Appsmakerstore

What Appsmakerstore does

Appsmakerstore, doing business as Appy Pie, is a US-incorporated (Appy Pie LLP) no-code platform founded in 2016 by Abhinav Girdhar that enables individuals and small businesses to create native mobile applications without writing code. The platform's core technical proposition is an AI-driven app generator that converts text prompts into compilable native iOS (Swift) and Android (Kotlin) binaries, supporting eight languages for prompt input and handling text, code, image, and multimodal generation internally. Beyond the AI App Generator, the product surface includes an AI Website Builder, push notification integrations (FCM, APNs), and a broad payments stack spanning Stripe, PayPal, Apple Pay, Google Pay, and 17+ regional gateways, with SOC 2 Type II controls and a 99.9% uptime SLA.

The business model is product-led and self-serve, anchored by a freemium funnel and a 7-day free trial leading to subscription tiers starting at $16 per month. Revenue is generated through subscription fees plus transaction-based revenue sharing on payments processed through integrated gateways. The company claims a user base of 10M+ businesses across 190 countries, distributed through direct website acquisition, a Reseller Program for agencies and partners, and an Enterprise tier (Appy Pie Plus Enterprise) targeting larger customers. The company is privately held, founder-owned, and bootstrapped — no external funding rounds have been disclosed.

The competitive positioning sits between template-driven app builders (e.g., GoodBarber, BuildFire) and emerging AI-native app generators (e.g., Blossom, Softgen). Appy Pie's distinguishing claim is the native-binary output rather than hybrid/web-wrapper approaches, combined with a mature payments and integrations layer. Customer engagement is concentrated in SMB verticals such as restaurants, fitness, and small retail, with reseller partners extending distribution into adjacent markets.

Name

Appsmakerstore

Legal name

Appy Pie LLP

Website

https://appsmakerstore.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Appy Pie is a bootstrapped, AI-powered no-code platform founded in 2016 that lets SMBs and individuals generate native iOS and Android apps from text prompts, serving 10M+ users across 190 countries via a freemium subscription model.

Ownership category

akta.pro rank

Product category

No-Code App Development Platform

NAICS

Software Publishers (51321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• No-code app builder
• Mobile app development
• AI app builder
• Website builder software
• Chatbot builder platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription tiers starting at $16/month. Users can build, preview, and iterate for free but must upgrade to publish to app stores or remove the Appy Pie badge. Tiered pricing provides different feature sets and capabilities.
2. Payment Processing: Pre-wired payment integrations with Stripe, PayPal, Apple Pay, Google Pay, and 17+ regional gateways. Transaction fees may apply through payment processor charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Appsmakerstore (commercially branded as Appy Pie) operates an AI-powered no-code software platform that lets non-technical users design, build, and publish mobile applications, websites, chatbots, and automated workflows. The product suite includes an AI App Builder, a Website Builder, an AI Chatbot Builder, Live Chat, and a library of more than 30 industry-specific App Maker templates for verticals such as restaurant, taxi, food delivery, dating, healthcare, fitness, and education. The platform serves over 10 million businesses across 190 countries.

Product overview

Appsmakerstore operates the Appy Pie no-code platform, a unified suite anchored by the AI App Builder that generates native Android (Kotlin) and iOS (Swift) apps from plain-English prompts. The platform includes specialized vertical-specific builders (Restaurant, E-commerce, Taxi, Food Delivery, Church, Radio, Messaging) alongside horizontal tools (AI Website Builder, Website Builder) and conversion utilities (Website-to-App, Website-to-APK). Backend services—including hosting, user authentication, push notifications, analytics, and payment processing (Stripe, PayPal, Apple Pay, Google Pay, and 17+ regional gateways)—are built-in rather than add-ons. The Reseller Program enables white-label distribution. The platform targets non-technical founders and businesses seeking to publish real native apps to app stores without writing code.

Differentiator

Problem solved

Functional benefit

Products and services

• Appy Pie App Maker

Quantifiable outcome

• 30% reduction in support tickets with in-app self-service
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature8 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AppSheet (Google): Google's no-code platform for building mobile and web apps from data sources. Backed by Google Workspace distribution, serves the same SMB no-code audience at scale with bundled pricing.
• Microsoft Power Apps: Microsoft's enterprise low-code/no-code platform for building business apps. Bundled into Microsoft 365, providing massive incumbent distribution into the same SMB and mid-market segment.

Direct peers

• Lovable: AI app builder that turns prompts into full-stack web applications. Directly competes with Appy Pie in the AI-assisted app creation space, though focused on web rather than native mobile.
• Bolt.new: AI-powered web app development platform from StackBlitz. Competes directly with Appy Pie in prompt-to-application generation, primarily targeting web prototypes and full-stack apps.
• Replit: AI-driven development platform with Replit Agent for app generation. Listed as a direct competitor in Appy Pie's own comparison page; serves developers and non-developers building applications.
• Base44: AI app builder for non-technical users to create custom applications. Listed as a direct competitor by Appy Pie; similar prompt-to-app value proposition for SMBs and founders.
• Bubble: Established no-code platform for building web applications without coding. Closest peer in the no-code app builder category for non-technical founders building interactive apps.
• Glide: No-code platform for building mobile and web apps from spreadsheets. Targets non-technical SMBs and creators with similar use cases to Appy Pie, particularly around data-driven apps.
• Adalo: No-code platform focused on building native mobile apps with drag-and-drop. Directly comparable in target market (non-technical SMBs) and output (publishable mobile apps to stores).
• FlutterFlow: Visual builder for native Flutter apps with app store publishing. Strong overlap in the no-code native mobile app builder category for SMBs, agencies, and entrepreneurs.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/appsmakerstore
• YouTubeyoutube.com/@AppyPieInc
• Facebookfacebook.com/appsmakerstore
• LinkedInlinkedin.com/company/appy-pie-inc
• Instagraminstagram.com/AppyPieInc
• Pinterestpinterest.com/appypie

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appsmakerstore