What Reliant Holdings does

Reliant Holdings, Inc. is a privately held, founder-led holding company headquartered in Indiana, Pennsylvania, operating from a 15,000 square foot facility on 2 acres with more than 70 full-time employees. Founded in 2005 by CEO/President Robert (Bob) Kane, the company is built around a vertically integrated services platform that delivers credit-related products and services to individuals underserved by traditional financial institutions, sourced through partnerships with national lenders and credit bureaus. The portfolio is organized across five business modules: Reliant Media Group (online marketing and a subprime-focused affiliate network), Reliant Teleservices (multi-channel B2B contact center outsourcing), Member Services (an inbound call center supporting Horizon Card Services), an E-commerce Order Fulfillment Service (operational since 2006), and an in-house Application Development function building native, web, and hybrid mobile applications.

Underlying the platform is a combination of in-house mobile and web engineering, a real-time reporting system for advertisers and publishers, an in-house call center operation supporting telephone, email, live chat, SMS, and social media interactions, and direct credit-product delivery through national lender and credit bureau integrations. The company is founder-controlled with no disclosed outside investors, funding rounds, or parent entity, and it has incrementally expanded its service mix over two decades through product launches and facility renovations rather than acquisitions or external capital.

Reliant's revenue model is a mix of transaction-fee and recurring streams: pay-per-performance affiliate payouts in subprime finance, transaction-based e-commerce fulfillment fees, managed-services revenue from contact center outsourcing, and subscription/recurring economics on credit products delivered through lender and bureau partnerships. The go-to-market is hybrid, combining direct-to-consumer credit marketing through online channels and inbound call centers, enterprise sales of BPO solutions to external businesses, and a channel/affiliate network model via Reliant Media Group, with distribution spanning the United States domestically and a claimed global reach for the affiliate network.

Name

Reliant Holdings

Legal name

Reliant Holdings, Inc.

Website

https://reliantholdings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Reliant Holdings, Inc. is a privately held, founder-led holding company in Indiana, Pennsylvania, operating a vertically integrated platform of subprime credit products, an affiliate network, B2B contact center outsourcing, e-commerce fulfillment, and in-house application development serving underserved consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Consumer Financial Services

NAICS

Depository Credit Intermediation (5221)

SIC

Loan Brokers (6163)

akta.pro primary industry

Invoice Factoring & Receivables Finance Brokerage (FSAEAEAO)

Keywords

• Consumer credit services
• Subprime lending
• Contact center outsourcing
• E-commerce fulfillment
• Affiliate marketing

Headquarters

HQ city

Indiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Credit Products and Services: Providing credit-related products and services to individuals underserved by traditional financial institutions through partnerships with national lenders and credit bureaus.
2. Affiliate Marketing (Reliant Media Group): Online marketing affiliate network connecting advertisers with publishers in subprime finance category. Operates on pay-per-performance model with exclusive campaigns offering industry-leading payouts and conversion rates.
3. E-commerce Fulfillment Services: Product fulfillment services for e-commerce orders, utilizing cutting-edge technology and customer-first approach.
4. Call Center Outsourcing (Reliant Teleservices): Customized contact center solutions for businesses including telephone, email, live chat, SMS and social media support.
5. Application Development: In-house development and deployment of mobile and web applications for company properties and potentially clients.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Reliant Holdings provides a full spectrum of credit-related products and services to individuals underserved by traditional financial institutions, delivered through partnerships with national lenders and credit bureaus. Through its subsidiaries—Reliant Media Group (affiliate marketing), Reliant Teleservices (call center outsourcing), Horizon Card Services, and its in-house E-commerce Order Fulfillment Service—the company also offers affiliate marketing network services, B2B contact center outsourcing, and product fulfillment.

Product overview

Reliant Holdings provides a full spectrum of credit-related products and services through multiple integrated modules. The portfolio includes Reliant Media Group (online marketing and affiliate network), E-Commerce and Mobile Technology services, Member Services (inbound call center for Horizon Card Services), E-commerce Order Fulfillment Services, Application Development, and Reliant Teleservices (outsourcing solutions). The company partners with national lenders and credit bureaus to provide customers access to credit products.

