, Rock Salt); and Honey (Wild Honey, Adivasi Honey). The company also offers a subscription Leaf Membership Program providing 10-25% discounts. Praakritik emphasizes traditional processing methods (Bilona method for ghee, stone-ground flours), sourcing from certified organic farms across Maharashtra and Gujarat, with a direct farmer-to-consumer supply chain model.

Differentiator

Problem solved

Functional benefit

Products and services

• Desi Cow A2 Ghee

Quantifiable outcome

• 4.9 Google Rating indicating high customer satisfaction
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 24 Mantra Organic: One of India's largest certified-organic food brands selling staples, flours, rice, dals, spices, and ghee across D2C, modern trade, and export. Directly comparable product portfolio (organic staples, flours, oils, spices) and clean-label positioning.
• Organic Tattva: Indian organic staples brand selling grains, flours, dals, spices, and oils via D2C, marketplaces, and offline retail. Overlaps with Praakritik on certified organic pantry staples, flours, and cold-pressed oils.
• Two Brothers Organic Farms: Indian D2C organic food brand focused on traditional, chemical-free staples including ghee, flours, honey, and oils with strong farmer-direct sourcing. Closest peer on artisanal organic positioning and farmer-direct supply chain.
• Kapiva: Ayurveda-inspired health food brand selling ghee, honey, juices, and functional foods via D2C and modern trade. Comparable on traditional/Ayurvedic product narrative and clean-label D2C execution in India.
• Country Delight: Indian D2C dairy brand offering farm-sourced milk, ghee, paneer, and honey with direct farmer sourcing. Comparable on D2C dairy-led model, farmer traceability, and subscription mechanics for fresh staples.
• Conscious Food: Pioneer Indian organic brand selling organic grains, flours, dals, spices, and traditional staples. Comparable portfolio on certified-organic staples and traditional Indian pantry positioning.
• The Whole Truth Foods: Clean-label Indian food brand focused on transparent, no-mystery-ingredient packaged foods (snacks, protein, spreads). Comparable on clean-label D2C narrative, founder-led brand storytelling, and health-conscious positioning.
• Soulfull: Indian health-food brand selling Ragi, Millet, oats, and protein-rich staples targeting diabetic and weight-management use cases. Overlaps with Praakritik on ancient-grain flours and diabetic-friendly positioning.

Broad incumbents

• Organic India: Established Indian organic brand with a wide portfolio of teas, supplements, and food staples sold globally. Comparable on certified-organic positioning and Indian farmer-direct sourcing, but operates at significantly larger scale and breadth.
• Patanjali Ayurved: Large Indian FMCG/ayurveda conglomerate selling ghee, honey, flours, spices, and staples under a natural/ayurvedic banner. Competes broadly for the same value-conscious health-driven Indian consumer, though at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@praakritik
• Facebookfacebook.com/PraakritikOrganic
• Instagraminstagram.com/praakritik
• Xx.com/praakritik

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praakritik