Differentiator

Problem solved

Functional benefit

Brands

• Reliant Media Group: Online marketing arm and affiliate network of Reliant Holdings, Inc., specializing in online and direct marketing, bringing advertisers and publishers together in the subprime finance category.
• Horizon Card Services
• Reliant Teleservices

Products and services

• Credit Products and Services Credit-related products and services provided to individuals underserved by traditional financial institutions, leveraging partnerships with national lenders and credit bureaus. The offering targets people with subprime or limited credit histories.
• Reliant Media Group An online marketing affiliate network that brings advertisers and publishers together, primarily in the subprime finance category. Offers exclusive campaigns, industry-leading payouts, first-rate account management, and real-time reporting on a pay-per-performance basis.
• E-commerce Order Fulfillment Service End-to-end product fulfillment service for e-commerce orders, utilizing cutting-edge technology, state-of-the-art shopping site design, and a customer-first approach to provide quality consumer experiences.
• Reliant Teleservices Customized B2B call center and contact center outsourcing solutions, including telephone, email, live chat, SMS text, and social media support, with multiple call centers able to staff and handle volume of all ranges.
• Application Development In-house design, development, and deployment of performance-optimized, scalable mobile and web applications for the company's own properties, using the latest mobile development frameworks to deliver native, web, and hybrid applications.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• National LenderscoreStrategic or Co-development PartnerPartnerships with various national lenders to provide customers access to credit products and benefits. These partnerships enable Reliant Holdings to offer credit to individuals underserved by traditional financial institutions.
• Credit BureauscoreStrategic or Co-development PartnerPartnerships with credit bureaus to access credit data and provide credit-related products and services to individuals. Supports the company's mission of serving those underserved by traditional financial institutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LendingTree: LendingTree operates a consumer-facing loan comparison and lead-generation marketplace across multiple credit products. It is comparable to Reliant Holdings because both serve as intermediaries between consumers seeking credit and lenders offering products, monetizing the lead-generation flow.
• Credit Karma: Credit Karma is a large-scale consumer credit marketing platform that matches subprime and prime borrowers with credit card, loan, and other financial product offers. It is comparable to Reliant's credit-marketing and affiliate business targeting underbanked consumers.
• TTEC: TTEC is a global customer experience BPO serving large enterprises across financial services and other verticals. It is a broad incumbent comparable to Reliant Teleservices, but operating at significantly larger scale across multiple channels and geographies.
• Concentrix: Concentrix is a large global BPO and customer experience outsourcer serving financial services clients. It competes broadly with Reliant Teleservices in contact center outsourcing, but at enterprise scale across multiple geographies.

Emerging players

• Upstart: Upstart operates an AI-driven lending marketplace that connects consumers with bank and credit union partners. It is comparable to Reliant because both serve consumers underserved by traditional underwriting and rely on third-party capital providers for credit products.

Direct peers

• FlexOffers: FlexOffers is an affiliate marketing network with a strong presence in financial services and subprime categories. It directly competes with Reliant Media Group on advertiser supply, publisher relationships, and pay-per-performance payouts.
• MaxBounty: MaxBounty is a performance-based affiliate network specializing in financial services and CPA campaigns. It competes directly with Reliant Media Group for subprime advertiser budgets and quality publisher traffic.
• Working Solutions: Working Solutions is a U.S.-based BPO and contact center outsourcer offering customized multi-channel customer service solutions. It is directly comparable to Reliant Teleservices in B2B call center outsourcing capabilities and customer base.
• Liveops: Liveops is a U.S.-based on-demand contact center and BPO provider offering customized multi-channel customer support solutions. It is directly comparable to Reliant Teleservices in delivering outsourced customer engagement services to enterprise clients.
• ShareASale: ShareASale is an established affiliate marketing network connecting advertisers with publishers across financial services and other verticals. It directly competes with Reliant Media Group as a pay-per-performance affiliate platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reliantholdingsinc
• LinkedInlinkedin.com/company/reliant-holdings-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliant Holdings